David Reviews

 Biting the hand that feeds us since 2002.

Audi
"Parking Lot"
2 mins
6 December 2017
USA Cars

Parking is a nightmare at Christmas, as the huddled masses vie to throw their money into Late Capitalism's gaping maw before the sprouts run out. This intriguing Audi commercial focuses on the fight for that elusive free space, and embraces the ugly side of Christmas with an unusual candour.

The stunt work is genuinely edgy, pulling off whip-fast turns in tight spaces and racing at speed through a crowded car park. This would not be allowed on UK television and - without wanting to sound like a po-faced killjoy - quite right too. The onscreen warnings are nowhere near adequate.

A brief coda inside a shop has the duo gearing up for another race as they both target the same toy, and helps to emphasise the idea that it's all a bit of fun.

BBC
"The Supporting Act"

Thomas said:

We're turning into America.


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Audi
"Parking Lot"
2 mins
6 Dec 2017
Parking is a nightmare at Christmas, as the huddled masses vie to throw their money into Late Capitalism's gaping maw before the sprouts run out. This excellent Audi commercial focuses on the fight for that elusive free space, embracing the ugly side of Christmas in style. The action is stylishly executed, as two men battle it out in a race which reaches a thrilling climax...

Audi
"Snow"
30s
1 Dec 2017
Car manufacturers typically avoid the Christmas ad rush. This year, however, Audi make a seasonal gesture. Aided by Faultline and Robyn Sherwell’s cover of ‘Sleigh Ride’, the marque’s R8 coupé roars across a frozen lake under blue skies - no reindeer required. Even if motorists only encounter a light dusting, the R8’s snow mode is a Christmas bonus.

Audi
"Clowns"
90s
29 Sep 2017
Next time someone is bemoaning the lack of creativity in modern advertising, stick this under their noses. This isn't just a brilliant execution by Ringan Ledwidge, it's a superb idea based on the really excellent insight that it's not our driving that endangers us on the road, it's all the other clowns out there.

Audi
"Slalom"
30s
3 Sep 2017
Audi like to differentiate their motorsport wing from their consumer division. The marque emphasise speed and finesse as the RS 5 Coupé slaloms between parked cars. Despite the dark conditions, the vehicle’s zip is apparent. As a side note, PlayStation veterans will recognise the race chime from the ‘Gran Turismo’ series.

Audi
"Test Drive"
2 mins
25 Jul 2017
One fears this bloke has spent too long down at the test track. Still, his fervent performance anchors this US Audi commercial. You wouldn’t hear this spiel down your local car dealership. As horseshoes rain down and bees turn to bullets, the caretaker suggests that casual motorists need not apply.

Audi
"Drag Race"
30s
24 Jul 2017
Sorry, speed demons: Audi won’t be drawn into a drag race. While its rival accelerates into an early lead, the RS 5 takes its time. After all, slow and steady wins the race… though we’re sure the advertised coupé has more than enough poke. Lovely sound design as a roaring engine fades into Chitty Chitty Bang Bang’s ‘Hushabye Mountain’.

Audi
"Driving Test"
2 mins 24s
4 Jul 2017
Yes, even Tom Holland's Spider-Man has to pass his driving test. Despite the ability to swing across New York City, Parker Peter - sorry, Peter Parker - tackles the practical test. Mind you, not all learner drivers can rely on Stark Industries technology. Audi’s latest foray into the Marvel Cinematic Universe benefits from Holland and J.B. Smoove’s repartee.

Audi
"Change Over"
45s
21 Jun 2017
This brisk Audi commercial shows there's still plenty of bite to electric vehicles. The marque subject one of its flagship race cars to a comprehensive pit stop, transforming it into an e-tron model. The camera keeps pace with the on-track action, while Phil Bolland's propulsive sound design hits the mark. Fast, furious, and eco-friendly.

Audi
"React"
60s
5 Jun 2017
Audi’s ‘Born Restless’ campaign seeded the idea that their models were live and kicking. Now they suggest their flagship models are smarter than the average car. As this Q5 braves the elements, time slows to reveal some thorough real-time analysis. No dozing off in the passenger seat here.

Audi
"Calling"
56s
24 Mar 2017
Drivers are encouraged to heed the call in this slick Audi Q5 commercial as a sharp-suited wanderer samples everything from dingy tattoo parlours to unspoiled countryside - with the advertised SUV proving the ideal vessel. A snippet from Cliff Martinez's 'The Neon Demon' score gives the ad a pulsing, urgent quality.

Audi
"Going Home"
60s
7 Nov 2016
This understated Audi commercial pays tribute to the car maker's heritage at racing mecca Le Mans. Various models are roused from their slumber to undertake a very special road trip. Director C D Morrish and DP Ryan Carmody craft an atmospheric homecoming as these cars drive through the gloom, while the brand reminds us of its glories on the town's revered circuit.

Audi
"What is Music?"
5 mins 19s
28 Sep 2016
Directing team Shynola crafts this sensory piece of work for Audi and culture hub Nowness. Mark Pritchard's collaboration with Thom Yorke provides the sonic glue as two dancers express themselves in vastly different locations. Nimble editing brings the split-screen pair to within touching distance of one another. We recommend wearing headphones to appreciate the film's musical flow.

Audi
"Duel"
90s
25 Sep 2016
This is by no means the first time we've seen action played in reverse in a TV commercial... but it may well be the best. This has popped up on social media ahead of tomorrow night's Presidential debate between Hillary Clinton and Donald Trump. Director Ringan Ledwidge ought to be mighty pleased with the outcome and the VFX work is none too shabby either.

Audi
"Tick, Tock, Tick, Tock"
53s
8 Sep 2016
Nothing is completely indispensable or irreplaceable, it would seem in this Spanish ad for Audi. You may have a favourite city, but there's always going to be a handful of others with an equal, if different, allure. Likewise restaurants and - for the hip and happening - stylists. But surely there's nothing that could make you trade your best friend? Ah... about that...

Audi
"Picking Teams"
2 mins 10s
6 Sep 2016
Bayern Munich manager Carlo Ancelotti must take a relaxed stance on team preparation if he's willing to let his star players cruise the streets of New York City. Still, it's Audi's gain as this Manhattan-set caper sees Jérôme Boateng, Thiago, Franck Ribéry, and Arturo Vidal compete to unearth the city's hidden talent. An unorthodox scouting technique, perhaps, but a speedy one at that.

Audi
"Virtual Cockpit"
60s
25 Apr 2016
You can trust Rogue's Mark Jenkinson to elicit drama out of dashboard instruments, and Audi's faith in the director is rewarded with this neat piece of storytelling. It appears the car maker is rather proud of its digital interface, one which displays everything a road user requires along with some nifty extras. Outside the comfort of the cab, however, all is not well.

Audi
"Rock and Roll"
60s
21 Mar 2016
Anyone who's ever been labelled 'the brains of the operation' can afford a quiet fist pump while watching this energetic Audi commercial. To the urgent strains of Iggy and the Stooges's 'Search and Destroy', a montage of technical wizardry, creativity, and engineering feats unfolds in a stylish display of brains over brawn.

Audi
"Weather"
30s
10 Jan 2016
Most of this feels suspiciously like mere padding as the message is repeated over and over how we've tried to control the weather over the centuries... wanting more rain, less rain, more sun, less sun, and so forth. But why, asks the VO, when an Audi is suitable for any weather? Um, because comfortable driving isn't the only reason for needing certain conditions? And more essentially, because cars have only been around less than 150 years?

Audi
"Rally"
90s
23 Jul 2015
This fast and furious ad from directing duo D.A.R.Y.L. picks up from the Audi RS3 Sportback breaking free of its shackles. Taking advantage of its freedom, the car finds itself up against an old classic... one ready to give the young pretender a run for its money. Pitting the contemporary model against a 1983 Audi Sport Quattro, a gripping race between the two quickly ensues.

Audi
"The Scripted Life"
60s
30 Jun 2015
This 2014 ad for Audi earned itself a bronze lion at Cannes this year and agency Venables Bell & Partners should feel pretty chuffed with their award-winning effort. For office drone Carl, every day feels rather...scripted. That's because he and everyone around him follows their chunky screenplays to the letter.

Audi
"Born Restless"
40s
14 Jun 2015
A restless young Audi RS3 Sportback struggles to liberate itself from the ties that bind, while echoey strains of 'Please Release Me' fill the underground bunker where the car is held captive. Flashes of glorious freedom pass by until our Audi, pushed to the limit, breaks free and heads off into the world where the open roads of the traditional car commercial surely await it.
NB. Updated to the 40" director's cut on 30-Jun-2015.


Audi
"Birth"
1 min 50s
30 Apr 2015
An idea which - in other hands - may have turned out to be a bit of a sow's ear is spun into the finest of silk purses. The concept? The moment of this marque's birth. It's all been done in CGI - by The Mill - with an atmospheric soundtrack by String and Tins which brings to life the feeling of the car's push and struggle to emerge.

Audi
"Art of the Cameo"
2 mins 10s
29 Apr 2015
As Marvel fans will heartily attest, some of the most enjoyable moments in the comic giant's cinematic fare come from spotting legendary creator Stan Lee in his customary cameo appearances. This geektastic ad from Audi has Mr Lee imparting his years of cameo acting wisdom to recognisable faces like Kevin Smith, Tara Reid, and Michael Rooker.

Audi
"Coup"
60s
22 Apr 2015
No one does bombastic nonsense quite like The Mob's Paul WS Anderson. In this film - for example - it's pretty obvious that this gang of crooks would be better advised buying the cars they steal as it would certainly be the cheaper option. But that doesn't matter one bit... instead of thinking about that, just concentrate on the glorious spectacle of a well-organised heist.

Audi
"Avengers"
30s
17 Apr 2015
Another strange tie-in with the new Avengers film that isn't being taken entirely seriously by the advertiser concerned. The first half of the ad is pretty conventional with glimpses of Audis as the film's characters go about their business - but then the supers change tone and we're told to expect a different kind of 'striking' from the car. Yet if that gag was going to work at all, wouldn't it have been better to attach it to the shot of the car being hurled in the first sequence? Just odd.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.