David Reviews

 Biting the hand that feeds us since 2002.

Dancing On Ice
"Polar Bears"
60s
3 December 2017
UK TV Programmes

ITV announces the latest season of Dancing On Ice in style with this fantastic animated ad. A polar bear takes its first tentative steps onto the ice and hits the deck almost immediately, but it's not long before a pal turns up to help out...

Andy Williams' 'The Impossible Dream' provides a fitting soundtrack, as we see the furry friends put on a show for other woodland critters. The moments of comedy are well measured - particularly the squirrel judging panel - and the animation work and character design are charming.

This film executes the Christmas ad formula beautifully... even though it's not technically a Christmas ad. Compelling, uplifting work which makes the most of its conservative 60" running time.

BBC
"The Supporting Act"

Matt said:

What a cracking bit of work. Well done.


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Dancing On Ice
"Polar Bears"
60s
3 Dec 2017
ITV announces the latest season of Dancing On Ice in style with this fantastic animated ad. A polar bear takes its first tentative steps onto the ice and hits the deck almost immediately, but it's not long before a pal turns up to help out... Andy Williams' 'The Impossible Dream' provides a fitting soundtrack, as we see the furry friends put on a show for other woodland critters.

Dancing On Ice
"Rhythm Is A Dancer"
60s
18 Dec 2012
Pamela Anderson is the star turn from this year's line-up getting ready to brave the ice and the humiliation. This is a stylish and confident trail... ironically, perhaps ITV is more confident in this programme than The X Factor after Simon Cowell's Saturday night offering was kicked in the ratings by Strictly Come Dancing.

Dancing On Ice
"Feel Love"
60s
28 Dec 2011
Christopher Dean and Jayne Torvill demonstrate that they can still cut the mustard in this trail for the new series of Dancing On Ice... albeit, with a little help from the special effects department. It's an impressive way to herald a new series of the programme that challenges celebrities to emulate the gold medal winning duo's celebrated achievements.

Dancing On Ice
"Turn Up"
60s
25 Dec 2010
At the time of writing, we don't know who directed this trail but we strongly suspect that it was made in-house and, if we're right, it inadvertently makes the case for employing directorial expertise. It's not terrible… but it's not quite right.

Dancing On Ice
"Enter The Mould"
60s
27 Dec 2009
This attractively filmed trail for a new series of Dancing On Ice might work a little better if DAVID was able to recognize any of the "fourteen famous faces" who feature in it. ITV remains understandably devoted to this style of programming.

Dancing On Ice
"Starts Sunday"
20s
5 Jan 2013


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.