This emotional film for Age UK highlights an important issue facing our ageing population - elderly people spending Christmas alone. The charity estimates almost 1.4 million older people find the festive season completely passes them by, isolated from the community around them.
The spot captures the monotonous daily life of John, a dignified elderly gent who - it's implied - has become lonely since losing his wife. The repetition of images works extremely well here, as we see the seasons change while his routine stays the same... It's only at Christmas, when everyone around him is with family, that things become disrupted.
The perspective here is well drawn, as our only insights into John's state of mind are his increasingly defeated answerphone messages begging someone to interact with him. We spend the film on the outside alongside him - seeing families and others together but never being involved.
The stark ending is a bold move - it would have been easy to have the family next door invite John in, but the bleak conclusion gives the viewer no room for faux-festive cheer. By leaving things unresolved, the audience really feels that it's up to them to do something to end the poor guy's suffering - and thanks to Age UK, they can.