David Reviews

 Biting the hand that feeds us since 2002.

Age UK
"Just Another Day"
4 mins 32s
5 December 2017
UK Charities

This emotional film for Age UK highlights an important issue facing our ageing population - elderly people spending Christmas alone. The charity estimates almost 1.4 million older people find the festive season completely passes them by, isolated from the community around them.

The spot captures the monotonous daily life of John, a dignified elderly gent who - it's implied - has become lonely since losing his wife. The repetition of images works extremely well here, as we see the seasons change while his routine stays the same... It's only at Christmas, when everyone around him is with family, that things become disrupted.

The perspective here is well drawn, as our only insights into John's state of mind are his increasingly defeated answerphone messages begging someone to interact with him. We spend the film on the outside alongside him - seeing families and others together but never being involved.

The stark ending is a bold move - it would have been easy to have the family next door invite John in, but the bleak conclusion gives the viewer no room for faux-festive cheer. By leaving things unresolved, the audience really feels that it's up to them to do something to end the poor guy's suffering - and thanks to Age UK, they can.

BBC
"The Supporting Act"

Matt said:

What a cracking bit of work. Well done.


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Age UK
"Just Another Day"
4 mins 32s
5 Dec 2017
This emotional film for Age UK highlights an important issue facing our ageing population - elderly people spending Christmas alone. The charity estimates almost 1.4 million older people find the festive season completely passes them by. The spot captures the monotonous daily life of John, a dignified elderly gent who - it's implied - has become lonely since losing his wife.

Age UK
"Leave a Legacy"
60s
25 Jan 2017
Age UK encourage us to enrich the lives of those we leave behind… even if we’ve never met them before. We follow two older people wandering the streets as the rest of the world passes them by. Viewers will recognise individuals like these two, yet acting on our concerns is another matter. The charity believes a posthumous donation will help ensure a more optimistic outlook.

Age UK
"Roy"
60s
7 Dec 2016
In one of two touching spots for Age UK, James Bolam takes on the persona of Roy - a real-life widower whose words Bolam gives voice to. Initially our cynicism radar kicks in: does Age UK think we won't notice this is a well-known actor rather than an anonymous pensioner? But we soon realise that he's revealing what Rob cannot say to the cameras himself.

Age UK
"June & Leon"
40s
4 Dec 2015
There have been quite a few collaborations between Gogglebox and advertising and those that work best allow room for the programme's spontaneity. This hurried glimpse of Leon and June responding to the Age UK film attached to this year's John Lewis Christmas ad feels a bit contrived and falls short of the mark.

Age UK
"Man on the Moon"
50s
20 Nov 2015
This film underlining the importance of John Lewis's partnership with Age UK for this year's Christmas commercial offers a further insight into the plight of old people who feel abandoned by their family and friends at this time of year... and it's been achieved by making the agency look like the bad guys!

Age UK
"Time Flies"
60s
16 Mar 2014
91 year old Christopher Lee reads lines written by Roger McGough which invite us to celebrate rather than resist the ageing process in this touching film for Age UK. Showing a range of faces against a stark background, it makes you aware what a weird-looking species we are... but there's a tenderness in this treatment which highlights our fragility and this, in turn, underlines our humanity.

Age UK
"Cake"
30s
12 Mar 2012
This commercial uses a cake as the canvas for its animation. Its premise doesn't really make sense "they say a problem shared is a problem halved and that's why Age UK are here" but we know what they're getting at and so will the target audience... so long as they can keep up with the urgent delivery.

Age UK
"Thank You"
60s
30 Jun 2011
It's a tightrope walk to raise awareness of issues facing the elderly without being patronising and this piece by Peep Show director Becky Martin (repped by 2AM) transcends the difficulty by exploiting the dynamism of a single take.

Age UK
"Help The Aged"
40s
4 Oct 2010
The wonderful Brian Cox once again mimes to the voices of other people approaching dotage in a bid to suggest that even wealthy actors aren't immune from the worries that come with old age. Cox is especially worried about losing his memory... he should look on the bright side, it might enable him to forget his woeful accent in the Bourne movies.

Age UK
"Ian McKellen"
60s
29 Apr 2010
Another outing for the lip-synch technique which worked so well with Brian Cox. Ian McKellen proves just as adept at shaping his mouth to the words of others before explaining that Age UK can help older people who are isolated and lonely because of neglect.

Age UK
"Brian Cox"
60s
19 Apr 2010
Actor Brian cox mouths the words of the older generation as they voice their worries about their lives. Cox himself then chimes in with his own worry before reassuring us that the advertised charity will do all that they can to represent people in their sixties and beyond.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.