David Reviews

 Biting the hand that feeds us since 2002.

Microsoft
"Making the Cut"
3 mins
20 June 2017
UK Computer Software

While certain aspects of golf remain antiquated, others are thriving in the digital age. This languid collaboration between Microsoft and tech site WIRED demonstrates how data can lend golfers a competitive edge. Coaches, players, and eggheads alike explain how every aspect of the sport can be augmented from tee to green.

Jurys Inn
"The Trolley"

Ben said:

I think it looks a bit cheap


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Microsoft
"Making the Cut"
3 mins
20 Jun 2017
While certain aspects of golf remain antiquated, others are thriving in the digital age. This languid collaboration between Microsoft and tech site WIRED demonstrates how data can lend golfers a competitive edge. Coaches, players, and eggheads alike explain how every aspect of the sport can be augmented from tee to green.

Microsoft
"Versatility"
30s
5 Jun 2017
Blogger, podcaster, writer, eyewear enthusiast... no wonder Emma has so many tabs open. The self-proclaimed millenial believes having multiple pursuits is fine and dandy - so long as her PC can keep up. Quickfire shots of the Microsoft Surface suggest it can handle everything from Office to audio editing software (all sold separately, of course).

Microsoft
"Mosquito"
30s
15 May 2017
Mosquitos, DNA sequencing... sounds like something from 'Jurassic Park', doesn't it? These scientists claim the bloodsucking blighters can help thwart viruses at the source - with the aid of Microsoft's cloud technology, of course. The tech giant suggests it can make medical advances like this possible... and give the maligned insect an image boost.

Microsoft
"Bryson DeChambeau"
30s
23 Mar 2017
PGA Tour pro Bryson DeChambeau explains how the Microsoft Cloud allows him to dissect every shot and keep his swing in check. As technology plays a greater role in the game, should caddies be worried their expertise will soon replaced by data nuggets and augmented reality? At any rate, we doubt this will capture anyone's imagination.

Microsoft
"Superpower"
30s
17 Nov 2016
Microsoft's latest ad for the Surface Pro features an executive producer from Marvel Studios working on recent blockbuster Dr Strange. Her superpower is the ability to go without sleep, and having a computer which adapts to her plans probably doesn't increase her chances of shuteye any time soon.

Microsoft
"Orthotics"
30s
16 Nov 2016
Featuring an orthotics designer who needs a 3D printer-compatible PC, this ad extols the power and precision of Windows 10 PCs from Microsoft. There are no shots at Apple in this clip - unlike the rest of the ads in the campaign. Season of goodwill to all tech companies, perhaps.

Microsoft
"Partners in Health"
30s
20 Oct 2016
Microsoft demonstrate how their cloud technology can be used to aid medical research in this striking ad. 'Seconds can mean the difference between life and death,' we're told, and Microsoft's cloud tech can save some of those precious seconds by providing the means for medical professionals to work together in real time. Accompanied by shots of the recent Ebola crisis, it's a reminder that sharing photos isn't all the cloud is good for.

Microsoft
"Canvas"
30s
6 Oct 2016
This ad for the Microsoft Surface Book features two of the creators of 'The Book of Life' as they show how it helped them to write and animate while making the film. The versatility of the laptop is emphasised as they talk about how it can become "a typewriter for writing scripts, a sketchbook for sketching, a canvas for painting."

Microsoft
"Honeymoon"
30s
3 Oct 2016
Anne and Michael Howard explain how the battery life and screen resolution of Windows 10 technology helped them travel the world and turn their honeymoon into a business in this chirpy ad from Microsoft. 'A Mac doesn't have that', Anne tells us confidently, that being high-resolution touch screens. More shots fired squarely in Mac's direction.

Microsoft
"Mountain Guide"
30s
2 Aug 2016
Mountain guide Melissa Arnot talks about how the Surface Pro 4 helps her to help people "achieve their dream" of climbing mountains. She takes us through the features of the laptop that make it so useful to her, like being able to change into a tablet. Her own achievements are used to illustrate the idea that, just like Arnot, (and apparently just like the rest of us too) the Surface Pro 4 does "great things".

Microsoft
"Beowulf Boritt"
30s
1 Aug 2016
We sure hope Beowulf Boritt gave his parents hell on account of his moniker, but as this Microsoft commercial shows, he's managed to overcome such a hurdle by becoming a Broadway set designer. While he describes the ease afforded to him by Windows 10, he also chucks in the oh-so subtle line: "I could never do that with a Mac". Shots fired, indeed.

Microsoft
"Rural Banking"
30s
25 Apr 2016
Another ad aimed at business owners shares the fact that over ten million people in rural locations on other continents have been able to access online banking via the Microsoft Cloud over the past two years. This apparently means that for the first time, these people have the opportunity to employ others. That's all well and good, but is it really relevant to a Channel 4 audience?

Microsoft
"Surface Book"
30s
22 Feb 2016
Cripes, Microsoft are really into this changing the world business, aren't they? We all seemingly "have greatness in us" and the best way to release that potential (they obviously haven't heard Dylan Moran's thoughts on potential) is to use a Surface Book. Various creative types are shown flexing their creative muscles, but the edit is too restless and the VO too portentous to get us on board.

Microsoft
"Mark Vaz"
2 mins 22s
11 Feb 2016
This short documentary by Liz Unna introduces us to Mark Vaz who is running 400 marathons in a year for Adoption UK. As he heads out for his daily pre-dawn run, we learn what led him to tackle this extraordinary aim. He's very matter-of-fact about the miscarriages he and his partner have endured but you can tell how hard it's been for him, and the toughness of his training regimen plainly provides a catharsis of sorts.

Microsoft
"Cyber Crime"
30s
10 Feb 2016
The bigwigs at Microsoft must be fans of CSI: Cyber as they've gone ahead and opened their own Digital Crimes Unit, complete with giant touchscreens and data pouring out of every available surface. Despite rightly highlighting cybercrime as a serious issue, the ad leaves us underwhelmed with lifeless imagery and yet more vague talk of the Cloud.

Microsoft
"AccuWeather"
20s
18 Nov 2015
Clouds meet THE Cloud in this typically safe piece of communication from Microsoft. As ever, nothing says the world is constantly moving like sped-up footage of city crowds. The ad then hones in on how Microsoft's Cloud technology helps forecasters like AccuWeather to keep one step ahead of the conditions. A little late for Michael Fish though, eh?

Microsoft
"Surface Pro 4"
30s
1 Nov 2015
Another bland Microsoft ad brings us the merits of the Surface Pro 4 with young folk being irritatingly smug about all the things it allows them to do. As with the Pro 3, the apps and keyboard are all sold separately; something that's kept very low-key in the commercial. Even if you thought it was the right laptop for you, the whole spot is entirely off-putting.

Microsoft
"Special Olympics"
60s
17 Oct 2015
This is beautifully shot, but collapses under the weight of its own pomposity. DAVID has watched this several times now and knows it's something to do with the Special Olympics and Microsoft Cloud - but quite what is still a mystery because it's impossible to concentrate for long enough to find out.

Microsoft
"Real Madrid"
30s
1 Jun 2015
Microsoft inform us that their cloud-based services allow Real Madrid to provide content for supporters whenever and wherever they want it. So if you run a worldwide sports brand and you want to connect to your supporters, you know which tech company to contact... and if you don't then relax and ignore.

Microsoft
"Surface 3"
30s
12 May 2015
Windows rigidly adhere to their presentation formula with a routine demonstration of the Surface 3's various design features. If you were after a Surface device that's a smidgen smaller than its Pro 3 brethren, then this will do you just fine. Don't get too excited about the array of accessories and snazzy apps though - they're all sold separately. It's like 'batteries not included' on Christmas Day all over again.

Microsoft
"Accuweather"
30s
12 Apr 2015
One of those vaguely meaningless ads that brings to mind the approach IBM has inexplicably been using for the last couple of decades. We're a big company doing amazing things at a corporate level so you should feel well-disposed to buy computers for your home that use our software... or something like that.

Microsoft
"HP Stream 11"
30s
30 Nov 2014
This spot for Microsoft's HP Stream 11 does itself no favours. Self-satisfied and unnaturalistic exchanges about a party seem designed to demonstrate that a laptop offers better organisational features than a pile of paper does. Well, dur. Except that this particular laptop looks like it belongs in an Early Learning Centre so maybe not, after all.

Microsoft
"Cloud for Gamers"
30s
4 Nov 2014
This looks like a commercial for gaming software but it's actually an ad for the software used to create gaming software. It takes a few viewings to work that out but the strange choice of VO artist reveals that something odd is going on... he sounds like someone auditioning to play the young Bill Gates in a biopic.

Microsoft
"Surface Pro 3"
30s
26 Oct 2014
What on earth is going on with the music in this spot for the Surface Pro 3? K-Pop has its place, but it completely dominates the ad here. And it doesn't matter how many times we watch, the only thing we remember is that the screen detaches from the keyboard so what you're getting is a laptop that's also a tablet. That's the problem when you're pretty much reliant on easy-to-miss supers for information.

Microsoft
"Surface"
30s
18 Aug 2014
The Microsoft Surface has "the power and speed to do real work," claims this ad as a slappable smarmball takes us through its paces. It ticks the boxes in terms of communicating the tablet's strengths without overwhelming you with information, but the actual presentation of the whole is singularly underwhelming. It would help if we saw the bloke actually do some work on it.

1-25 of 66 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.