David Reviews

 Biting the hand that feeds us since 2002.

Adidas
"Pogba Capsule"
35s
7 November 2017
UK Sportswear

Paul Pogba’s recuperation seems to be going well. The Manchester United and France midfielder flexes his hamstring and more in this latest Adidas commercial. As well as demonstrating good ball control, he taps his inner Jackson Pollock to a thumping soundtrack. Pogba’s beleaguered teammates will hope his studio time is short-lived, though.

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Adidas
"Pogba Capsule"
35s
7 Nov 2017
Paul Pogba’s recuperation seems to be going well. The Manchester United and France midfielder flexes his hamstring and more in this latest Adidas commercial. As well as demonstrating good ball control, he taps his inner Jackson Pollock to a thumping soundtrack. Pogba’s beleaguered teammates will hope his studio time is short-lived, though.

Adidas
"Detroit"
60s
23 Oct 2017
This atmospheric film from Adidas explores the creativity still alive and kicking in Detroit. Director Philip Andelman focuses on finding the beauty in decay, with gritty shots of artists in abandoned rooms as they detail their creative philosophies in voiceover. It's a moody piece, with great lighting work which enhances the meditative atmosphere.

Adidas
"Chasing Shadows"
33s
20 Oct 2017
The prospect of marking Lionel Messi is enough to give any defender goosebumps. This shadowy Adidas commercial sees the Barcelona and Argentina forward weave his way through the darkness - aided by the brand's new Nemesis boot. Frenzied breaths and dynamic camerawork posit Messi as every defender’s worst nightmare.

Adidas
"Speedfactory"
60s
9 Oct 2017
The future is now, according to this slick Adidas commercial. We learn how the brand's 'Speedfactory' shoes reach the city streets. While a NASA-style narrator extols “data-driven design” and “open source co-creation”, urban runners push their new shoes to the limit. It’s a polished insight into the sportswear giant’s automated methods.

Adidas
"Break-In"
60s
18 Sep 2017
One would think Real Madrid’s training ground would be more secure than this. The Spanish giants obviously didn’t reckon on the Adidas Tango Squad. Named after the sportswear brand’s classic football, this daring crew of freestylers launch a midnight raid. While budding stars are advised against breaking and entering, the brand commend those with top-flight bravado.

Adidas
"My Way"
90s
21 Aug 2017
As sportswear brands continue to court Asian markets, Adidas remix their recent ‘Original Is Never Finished’ ad. Chinese stars Meng Jia, Chen Man, and Eason Chan take centre stage as Frank Sinatra’s ‘My Way’ provides the backing track. Bristling with visual glitches and baseball bat-wielding pandas, it’s another potent rallying cry.

Adidas
"Greater Every Run"
50s
3 Jul 2017
Following a series of visually-complex, flashier ads, it's refreshing to see Adidas return to their roots with this film. The rhythmic pace of the runners blends with the stark concrete location to create something meditative without being soporific. A classy affair directed by Friend London's Sarah Chatfield, this feels like sports gear for grown ups.

Adidas
"How To Create"
73s
2 Jun 2017
With football lounging by the pool for the next few weeks, Adidas coax supporters out of their slumber with this flashy offering. The brand's big guns are present and correct, including Luis "The Fly Guy from Uruguay" Suarez and, er, "everyone's preferred prince of football", Paul Pogba. Feisty animation and a hyped VO push the sportswear giant's creative process.

Adidas
"Creativity"
30s
7 Feb 2017
Adidas unleash their creativity in this 30s ad championing 'more than hard work'. Starring supermodel Karlie Kloss and athletes Candace Parker and Becky Sauerbrunn, among others, the action-packed film builds on the brand's 2016 'Here to Create' campaign and reinforces the idea that creativity, along with hard work, is necessary to push the boundaries of sport. An intriguing concept and compelling visuals really hammer the message home.

Adidas
"Original Is Never Finished"
90s
19 Jan 2017
What goes around comes around - and Adidas explores the idea of originality by presenting the familiar differently. To Sinatra's 'My Way', various luminaries from Snoop Dogg to Lucas Puig and Dev Hynes express their interpretation of the world around them: uncompromising, sharp, creative.

Adidas
"Y-3"
2 mins 40s
23 Jan 2017
This ad for Adidas' Y-3 collection feels like a trailer for a movie which doesn't exist about a dystopian future. Designed by influential Japanese fashion designer Yohji Yamamoto (hence the Y), the collection enhances the cryptic, quasi-facist imagery of the film, centred around a mysterious figure fleeing from the establishment. Strange, intriguing stuff.

Adidas
"One in a Billion"
60s
18 Jan 2017
They say imitation is the sincerest form of flattery. In that case, Under Armour should be very flattered by this Chinese Adidas commercial. The ad riffs on Under Armour’s sublime ‘Rule Yourself’ ad from 2015. Yet there's more to it than that; it also challenges notions about Chinese conformity.

Adidas
"Pogba: Capsule Collection"
60s
17 Jan 2017
Paul Pogba's capsule clothing collection with Adidas has been launched at an uncomfortable moment for the player following a disastrous performance on the pitch. Perhaps this stylish film with edgy black and gold visuals and an attention-grabbing soundtrack can divert attention away from the critics.

Adidas
"Break Free"
1 min 39s
6 Jan 2017
An old man who's not ready to give in to being old just yet is wasting away in a retirement home. Depressed and listless, he remembers his glory days when he catches sight of his old running shoes and makes a decision: he's not going to shuffle off into senility without a fight. This ad for Adidas was created as a student spec film which the brand actually passed on... at least before it went viral.

Adidas
"You Be You"
70s
25 Nov 2016
French footballer Paul Pogba might be the most expensive player in the world right now, but that doesn't mean everyone wants to be him. Although they do want to be in his shoes - literally. This hi-octane ad hits us with an unrelenting barrage of witty images demonstrating that while Pogba's skills, fortune and tabloid notoriety don't appeal, his Adidas boots do.

Adidas
"Alexander Wang"
90s
24 Nov 2016
Analogue and digital collide in this visually arresting film from Adidas Originals and director Karim Huu Do. The ad flits from VHS quality footage to crisp modern visuals as a gang of X-Men converge on a shipment. Constant aesthetic shifts keep the viewer engaged while the brand's upmarket collection is shrouded in urban mystique.

Adidas
"Pogba"
80s
21 Oct 2016
Footballers aren’t magnets for sympathy, but spare a thought if you can for Paul Pogba. The Manchester United midfielder’s £89 million transfer fee means every touch, kick, and pass is measured in pounds and pence. This vibrant Adidas commercial says forget the numbers - it’s all about the name.

Adidas
"Create"
90s
9 Sep 2016
Many have seen this as an attack on Under Armour's representations of uniformity and they may well be right. But really it's just a different take on Nike's long-running theme of championing individualism and there's little, if anything, being said here that hasn't been said a million times before. Still, as always, it's being said very stylishly and its glossiness certainly furthers the notion that Adidas are one of the - ahem - biggest players in their field.

Adidas
"Diego Costa"
15s
23 Aug 2016
This 15" Adidas commercial should give Chelsea supporters on Instagram a reason to cheer... and fans of every other English Premier League team a reason to jeer. The Spaniard's divisive reputation is in focus as the striker disappears behind layers of brick, iron, and concrete only to burst forth with a smirk on his face. Cartoon flourishes tie in well with the brand's recent output announcing the new season.

Adidas
"Blah Blah Blah"
1 min 45s
2 Aug 2016
This graphical riot of an Adidas commercial preaches to those who prefer a little less conversation and a little more action when it comes to the beautiful game. At the heart of it all is Paul Pogba, the France and Juventus midfielder currently caught up in this summer's obligatory transfer saga - and it's clear the Manchester United target is tired of the chit-chat.

Adidas
"Creating New Speed"
55s
31 Jul 2016
Director Christopher Riggert and cinematographer Simon Duggan have captured the raw energy of these young men in the most extraordinary fashion. The camerawork that tracks them as they sprint at full tilt through fields burdened by agricultural debris is highly exhilarating and makes for an amazing spectacle and once again demonstrates that Adidas has a real edge when it comes to portraying a certain kind of grit.

Adidas
"Boss Old Trafford"
60s
30 Mar 2016
Adidas pledge to make the Theatre of Dreams a reality for a lucky group of young footballers with this trick-laden commercial. Chief's Yonatan Weisberg follows three potential stars as they show off their ball skills within the bowels of Old Trafford before heading down the steps towards the famous pitch. Considering Manchester United's current circumstances, Louis van Gaal may want to draft some of this lot in well before May 22nd.

Adidas
"Your Future is Not Mine"
75s
28 Jan 2016
This sensational film by RSA's Terence Neale has a group of upcoming artists and cultural influencers showing how they intend to forge their own way. They include Luka Sabbat, Kyu Steed, Aleali May, Ikwa Zhao, Reese Cooper, Design Butler, Yuki Matsuda and Iman Shumpert and if, like DAVID, you aren't familiar with any of them then it may be because - in the words of John F Kennedy - "the torch has been passed to a new generation of Americans... born in this century".

Adidas
"Our Pitch, Our Rules"
55s
18 Nov 2015
Slick and commanding, this Adidas ad encapsulates the reputation of the German national team with clever visuals and a steely team talk for a script. The lines of the pitch become battle lines as players and fans organise themselves with precision. It's a very well-crafted production and one that only strengthens the long-lasting bond between team and kit provider.

Adidas
"Create Your Own"
90s
12 Aug 2015
This dynamic film is 72and Sunny's first piece of work for Adidas and it's all about making a statement. Before joining a game of five-a-side, a young player takes to social media to tell the world's finest he's ready to shake up the hierarchy. His message is not about hollow words or boasting, but about forging his own destiny. The players he admits to idolizing in the past are now his opponents.

1-25 of 137 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.