David Reviews

 Biting the hand that feeds us since 2002.

Sick Kids
"All In"
2 mins
23 November 2017
Canada Charities

This black and white ad for Canadian charity Sick Kids combines the exuberance of youth with the struggles faced by children who are seriously ill... all without ever descending into melancholy. It's a tough brief, and director Mark Zibert pulls it off with aplomb.

'I'd Do Anything' from the musical 'Oliver' provides an unconventional soundtrack, as we see kids collecting materials from anywhere they can. Lightbulbs, doors, bricks - they grab it all and join a flood of other children doing the same. They're all heading in the same direction, and if anyone stumbles, the others pick them up.

The emotion of the piece builds slowly, as we gradually notice more kids with breathing apparatus, prosthetic limbs, or other signs of illness amongst the crowd. The climax is extremely poignant, yet handled with a deft touch which leaves us with a feeling of hope. Sincere, emotionally affecting work.

International Olympic Committee
"Become the Light"

Rob said:

Trump'll do that.


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Sick Kids
"All In"
2 mins
23 Nov 2017
This black and white ad for Canadian charity Sick Kids combines the exuberance of youth with the struggles faced by children who are seriously ill... all without ever descending into melancholy. It's a tough brief, and director Mark Zibert pulls it off with aplomb. 'I'd Do Anything' from the musical 'Oliver' provides an unconventional soundtrack, as we see kids collecting materials to build something special.

Sick Kids
"You Got It"
60s
7 Nov 2012
Don't watch this unless you have a box of tissues nearby because this has to be the most emotionally penetrative piece of film we've ever posted on DAVID. Children in hospital sing phrases from You Got It by Roy Orbison in a bid to persuade people to support the charity that helps them.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.