David Reviews

 Biting the hand that feeds us since 2002.

Beats
"Above The Noise"
4 mins 30s
27 November 2017
USA Hi Fi

Michael K Williams tells a weighty bedtime story in this Beats commercial. When a little girl struggles to doze off, Williams tells her to ignore the noise. Easier said than done when the global volume keeps rising.

This din comes in various forms, including racial slurs, wolf whistles, and bruising tackles. As these youngsters learn what the big bad world is capable of, William’s steely narration gains traction.

Latterly scored by Ruel’s ‘Don’t Tell Me’, the ad boasts some arresting imagery. A woman dancing amidst flaming cacti is a horticultural spectacle, and a storm personally lashes one stoic teen.

The brand also tap some formidable star power. Neymar, Serena Williams, and Cara Delevingne exercise their own volume control, while a boy pointedly wears a Colin Kaepernick jersey.

At four-and-a-half minutes long, Terence Neale’s film rewards patient viewers. A charged communication from a brand keen to endorse progressive, well, beats.

Sky Sports
"Festive Fixtures"

Lauris said:

After trying to arrange a game on the 24th December...


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Beats
"Above The Noise"
4 mins 30s
27 Nov 2017
Michael K Williams tells a weighty bedtime story in this Beats commercial. When a little girl struggles to doze off, Williams tells her to ignore the noise. Easier said than done when the global volume keeps rising. At four-and-a-half minutes long, Terence Neale’s film rewards patient viewers. A charged communication from a brand keen to endorse progressive, well, beats.

Beats
"Dedicated"
3 mins 06s
25 Aug 2017
Conor McGregor’s had better weekends. Defeat to Floyd Mayweather leaves the Irishman in a sporting bind... albeit a highly lucrative one. This Beats film is a conscious riposte to the razzmatazz surrounding McGregor. Where the cage fighter goes from here remains to be seen, but Beats back his resolve.

Beats
"Preparation"
1 min 43s
27 Apr 2017
Michael Kiwanuka's 'Rule the World' gives this Beats film an uplifting quality. The audio brand's 'Be Heard' campaign launched with 'Seven Nation Army' by The White Stripes, but Kiwanuka's soulful track complements Anthony Joshua's training well. No such chilled vibes await Joshua in the ring against Wladimir Klitschko this weekend.

Beats
"Be Heard"
60s
12 Dec 2016
Beats by Dre have consistently tied their brand of flashy headgear to the hip and trendy, so much so that the overarching theme of their ad campaigns appears to be: 'how many slebs can we squeeze into thirty seconds of footage?'. So perhaps it's no surprise that this time around Anomaly have brought a whopping 23 of the world's biggest sports stars on board for their 'Be Heard' campaign.

Beats
"Got No Strings"
80s
10 Nov 2016
Premium headphone brand Beats tap into the trend for celebrity-crammed frolics with this jaunty commercial. Recognisable faces zip by at an impressive rate - Rebel Wilson, Michael Phelps, Nicki Minaj, and Pharell Williams to name but a few. They're all shown enjoying the wireless life while 'I Got No Strings' from Disney's Pinocchio provides the apt soundtrack.

Beats
"Firestarter"
80s
28 Jun 2016
Twenty years after The Prodigy started trouble and a whole lot more in an abandoned tube tunnel with 'Firestarter', Beats pay homage to the original music video with Harry Kane, Mario Götze, Antoine Greizmann, and Cesc Fabregas running the claustrophobic gauntlet instead. As the rabble-rousing classic plays through each player's headphones, they're transported to a dark labyrinth of shafts for a warm-up with a difference.

Beats
"7 Deadly Sins"
13 mins 13s
16 Jun 2016
Fashion director Edward Enninful is celebrating a glittering career of 25 years and counting... so long-time friend Nick Knight has made a film in honour of this, branded by Beats. Called 'The 7 Deadly Sins of Edward Enninful', it features eight supermodels - apparently because it seemed fitting that gluttony should require not one but two representations.

Beats
"The Rules of Tennis"
30s
3 Jul 2015
This commercial for Beats headphones raises the frankly terrifying possibility that all of Nick Kyrgios's well-publicised histrionics at this year's Wimbledon were an elaborate marketing campaign orchestrated by the newly set up London shop of R/GA. It's a better explanation than believing the young Australian is just a giant arse.

Beats
"Solo 2 Wireless"
30s
7 Mar 2015
This is like watching an episode of Fame set in the present day. Bland clones takes selfies of themselves in their Beats wireless headphones while someone called Axwell A Ingrosso sings of Something New over the top. It's polished pap, and we find it hard to believe that anyone beyond the age of twelve is likely to buy into it.

Beats
"Solo Selfie"
60s
12 Dec 2014
Beats is encouraging owners of the said headphones to take selfies posed with the cans perched on their heads. To reassure us it's what cool people do, there's a selection of DJs, model types and slebs (Norman Reedus, what are you playing at?) wearing the 'phones and looking street. Thing is, anyone who actually cares about audio quality wouldn't touch these with a bargepole and those who don't shouldn't waste money on these, quite frankly.

Beats
"Baubles"
20s
12 Dec 2014
Two Beats speakers dangle like baubles from a Christmas tree; complaining about the humiliation they're enduring. They sound like Miller and Armstrong doing a street talk sketch, only less funny. They count their lucky stars, however, when they realise their fate could have seen them stuck at the top of the tree.

Beats
"Cheryl Cole"
45s
18 Nov 2014
Cheryl Cole tells us how she's grown up in this ad for Beats which follows her from photo shoot to dance rehearsal and ends with her gazing pensively out of the back of a limo. Her narration is unexpectedly solemn: we're watching the public Cheryl and simultaneously hearing a more private one and it's rather effective.

Beats
"Serena"
70s
10 Sep 2014
Wireless versions of the overpriced headphones are now available, we're informed in this spot which features Serena Williams doing a warm-up to 2 Chainz' Black Unicorn. While it's jolly handy to be able to listen to in-ear music without being garotted by your own elbow, we can't help but wonder if the cost of these is down to the cost of the slebs who endorse them.

Beats
"The Game Before The Game"
5 mins 04s
11 Jun 2014
In this striking World Cup film, a number of footballers (and other sporting and cultural heroes) are shown getting into the zone ahead of a big event. It opens with a rather lovely pep talk delivered to Neymar by his father before shifting gear and turning into an incredibly impressive pop promo.

Beats
"Ed Sheeran"
30s
5 Jun 2014
Ed Sheeran is the latest pop hotshot to endorse Apple's extremely expensive acquisition. In this spot he seems to come into his bedroom in a bit of a frustrated huff, pops on a pair of Beats, and suddenly his musical mojo starts to flow. It's a canny bit of marketing, not least because the headphones aren't anything special - and suggesting they're used by those in the know lends them a certain type of credibility.

Beats
"White Lies"
30s
16 Dec 2013
It's a shrewd move to use Max Frost's catchy track to sell overpriced headphones to the terminally trendy - the song grabs your attention, then - for the target audience at least - you're struck by the number of big-hitting mainstream artists who feature in this to show off the range of colours these cans are now available in.

Beats
"Eminem"
30s
5 Oct 2013
This time it's Eminem who's lending a track to endorse the overpriced headphones. A better choice than Will.I.Am and Britters, though, as this at least has a pounding bass that suggests the brand in question must be capable of delivering a satisfying sound quality at volume.

Beats
"Neon Mxr"
30s
20 Jun 2013
The astonishingly expensive and achingly hip headphones are now even more look-at-me thanks to a new, neon colour range. So if you're out clubbing and you're too cool to listen to the music David Guetta's playing you can dance to the beat of your own track and look like the show-off you are.

Beats
"Robin Thicke"
30s
1 Jun 2013
Are they handheld weights? Weird sex toys? Nope; they're Beats Pills - phallic-looking speakers for when you want to 'break out the jams' anytime. Shrewd use of Robin Thicke / Pharrell's track Blurred Lines here; Pharrell being very much in vogue thanks to Daft Punk and the actual video for the song being rather saucier than this ad.

Beats
"Allez Les Bleus"
84s
4 Jul 2014


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.