David Reviews

 Biting the hand that feeds us since 2002.

The North Face
"Imagination"
4 mins 30s
24 November 2017
Canada Sportswear

This stunt-filled ad for The North Face is one of the coolest we've seen this season... and not just because of the snow. A mix of music promo, short film, and branded content, the hybrid ad shows a kid sitting in the back seat of a car, bored as his family drives around town. Soon, however, his daydreaming takes on a very physical dimension.

The pace here is fantastic, as free-skier Tom Wallisch brings the kid's imagination to life in a display of urban athleticism which will keep you fully engaged throughout the four and a half minute run time. The Avalanches' 'Because I'm Me' is an inspired choice of soundtrack, bringing a kinetic joyfulness to the action... though it hardly needs the encouragement.

The contrast between the parents' mundane conversation and the kid's gleeful appreciation of what he's witnessing is especially satisfying, as Wallisch flips, grinds, and jumps his way through the town. The parents finally notice a crowd of skiers at the end, blurring the line between reality and imagination further.

From the scenery to the editing, everything here has been meticulously designed to great effect. There's also an added layer of poignancy to the film, as the concept was developed by JP Auclair, a professional free-skier who died in 2014 and to whom Wallisch pays tribute to in his stunt work. Really great work you'll want to watch more than once.

Sick Kids
"All In"

Laura said:

we gave this multiple Golds and a GRANDLIA this year.


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The North Face
"Imagination"
4 mins 30s
24 Nov 2017
This stunt-filled ad for The North Face is one of the coolest we've seen this season... and not just because of the snow. Part music promo, short film, and branded content, the hybrid ad shows a kid sitting in the back seat of a car, bored as his family drives around town. Soon, however, his daydreaming takes on a very physical dimension.

The North Face
"Never Stop _____"
75s
27 Oct 2015
The North Face are on a global mission as the outdoor clothing label aims to promote their mantra of endless exploration to more audiences than ever before. Thanks to this attractive worldwide ad, they may prompt a few more impromptu expeditions. From a little girl letting curiosity be her guide in a museum to mountains conquered via ice and snow, the brand celebrates those who give life their all - be it for work or for play.

The North Face
"Never Stop Exploring"
30s
29 Mar 2014
This is - we think - the first time that North Face have advertised on telly in the UK and it's a pretty good début. By aligning themselves with the 'just do it' ethos long used by a well-known sport brand (look, it's Nike - not sure why we're being coy about that), they're suggesting we get out there and explore mountains and so forth and it instinctively feels right for the brand.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.