David Reviews

 Biting the hand that feeds us since 2002.

Kraft
"Swear Like a Mother"
1 min 35s
5 May 2017
USA Condiments

Kraft Mac and Cheese poke fun at not only the image of the unflappable mother, but also their product's reputation as a culinary last resort in this amusing, self-aware ad.

The film stars Melissa Mohr, author of the book 'Holy Sh*T: A Brief History of Swearing', who explains that 74% of mothers have admitted to swearing in front of their kids - which seems like a low estimate to us - and proceeds to offer up such gems as 'what the fraud?', 'flipping goofnuggets!', and 'son of a motherless goat' as alternatives.

The overall message is that sometimes you can't do better as a parent, and that's when Kraft Mac and Cheese is there for you. It's a bold statement for a brand, delivered with a level of honesty we appreciate. They may provide radioactive pasta with minimal nutritional value, but you can guarantee your f***ing kids will eat it.

Responsibly
"Drink Responsibly"

Matt said:

Clever.


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Kraft
"Swear Like a Mother"
1 min 35s
5 May 2017
Kraft Mac and Cheese poke fun at not only the image of the unflappable mother, but also their product's reputation as a last resort in this amusing ad. The film stars Melissa Mohr, author of the book 'Holy Sh*T: A Brief History of Swearing', who explains that 74% of mothers have admitted to swearing in front of their kids - which seems like a low estimate to us.

Kraft
"Lettuce"
45s
11 Jun 2014
Another of those excellent American ads which concentrates its energy on a sequence of unlikely vignettes. In this case, the sardonic VO is describing our relationship with the humble lettuce which offer a strong contrast with an illustration of what might have been if only we could respect its true potential.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.