David Reviews

 Biting the hand that feeds us since 2002.

Arla
"Eat Monday For Breakfast"
30s
9 May 2017
UK Dairy Products

Arla drums home the importance of showing Monday morning who's boss - snooze button be damned. A suitably perky sequence from Firecracker's Joe Roberts encompasses yawning farm animals, revving engines, and slices of toast evading eager hands. The use of an escalating drum beat in the background evokes Budweiser's 'Time' ad as well.

While the go-get-'em concept and Whiplash-style drums aren't new, this spot does a terrific job of persuading us that Mondays aren't to be dreaded after all - we just need to approach them with confidence. "Eat Mondays for breakfast" is an inspired line, and the way the energy levels accelerate as the ad progresses complements it perfectly.

Captain Morgan
"Live Like The Captain"

Miles said:

cant wait to watch that again


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Arla
"Eat Monday For Breakfast"
30s
9 May 2017
Arla drums home the importance of showing Monday morning who's boss - snooze button be damned. A suitably perky sequence from Firecracker's Joe Roberts encompasses yawning farm animals, revving engines, and slices of toast evading eager hands. The use of an escalating drum beat in the background evokes Budweiser's 'Time' ad as well.

Arla
"Big Milk"
20s
4 Jul 2016
Arla Big Milk is designed to help tiny tots become as big as their ambitions, whether it's to grow up and be a ninja who fights bad guys or that obvious hybrid, a mer-lion. Time was it was enough just to drink a glass of silver top, but today we need to be almost paralysed by choice. Still, it's rather sweet and we imagine the message will appeal to plenty of parents.

Arla
"Good Mornings"
30s
8 Jun 2015
Did you know Arla Foods is a co-operative? DAVID didn't. It seems quite surprising that none of the many ads for their products has drawn attention to this (unless we just haven't been paying enough attention and no-one believes that, right?) Different music (literally anything else) and a better VO performance would have improved this a lot.

Arla
"Model Railway"
50s
9 Oct 2014
This poor chap may have no charisma but he's not harming anyone with his model railway and there's no reason why his efforts shouldn't be rewarded with a bit of his favourite cheese. However, an unexpected host of marauders suddenly appear in his living room and steal it without so much as a murmur of protest from him... to his wife's evident disgust.

Arla
"Simple Pleasures"
36s
3 Oct 2014


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.