David Reviews

 Biting the hand that feeds us since 2002.

Arla
"Now It's Brunch"
20s
29 November 2017
UK Dairy Products

This stylish ad for Arla proves that brunch is the most important meal of the day. We see pancakes flipped, bacon fried, and porridge prepared - all in exquisite detail as unusual camera work keeps things interesting. A sunny soundtrack suggests a hearty brunch (with a splash of organic milk) is the way to get the day off to a, uh, late start.

Allegro
"The Talisman"

Ben said:

Teepee, tomahawk, headdress, talisman. Hmmm. Not very PC.


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Arla
"Now It's Brunch"
20s
29 Nov 2017
This stylish ad for Arla proves that brunch is the most important meal of the day. We see pancakes flipped, bacon fried, and porridge prepared - all in exquisite detail as unusual camera work keeps things interesting. A sunny soundtrack suggests a hearty brunch (with a splash of organic milk) is the way to get the day off to a, uh, late start.

Arla
"Rex"
3 mins
14 Jun 2017
Nick Helm sacrifices his lie-in for Arla in a series of films about early birds. The comedian attempts to find out if there's anything to this waking up early business, or if it's simply a ploy to make people who sleep in feel bad about themselves. The first instalment sees him teaming up with fishmonger Rex, who gets up at the crack of dawn to acquire his catch for the day.

Arla
"Kenny"
3 mins
8 Jun 2017
Another funny film for Arla sees the put-upon Nick Helm meet up with stuntman Kenny for a taste of his physically-demanding job. Despite a momentary breakdown when he finds it hard to complete a simple warm-up stretch, Nick manages to keep up with - and even enjoy - the gruelling workout. He even declares Kenny his best friend at the end of the day... although the guy doesn't look too sure about it himself.

Arla
"Barbara"
3 mins
8 Jun 2017
Arla's recent run-in with the ASA makes Nick Helm's latest work placement oddly pertinent. Barbara Hughes shows the sleep-deprived comedian what it takes to run a successful farm. Despite the five-thirty start, Helm embraces everything from tractors to milking - it's all about those, er, "circular motions". Another amusing tribute to the nation's early risers.

Arla
"Eat Monday For Breakfast"
30s
9 May 2017
Arla drums home the importance of showing Monday morning who's boss - snooze button be damned. A suitably perky sequence from Firecracker's Joe Roberts encompasses yawning farm animals, revving engines, and slices of toast evading eager hands. The use of an escalating drum beat in the background evokes Budweiser's 'Time' ad as well.

Arla
"Nature"
30s
22 Feb 2017
Anyone who's tried to organise a summer barbecue will know you can't reason with Mother Nature. Dairy farmer Bill, on the other hand, has come to an arrangement with the big boss: as long as Mother Nature keeps the rain coming, Bill will only make pure, organic milk. We'd love to see the minutes from that meeting.

Arla
"Big Milk"
20s
4 Jul 2016
Arla Big Milk is designed to help tiny tots become as big as their ambitions, whether it's to grow up and be a ninja who fights bad guys or that obvious hybrid, a mer-lion. Time was it was enough just to drink a glass of silver top, but today we need to be almost paralysed by choice. Still, it's rather sweet and we imagine the message will appeal to plenty of parents.

Arla
"Good Mornings"
30s
8 Jun 2015
Did you know Arla Foods is a co-operative? DAVID didn't. It seems quite surprising that none of the many ads for their products has drawn attention to this (unless we just haven't been paying enough attention and no-one believes that, right?) Different music (literally anything else) and a better VO performance would have improved this a lot.

Arla
"Model Railway"
50s
9 Oct 2014
This poor chap may have no charisma but he's not harming anyone with his model railway and there's no reason why his efforts shouldn't be rewarded with a bit of his favourite cheese. However, an unexpected host of marauders suddenly appear in his living room and steal it without so much as a murmur of protest from him... to his wife's evident disgust.

Arla
"Simple Pleasures"
36s
3 Oct 2014


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.