David Reviews

 Biting the hand that feeds us since 2002.

U.S. Bank
"Lights"
50s
19 May 2016
USA Banks

"Let there be light!" say U.S. Bank with a commercial which portrays the institution with the kind of restrained optimism currently so prevalent in the financial sector.

It's a compelling treatment both aurally and visually, with Gorgeous director Patrick Daughters flicking the switch on a rapid-fire light show. Desk lamps, fluorescent lights, the mellow glow of a computer screen, even a light bulb erupting into incandescence... each adds to the electric tapestry. Kudos to the maintenance team ( or post team!) for ensuring there isn't a dud bulb on site, either.

Coupled with a progressively intense soundtrack of cheerful bleeps, beeps, and chirps, the ad draws you into an entire building 'waking up' as a new day breaks and inspires customers to see the hours ahead as full of illuminating moments. Thanks to the skilful realisation of the notion, the bank does a quietly effective job of sharing its bright outlook.

Simply Be
"Summer '16"

Miles said:

littering


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U.S. Bank
"Lights"
50s
19 May 2016
"Let there be light!" say U.S. Bank with a suitably illuminating commercial which portrays the institution with the kind of restrained optimism currently so prevalent in the financial sector. It's a compelling treatment both aurally and visually, with Gorgeous director Patrick Daughters flicking the switch on a rapid-fire light show.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.