David Reviews

 Biting the hand that feeds us since 2002.

Nicorette
"Resist"
30s
20 September 2017
UK Anti-Smoking Products

With Stoptober approaching, Nicorette make a timely return to our screens. Similar to the brandís 2015 ad, the protagonistís temptation is allayed by a QuickMist hit. We then see other quitters put their lungs to better use. With the anti-smoking campaign now supporting e-cigarettes, the spray hope their proactive message pays off.

Guinness
"Compton Cowboys"

James said:

and that last line is a bit too close for comfort to the last line in sea biscuit, no?


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Nicorette
"Resist"
30s
20 Sep 2017
With Stoptober approaching, Nicorette make a timely return to our screens. Similar to the brandís 2015 ad, the protagonistís temptation is allayed by a QuickMist hit. We then see other quitters put their lungs to better use. With the anti-smoking campaign now supporting e-cigarettes, the spray hope their proactive message pays off.

Nicorette
"One Breath"
2 mins 55s
6 Oct 2016
This compelling anti-smoking film for Nicorette features freediver Daan Verhoeven. We follow him on a beautifully shot dive through clear blue water as he talks through his addiction to cigarettes and his determination to "beat the stupid little white stick".

Nicorette
"Achieving The Impossible"
5 mins 28s
11 Feb 2016
This short film obliquely connected to Nicorette doesn't sound like it's going to be particularly compelling, especially when you consider some of the Nicorette advertising that's graced our screens in recent years. However, it commands your attention from the get-go... and doesn't let up. A beautifully inspiring piece that refuses to succumb to sentimentality.

Nicorette
"Breath"
30s
9 Sep 2015
With e-cigarette ads starting to up their game in the face of tighter regulations, Nicorette showcases some impressive sound design in support of their QuickMist spray. By focusing on the improved lung capacity of those involved in the strenuous activities shown, it's also highlighting the damage you're sustaining if you continue to smoke - a very effective way to help quitters stick to their guns.

Nicorette
"Keep Calm"
30s
19 Aug 2015
Trying to quit smoking? Be your own island of calm, not a twitchy bag of homicidal impulses. It's easy enough if you chew Nicorette gum, apparently. In fact, it appears to work better than a lorry-load of diazepam - the woman at the centre of this spot looks like she wouldn't bat an eyelid if the four horsemen of the apocalypse rode in and demanded to play musical chairs.

Nicorette
"Runner"
30s
9 Dec 2013
A mimsy-looking chap starts running when he stops smoking... but along the way, he's sorely tempted. There he is, dining al fresco with his missus, when he spots a lighter and an ashtray on the next table. Thank goodness for his nicotine spray, which he squirts attractively into his mouth to prevent him from succumbing.

Nicorette
"Cool Your Cravings"
30s
7 Oct 2012
A man who used to smoke is driven to distraction by the sight of someone else's cigarettes in this commercial for Nicorette. He then pops one of the advertised tablets into his mouth and is soon calmed by the soothing soma within... so much so that he's soon able to enjoy a refreshing dive into the swimming pool at his disposal.

Nicorette
"Mouthspray"
30s
18 Apr 2011
There appears to be no end of ingenuity when it comes to providing people with a nicotine fix. As well as all the other possibilities, it's now possible to use a spray to deliver an instant hit. If the tobacco companies had seen the potential of expensive products like these in the 1960s, the health benefits brought about by their conversion could have been monumental.

Nicorette
"Movie Scenes"
2 mins 30s
3 Apr 2010
If you think the idea that a Nicorette inhalator is any kind of substitute for smoking cigarettes is a silly one... then think again. This commercial spoofing a number of familiar scenes from the movies replaces a smouldering cigarette with the advertised product in each.

Nicorette
"Driving"
30s
8 Dec 2009
This American ad for Nicorette focuses on a driver who is suffering from cravings, especially after he sees a (curiously unlit) cigarette in the hand of another driver. He has a small robotic device on the seat next to him revealing how much life sucks.

Nicorette
"The First Week"
30s
14 Aug 2009
A man aiming to quit smoking struggles to shake the habit. This is illustrated by showing a pack of cigarettes literally stuck to his hand. All his efforts to discard it fail until he uses the advertised product and is finally able to let go.

Nicorette
"Mouth Says No"
40s
5 May 2009
A man battles with his mouth in amusing fashion when he tries to pop in a piece of nicotine gum. This is apparently because it doesn't taste very nice... but this man's mutinous mouth will be pleased to discover that the flavour has been improved.

Nicorette
"Mouth Says No"
30s
4 May 2009


Nicorette
"Inhalator"
30s
7 May 2008
There is a slight flaw in the premise of this nicely filmed commercial... by suggesting that people look a little foolish when they use everyday objects as a substitution for the cigarettes they crave, the ad appears to concede this very point about the product it advertises. A good effort nonetheless.

Nicorette
"Allotment Smoker"
10s
19 Jul 2007
Another film advertising Boots's support of the current Nicorette campaign which uses a clever technique to show how people can put smoking behind them. A man stood in his allotment pulls away the life-size image of himself smoking to reveal his newly-cleansed self.

Nicorette
"For Every Cigarette"
30s
11 Jun 2007
Nicorette cunningly extend the scope of their marketing to embrace not only those who are giving up smoking but those who think they ought to but intend to carry on smoking anyway just in case they forget how. All part of a concerted effort ahead of the smoking in public places ban next month.

Nicorette
"Dancing in The Dark"
10s
2 Jan 2007
Another glimpse of the poor sap who is trying to give up smoking by using will power alone. Here he dances maniacally while listening to music on headphones. Presumably the idea is that he is doing this rather than risking the temptations involved in interacting with the rest of humanity.

Nicorette
"Dave and Paul"
30s
27 Dec 2006
Two similar looking young men are attempting to quit smoking. Smug-looking Dave is getting help from Nicorette patches which help him stay calm even when snagged in a traffic jam. Paul is determined to use will power alone (albeit with some odd martial arts moves thrown in) and soon finds himself faltering.

Nicorette
"Cafť"
30s
2 Oct 2006
Cigarettes have never been so bad for your health. A man stepping outside for a smoke tries to keep an eye on the young woman he was chatting up as his mate moves in on her; then manages to upset a drink over another young woman whose massive boyfriend looms menacingly over him.

Nicorette
"Cut Down"
30s
2 Oct 2005


Nicorette
"Holiday Cravings"
30s
8 Jun 2005


Nicorette
"Night-time"
30s
2 Jan 2005


Nicorette
"Cigarette Meeting"
40s
6 Jul 2004


Nicorette
"Cigarette Meeting"
30s
5 Jul 2004


Nicorette
"Homeless Cigarettes"
30s
2 Mar 2003


1-25 of 26 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.