David Reviews

 Biting the hand that feeds us since 2002.

Public Health
"Stoptober '17"
30s
21 September 2017
UK Public Information Films

The annual Stoptober campaign kicks off - pun intended - with this low-budget ad. Public Health England's latest 'everyman' spokesperson reminds us of the various ways we can quit smoking, while a football is passed around to suggest this is a community effort rather than a solo, iron-willed effort. It's a worthy campaign with a hard-working film to launch it.

Guinness
"Compton Cowboys"

James said:

and that last line is a bit too close for comfort to the last line in sea biscuit, no?


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Public Health
"Stoptober '17"
30s
21 Sep 2017
The annual Stoptober campaign kicks off - pun intended - with this low-budget ad. Public Health England's latest 'everyman' spokesperson reminds us of the various ways we can quit smoking, while a football is passed around to suggest this is a community effort rather than a solo, iron-willed effort. It's a worthy campaign with a hard-working film to launch it.

Public Health
"Walk On"
30s
25 Aug 2017
This bloke gets around, doesn’t he? Marching through GP surgeries, parks, and news studios, he reveals that a ten-minute walk counts as ten minutes of exercise. Of course, Public Health England want us to follow in his footsteps. Forget news stories, medical research, and other distractions: “Do it for you”. Nothing condescending about that.

Public Health
"One You"
60s
7 Mar 2016
'Nanny state' is an over-used phrase, often by people who actually had nannies because their parents were too busy exploiting the poor to spend any time with them. But it's a hard phrase to avoid when looking at this well-meaning but dispiriting pile of pointlessness. There are loads of reasons why people will decide to examine their lifestyle... sadly, this film isn't one of them.

Public Health
"Ghosts"
40s
6 Aug 2015
A neat way of reminding us that each time we fail to protect ourselves when having sex with a new partner, we're exposing ourselves to the risks they took whenever they had unprotected sex with anyone in the past. The ghosts of these previous trysts will haunt us no matter how hard we try to ignore them.

Public Health
"T-Shirt"
40s
27 Jan 2015
A woman wearing T-shirts depicting various foodstuffs stands in front of the camera while a perky VO tells us that we can become healthier if we eat less and more slowly, and step up the exercise. It's a neat way to illustrate the point... the combination of her changing shape and the images projected on to her white t-shirt works well.

Public Health
"Rot Roll Up"
60s
9 Jan 2015
Two young children are with their dad at the park. They go off to play while he sits down to have a fag and watch his "cheeky monkeys". So far, so normal. But as we see him take out his roll-up kit and reach in the tobacco pouch, something strikes us as very wrong. Stomach-churningly wrong, in fact. But he doesn't notice. And that's the worst part.

Public Health
"Mind Your Head"
40s
18 Dec 2014
Nicely photographed and with a solid idea at its heart, this supportive commercial for people in Northern Ireland suffering from mental health problems is weighed down by its leaden VO... which is a shame. Too many Scottish and Irish films make the mistake of using a cloyingly earnest voice to project an everyman quality.

Public Health
"Boxing"
60s
9 Jan 2014
This mental health awareness film shrewdly depicts someone who has been used to living a physical lifestyle rather than a cerebral one. By showing the inner vulnerability of someone like a boxer, we have to recalibrate our notion that the strong, strapping types are somehow more resilient to depression and other issues than those who are more sedentary and outwardly fragile.

Public Health
"Make Them Proud"
40s
12 Nov 2013
We've seen what smoking can lead to before, and this carries on the tradition of saying you're letting your children down if you don't stop. At least, this suggests, you can aim to spare them the sight of you struggling to breathe with a tube up your nose and a canister of oxygen at your side.

Public Health
"T-Shirt"
30s
28 May 2013
Time-lapse photography is used to communicate a message about healthy eating via graphics on a woman's T-shirt. The ad has been tasked with highlighting the rather obvious stuff - eat slower, eat less, be more active - but could do with introducing the website it's promoting more prominently.

Public Health
"T-Shirts"
40s
25 Jan 2013
It's nice when a health awareness film doesn't ram messages down your throat - and this is one of them. Here, various informative suggestions made by the VO are illustrated on the T-shirt of a pleasant and unassuming chap who's easy to identify with. This walks the line between chatty and patronising without putting a foot wrong.

Public Health
"Party"
30s
7 Jan 2013
As with the public information film on weight gain leading to heart disease, this has to walk the tricky tightrope between condescension and doom. It manages to get the balance just about right, which - to extend the metaphor - shows a surefooted approach, but it simply doesn't have a great deal of impact.

Public Health
"Inching Towards Bad Health"
60s
7 Jan 2013
An impressive piece of work for a public information film about health - there's a ring of 'truthiness' about it that avoids hectoring. A young family man in reasonable shape bloats and ages realistically before our eyes as he talks about the ease with which you can "let yourself go a bit". Leagues ahead of the sinister and patronising "Be Food Smart" campaign.

Public Health
"Flu Aware"
30s
6 Oct 2011
This rather alarming film reminds us that flu can be serious. It doesn't help that so many people refer to a bad cold as 'flu' or that men have so dumbly adopted the mocking term 'man flu' as an excuse for behaving like babies when they're feeling a little poorly.

Public Health
"It All Adds Up"
40s
6 Oct 2011
This film from Northern Ireland reminds parents of the importance of ensuring that their children exercise for sixty minutes a day. It's a laid back approach and it's not beyond the bounds of possibility that parents will pay attention to it... something that cannot always be said of such films.

Public Health
"Mark's Video Diary"
40s
20 Jan 2011
This public health film from Northern Ireland uses a video diary to illustrate the progress of Mark as he quits smoking. Running the clips in reverse chronology proves a neat device as it underlines the idea of a positive outcome.

Public Health
"Smoking Can Ruin Lives"
40s
20 Jan 2011
This anti-smoking film from Ulster runs through a list of things smokers can do before they die. But it's got nothing to do with communing with dolphins or climbing Everest... it's a list of the most awful aspects of suffering a painful terminal illness.

Public Health
"Your Looks Will Fade With Your Tan"
20s
9 Sep 2010
A young woman in a photography studio talks about how being tanned makes her feel sexy before the tide turns and we're reminded that she also faces serious health risks if she uses sun beds to darken her skin. This is illustrated by showing the advent of various nasty blemishes.

Public Health
"Break Free"
20s
4 Mar 2010
This public health film from Ireland cleverly uses burning cigarettes to create a countdown to national no smoking day. The event on March 10 has been devised to help smokers quit their habit... though it isn't clear whether they quit for good or just the one day.

Public Health
"It All Adds Up"
40s
10 Jun 2009
A bright and breezy reminder about the merits of regular exercise which is being broadcast in Northern Ireland. It makes so much more sense to convey the positivity of good health rather than to warn about the perils of ill health.

Public Health
"Disinfectant"
60s
4 May 2009


Public Health
"Modern Guide To Health"
8 mins 35s
4 May 2009


Public Health
"Sneeze"
83s
30 Apr 2009


1-23 of 23 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.