David Reviews

 Biting the hand that feeds us since 2002.

Canadian Club & Dry
"The Big Question"
45s
19 September 2017
Australia Whiskey-based Brews

This amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under. If that sounds like a strange proposition in a country known for its beer drinking then keep watching, this may surprise you...

A series of blokes come to the shocking realisation that they actually don't like beer, one even mournfully hanging his head as he explains that he 'thought it was compulsory'. Generations of beer drinkers see the light when Canada Club & Dry slides down the bar as an tastier alternative.

Aside from the excellent performances and sharp script here, it's a shrewd move to emphasise beer drinking as a social activity which needs refreshing. With the craft beer market growing exponentially, consumers have shown a willingness to branch out from whatever's on tap... perhaps even to pre-mixed whiskey and ginger.

Everything is skilfully balanced in this film, from the clever soundtrack and comic timing to the self-conscious silence at the sound of a bottle opening. Director Nick Kelly has got things right on the mark here - lovely, affectionate work.

Guinness
"Compton Cowboys"

James said:

and that last line is a bit too close for comfort to the last line in sea biscuit, no?


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Canadian Club & Dry
"The Big Question"
45s
19 Sep 2017
This amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under. A series of blokes come to the shocking realisation that they actually don't like beer, one even mournfully hanging his head as he explains that he 'thought it was compulsory'. Generations of beer drinkers see the light when Canada Club & Dry slides down the bar as an tastier alternative.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.