David Reviews

 Biting the hand that feeds us since 2002.

Tesco F & F
"Supermarket Woman"
30s
18 September 2017
UK Fashion Labels

More supermarket chic from Tesco F & F - just in time for the autumn/winter rush. This woman adds coats and leopard-skin tops to her modest shopping list. Pastel-coloured aisles and infinite milk bottles create a heightened vibe, accompanied by the VOís soul-tinged commentary. A clever means of tying the brandís grocery and fashion wings together.

Absolut Vodka
"Big Bang"

Matt said:

What a strange choice of music. Looks great though.


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Tesco F & F
"Supermarket Woman"
30s
18 Sep 2017
More supermarket chic from Tesco F & F - just in time for the autumn/winter rush. This woman adds coats and leopard-skin tops to her modest shopping list. Pastel-coloured aisles and infinite milk bottles create a heightened vibe, accompanied by the VOís soul-tinged commentary. A clever means of tying the brandís grocery and fashion wings together.

Tesco F & F
"Supermarket Shoot"
30s
27 Apr 2017
This stylish ad for F & F is an ambitious step up from Blue Supermarket's usual efforts to advertise their clothing range. Models strut around in front of pastel-painted supermarket shelves to a funky 'Supermarket Woman' soundtrack, and the tongue-in-cheek ending makes light of how easy it is to walk out of a shop with far more than you intended to buy.

Tesco F & F
"That Awkward Moment"
30s
1 Dec 2016
What is turning everyone's heads as they relax on a sunny beach? It must be something out of this world. The expectation - of course - is that we'll see a woman in the briefest of bikinis or a man flexing his muscles in an irresistible style. But it's neither of these things... it's a family wearing their Christmas jumpers with pride.

Tesco F & F
"Autumn"
30s
15 Sep 2016
The fashions available at Tesco under the F & F banner are shown off to good effect in this pleasingly-filmed but otherwise unremarkable piece of work for the supermarket. Considering this is only 30" long, they manage to cram a lot of examples of what you can expect to find at their outlets into the ad and those attracted by what's on offer will know where to go for their autumn wardrobe.

Tesco F & F
"Autumn Collection"
30s
13 Sep 2015
Tesco's fashion line F&F makes a confident grab for fashion-conscious shoppers' attention this autumn. The soul-infused beats of Julio Bashmore's 'Holding On' provide the ideal soundtrack to this upbeat and fun ad. The minimalist production really plays in its favour too. As colours change in the background, it's up to the model to sell the clothes and a fine job is done of it.

Tesco F & F
"Back to School"
30s
24 Jul 2015
This is a very sweet idea - the F&F Back to School range brought to us like an epic movie trailer. What's smart about it is the entertainingly memorable way it features all the benefits of the gear - the reinforced trouser knees cracking the ground; the puddle-proof fabric coating; the easy-iron shirts proving a cinch all round.

Tesco F & F
"Desert Backgrounds"
30s
30 Apr 2015
Classy-looking models in threads suitable for a tropical climate ooze sultry superiority in this latest for Tesco's fashion label F&F. Tesco takes a back seat as far as the branding is concerned and that seems a wise move in light of the retailer's recent difficulties... provided, of course, punters know where they can find this gear if they want to buy it!

Tesco F & F
"Autumn Winter 2014"
40s
11 Sep 2014
For the most part it's hard to believe this commercial is for a clothing line sold at one of the big supermarkets. Slick and sophisticated with a great soundtrack, it would be equally appropriate for an upmarket high street brand. The only thing that lets it down is the clothes themselves. While the ad makes the label feel desirable, the looks on offer just don't deliver.

Tesco F & F
"Video Games"
30s
22 Jul 2014
This is good - in its own way - but who is this targeting? While it makes sense to appeal directly children when they are the ultimate recipients of a product, is this true when it comes to school uniforms? Is it really likely that kids will pester their mums to go to Tesco for school uniform or that mums will agree to do so because of this?

Tesco F & F
"Feel the Heat"
40s
3 May 2014
This is a rather ambitious spot for Tesco's F & F brand; jazzing up their summer collection with a setting worthy of a music promo. The only drawback to this approach is that the background is so busy it absorbs the fashions on view rather than sets them off. But we like the general mood and feel of it; and the fact that Blue Supermarket has eschewed the more conventional stuff.

Tesco F & F
"Dance"
40s
12 Sep 2013
Who'd have expected this from Tesco? Not a single word spoken, just models dancing against an uncluttered industrial-style background to Ben Pierce's What I Might Do. It's a very brave step for Blue Supermarket, as it feels like a music video has stumbled into an ad break by mistake - and it might stop the target audience in its tracks.

Tesco F & F
"Some People"
40s
27 Apr 2013
Tesco's clothing range is shown off by pouting models moodily flouncing around a sunny swimming pool. It's hard to think of imagery more at odds with the reality of raking through the rails of cheap offerings in a corner of Blue Supermarket between kitchen appliances and the tobacco kiosk.

Tesco F & F
"Children's Summer Run"
30s
11 Apr 2012
Another outing for the beguiling technique used in the previous ad. This time it's a pair of children who make their way through a number of different scenarios wearing clothes made for blue supermarket by Florence & Fred. DAVID walked through the clothes section at Tesco once... it's like a Jumble Sale organised by people suffering from OCD.

Tesco F & F
"Life Stroll"
40s
28 Mar 2012
This is a lovely way of showing off the fashions available at blue supermarket. A woman passes through a number of different scenarios creating the impression of a continuous sequence. It's fun and has been put together with a light touch that grabs the attention.

Tesco F & F
"Train Station"
40s
14 Sep 2011
A woman's various modes are illustrated by this commercial which shows the same woman making her way through the lobby of a railway station and encountering different versions of herself. The song I'm Every Woman provides a suitable musical backdrop.

Tesco F & F
"I'm Every Woman"
40s
20 Apr 2011
Like the recent Matalan ad, this commercial uses a whirling camera to show off a variety of the styles available from the advertised retailer. Meanwhile, Chaka Khan's I'm Every Woman plays in the background to draw attention to the idea that these dresses suit every purpose.

Tesco F & F
"Autumn / Winter Collection"
30s
9 Oct 2010
This is a fun way to affectionately subvert the genre... a young woman stands in front of a screen which has autumn and winter weather projected on to it. The decision to reveal how it's been done makes the unconvincing outcome cute.

Tesco F & F
"Here Comes The Summer"
45s
12 Apr 2010
An attractive compilation representing all that's good about summer on the continent... pretty young people darting around on little mopeds, fishing from the back of a boat in the sunshine and lazing on the beach with a good book... and all while dressed in affordable clothes.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.