David Reviews

 Biting the hand that feeds us since 2002.

River Island
"Autumn/Winter '17"
30s
15 September 2017
UK Clothing Retailers

As the nights draw in, River Island step out with their autumn/winter collection. No dead leaves or the like here - just split-screen poses and sharp architecture. Meanwhile, M.I.A.’s jagged banger ‘Only 1 U’ provides the urgent score. Might be awkward bumping into someone wearing the same top, though.

Absolut Vodka
"Big Bang"

Matt said:

What a strange choice of music. Looks great though.


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River Island
"Autumn/Winter '17"
30s
15 Sep 2017
As the nights draw in, River Island step out with their autumn/winter collection. No dead leaves or the like here - just split-screen poses and sharp architecture. Meanwhile, M.I.A.’s jagged banger ‘Only 1 U’ provides the urgent score. Might be awkward bumping into someone wearing the same top, though.

River Island
"SS 17"
30s
17 Feb 2017
M.I.A.'s 2013 release 'Only 1 U' provides the soundtrack to this stylish River Island ad. It's a sassy, energetic piece of work that gives the brand clout and makes it feel like a worthy challenger to reigning high street fashion retailer Top Shop. The grading too plays a significant part; invitingly warm yet classily muted with a splash of bright pastels to add contrast.

River Island
"Spring Summer 2016"
30s
4 Apr 2016
A young woman sunning herself on holiday is not impressed with a handsome chap's efforts to get her to join him. However, when he offers to take her out on a boat she pops on a nice River Island ensemble and hurries down to the jetty, only to discover he has nothing more than an inflatable bobbing about in the water. How does she react? Watch and see.

River Island
"Lou Dalton Collection"
2 mins 20s
9 Feb 2016
This short film showcasing some of the new collection for River Island from menswear designer Lou Dalton is seriously impressive. Director Fred Rowson ensures the brooding farm worker emanates an intensity only the young have as he observes and absorbs the sensory world around him. The emphasis is more on the mood of the collection than the clothes themselves, but that's what makes it such a classy piece.

River Island
"Retakes"
30s
1 Sep 2015
In this ad for River Island, two models are about to kiss as part of a photoshoot when the director calls "Cut!" It's not passionate enough. They try again. Again he stops them. This continues until the end of the ad when, quite rightly fed up, the young woman grabs her guy and gives him a full-on snog. We assume this is what the director wanted all along.

River Island
"Autumn / Winter 2014"
30s
11 Sep 2014
A young woman prancing around in front of her mirror as she tries on clothes is interrupted by a young man who has been busy doing the same thing in another room, by the looks of things. However, one glance at each other and the fun of dressing up is suddenly replaced by the hot prospect of getting undressed and having fun of a rather different kind.

River Island
"It Will Not Always Be Summer"
11 mins 15s
4 Dec 2012
The planning that must have gone into setting up a single shot lasting eleven minutes must have been as painstaking as can be imagined. Other filmmakers will be impressed by the bravado while others will be more inclined to pay attention to the atmospheric outcome... either way it's an audacious piece of film.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.