David Reviews

 Biting the hand that feeds us since 2002.

Ry X
"Bad Love"
3 mins 11s
25 September 2017
UK Promos

Irrum's languid, tropical promo for 'Bad Love' by Ry X borrows from a host of painterly influences - the still, ghostly young women of the Pre-Raphaelites; the lushness of the Impressionists; the strangeness of the Magic Realists.

Everything about the film is realised with loving attention. Andres Arochi's cinematography gives it an ethereal sensuality; you can taste the humidity; smell the vegetation. The imagery - ripe figs, darting snakes, overblown flowers on the brink of toppling into decay - feel allegorical. It is beautiful and surreal.

The song itself is no great shakes, which is a shame. Ry X and his beard lurk in the undergrowth as his voice meanders aimlessly along, and it's hard to resist the urge to reach into the screen and give him a good shake. Let's hope he appreciates the fact that he's got a far better promo than he deserves.

Marks & Spencer
"Steak and Chocolate"

Chris said:

With some footage courtesy of Y&R LONDON.


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Ry X
"Bad Love"
3 mins 11s
25 Sep 2017
Irrum's languid, tropical promo for 'Bad Love' by Ry X borrows from a host of painterly influences - the still, ghostly young women of the Pre-Raphaelites; the lushness of the Impressionists; the strangeness of the Magic Realists. Everything about the film is realised with loving attention, and Andres Arochi's cinematography gives it an ethereal sensuality.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.