David Reviews

 Biting the hand that feeds us since 2002.

Barclaycard
"Start Today"
60s
22 September 2017
UK Credit Cards

Barclaycard offer their own slant on consumer confidence in this 60” commercial. We see budding artists and athletes struggle to take that crucial first step. The excuses are familiar: “too busy”, “too tired”, and, er, “too many pies”. However, the credit card believe there’s no time like the present.

Diverse and upbeat, it chimes well with the brand’s previous depictions of contactless spending. The film also emphasises experiences rather than material goods. Meanwhile, The Libertines’s ‘Don’t Look Back into the Sun’ may fool viewers into thinking it’s 2003 all over again.

Marks & Spencer
"Steak and Chocolate"

Chris said:

With some footage courtesy of Y&R LONDON.


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Barclaycard
"Start Today"
60s
22 Sep 2017
Barclaycard offer their own slant on consumer confidence in this 60” commercial. We see budding artists and athletes struggle to take that crucial first step. The excuses are familiar: “too busy”, “too tired”, and, er, “too many pies”. However, the credit card believe there’s no time like the present. Diverse and upbeat, it chimes well with the brand’s previous depictions of contactless spending.

Barclaycard
"Pay Your Way"
60s
16 Jun 2017
This slick Barclaycard number evokes the brand’s memorable water slide and roller coaster efforts. While the protagonist remains on-foot, her plastic power nonetheless allows her to seamlessly transition between work and play. Janelle Monáe's 'Tightrope' provides the brilliant soundtrack while Caviar’s Henry Scholfield provides the set-hopping execution.

Barclaycard
"A Nation of Shoppers"
60s
28 May 2016
Foolish Napoleon, damning the British as 'a nation of shopkeepers'. Because there are no shopkeepers without shoppers - and what defines us as a breed, says Barclaycard, is not our humble status as purveyors of products but as a people who know what they want and will pay to obtain it, whether it's an out-of-hours pickle or a designer dog coat. We rock.

Barclaycard
"Jumping for Joy"
30s
15 Oct 2015
A woman who didn't think she'd get a Barclaycard Initial credit card is jumping for joy on her sofa. She was worried her credit rating wouldn't allow her to get further into debt, but these fears weren't realised after all... hence the jumping. There doesn't seem to be that much joy involved, however, and things go off at a strange tangent when Pedro the parrot joins in.

Barclaycard
"Tipping Abroad"
1 min 45s
8 Jun 2015
The perils of exchanging money for overseas trips are the focus of the latest instalment in this campaign for Barclaycard featuring comedian Jason Manford. He identifies some home truths when he owns up to forgetting the currency he's accumulated on a previous trip to a holiday destination and a sense of feeling rich when he has a massively devalued banknote in his pocket.

Barclaycard
"Queues"
90s
8 Jun 2015
Another of the short films featuring comedian Jason Manford which highlight an aspect of banking. In this execution, he riffs on queuing, likening it to 'grief'. Nothing Manford says connects particularly to Barclaycard but dealing with queues is a painful aspect of banking whether they're real or online and it's an appropriate enough bit of stand up.

Barclaycard
"Passwords"
1 min 48s
8 Jun 2015
One of a series of films featuring comedian Jason Manford which focus on a particular aspect of Barclaycard's service, here he complains about the insanity of trying to do your banking over the phone when you can't remember a particular password. It's a familiar meme but Manford's personable 'everyman' personality proves a good conduit for the message.

Barclaycard
"Spend Limit Alerts"
50s
8 Jun 2015
As one of a series of films featuring comedian Jason Manford which focus on a particular aspect of Barclaycard's service, here we're told that the credit card company will help you to avoid going mad with online purchases after we've heard Manford liken the experience of spending too much late at night with a one-night stand.

Barclaycard
"Concert Tickets"
55s
8 Jun 2015
One of a series of films featuring comedian Jason Manford which focus on a particular aspect of Barclaycard's service, this particular film has the funnyman complaining about the rapidity with which events are sold out online before claiming that he's solved the problem by taking his daughters to tribute acts after hiding their glasses. Luckily, Barclaycard has the answer.

Barclaycard
"Make the Most of It"
60s
15 May 2015
Everyday life is celebrated by this charming film for Barclaycard which has a protagonist whose problems (and hairstyle) seem to have been imported from the 1970s. 'Hapless dad' is such an advertising staple that it's a relief to see him portrayed with a little less haplessness (without turning him into an out and out hero) and actually appearing to enjoy life's domesticity rather than finding it a drag.

Barclaycard
"Kate"
30s
6 Jul 2014
Kate is in a dreamy mood in a meadow because she's with her perfect mate. Not - as you may be tricked into believing by the VO - a kitten-stroking, book-reading fireman with a long hose but a discounted satchel from the advertised website. It does just enough to arouse the curiosity and when combined with appropriate links online ought to be pretty effective.

Barclaycard
"Brian"
30s
4 Jul 2014
This Barclaycard film uses the vernacular of online dating to describe how Brian met his perfect match via a special offer found at the advertised website. The perfect match in question is a computer tablet and he's taking it for a romantic row on a pond while staring adoringly at it. We tried checking out the website but you can't get anywhere without registering... now we'd never do that!

Barclaycard
"Worst Day of Simon's Life"
30s
17 Oct 2013
Another in the series of lovely commercials for Barclaycard drawing attention to a new scheme which encourages punters to shop around. Here it robs a young man of the only pleasure in his working life: handing over bread to a fragrant beauty whose loyalty - it turns out - was shallower than he thought.

Barclaycard
"What Chris Doesn't Know"
30s
14 Oct 2013
This is just on the cusp of being perfect. The casting of Chris is lovely, though his Jessica is maybe little too unattainable even for men of rather greater aesthetic appeal than our hero. It's a neatly lateral way of drawing attention to the idea that Barclaycard customers will get a better deal if they shop around.

Barclaycard
"Toys"
90s
8 Nov 2012
A man is rather overwhelmed by the choices on offer in a toy shop in this impressive ad for Barclaycard. While choosing a present might be difficult, paying for it isn't as this man demonstrates when he opts to take the monkey voiced by James Corden home with him after paying for it using the advertised credit card.

Barclaycard
"Talking Phones"
30s
28 May 2012
The increasingly popular low-budget idea of ascribing personalities to inanimate objects with decent voice work is given another spin in this clever ad highlighting a new service from Barclaycard that enables people to use their mobile phones to pay for stuff. It certainly impresses the other phones.

Barclaycard
"Freedom"
60s
20 Mar 2010
It takes a little while to recognize The Booker T & The MGs classic Green Onions when watching this smart commercial but that's the tune which starts to form in the head of a Barclaycard user when he hears the blips made by the card consoles in the shops.

Barclaycard
"Rollercoaster"
90s
16 Feb 2010
In this longer version of the recent commercial, the idea of freedom is explored in exhilarating fashion as a man careers through the city aboard a roller coaster. Boston's More Than A Feeling provides the music as our hero raises his arms and enjoys the ride.

Barclaycard
"The Making Of Rollercoaster"
3 mins 57s
22 Jan 2010
If you love the new Barclaycard ad and you're curious to know how it was done then devote the next four minutes to this film and you'll be in the know. Unsurprisingly, the answer is provided by admirably abled technicians and a lot of CGI.

Barclaycard
"Rollercoaster"
60s
22 Jan 2010
In this follow-up to last year's water slide commercial, the idea of freedom is explored in exhilarating fashion as a man careers through the city aboard a roller coaster. Boston's More Than A Feeling provides the music as our hero raises his arms and enjoys the ride.

Barclaycard
"Waterslide"
60s
25 Oct 2008
The ease with which we can use a new credit card which allows us to spend our money by passing it close to a sensor is illustrated by a massive water slide which takes a man from his office in the upper part of a skyscraper through several shops and down to the ground.

Barclaycard
"Maid"
40s
5 Jun 2008
Julian Rhind-Tutt and Stephen Mangan reprise their Green Wing personae for the latest Barclaycard ad which has the latter in a compromising position after he is tied to the bed frame by his 'date'. Both are then embarrassed when a maid catches Rhind-Tutt photographing the scene. This campaign is still falling short.

Barclaycard
"Uncle Tony"
40s
3 Nov 2007
This campaign may be finally beginning to find its stride. Julian Rhind-Tutt and Stephen Mangan in a reprise of their roles as the nomadic holidaymakers make their way to a house belonging to the latter's Uncle Tony where a police raid brings their excursion to a swift end provoking the funniest line in these ads yet.

Barclaycard
"Vineyard"
40s
20 Aug 2007
Stephen Mangan and Julian Rhind-Tutt are back with the latter paying for the former's mishaps as he wreaks havoc in a vineyard. The idea that you would remain cool under any circumstances because of the confidence offered by the credit card is tested to the limit.

Barclaycard
"Fishing Boat"
40s
15 Oct 2006
The second in the new series has Stephen Mangan hiring a power boat when he was supposed to collect a fishing boat (as per the instructions of Julian Rhind-Tutt). Mangan's enthusiasm leads to the steering wheel coming off in his hands but Rhind-Tutt's cool saves the day.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.