David Reviews

 Biting the hand that feeds us since 2002.

Nutella
"B-Ready"
30s
15 September 2017
UK Jams

Nutella now comes pre-breaded, for those of us who are simply too busy to grab a knife and spread the stuff ourselves. This ad shows off a few scenarios where that might be plausible, although the dad fighting against movement and hungry kids on a train is the most compelling. A new delivery system is bound to get Nutella, ahem, nuts excited.

Absolut Vodka
"Big Bang"

Matt said:

What a strange choice of music. Looks great though.


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Nutella
"B-Ready"
30s
15 Sep 2017
Nutella now comes pre-breaded, for those of us who are simply too busy to grab a knife and spread the stuff ourselves. This ad shows off a few scenarios where that might be plausible, although the dad fighting against movement and hungry kids on a train is the most compelling. A new delivery system is bound to get Nutella, ahem, nuts excited.

Nutella
"Your Way"
20s
3 Nov 2015
Nutella has jumped on the personalisation bandwagon with this perky ad drawing attention to the innovation. The rhyming ad with a whistled tune explains how you can have a label with your name on it, to emphasise the fact that everyone has their own favourite way to consume the chocolate spread. And - if you think about it - it's an idea well suited to a product found in workplace kitchens and shared facilities in universities.

Nutella
"Pancake Day"
10s
13 Feb 2015
Yikes! We completely forgot it's Pancake Day on the 17th, so this is a handy reminder. Being die-hard fans of sugar and lemon juice on his hastily-made crÍpes, chocolate hazelnut spread seems something of a travesty to DAVID, but Mrs David assures him it's the future. And she should know, as she eats entire jars of Nutella spoon by spoon.

Nutella
"Thanks"
30s
16 Sep 2013
A variety of people get a cheery breakfast welcome from the contents of a Nutella jar. We see human faces peering in as the VO babbles on happily; and it's hard not to imagine that voice as a tiny person looking out, stoically waiting for the knife to be inserted and wiggled about.

Nutella
"What's In It?"
55s
8 May 2013
This well-crafted ad for Nutella from France asks what's in it... you'd think they'd already know the answer to that, would you? In a charming animated sequence, we're shown how the natural goodness we can find in the chocolatey-hazelnut spread is sourced from ingredients found all around the world.

Nutella
"Wake Up"
30s
3 Sep 2010
Is it just us or does the split screen effect in this ad slightly suggest that the ingredients are an odd match? Nine different people wake in the morning and smear the advertised spread on their toast. Apparently each serving contains two whole hazelnuts... which doesn't sound like a lot but what would we know.

Nutella
"Toast"
30s
29 Aug 2007
A nice visual trick here to illustrate how giving your children toast every day can become monotonous. A cross section of a building is shown with much breakfast activity going on. The colours have been chosen to be visually arresting as the voiceover describes the surprisingly healthy product.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.