David Reviews

 Biting the hand that feeds us since 2002.

Marks & Spencer
"Steak and Chocolate"
10s
20 September 2017
UK High Street Retailers

This 10” commercial revisits Marks and Spencer’s dine-in-for-two promotion. This week, shoppers can nab a steak, a chocolate dessert, and a bottle of vino for a tenner. The supermarket's deal garners a surprising amount of online traffic - the brand’s 2017 revamp hasn’t done their food division any harm, then.

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Marks & Spencer
"Steak and Chocolate"
10s
20 Sep 2017
This 10” commercial revisits Marks and Spencer’s dine-in-for-two promotion. This week, shoppers can nab a steak, a chocolate dessert, and a bottle of vino for a tenner. The supermarket's deal garners a surprising amount of online traffic - the brand’s 2017 revamp hasn’t done their food division any harm, then.

Marks & Spencer
"School"
40s
14 Aug 2017
A lad starting his big-school career addresses his parents in this charming ad for M&S. The kid can't promise to do everything perfectly - lost property and post-PE uniform mishaps are universal experiences, after all - but he's going to give it his best shot. This film carries on the brand's 'Spend it Well' campaign, positioning Marks and Sparks as part of pivotal life moments.

Marks & Spencer
"To Share"
20s
20 Jul 2017
Marks & Spencer serve an aesthetically-pleasing sharing platter in this 20” commercial. The supermarket continues to blend geography and gastronomy - this time, a rocky coastline and lush vegetation transition into the supermarket’s summer nibbles. Calling this a shared adventure evokes the previous food campaign’s mantra.

Marks & Spencer
"Dine In"
10s
14 Jun 2017
Another luscious food ad for M&S shows off their offer to dine in for a tenner - this time with a Mediterranean twist. The supermarket gets on the barbecue bandwagon with juicy-looking chicken skewers and flame-licked vine tomatoes, along with delicate desserts. All topped off with a bottle of free plonk - the essentials for a quiet night in.

Marks & Spencer
"Fired Up"
20s
8 Jun 2017
The Which? 'Supermarket of the Year' badge that adorns this 20" commercial tells you everything you need to know about M&S's current situation. While their clothing division still proves challenging, the brand’s food menu continues to prosper. They'll no doubt be hoping to consolidate their position throughout barbecue season.

Marks & Spencer
"Dine in the Med"
10s
23 May 2017
The music and presentation may have changed, but Marks & Spencer hope their revamped food campaign won’t affect our dinner plans. This 10” ad puts a Mediterranean spin on footage from their recent launch film. The store’s ‘Dine In for Two’ promotion remains a core proposition, and this should keep loyal shoppers onside.

Marks & Spencer
"Spend It Well (Food)"
40s
11 May 2017
What does Valenstein & Fatt's first work for M&S's food reveal? For starters, the synergy between it and last week's offering indicates that Vicki Maguire and her merry creatives are aiming to remind punters that the same clever M&S suppliers who provide them with the food they love, also offer the clothes they keep overlooking.

Marks & Spencer
"Spend It Well"
60s
4 May 2017
Like Nancy Reagan and the kids from Grange Hill, Marks & Spencer urge us to 'just say "no"' in this splendid commercial marking the start of Valenstein & Fatt's relationship with one of Britain's best-known retailers. But it's mediocrity rather than intravenous drugs that we're being invited to shake our heads at.

Marks & Spencer
"Cocoa and Zest"
10s
12 Apr 2017
You say chocolate and orange, M&S say cocoa and zest. The store continues to showcase its range of Easter confectionery with practiced bravado. Chocolate chips and slivers of orange give these hot cross buns a sweet and sour kick. For those intrigued by this 10" tease, the store is offering two packs for £2.50.

Marks & Spencer
"Hide and Seek"
20s
9 Apr 2017
If you're planning an Easter egg hunt over the holidays, M&S want to make sure its the worth the effort. There's some artful confectionery on show here, including white chocolate wool and golden chickens peering around chocolate egg shells. Arresting and playful, the ad appeals to chocoholics with a more refined sweet tooth.

Marks & Spencer
"Mother's Day"
10s
22 Mar 2017
10" is all Marks and Spencer need to demonstrate the quality of their Mother's Day flowers. While the cheap and cheerful approach may work for their rivals, M&S showcase their bouquets with unerring sophistication. So if you want to treat your mum with a touch of style on March 26th, you know where to go.

Marks & Spencer
"Valentines"
20s
10 Feb 2017
This pair of pleasing 10s spots should entice shoppers to part with their cash for Marks and Sparks' Valentine's offerings. First up is food, which is gorgeously shot as ever and suggests a meal in for two can be just as delectable as a restaurant trip. Next are lush-looking roses, and the pair combined say your Valentine's extravaganza can have a price tag as low as £30.

Marks & Spencer
"Dine In"
10s
17 Jan 2017
Marks and Sparks bring back their dine in for a tenner deal in this brief spot. The offer of an indulgently tasty ready meal with free plonk is sure to provide a pick-me-up in the middle of a dreary January, and the food photography is - as ever - something to be admired.

Marks & Spencer
"Adventures in Wonderfood"
30s
6 Jan 2017
As supermarkets encourage a healthy start to 2017, Marks & Spencer showcase their “wonderfoods” selection. Colourful wraps, mosaics made of fruit and veg, and seafood with a splash are just some of the ways customers can enjoy a wholesome January. M&S being M&S, they make it look like an appealing proposition... obviously.

Marks & Spencer
"Feasting"
30s
1 Dec 2016
We're having to dig deep when another M&S's food ad hits our screens. Not that the work's bad, of course - it's still excellent. No, we're just trying to avoid repeating ourselves as this long-running campaign enters its final stretch. This latest instalment teases us with enough rich and savoury dishes to satisfy our appetites well into the New Year.

Marks & Spencer
"Party Party Party"
20s
29 Nov 2016
Marks & Spencer think they have the party season taped with their edible treats and nibbles. Another pyrotechnic display of food photography gives star billing to jelly Santa hats, seafood bites, and chocolates containing yet more sweeties. M&S's stellar food work has always been a consistent performer and it's contributed to another strong festive campaign.

Marks & Spencer
"Season to Be Naughty"
20s
20 Nov 2016
'Tis the season to be naughty as RKCR/Y&R pretty much define 'food porn' for M&S, complete with money shot. Will Clean Bandit ever break the association between their music and sumptuous puddings, sinful pastries, and seductive cakes once this campaign comes to an end? Probably not, but when the food looks this good we can't imagine why they'd want to.

Marks & Spencer
"Giving (or Keeping)"
20s
16 Nov 2016
More food, glorious food from Marks & Spencer as the retailer showcases their Christmas sweets. We've waxed lyrical about RKCR/Y&R's food work on numerous occasions, which just shows how consistently impressive this campaign has been. As the agency prepares to hand over the reins, this 20" ad presents chocolate star trees and gold-covered confectionary with signature panache.

Marks & Spencer
"Christmas on Channel 4"
80s
11 Nov 2016
Janet McTeer's Mrs Claus arrives at Channel 4 HQ to ensure its Christmas run like clockwork. She helps Kirstie Allsopp and Phil Spencer decorate the tree in harmony, guides Dawn O'Porter to her perfect festive shoes, and aids Jimmy Doherty with his Christmas banquet. David Mitchell's VO provides an extra Channel 4 link, while the ad shrewdly incorporates the store's fashion, homeware, and food departments.

Marks & Spencer
"Mrs Claus"
3 mins
11 Nov 2016
Janet McTeer plays Santa's wife in Marks & Spencer's epic Christmas ad. As her husband sets off on his annual gift-giving pilgrimage, she notices that one of the last batch of letters is addressed to her. It's a plea for help from a six year old boy in England who wants her to help him show his big sister that he loves her... despite all the mischief he's caused.

Marks & Spencer
"Adventures in Harvest"
30s
5 Oct 2016
Marks & Spencer take an autumnal turn in their latest ad from outbound agency Rainey Kelly, the familiar burst of Clean Bandit's 'Rather Be' assuring us that we're about to receive a treat for the eyes. The vibrant film doesn't disappoint, this time taking a look at some of their ideas for autumn as the nights start to draw in.

Marks & Spencer
"Adventures in the Exotic"
20s
8 Sep 2016
And so a farewell to all this... perhaps. Marks & Spencer's decision to shift their business from one end of Martin Sorrell's corridor to another will see Grey London creating the retailer's advertising after their lengthy relationship with Rainey Kelly is brought to an end. It's pretty much impossible to fault the work created by the outgoing agency for M&S's food offer.

Marks & Spencer
"Back to School"
30s
15 Aug 2016
The 'back to school' market must be considered very precious by each of the retailers who supply it as they seem to raise their game year after year. Marks & Spencer's effort is particularly exuberant and as we mentioned last week, offered Rainey Kelly and director Chris Sweeney the opportunity to connect it to their sumptuous food advertising.

Marks & Spencer
"The Patron's Lunch"
10s
6 Jun 2016
Sunday 12th June will see The Mall in St James's Park host The Patron's Lunch, a celebration of the Queen's unwavering support for charitable causes. For those who can't make it to the shindig proper, Marks & Spencer have a specially-picked range of picnic favourites to help get into the spirit of the occasion, with pork pies and trifles depicted with the store's customary razzle-dazzle.

Marks & Spencer
"Adventures in Aroma"
20s
26 May 2016
Jolly nice as ever, this shortish spot for the Marks and Spencer Spirit of Summer range steers our thoughts towards barbecues and salads and the pleasure of eating outdoors. We can more or less smell the aromatic smoke and feel the heat of sizzling sausages stinging our eyeballs, while sticky marinades and the viscous juices of fruit dribble down our chins.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.