David Reviews

 Biting the hand that feeds us since 2002.

Bud Light
"Beach"
30s
17 October 2017
UK Lagers

This Bud Light ad must have been fun to write. A knowing spoof of lofty beer commercials, Wieden+Kennedy’s Adam Newby and Will Wells tackle familiar tropes in lyrical, literal fashion.

It’s all here: hipster beards; sunset horse rides; and ‘attractive millennial’ overkill (“even the rabbit’s an eight-out-of-ten”). No beer ad would be complete without an obligatory crash zoom, either.

Sonny London’s Ali Ali delivers a fun treatment. Amidst branded kimonos and lanterns, the lager insist we keep things simple while enjoying a cold one.

Having previously tapped Budweiser’s singing frogs, the 3.5% ABV tipple forge their own identity here. Despite stiff competition from craft beers and UK stalwarts, the US lager make a wry bid for business.

Under Armour
"FEMaLE"

Mark said:

more rolling cameras...


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Bud Light
"Beach"
30s
17 Oct 2017
This Bud Light ad must have been fun to write. A knowing spoof of lofty beer commercials, Wieden+Kennedy’s Adam Newby and Will Wells tackle familiar tropes in lyrical, literal fashion. It’s all here: hipster beards; permit-free bonfires; and ‘attractive millennial’ overkill (“even the rabbit’s an eight-out-of-ten”). No beer ad would be complete without an obligatory crash zoom, either.

Bud Light
"Ritas"
60s
9 Aug 2016
All's quiet in this Inuit camp as two chaps sit patiently around a hole in the ice waiting for the catch of the day. When they pull a pre-frozen fish from the depths below, the camp suddenly becomes the party capital of the Arctic Circle. Dancing seals, polar bears making snow angels, and spinning heads are just some of the oddities on show, and providing an extra splash of colour against the white is Bud Light's range of canned Margaritas.

Bud Light
"Equal Pay"
30s
28 Jun 2016
Amy Schumer and Seth Rogen continue to run the most inclusive presidential ticket around as the Bud Light Party turns its attention to gender equality. While Rogen thinks he has a firm grasp on the issue, he's shocked to hear Schumer outline just how many things women find themselves paying more for. If elected, Americans can rest assured that Rogen will tackle every issue with an angry phone call.

Bud Light
"Campaign Launch"
60s
3 Feb 2016
Our friends across the pond have a big ol' decision to make come November: picking who gets the keys to the White House (or Trump House as it shall surely be known if Donald has anything to do with it). Presenting themselves as the 4.2% ABV candidates are Amy Schumer and Seth Rogan, and they're campaigning on behalf of the Bud Light Party.

Bud Light
"Super Bowl Teaser"
30s
25 Jan 2016
Such is the hype that surrounds the advertising during the Super Bowl, it's easy to forget there's also a football game going on. We'll be sure to bring you all the big guns from this year's contest, and we kick off with a teaser for Bud Light's offering. Are Seth Rogen and Amy Schumer preparing to take on Donald Trump and co. in the race for the White House? Stranger things have happened - namely Donald Trump.

Bud Light
"Real Life Pac Man"
90s
28 Jan 2015
A personable young man walks into a bar and is offered the chance to take part in some "old school fun" if he accepts a bottle of Bud Light. Hidden cameras film him and his friends as they go outside to discover they're part of an elaborate set-up, which culminates in the main guy becoming a real life Pac Man in a giant game because by drinking Bud Light, you're telling the world you're #upforwhatever.

Bud Light
"Lucky Chair"
60s
3 Feb 2013
In this cryptic piece of advertising, a pair of football fans drag their friend's 'lucky chair' to Stevie Wonder's mansion so he can perform some, ahem, black magic on it for them. While America fulminates about the possibility that the new VW ad is racist, they might want to have a glance at this one.

Bud Light
"Clothing Drive"
80s
26 Jan 2010
This drily delivered commercial is either a witty demonstration of how much people love the advertised beer or a dire warning about the growing problem of alcohol dependency... or both. Employees in an office building strip to get hold of a bottle of Bud Light.

Bud Light
"Meeting"
30s
1 Feb 2009
There's another example of the excellent standard of slapstick in American advertising in this Super Bowl 2009 spot in which a suggestion made by a young man during a corporate meeting does not go down well with his colleagues.

Bud Light
"Between Friends"
60s
15 Jun 2017


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.