David Reviews

 Biting the hand that feeds us since 2002.

Boddingtons
"Tour de Formby"
35s
18 October 2017
UK Bitters

Here's a blast from the past. Boddingtons is back on the telly and they've brought Melanie Sykes along en'all. Older viewers and students of advertising will probably recall a series of classic commercials featuring the model-turned-TV presenter. In each - as here - the viewer was fooled into thinking they were watching something earnest before the rug was pulled from beneath their feet by Sykes's broad northern vowels.

Danny Kleinman - who directed some of the original ads twenty years ago - brings a few modern flourishes to the campaign but essentially the formula is the same as ever... and that's a good shout. The reunion has already sparked national press coverage and seems sure to prove a winner for the Manchester-based beer.

Green & Black's
"Red Riding Hood"

Johnny said:

I think the CG wolves look amazing


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Boddingtons
"Tour de Formby"
35s
18 Oct 2017
Here's a blast from the past. Boddingtons is back on the telly and they've brought Melanie Sykes along en'all. Older viewers and students of advertising will probably recall a series of classic commercials featuring the model-turned-TV presenter. In each - as here - the viewer was fooled into thinking they were watching something earnest before the rug was pulled from beneath their feet by Sykes's broad northern vowels.

Boddingtons
"Alpine Milking"
30s
16 Jun 2005


Boddingtons
"Smuggling Pints"
30s
4 May 2004


Boddingtons
"Role Play"
40s
18 Aug 2003


Boddingtons
"Role Play"
40s
11 Jul 2003


Boddingtons
"Barrel"
10s
7 Jul 2003


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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.