David Reviews

 Biting the hand that feeds us since 2002.

Aldi
"Cue Cards"
20s
4 December 2017
UK Supermarkets

Love Actually gets the Carrot treatment in another instalment of Aldi's movie-themed Christmas campaign. Kev is once again trying to woo his orange crush, attempting to entice her affection with a series of flattering cue cards. The rhyming script continues to work well here, as we get a look at the festive desserts Aldi has to offer.

BBC
"The Supporting Act"

Thomas said:

We're turning into America.


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Aldi
"Cue Cards"
20s
4 Dec 2017
Love Actually gets the Carrot treatment in another instalment of Aldi's movie-themed Christmas campaign. Kev is once again trying to woo his orange crush, attempting to entice her affection with a series of flattering cue cards. The rhyming script continues to work well here, as we get a look at the festive desserts Aldi has to offer.

Aldi
"Be My Guest"
20s
28 Nov 2017
Kevin the Carrot channels Beauty and the Beast in his latest outing for Aldi. This time the little guy dresses up as Lumiere the candlestick... with predictably fiery results. The festive food on offer includes such unappealingly-titled suggestions as 'mini beef croissants' and 'chicken pyramids'... whatever they are.

Aldi
"Spirits"
20s
27 Nov 2017
Kevin the Carrot is in good - ahem - spirits until he gets a fright in the latest instalment of Aldi's festive campaign. The movie references work well here, from a tongue in cheek 'I see dead parsnips' to a Sixth Sense pun. It's an effective way to highlight the supermarket's festive booze offers... even if poor old Kev doesn't enjoy the frights very much.

Aldi
"Space Station"
1 min 45s
24 Nov 2017
Aldi head to space in this amusing German ad which illustrates the importance of planning ahead. A group of astronauts has been mistakenly sent on a mission with inadequate supplies, but mission HQ has a creative solution to their culinary woes... The absurdity of the premise works well here, as the astronauts gleefully float around a fully-stocked Aldi in their spacesuits.

Aldi
"The Saucer's Apprentice"
20s
18 Nov 2017
Aldi’s latest movie spoof sees Kevin the Carrot embrace his inner Harry Potter. While the root vegetable does his best Wingardium Leviosa, Jim Broadbent’s VO suggests the supermarket’s festive menu is equally impressive. Alas, Kevin’s magic touch finally deserts him. Lord Voldemort can sleep easy, then.

Aldi
"New Bond"
20s
13 Nov 2017
Kevin the Carrot goes Bond in the latest instalment of Aldi's festive campaign. Armed with a water pistol, Kev introduces us to wines that have a, ahem, 'licence to chill', before his party popper jetpack takes him for an unexpected dip. Having already referenced 'Murder on the Orient Express' and 'Titanic', we'll be interested to see what cinematic adventures he gets up to next.

Aldi
"Kevin and Katie"
60s
7 Nov 2017
Kevin the Carrot hitches a ride in Aldi’s Christmas ad. Convinced he’s found Santa’s polar express, the anthropomorphic vegetable stumbles on a crime scene… and a potential love interest. Riffing on ‘Murder on the Orient Express’ with a little ‘Titantic’ thrown in for good measure, the ad gives Kevin plenty to do.

Aldi
"Halloween Costumes"
20s
16 Oct 2017
Aldi take on a spooky classic in this upbeat ad for their range of Halloween costumes. The cheesy American singing feels a bit forced, but the tune's familiarity is enough to grab viewers' attention. We see a wide range of the seasonal products on offer, from scary costumes for all ages to pumpkins just waiting to be carved.

Aldi
"Floating"
30s
19 Sep 2017
Amidst floating groceries, Aldi admit even they aren’t immune from rising costs. However, the budget supermarket promise to keep customers’ shopping bills low. Backing from financial troubleshooters Moneywise adds further weight to their claim. Meanwhile, Johan Strauss II’s ‘Blue Danube’ adds classical grace to hovering sarnies.

Aldi
"Homework"
20s
28 Aug 2017
The Brownlee brothers just can't rein in their competitive sides in another summery ad for Aldi. The pair engage in a watermelon eating contest on top of competing to see who can get all the ingredients for packed lunches cheapest. Poor Johnny comes up short this time, and has to do everyone's homework as punishment. The pair really are up for anything... even maths.

Aldi
"En Garde"
20s
28 Jul 2017
It's safe to say Team GB’s fencers can rest easy after watching this Aldi Super 6 commercial. As the Brownlee brothers go tong-to-tong, one's been outdone in the barbecue stakes. While Alistair hoards chops, sausages, and riblets, Jonny ‘accidentally’ drops his big brother’s 99. Well, revenge is a dish best served cold.

Aldi
"Arm Wrestle"
20s
29 Jun 2017
Trike racing, competitive ice cream eating… how far will Aldi push the Brownlee brothers in their ongoing feud? As well as beating Alistair at arm wrestling, Jonny enjoys discount fruit and veg thanks to the store’s Super 6 promotion. Alistair’s reply? Deflating Jonny’s bicycle tyre - now that’s the Olympic spirit.

Aldi
"Showdown"
30s
14 Jun 2017
The Brownlees move on to competitive ice cream consumption in their latest ad for Aldi. This time underdog Johnny triumphs, while Alistair deals with brain freeze in more ways than one. Moving these BBQ-based ads into the great outdoors gives them a little more sizzle than the mysterious white backdrop in previous films featuring the competitive brothers.

Aldi
"Trikes"
30s
12 Jun 2017
Riffing on Alistair and Jonny Brownlee’s competitive streak is becoming Aldi’s favourite past time. To promote the supermarket's picnic essentials, the brothers find themselves racing on children’s bicycles. Art imitates life as Alistair triumphs over Jonny - both on and off the bike. Lovely closing shot with the latter's admirer edging into view.

Aldi
"Father's Day"
20s
7 Jun 2017
The Brownlee Bros are back with another dose of sibling rivalry for Aldi. Enraged by his brother's acquisition of some killer Father's Day gifts from said supermarket, Johnny decides to go the extra mile and wash their old man's car... with Alistair's toothbrush. The boys seem to be game for anything, even engaging in a cheeky boxing match for the camera.

Aldi
"Brownlee Bros"
20s
26 May 2017
You’ve got to hand it to Jonny Brownlee. Content to let his brother Alistair hog the glory in their other advertising ventures, he has the last laugh in this Aldi Super Six commercial. While the triathlete stocks up on barbecue meats, little bro adds some extra spice to Alistair's, erm, lunchbox. Ouch.

Aldi
"Hippo"
20s
22 May 2017
Aldi return with another amusing comparison ad. Rather than comparing like for like baskets of shopping, the supermarket ropes in a baby hippo to demonstrate that their products don't cost as many pounds as he weighs. Body-shaming aside (poor Henry does break the scale, so he might want to take the hint), it's an amusing premise for this pun-focused campaign.

Aldi
"Orange Juice"
20s
30 Apr 2017
The lad in this ad makes it clear he not only enjoys a swig of Tropicana orange juice, but isn't averse to Aldi's budget Del-Rivo OJ either. He does, however, object to his big sister's early-noughties overly tangoed look. These light-hearted comparison spots work best when they're not over-acted, and the performances here are perfectly judged. Lovely.

Aldi
"Eyeful"
20s
17 Apr 2017
Oo-er! Watch yourself, missus. Apparently, World Naked Gardening Day is charging towards us, so if you don't want to get an unexpected eyeful stand well back and focus your attention on the special offers at Aldi instead. Not sure that a telescopic lopper is the most appropriate item to choose, though.

Aldi
"Easter Meats"
20s
12 Apr 2017
Aldi's Easter basket makes only the briefest appearance in this product-focused ad, spitting out a few eggs at a family's dining table. The supermarket then advertise the meats which are available to star in an Easter roast - from traditional lamb to turkey. It's not as playful as the other ads in this campaign, but ut manages to show off their wares.

Aldi
"Working Buns"
30s
9 Apr 2017
Aldi's Easter basket returns, this time to prove that you don't have to take a break from your high-powered city job to enjoy a hot cross bun. The supermarket's luxury range emerge from the basket, fly out freshly toasted and buttered, and even get delivered by balloons. Another fun instalment in this whimsical campaign - we wouldn't mind one of these baskets appearing at DAVID HQ.

Aldi
"Food Basket"
30s
5 Apr 2017
After showering punters with chocolate eggs last time out, Aldi expand their Easter menu. The supermarket's bottomless wicker basket provides an impressive spread for this outdoor get-together. As well as seasonal staples like hot cross buns and a lamb roast, the hamper proffers items we may not have considered beforehand - such as organic red wine.

Aldi
"Endless Basket"
30s
3 Apr 2017
We're always told not to put all our eggs in one basket. Well, no-one told Aldi. The supermarket harness some advanced wicker basket technology for their Easter ad, producing an endless stream of chocolate eggs for these park-goers. A neat way of showing the brand caters for multiple tastes and budgets this Easter.

Aldi
"Mothering Sunday"
20s
24 Mar 2017
According to this ad for Aldi, the average mum only gets seventeen minutes to herself each day. So, one way of demonstrating your appreciation on Mother's Day is to give her a couple of hours of peace and quiet... as well as a hand-finished card, a glass of wine, and a slice or two of roast beef.

Aldi
"Teddy Bear"
30s
15 Mar 2017
A teddy bear has come to life and decided to use his newfound voice to compares cheaper Aldi nappies and wipes to a more expensive brand. Deciding that either brand will do the job, the bear places particularly strong emphasis on his passion for extra sensitive wipes after going through the pain of having batteries... inserted.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.