David Reviews

 Biting the hand that feeds us since 2002.

Remington
"Air Plates"
30s
14 November 2017
UK Hair Dryers / Stylers

Remington blend style and self-awareness in this Joe Connor-directed commercial. Supers suggest the brand’s new Air Plates hair straighteners do the job with - among other things - optimum “air whooshing”. Meanwhile, human models are joined by an exotic parrot - good to see more, er, diversity in this sector.

S7
"I Am You"

Sam said:

smorgasbord of appropriation


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Remington
"Air Plates"
30s
14 Nov 2017
Remington blend style and self-awareness in this Joe Connor-directed commercial. Supers suggest the brand’s new Air Plates hair straighteners do the job with - among other things - optimum “air whooshing”. Meanwhile, human models are joined by an exotic parrot - good to see more, er, diversity in this sector.

Remington
"You're All Right"
30s
3 Oct 2011
Multiple images of a woman getting ready are combined with a classic Motown track in this jolly little ad for Remington. You can't really go too far wrong when the music selection is as good as this and it's another illustration of the importance of getting it right.

Remington
"How The World Gets Ready"
30s
5 Oct 2010
It's amazing how much a great track can improve an ad. Get Ready by The Temptations transforms a commercial to which we'd otherwise play little heed. It's a shame that the voiceover's inane utterings get in the way.

Remington
"Shine"
20s
1 Nov 2008
Remington have come up with a new hair-dryer which contains a special cartridge which offers a conditioned finish. Do you get the feeling that the endless tinkering with existing products in a desperate bid to market something as 'new' is one of the four horsemen of the apocalypse? No? Just us then.

Remington
"Fall"
30s
13 Nov 2006
Amusing film in which a woman slips and falls in the street but no-one pays the least notice. She limps home and straightens her unruly hair and immediately every man in the World cannot do enough to help her.

Remington
"Sleek"
20s
21 Nov 2005
Much whispering as two women achieve vastly different hair styles with their Remington products. The secret lies in the DVD that comes with it apparently. Shot quite artfully in black and white but pretty standard stuff.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.