David Reviews

 Biting the hand that feeds us since 2002.

Hellmann's Mayonnaise
"Natural & Light"
20s
29 March 2017
UK Condiments

Hellmann's have been a mayo on a mission recently. The brand have already stressed their commitment to using free range eggs and sustainable oils - now they're keeping things natural with their low-fat variant. Pacey editing and food photography ensure it's another uptempo demonstration of the condiment's versatility.

Highways England
"Pre-Flight Checks"

Matt said:

Nice to see the government is tackling the real problems in society.


CLICK HERE TO SEE CLIP

QUICK SEARCH

1-25 of 35 Results

ADD SEARCH RESULTS TO A LIST

Hellmann's Mayonnaise
"Natural & Light"
20s
29 Mar 2017
Hellmann's have been a mayo on a mission recently. The brand have already stressed their commitment to using free range eggs and sustainable oils - now they're keeping things natural with their low-fat variant. Pacey editing and food photography ensure it's another uptempo demonstration of the condiment's versatility.

Hellmann's Mayonnaise
"Sustainably Sourced Oils"
20s
28 Mar 2017
"Sourcing our oils sustainably" doesn't exactly roll off the tongue, does it? Still, this latest Hellmann's ad does a lively job promoting the mayo's eco-friendly credentials without skimping on the food. Parent company Unilever have pledged to reduce the environmental impact from its brands, so it seems Hellmann's are bang on message.

Hellmann's Mayonnaise
"Free Range Eggs"
20s
24 Mar 2017
This energetic Hellmann's commercial reveals that only bonafide free range eggs make it into their mayonnaise. Now these hungry sorts can tuck in knowing the brand are all about doing things in good taste. 2AM's resident foodie Jason Lowe ensures the brand's zest for good grub comes across loud and clear.

Hellmann's Mayonnaise
"BLT"
30s
24 May 2016
Further evidence of the influence Lurpak has had on food advertising, as all the techniques pioneered on behalf of the butter are used to reasonably good effect. Nonetheless, it's a pretty watered-down version of the original and even if this had come ahead of the eminent campaign which appears to have inspired it, it wouldn't have nearly the impact.

Hellmann's Mayonnaise
"Revolving"
30s
1 Jun 2015
Rather than expressing concern at a fan wanting to smack herself in the face thanks to their new mayonnaise variant, Hellmann's instead provide an all-dancing, all-nibbles centrepiece for her. It's a neat piece of animation but the music combined with Caroline Quentin's exuberant VO delivery and the overdone reactions makes DAVID feel like he's just drunk a pint of the advertised product.

Hellmann's Mayonnaise
"The Greatest Thing"
30s
6 Apr 2015
This ad questions whether the advertised condiment can stand alongside inventions such as the light bulb and the Internet. No matter how scrumptious Keith's sandwich looks, can Hellmann's mayonnaise outdo roller-coaster faces and the phenomenon of 80s dance moves? "Apparently", notes the skeptical VO in a nicely judged vocal shift.

Hellmann's Mayonnaise
"Disagreements"
30s
14 Apr 2014
People don't agree on much in this commercials for Hellmann's mayonnaise but one thing they do agree on is their choice of condiment... and you may not be shocked to learn that it's the advertised product which earns the thumbs up. It's a neat piece of work and it does a grand job of underlining the idea that Hellmann's is the choice of the aficionados regardless of their other decisions.

Hellmann's Mayonnaise
"Centenary"
30s
2 Oct 2013
Hellmann's Mayo celebrates its 100th birthday this year, and this ad takes us from the humble beginnings of its creator, through to the big brand name it is today via an early 60s household that looks like it might have been inspired by Don and Betty Draper's happier times together.

Hellmann's Mayonnaise
"Red Carpet"
20s
1 Apr 2013
That's it, Hellmann's, you run your advertising campaign based on spring barbecues regardless of the weather. The advertised condiment sits at the head of the table and makes its way down a 'red carpet' of sorts so it can be drizzled on top of a freshly made horse-burger... no messing. Mmmm.

Hellmann's Mayonnaise
"Chicken Scrumptious"
20s
6 Aug 2012
Another of the recipes-based commercials that use animation to brighten the material. DAVID is a bit of a dab hand in the kitchen and he's surprised that Hellmann's think this is a good idea – the heat will simply reduce the mayonnaise to its constituent parts if you follow this recipe and will be pretty yukky.

Hellmann's Mayonnaise
"New Flavours"
10s
29 May 2012
This short ad uses animation to announce three new flavours of mayonnaise. Presumably this range has been developed for people who struggle to understand that they could achieve the same thing by adding an extra ingredient to ordinary mayonnaise.

Hellmann's Mayonnaise
"Spark"
20s
10 Jun 2011
A stop-frame style animation technique is used to illustrate the claim that the advertised condiment is "so much more" than we might have thought. In practice, Hellmann's mayonnaise is probably no more than we'd have thought but hey ho.

Hellmann's Mayonnaise
"Fishy Delishy"
20s
9 Apr 2011
Stop frame animation is used to illustrate a fish-based recipe in this ad for Hellmann's. Like the current strand of advertising for Philadelphia, it's pretty unconvincing as the advertised ingredient seems to be the least appealing aspect.

Hellmann's Mayonnaise
"So Much More"
20s
7 Feb 2011
This cute ad uses a stop-frame technique to suggest that mayonnaise can be used instead of butter to make mashed potato. The ad cleverly concentrates on the surprising news that the resulting mash has 85% less saturated fat than mash prepared with butter.

Hellmann's Mayonnaise
"Simply"
30s
22 Nov 2010
Hellmann's has been identifying Christmas as a marketing opportunity for quite a while because their mayonnaise is widely seen as a handy ingredient when it comes to boosting the appeal of leftovers. In this pleasantly quirky ad, we're reminded of this and informed about a recipe resource at the food company's website.

Hellmann's Mayonnaise
"Free-Range Eggs"
30s
5 Apr 2010
This ad tries to assure us about the provenance of the ingredients in the advertised condiment. Just as a boy is about to take a bite from his sandwich, a journey is taken back through the production of the mayonnaise.

Hellmann's Mayonnaise
"Blind Taste Test"
20s
1 Jan 2010
An innovative way of illustrating news of a successful blind taste test. A blindfold is placed over the camera to represent the tests as a voice-over explains that very few people are able to guess they are eating the low-calorie variant of the advertised product.

Hellmann's Mayonnaise
"Christmas Jingle"
10s
20 Nov 2009
The resurrection of this vintage ad may be another indication of the strange financial crisis in which we reside these days. It's a sped up version of the Twelve Days Of Christmas with words designed to reflect the versatility of the advertised mayonnaise.

Hellmann's Mayonnaise
"Eat Real, Eat Local"
2 mins 40s
8 Jul 2009
This outstanding Canadian film explains in just one-hundred-and-sixty-seconds how the growing tendency to import food is damaging Canada's ability to feed itself and costing their economy billions of dollars a year. We assume Canadian Hellmann's is made locally.

Hellmann's Mayonnaise
"Murder A Classic"
20s
3 Jul 2009
A funny and beautifully-filmed commercial has a man at a barbecue singing along badly to a classic soul track. The ad suggests that it's more acceptable to 'murder a classic' in this fashion than it is to use an alternative mayonnaise.

Hellmann's Mayonnaise
"Lighter"
30s
6 Jan 2009


Hellmann's Mayonnaise
"Free Range Eggs"
10s
20 Jul 2008
The worthy slogan of Hellmann's mayonnaise is that 'it's time for real food'... in fact, they may have misjudged the mood... it seems to us that 'it's time for cheap food. Watch as reservations about animal welfare, GM and other legitimate concerns fall away as the global crisis deepens.

Hellmann's Mayonnaise
"At The Heart"
30s
1 Jul 2008
Food is placed at the fore of this new ad for Hellmann's mayonnaise as a woman and a man express their enthusiasm for simple fare which has not been messed about too much. The mayonnaise is similarly simple and it's therefore seen as an excellent condiment to complicate your otherwise simple food.

Hellmann's Mayonnaise
"Tricks"
20s
20 Aug 2007
A pair of sandwich enthusiasts emulate Tom Cruise in the execrable movie Cocktail by tossing squeezy mayonnaise bottles around like cocktail shakers before squirting some on their food. It appears to incorporate an appeal for us to provide them with similar bits o footage via their Web Site.

Hellmann's Mayonnaise
"New York Deli Bagel"
30s
2 Jul 2007
A woman (who we take to be British) receives instructions from an American voiceover on how to make a perfect New York Deli Bagel. She doesn't follow his instructions very closely and, in the end, the only proper point of agreement is the mayonnaise. And you can win a trip to New York.

1-25 of 35 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.