David Reviews

 Biting the hand that feeds us since 2002.

Premier Inn
"Chapman & Steele"
60s
8 September 2017
UK Hotels

Starsky and Hutch, Crockett and Tubbs, Turner and Hooch…the list of dysfunctional cop pairings goes on. Now Premier Inn introduce their own dynamic duo: Chapman and Steele. We doubt these two would fare well in a drugs bust, but the hotel chain ensures their sales pitch is a hit.

Chapman and Steele’s morning routine receives a slick makeover… though the former’s bonnet slide could do with some work, though. Meanwhile, Assistant Operations Manager Ross Mallard gives them the classic “they’re gonna be alright” look. After a shaky start, this campaign has become a box office draw.

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Premier Inn
"Chapman & Steele"
60s
8 Sep 2017
Starsky and Hutch, Crockett and Tubbs, Turner and Hooch…the list of dysfunctional cop pairings goes on. Now Premier Inn introduce their own dynamic duo: Chapman and Steele. We doubt these two would fare well in a drugs bust, but the hotel chain ensures their sales pitch is a hit. After a shaky start, this campaign has become a box office draw.

Premier Inn
"The Presentation"
40s
10 Jan 2017
This Premier Inn campaign continues to be a box office draw. The chain continues to present familiar scenarios through a cinematic filter - in this case, a make-or-break business presentation. The hotel amenities are well-cast, the soundtrack is early 80s gold, while receptionist Liesel Hausman demonstrates that she has a bright future ahead of her.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel’s Birthday’ - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Premier Inn
"Scaffolders"
60s
27 Sep 2016
You can see what the plan was here: turn the scaffolders into a modern day Top Gun crew but all we can think about is how icky it would be to have a bunch of sweaty, muddy construction workers striding through a hotel while you're secretly enjoying an insanely unhealthy breakfast. This looks great but is it the right message?

Premier Inn
"Night Out"
60s
10 Sep 2016
Not as strong as some of the other work in this series, this film depicts the start of a big night out. A young woman ends a phone conversation with one of her children before admiring herself in the mirror and heading out of her hotel room where she's joined by some of her friends. A less pristine version of this crew will be available in a few hard-drinking hours time.

Premier Inn
"Wake up Wonderful"
60s
30 Aug 2015
Premier Inn's pledge to deliver a decent night's sleep is beautifully reinforced by this superb film by HLA's Simon Ratigan. At DAVID we're keenly aware that all of our audience are fans of the softcore reinterpretation of old songs but even the snarkiest among you will probably be willing to acknowledge that Katie Melua's reworking of Black's 1987 track 'Wonderful Life' is a perfect accompaniment to the lovely images shot by Ratigan and his two DPs, Martin Hill and Ian Murray.

Premier Inn
"Bed (Lego version)"
30s
9 Feb 2014
One of a series in which appropriate animation is used to recreate an existing ad to promote awareness of the forthcoming Lego movie. Here, they've remade the Premier Inn spot where Lenny Henry awakes in a multitude of different environments. It's hard to tell it's him as Lego doesn't lend itself to likenesses very well, and if the bedding at the hotel in question looks anything like it does here you'd want your money back pronto.

Premier Inn
"Bed"
60s
19 Jan 2014
Beautifully filmed in an imaginative variety of settings, this excellent ad for Premier Inn has Lenny Henry at his best - calm and content - in a bed which is at the centre of each location. Wisely it focuses on the main thing we want from a basic hotel stay: a comfortable, uninterrupted night's sleep. It's a strong, single-minded proposition and the quality with which it's made suggests a quality experience as a guest. Excellent sound design, too.

Premier Inn
"Poem"
60s
8 Mar 2012
With Lenny Henry's contribution limited to voiceover, the latest ad in the ongoing series for Premier Inn achieves something it hasn't managed before - to persuasively suggest that the hotel chain offers a peaceful base for your adventures. A big improvement.

Premier Inn
"Premier Weekends"
30s
24 May 2010
Well done, someone. Lenny Henry's been put on a short leash and cut out all the gurning and over-acting that's made this campaign so painful. This restrained and sober performance is a huge improvement and makes for a much more persuasive piece of advertising.

Premier Inn
"More Than Enough"
30s
3 Sep 2009
Lenny Henry adopts the role of Oliver Twist in this commercial for the Premier Travel Inn chain which deserves a little bit of praise... if only, because this is the most restrained performance from the Midlands comedian during his entire time in show business.

Premier Inn
"The Shining"
30s
28 Jun 2009
This ad, in which Lenny Henry recreates a scene from Stanley Kubrick's film The Shining, has been banned from children's television because it's deemed "too frightening". We don't see why children alone should be protected from this hideous ad.

Premier Inn
"Shower"
30s
22 Jun 2009


Premier Inn
"Lenny Henry"
40s
15 Feb 2008
While it is perfectly possible that Lenny Henry really does stay in Premier Travel Inns when he is inflicting his 'comedy' on audiences up and down the country it doesn't ring true. So, an ad attempting to persuade us that he does needs to be especially convincing. This isn't.

Premier Inn
"Happy Endings"
20s
15 Feb 2005
Simple animated ad explains how Travel Inn and Premier Lodge have joined forces to form Premier Travel Inn. Voices sound suspiciously like Richard Briers and Hugh Laurie.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.