David Reviews

 Biting the hand that feeds us since 2002.

Call Of Duty
"Discover Your Power"
1 min 46s
1 November 2014
UK Electronic Gaming

This extremely immersive ad for Call of Duty Advanced Warfare hits the ground running and just doesn't stop. The two protagonists are in some kind of combat zone whose image fidelity is massively impressive. You could almost believe - as you're meant to - that the fighter whose POV we're seeing is yourself... right down to the dazed delusion that the goat licking your face is a beautiful woman.

Debenhams
"We All Stand Together"

Chris said:

It's ok, but its hard to get past the track choice.


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Call Of Duty
"Discover Your Power"
1 min 46s
1 Nov 2014
This extremely immersive ad for Call of Duty Advanced Warfare hits the ground running and just doesn't stop. The two protagonists are in some kind of combat zone whose image fidelity is massively impressive. You could almost believe - as you're meant to - that the fighter whose POV we're seeing is yourself... right down to the dazed delusion that the goat licking your face is a beautiful woman.

Call Of Duty
"Vegas"
90s
5 Nov 2013
An all-singing, all-dancing, showboating extravaganza about war that's as far from The Producers as you can get. Hugely entertaining, it depicts a group of blokes having a high old time in a post-apocalypse Vegas which, even sans Siegfried and Roy is the place to be for unpredictable thrills.

Call Of Duty
"Restaurant"
20s
13 Oct 2013
The young chap elaborating on the twists and turns of the advertised game appears in the longer spot which features lots of people from all walks of life. This ad doesn't work as successfully, as you have to invest exclusively in him rather than the concept that the game brings out the child in everyone, but it's still elegantly done.

Call Of Duty
"Fa-Boom"
30s
15 Oct 2013
How do you make a violent game about war appeal to more than the (mostly male) gamers without (a) depicting them as asocial, latent killers and (b) invoking wrath among swathes of the population for glorifying senseless aggression? You make a clever ad like this one.

Call Of Duty
"Helmets Cams"
1 min 45s
29 Aug 2013
Jake and Amir are authentic stars of the internet era with a regular series of sketches appearing on CollegeHumour, and the people behind this campaign for the latest Call of Duty game have cleverly tapped into their comic sensibilities to appeal to a younger audience.

Call Of Duty
"Ghosts"
60s
25 May 2013
This ad for the latest Call of Duty has that epic quality of a film trailer, down to the portentous voice. DAVID is sure it must appeal hugely to its target audience, but not being a gamer himself, he wonders where the franchise can go next. If you've been a soldier, and now you're a ghost, what happens after that? Reincarnation as a sniffer dog?

Call Of Duty
"Secret Player"
30s
22 Nov 2012
Dad is up at half past three in the morning with a headset on and staring at the television screen where a character he represents is performing military derring-do. Such is his appetite for the advertised game and even though the target market may recognise this is not a healthy state of affairs, they may wish to emulate him.

Call Of Duty
"Surprise"
60s
29 Oct 2012
Robert Downey Jr is among those taking part in a sequence that sees a series of gamers being surprised by one another. It's a dynamic idea with a fun element and manages to incorporate some sense of what the game is about as well as implying that those who pay it are 'ordinary Joes'... and Hollywood royalty.

Call Of Duty
"The Future Is Black"
60s
19 May 2012
Another of the visually impressive ads drawing attention to a video game centred on a dystopian fantasy. Those familiar with the original Call of Duty: Black Ops will probably be so excited that they'll consider washing their t-shirt and joining the queue to purchase the sequel.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.