David Reviews

 Biting the hand that feeds us since 2002.

Tech Will Save Us
"Side Effects"
53s
21 November 2017
UK Toys

Unconventional brand Tech Will Save Us launch their range of toys for budding engineers in this excellent ad, directed by Somesuch's Raine Allen-Miller. The brand aims to give kids an early start in STEM fields, producing toys which encourage them to code and customise to their heart's content.

The film plays with the familiar 'warning' message found on many toys, twisting it to express some of the things creative kids can do with the right tools. From programming a robot dog walker to building a musical instrument, these toys are truly twentieth-century.

The ad is a beautifully designed piece of work, combining a retro-futuristic look with a synth-driven soundtrack to create a vibe that's simultaneously nostalgic and forward-looking. Great execution here - super compelling work which is well worth a second watch to take in all the details.

The FA
"Dance"

Matt said:

Either. But principally girls, their target market.


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Tech Will Save Us
"Side Effects"
53s
21 Nov 2017
Unconventional brand Tech Will Save Us launch their range of toys for budding engineers in this excellent ad, directed by Somesuch's Raine Allen-Miller. The brand aims to give kids an early start in STEM fields, creating toys which encourage them to code and customise to their heart's content. The film plays with a familiar 'warning' message, twisting it to express some of the things creative kids can do with the right tools.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.