David Reviews

 Biting the hand that feeds us since 2002.

Greater London Authority
"London Needs You Alive"
80s
20 November 2017
UK Government Departments

This inspirational ad for the Greater London Authority launches a new campaign to combat knife crime in the capital - London Needs You Alive. AMV BBDO worked with young artists, bloggers, and musicians to ensure their message came across properly, and this film shows that the effort paid off.

Rather than the grim approach taken by many anti-violence campaigns, directing duo Novemba turn the camera on young people so they can explain their value in their own words. It's an effective twist, and is sure to resonate with the target audience as it frames rejecting knife culture as a positive personal choice.

With fresh visuals - choosing sunlight and socialising over darkness and hoodies - and a grime soundtrack, this is a highly compelling film which is bound to encourage engagement on social media. Astute work.

KFC
"Bucket Dance"

Matt said:

Pass me the bucket.


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Greater London Authority
"London Needs You Alive"
80s
20 Nov 2017
This inspirational ad for the Greater London Authority launches a new campaign to combat knife crime in the capital - London Needs You Alive. Rather than the grim approach taken by many anti-violence campaigns, directing duo Novemba turn the camera on young people so they can explain their value in their own words.

Greater London Authority
"Shane's London Leaps"
40s
2 Apr 2007
Now here's a promising idea: Shane Ritchie plummeting to Earth from a high roof. Sadly, he must have been harnessed as he lands safely and explains how London's Mayor will subsidise you if you pay to insulate your home... provided you live in London, naturally.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.