Mr and Mrs Bair fly again in this lovely Heathrow Airport film. The two-minute ad charts the furry couple’s fifty-year romance. Time flies when you’re in love, eh? As the Bair family grows, so does Heathrow.
Scored by Petula Clark’s ‘Couldn’t Live Without Your Love’, it’s another towering achievement from Outsider’s DOM&NIC. Credit once again to The Mill’s animators - these teddies emote better than many human actors.
There’s plenty of time-hopping attention to detail, too. British Overseas Airways Corporation becomes British Airways, while fashion trends come and go. We like the family’s Britpop phase, in particular.
Like 2016’s outing, Heathrow encourage togetherness rather than a specific product. Airports have always been an odd sell, but this is canny brand awareness. A worthy challenger to this year’s other ursine blockbuster.