David Reviews

 Biting the hand that feeds us since 2002.

BBC Sport
"Second Round"
20s
27 November 2017
UK TV Stations

This may be the first time Boreham Wood and Blackpool have been mentioned in a rap verse. MC Haribo takes the mic again as the FA Cup enters round two. This campaign puts those at the lower end of the football pyramid in the spotlight - now it’s AFC Flyde and Wigan Athletic. A potential Premier League scalp awaits the winners.

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BBC Sport
"Second Round"
20s
27 Nov 2017
This may be the first time Boreham Wood and Blackpool have been mentioned in a rap verse. MC Haribo takes the mic again as the FA Cup enters round two. This campaign puts those at the lower end of the football pyramid in the spotlight - now it’s AFC Flyde and Wigan Athletic. A potential Premier League scalp awaits the winners.

BBC Sport
"Ashes 2017"
20s
20 Nov 2017
This animated BBC Sport promo transforms Michael Vaughan, Ricky Ponting, and co. into mad-eyed caricatures. Pundits from both England and Australia exchange friendly barbs ahead of the 2017/18 Ashes series. According to Vaughan, the Beeb are “all over” the tournament… on radio and online, at least. A cheap and cheerful trip Down Under.

BBC Sport
"First Round"
20s
30 Oct 2017
BBC Sport kick off their FA Cup first round coverage with this 20” ad. The Beeb wisely stick with the template laid down by last season’s campaign. Here, the sweetly-named MC Haribo outlines the stakes as lower-league clubs and fans dream of a Premier League scalp. First things first though: survive round one.

BBC Sport
"Rugby League World Cup"
30s
23 Oct 2017
The giants return to herald the beginning of the Rugby League World Cup on BBC Sport. The distinctively angular animation of the figures stands out, as boulder-shouldered players traverse the globe in order to get their hands on the trophy. Barns Courtney's 'Champion' offers a fist-pumping, foot-stomping soundtrack to the action.

BBC Sport
"Football Is... "
40s
8 Aug 2017
Having lost English Football League rights to their commercial rivals, the BBC double down on top flight action. This BBC Sport promo highlights the myriad ways fans can keep up with the Premier League this season. While ‘Howlin’ for You’ by the Black Keys provides the terrace chant, we see fans of all ages with their eyes (and ears) on the ball.

BBC Sport
"World Athletics Championships"
30s
27 Jul 2017
BBC Sport announce their coverage of the World Athletics Championships with this colourful ad. Dramatic music and a thudding heartbeat sound as we see snippets of big names including Mo Farah, Usain Bolt, and Katarina Johnson-Thompson. While this film lacks the pizzazz of their big-budget Wimbledon ads, it sparks the necessary anticipation for the event.

BBC Sport
"Tame the Course"
30s
27 Jul 2017
Since losing the Open Championship to Sky, the BBC have reverted to highlights and online/radio coverage of the golf showpiece. Iain Glen’s Scottish burr accompanies a Royal Birkdale flag battling the elements. Despite the R&A's recent criticism, the Beeb have at least nabbed the US PGA Championship. Every cloud, eh?

BBC Sport
"Extra Bounce"
40s
30 Jun 2017
This excellent film by directing duo The Dempseys launches BBC Sport's Wimbledon coverage in style. A tennis ball wreaks havoc to the strains of 'All Along The Watchtower', clattering through fields, towns, and even the sea as it gets into all manner of mischief on its way to Wimbledon. The energetic visuals culminate in Andy Murray getting a hit in when the ball finally reaches No. 1 Court.

BBC Sport
"FA Cup Final"
30s
25 May 2017
Arsenal play Chelsea in this weekend's FA Cup final, and the BBC conclude their own cup run with this black-and-white promo. The colour may have been drained, but the intensity is unmistakable. Stills of players, fans, and managers from both sides encapsulate what's at stake... particularly for one Monsieur Wenger.

BBC Sport
"National Pride"
60s
18 Jan 2017
BBC Creative asks a wide variety of rugby fans what makes them proudest about their teams and homelands ahead of the Six Nations. The answers range from Johnny Wilkinson to white van men to kilts and haggis, and the diversity of what makes people proud of their country is both amusing and heartening.

BBC Sport
"No Guts No Glory"
30s
31 Oct 2016
This steely trail for the BBC's FA Cup coverage encapsulates the toil of the competition's early rounds. Black-and-white imagery captures the joy and the heartbreak experienced by lower-league teams at this stage. To be in with a shot of becoming third-round giant killers, the likes of Eastleigh and Swindon still have a couple more hurdles to complete.

BBC Sport
"Rio"
90s
10 Jul 2016
The moth had barely finished drinking Ronaldo's tears at last night's Euro 2016 football final before the BBC unveiled the trail for their coverage of this summer's other big sporting event... the Olympics. There was a time when this event overshadowed all others but football's star has now risen so high in the sky that it cannot be eclipsed by anything.

BBC Sport
"Euro 2016"
50s
27 Jun 2016
Whilst lacking the illustrative charm of its broadcast rival's efforts on the other side, the BBC's Euro 2016 introduction nonetheless engages the eyes and ears with a circular motif and a chic cover of Edith Piaf's 'La Foule'. Glimpses of each nation's elite performers flutter in the background while some of the host country's architectural landmarks are depicted in a roundabout way.

BBC Sport
"Sonnet 18"
1 min 38s
27 Jun 2016
The BBC's exhaustive celebration of William Shakespeare's 400th anniversary manages to weave its way into the start of the broadcaster's Wimbledon coverage. Sue Barker recites Sonnet 18 as a montage of SW19 in its sun-kissed glory unfolds in leisurely fashion. Poetic stuff, though the British contingent will be keen to avoid another first round tragedy this year.

BBC Sport
"From Every Angle"
40s
21 Jun 2016
Wimbledon's fortnight is compressed into 40" in this year's trail from the BBC for their coverage. It's beguiling visually but could probably do with a bit more oomph aurally with a groovier soundtrack. Mind you, how long will the BBC retain the rights to Wimbledon now that Team Rupert is about to take charge of the country?

BBC Sport
"European Championships"
60s
21 May 2016
Good to see the BBC was able to make use of the 'Versailles' props and scenery after filming finished to create a trail for their coverage of this summer's European Championships. Gary Lineker and the usual suspects are dandied to the hilt as they make their way through pre-revolutionary France in search of the football.

BBC Sport
"Golfing Wizards"
20s
4 Apr 2016
No amount of sorcery or light witchcraft can hide the double bogey that is the BBC's coverage of the 2016 Masters tournament. Whereas golf fans could console themselves with the prospect of the Beeb's live coverage of the Open in previous years, this underpowered ad simply reminds audiences of the channel's progressive withdrawal from golf's big occasions.

BBC Sport
"Come As You Are"
20s
22 Jun 2015
In preparation for this year's Wimbledon Championships, the BBC would like to remind us about the standards expected of both competitors and spectators. As we all know, however, decorum tends to play second fiddle once the drama and emotion of the event takes hold, and this montage does a good job of capturing the sense of excitement once play commences.

BBC Sport
"FA Cup Enthusiasm"
5s
29 May 2015
Dermot O'Leary would have been Dermot O'Teary if his beloved Arsenal had been turned over by Aston Villa in the FA Cup final. Luckily for him, this is being written after Saturday's showpiece event and we can comfortably 'predict' he'll have been entirely satisfied with the Gunners' one-sided win.

BBC Sport
"Women's World Cup"
30s
28 May 2015
What with all the media hullabaloo surrounding FIFA in recent days, it's easy to forget that they still have a football tournament to run. The BBC have live coverage of this year's Women's World Cup in Canada and they aim to introduce viewers to the very best the globe has to offer. Along with the announcement that women's teams are to be introduced into the FIFA video game series, the distaff version of the game is finally receiving decent exposure.

BBC Sport
"Summer of Sport"
30s
19 May 2015
Without a World Cup or European Championships this summer, the BBC dedicate this ad to a range of prestigious sporting events taking place in the coming months. Wimbledon and athletics remain big draws, yet reduced F1 coverage and the imminent loss of the Open Championship rights to Sky means their sporting crown is in danger of losing its sheen.

BBC Sport
"Camel"
30s
20 Apr 2015
This ad for the BBC's London Marathon coverage reminds us that - at any other time of year - the sight of a two-man camel ambling its way down the street might come across as, well, odd. Come race day, all sorts of weird and wonderful sights will be jogging, walking, or crawling their way around the course to the finish line.

BBC Sport
"Formula One Opening Titles"
60s
11 Apr 2015
This dynamic sequence reminds us of the BBC's long association with Grand Prix. Footage of the sport's stars from across the decades are accompanied by The Chain by Fleetwood Mac and an exhilarating burst of engine noise. The popularity of the sport may be waning but the dedication of the most avid devotees remains undiminished.

BBC Sport
"FA Cup"
40s
18 Nov 2014
Various actors and personalities from the Beeb show us how keenly they follow football in this nice little ad for their coverage of the FA Cup. From Hacker the Dog to Bruno Tonioli resplendent in Bacofoil, there are all sorts kicking a ball about while others encourage them on from the sidelines of the sofa. Entertainingly done.

BBC Sport
"Commonwealth Games"
90s
30 Jun 2014
This impressive and intense preview spot is "designed to showcase the sporting prowess and determination of the 4,500 athletes" taking part. The Commonwealth Games are known as the "friendly games", and the vibe here is that they're anything but. Judging by the homicidal grimness on the faces of the competitors, the "pleasantries" set to commence on July 23rd are likely to take the form of a punch in the face.

1-25 of 61 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.