David Reviews

 Biting the hand that feeds us since 2002.

Dove Baby
"If"
30s
16 May 2017
UK Baby Care

Dove Baby offer up a reworking of Rudyard Kipling's 'If' in this ad, focusing on the idea that there's no such thing as a perfect mum. It's a worthy concept with well-shot visuals of the trials and tribulations of motherhood to accompany the soft voiceover, even if the final line ('you'll be a mum, my girl') lands with an almighty clunk.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


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Dove Baby
"If"
30s
16 May 2017
Dove Baby offer up a reworking of Rudyard Kipling's 'If' in this ad, focusing on the idea that there's no such thing as a perfect mum. It's a worthy concept with well-shot visuals of the trials and tribulations of motherhood to accompany the soft voiceover, even if the final line ('you'll be a mum, my girl') lands with an almighty clunk.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.