David Reviews

 Biting the hand that feeds us since 2002.

Sunny
"Washer's Tricks"
30s
17 May 2017
UK Loan Companies

More good vibrations from Sunny as the money lender promotes its five-day grace period. As this couple struggles with an errant washing machine, Sonny takes a break from his cereal to, well, sit on the problem. There may be plenty of shifty characters who offer such services, but the brand is at pains to suggest it's one of the good guys.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


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THE ADS THAT GOT AWAY
May 22nd - 6.30pm
Curzon Soho.
Tickets - £25 each.


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Sunny
"Washer's Tricks"
30s
17 May 2017
More good vibrations from Sunny as the money lender promotes its five-day grace period. As this couple struggles with an errant washing machine, Sonny takes a break from his cereal to, well, sit on the problem. There may be plenty of shifty characters who offer such services, but the brand is at pains to suggest it's one of the good guys.

Sunny
"Feather Boiler"
30s
19 Jul 2016
We're given some patchy philosophy from Sunny's perma-chilled spokesman as a feather wends its way down into this poor chap's boiler and gives him an unexpected cool spell in the shower. We doubt the "dude" who spoke of yin and yang had modern day loan companies in mind, but the brand's 80s refugee and his easy-going manner looks to have mileage.

Sunny
"Life Support"
60s
16 May 2016
As their name suggests, Sunny have a positive outlook on emergency loans and wish more would share in their ideals. It's an uphill struggle for both them and their competitors, but this ad conveys their easy-going attitude to finance with an admittedly pleasing visual concept: a man in a pastel blazer towing a truckful of vehicles while roller skating. He's supposedly the happy-go-lucky lifeline, but the cynic will ask if he's the right one to roll with.

Sunny
"Zoe"
30s
4 Mar 2015
In this execution for the loan company, Zoe is leaving her old home and moving somewhere new. She has a parrot, and doesn't know if her neighbours are going to be happy about it, but she does know that tomorrow will be sunny. It's not as strong as the ad featuring market trader Ben, but it still has an air of compassionate authority that will resonate exactly as intended.

Sunny
"Tomorrow"
30s
15 Feb 2015
These ads for short-term loan company Sunny leave us with a lingering sense of unease. The problem is that they're too good: they look grown-up; the VO sounds authoritative yet compassionate; the script suggests Sunny is for savvy people who just need a temporary hand. But for the rest of us it's like a modern-day parable about the spider and the fly.

Sunny
"Ben's Market Stall"
30s
11 Feb 2015
Hmmm. It's an odd thing to say, but it worries us that this fine-looking commercial with its laid-back vibe might actually do its job. That's because DAVID is cynical enough to believe it isn't really trying to persuade young entrepreneurs to use Sunny for a short-term loan... that's just so implausible. No - surely, the objective is to reassure the real target market Sunny has customers like Ben on its books.

Sunny
"We Can Dance"
30s
9 Jul 2014
Hmm. What to do? Go with the puppet campaign whose scariness factor outstrips even Wonga's? Or go with the ad where everything's sunny for the woman in the street because she's sorted out the loan she needs? Can't decide? Let's stitch them together then, like some kind of Frankenstein's TVC monster, and see what happens. Oh dear.

Sunny
"A Clear Path"
30s
21 Jan 2014
The only thing this ad's got going for it is that it's not afraid to bang on about the brand name. When the VO isn't saying "Sunny", the word is on the screen - sometimes in two places - and sometimes the VO repeats it while it's there. Meanwhile, just in case you still hadn't grasped which loan company the spot's for, the song Sunny loiters in the background like an awkward acquaintance you don't want to acknowledge.

Sunny
"Who'll Tell 'Em 'No'?"
30s
11 Sep 2013
A potential (human) customer calls to see if he qualifies for some cash, and a series of puppets are called upon, gameshow-style, to choose which of their number will get to say 'no'. This completely gets in the way of the selling point - pay on time, and next time you'll be charged less interest... but clearly they're engaged in their own private battle with Wonga.

Sunny
"Guarantee"
30s
18 Aug 2013
Hmm. This loan company wouldn't be taking a pop at a certain puppet-fronted loan company, would it? We rather suspect it is. Though regardless of the 'no late fees' claim this one seems inordinately proud of, the astonishing rate of interest (1,971%) puts a rather less sunny glow on things.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.