David Reviews

 Biting the hand that feeds us since 2002.

Barclays
"Self-Skipping"
20s
17 May 2017
UK Banks

Bob Partington strikes again with an intricately planned practical effect for Barclays. Aware that their pre-roll ads are going to be skipped the moment it's possible, the bank have created a 'self-skipping' ad where waiting to see the button smashed creatively keeps people watching through the entire 20". It's a compelling effort, though we can't say how effective it'll be at keeping users from their cat videos.

Nytol
"Say Good Nytol"

Matt said:

Lovely bit of work, that.


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THE ADS THAT GOT AWAY
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Barclays
"Self-Skipping"
20s
17 May 2017
Bob Partington strikes again with an intricately planned practical effect for Barclays. Aware that their pre-roll ads are going to be skipped the moment it's possible, the bank have created a 'self-skipping' ad where waiting to see the button smashed creatively keeps people watching through the entire 20". It's a compelling effort, though we can't say how effective it'll be at keeping users from their cat videos.

Barclays
"Crash"
60s
8 May 2017
We like to think we can see through any potential scam that arrives in our email inbox. Dodgy punctuation, garbled text, links to unknown addresses… familiar signals to keep our cyber-guard up. As this impressive Barclays ad demonstrates, however, the scenarios used by scammers are becoming ever more convincing.

Barclays
"Office"
30s
10 May 2017
First impressions can be deceiving, as this smart Barclays ad reminds us. A reputable-sounding woman manages to obtain a customer's full security number... and all it takes is a telephone and good manners. She makes it sound like a magic trick as she leaves with her 'colleagues', but the advertised bank wants us to avoid playing this numbers game at all costs.

Barclays
"Deposit"
30s
23 Mar 2017
Barclays once again retreat to go forward with another well-shot ad. This woman moves backwards while describing her fears about her housing prospects. Fortunately, the advertised bank offers her a Family Springboard Mortgage, using her (willing) parents’ savings as the deposit. The device cleverly ensures we pay attention to the proposition.

Barclays
"Interview Skills"
30s
22 Jan 2017
Plenty of us have wished we could wind back the clock on a job interview. Well, Barclays do just that in this well-shot ad. The bank continues to support young jobseekers with practical advice, such as how to nail the final interview. This lad’s reverse walk is neatly done and it helps give the message some dynamism.

Barclays
"Rewards"
40s
25 Nov 2016
Barclays spell out what customers can gain from their rewards scheme. From free coffee to the chance to be snapped with the ATP World Tour Finals trophy, the bank aim to give something back to loyal clients. The electric blue aesthetic provides an eye-catching way of delivering an otherwise straightforward message.

Barclays
"ATP"
45s
25 Nov 2016
A tennis-playing pair are surprised by some professional help in this ad for Barclays and the ATP World Tour. Ball kids and line judges show up to take part, and the umpire being wheeled on in his chair is a neat touch. It's all to let us know that this year one lucky fan can win the chance to present the winner's trophy at the ATP final. So... anyone for tennis?

Barclays
"Invisible Crime"
30s
20 Jul 2016
Barclays appear keen to remind punters that avoiding fraud is as much their responsibility as the bank's. You can hardly blame them... after all, the banks usually bear the financial burden when someone is the victim of online crime so they have every incentive to persuade people to be more careful with their passwords.

Barclays
"Street Crime"
30s
22 Jul 2016
Barclays continue to draw attention to cyber crime's insidious nature with this effective ad depicting a man enjoying a brew at his local café. While this everyday scenario plays out, the VO informs us that the protagonist is a victim of crime without anyone laying a finger on him. It's his reply to a fraudulent text message from his 'bank' that's done the financial damage.

Barclays
"I Am One"
30s
10 Apr 2016
Second only to Arsenal manager Arsene Wenger in Premier League longevity, Barclays bring their fifteen year sponsorship of England's top flight to an end this summer. This ad pays tribute to the fans who've grown up through unbeaten seasons and record-breaking transfer fees before offering one lucky supporter the chance to present the title trophy on May 15th.

Barclays
"Quicker Mortgages"
30s
1 Mar 2016
Like this previous ad in this series, this commercial cleverly ensures we focus on the words being spoken. After showing the spokesperson crossing the room once to explain the proposition in full, the footage is repeated several times - only in shorter and shorter edits until only the salient words are left in. This (a) grabs our attention and (b) offers an effective illustration of the point she's making.

Barclays
"Rewards"
30s
22 Feb 2016
Barclays want their Blue Rewards scheme to come across as a little more epic... and nothing says 'epic' quite like a slow-motion slurp from a cup of tea (or coffee). Shot from below to give this employee the look of a finance titan, the ad ends in a much more personable fashion as the bank reminds customers that there rewards just waiting to be claimed.

Barclays
"Passion"
50s
12 Jan 2016
Barclays continue to ally themselves with youthful ambition in their latest piece of communication. A young man urges similarly aged people to grasp the nettle and recognise that opportunities are all around if they're willing to start paying attention. Like many financial brands, Barclays are still shaking off the stigma of the 2008 crash and this isn't a bad way to go about it.

Barclays
"Fraud"
30s
18 Jan 2016
An innocuous-looking chap announces he's David, calling from Barclays, and he just needs your full password to upgrade your account. As he talks, a man in the background comes into focus to alert us to the fact 'David' is lying and the bank will never ask for your full password. It's a neat idea and one that may persuade people of the need for vigilance.

Barclays
"I'm Available"
30s
17 Nov 2015
It's probably realistic these days but there's actually something rather depressing about youngsters needing to use their social media profiles as 'virtual CVs'. Shouldn't they be free to express their drunken silliness without fearing that some prurient HR twunt is going to block them from getting the job of their dreams in a few years time?

Barclays
"Join Forces"
30s
17 Nov 2015
Barclays Life Skills can help you use social media to your advantage according to the latest instalment of the ongoing campaign. Having warned us of the perils of using Facebook et al, the latest commercial has a series of earnest youngsters talking directly into camera about the advantages they've discovered.

Barclays
"Work Experience"
30s
4 Nov 2015
The days of walking into a place of business and cheerily asking to hand the manager your CV seem to be a thing of the past now, but Barclays aim to show young jobseekers how alerting employers to your availability online can yield plenty of opportunities. The familiar cast of this effective campaign relates how a message on social media can help you towards a more productive job hunt.

Barclays
"Profile"
30s
18 Oct 2015
Another spot in the Life Skills series from Barclays which provides advice for young people who are about to embark upon a career. This time it focuses on online profiles, and how someone might want to modify the way they project themselves to a wider public. "I looked at them photos and I thought: 'Oh my god, what am I doing?'" says one lad. Higher-profile folk than him might do well to ask the same question of themselves.

Barclays
"Email Addresses"
30s
22 Sep 2015
Looking for work used to be all about checking your CV for typos and polishing shoes before an interview, but Barclays propose that job hunting in the digital age requires sprucing up your digital self as well. These youngsters reveal their iffy first email addresses and explain how changing them to something more respectable can make all the difference to employers.

Barclays
"Job Ready"
30s
13 Sep 2015
Having seemingly exhausted their well of advice for elderly internet users (and not before time), Barclays turn their attention to helping young people looking for work in the digital age. Advice on making your social media presence respectable should strike a chord with jobseekers au fait with media coverage on misjudged tweets and dubious profile pages.

Barclays
"Vouchers"
40s
8 May 2015
More advice for silver surfers from one of Barclays's digital eagles. This time, a comparison is made between rummaging for a bargain in a shop and rummaging for a bargain online. The elderly spokesperson suggests searching for discount vouchers online if you haven't received one by email which is yet another bad idea as some of the sites that purport to supply such things are a hotbed of virulent maleficence. Nicely shot though.

Barclays
"Swapping"
40s
28 Apr 2015
This series really has lost its way and the advice is getting as tenuous as the performances. You can't doubt that this is a member of the public as any actress responsible for this would have her Equity card taken away. And the advice this time is to use the internet to return to the medieval concept of bartering... what could possibly go wrong?

Barclays
"Online Shopping Tip"
40s
27 Apr 2015
Another 'handy' tip for less experienced online shoppers. This time we're being advised to hold back before committing to a purchase in the hope of gaining a discount from the retailer. in fact, more likely than a discount is the discovery that the virtual 'shopping basket' has been emptied. Or - in the case of airline tickets - that the website's algorithm has registered your near purchase as increased demand, pushing the price up.

Barclays
"Misspelling Tip"
40s
25 Apr 2015
Another tip from one of the 'digital eagles' at Barclays. Apparently, if you deliberately misspell something you're looking to buy online then you might find a bargain. Um, well, no you won't... search engines are very good at weeding out errors like this and you'll have no advantage whatsoever. This has been a strong series but this one's a dud.

Barclays
"Animals"
30s
2 Mar 2015
Another engaging spot in the Digital Eagles campaign, featuring a boy and one of the eagles we've seen before. They seem delightfully natural with each other; the boy confidently blitzing his nascent gaming creation in order to start afresh. "It can't be called Catchy Crab any more, can it?" asks the eagle, now that the crab characters have been deleted. But the boy has his answer ready.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.