David Reviews

 Biting the hand that feeds us since 2002.

Heart FM
"It's On"
30s
18 May 2017
UK Radio Stations

We can't imagine real-life commuters tolerating the protagonist of this Heart FM commercial for long. Still, the man's got some moves - and his daughter looks to have inherited his dancing genes. Shot with a summery gleam, the ad shows we can enjoy our inoffensive pop music fix at home, on the move.... or, erm, in the loo.

Qantas
"Dreamliner"

Miles said:

Starts off promisingly and then crash lands into burning flames of cheesey shmaltz.


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THE ADS THAT GOT AWAY
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Heart FM
"It's On"
30s
18 May 2017
We can't imagine real-life commuters tolerating the protagonist of this Heart FM commercial for long. Still, the man's got some moves - and his daughter looks to have inherited his dancing genes. Shot with a summery gleam, the ad shows we can enjoy our inoffensive pop music fix at home, on the move.... or, erm, in the loo.

Heart FM
"Heart in Hand"
30s
5 Oct 2013
Strong branding for Heart FM, showing sequences of the listener demographic connecting with each other by making heart shapes with their hands. The music, it is revealed, is by Olly Murs (still can't understand why he didn't change his name) in concert; typically representative of the station's musical output.

Heart FM
"Love Music Variety"
60s
15 Feb 2010
This longer version of a commercial which broke earlier this year does a much better job of capturing the excitement provoked by nostalgia when an old favourite comes on the radio even if we still feel that Xanadu is not really one of those songs with that power.

Heart FM
"Xanadu"
30s
1 Feb 2010
This isn't so much an advertisement as a warning... if you tune into Heart FM there's a very real chance that you will have to listen to middle-of-the-road cack like this retread of Olivia Newton-John's Xanadu. Having said that, it's all very prettily filmed.

Heart FM
"Give It Some Heart"
30s
26 Jun 2009


Heart FM
"This Is Heart"
30s
26 Jan 2009


Heart FM
"Give It Some Heart"
30s
27 Aug 2008
Here Come The Girls... comes inexplicably to mind when DAVID watches this effort for the middle of the road radio station. All the women flee the bar to spruce themselves up in the loo when three attractive men walk in... and then you'll never guess what our three heroines do... honestly, how we laughed.

Heart FM
"Gift Wrapped"
30s
6 May 2008
Jamie Theakston and his colleague Harriet Scott gift wrap an aeroplane to advertise a new competition on their radio shows for Heart FM. Theakston must have had a few unpleasant flashbacks when he turned up on the set to see a giant pair of blades and enough sticky tape to re-enact scenes from his past.

Heart FM
"Air Dancers"
30s
4 Oct 2007
Air dancers come to life when the wireless is tuned to Heart FM in this amusing ad for the radio station. Not that anybody anywhere is suggesting even for a moment that those who listen to commercial radio are a bunch of airheads. No, siree... that would be rude.

Heart FM
"Hula Hoop"
60s
8 Nov 2006
Longer version of the previous ad which has more time to develop the idea of the hoop as a metaphor for the fun music the protagonist is listening to on Heart FM. It also allows us to see more characters who are similarly having fun which underlines the popularity of Heart FM.

Heart FM
"Hula Hoops"
30s
30 Oct 2006
The woman in this ad has Heart FM on her personal stereo and joy in her soul as she walks down the street spinning a hula hoop around and around her waist. A woman she passes in a launderette must also be listening to the station as she too has a hula hoop. Either that or she's mad.

Heart FM
"Over Washed"
30s
24 Apr 2006
A woman vigorously scrubs her car as she listens to the musical output of Heart FM. She so enjoys the songs that she gets a bit carried away and by the time she's finished she has managed to wear away the paintwork on her car.

Heart FM
"Jogger"
30s
16 Jan 2006
Jamie Theakston is along for the ride once more as he literally appears alongside a jogger listening to his radio show on Heart FM. The idea is a winner and a lot of women will warm to the idea of the lanky DJ shadowing them even if he does have a taste for sado-masochism.

Heart FM
"School Run"
30s
16 Jan 2006
Jamie Theakston is such a presence in your life when you listen to Heart FM, you can almost imagine him sitting in the car beside you. Or, as in this ad, between your warring children., It's a neat conceit and one that enables the amiable sado-masochism enthusiast to show his comic touch.

Heart FM
"Breakfast"
30s
5 Oct 2005


Heart FM
"Jamie Theakston"
30s
3 Oct 2005


Heart FM
"Jamie Theakston In Bed"
30s
2 Oct 2005


1-17 of 17 Results

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.