David Reviews

 Biting the hand that feeds us since 2002.

Shell
"Trackmaster"
80s
18 May 2017
UK Petrol

Even Sebastian Vettel knows to hit the brakes every once in awhile. The Formula One driver channels the spirit of Ferris Bueller and recommends slowing down to appreciate the finer details. The brand links its F1 partnership with everyday motoring - just a shame we don't get to see Vettel milling around the petrol station shop.

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Shell
"Trackmaster"
80s
18 May 2017
Even Sebastian Vettel knows to hit the brakes every once in awhile. The Formula One driver channels the spirit of Ferris Bueller and recommends slowing down to appreciate the finer details. The brand links its F1 partnership with everyday motoring - just a shame we don't get to see Vettel milling around the petrol station shop.

Shell
"Make The Future"
3 mins 03s
24 Oct 2016
Shell have brought together six artists and six energy start-up innovations to highlight a worldwide support of cleaner energy, attempting to get social media involved with their #makethefuture hashtag. This bright and funky ad demonstrates all these new technologies with clever animations, backed up by music from Jennifer Hudson, Pixie Lott, and Chinese popstar Tan WeiWei, to name but a few.

Shell
"Real Destination"
90s
18 Aug 2015
This is Patrick Fileti's first inclusion on DAVID REVIEWS and we think you'll have to agree the director - who is repped by Mindseye in the UK - demonstrates a lot of flair. Fileti imbues the visual element with a lot of love... it feels as though he's taken the time to make sure every single shot has the kind of consideration you'd offer to an ad's best moment.

Shell
"V-Power Nitro - Fear"
2 mins 08s
18 May 2015
In a companion film to the story of the stuntman, this focuses on a man who knew from an early age that he wanted to be a firefighter. Shell V-Power comes into this as one of the elements that keeps the 80,000lb truck ticking over smoothly. "If we can be there thirty seconds ahead of time it makes all the difference," the firefighter tells us. As before, the shots and sequences are beautifully considered.

Shell
"V-Power Nitro - Gravity"
2 mins
15 May 2015
A stuntman talks us through the defining moment of his childhood as we watch him prepare for a car chase scene. He explains he needs to be completely in control of all the different elements involved and that it's vital his equipment is in top shape - cue subtle image of the Shell V-Power logo. Beautifully shot with terrific compositional sequences.

Shell
"Shapeshifter"
60s
21 Apr 2015
A sleeping rusty giant is woken by a passing car and climbs from its skip to give chase in this crafty commercial for Shell. The driver - aware that he's being chased by a giant metaphor - speeds off as quickly as possible but the creature is never far behind. There might be a chance to put the thing into the distance but - as this is car advertising - the landscape is defined by picturesque hairpin bends and the monster is able to keep up by scrambling down the hill instead of following the road.

Shell
"Red Ferrari"
30s
25 May 2014
Fill your Ferrari with Shell V-Power Nitro Plus and your car journeys will become a motion sickness-inducing ride through outtakes from Inception. As dramatic music plays, we watch said sports vehicle navigate erupting roads, freshly-formed tunnels and unfolding elevations with nary a screech. The ad describes how "scientists" have created this fuel, "designed to protect vital engine parts". Wow, how specific and science-y. That's us sold, then. Have an extra star for special effects.

Shell
"Bumper Car"
80s
9 Jan 2013
Presumably inspired by the Philip K Dick book 'Do Androids Dream of Electric Sheep', here a wistful VO asks: do bumper cars dream of the open road? Whimsical and beautifully filmed, it suggests what the fairground vehicles might get up to if powered by Shell. Surely, though, this approach would have been better suited to advertising electric cars?

Shell
"Curtain"
30s
12 Sep 2012
Formula One drivers Felipe Massa and Fernando Alonso are very excited about the unveiling of a new car in this amusing commercial for Shell. The duo proved to be good sports as they mess around with a small replica made from Lego bricks which is available from petrol stations when you fill up your tank.

Shell
"Global Energy Mix"
90s
7 Sep 2012
The need for power is emphasised by this impressive commercial for Shell. Across the world, different people in different situations all have one thing in common... they couldn't do what they're doing without the energy supplied by companies such as Shell and this ad reassures us that they are working on solutions to the problems posed by dwindling oil supplies.

Shell
"Scan"
30s
28 Jul 2010
There's a lot in the words "up to", isn't there? Shell have developed a new fuel which can save you "up to a litre" per tank. Now, had they said "at least" a litre, we might have been impressed but since a droplet falls within the range defined by "up to a litre", we're not.

Shell
"The Ohashis"
40s
1 Jun 2010
The youngest member of a family in Japan likes to practice the electric guitar but his dad knows how to place limits on his rehearsals. The energy required for all of this is provided by natural gas supplied by Shell.

Shell
"Raul"
40s
1 Jun 2010
Another charming commercial in this new series for Shell introduces us to Raul and his brother who are having fun on a beach in Brazil. Apparently, their innocent antics are are healthier because of a low emission fuel.

Shell
"Kim"
40s
1 Jun 2010
This understated and attractively filmed commercial introduces us to Kim who likes to ride his moped with his girlfriend on the seat behind. She puts her arms around him as a voiceover bigs up the efficiency of the fuel sold by Shell.

Shell
"Helix"
60s
28 May 2010
The advertised product is put into a car made entirely from transparent components to illustrate the claim that it provides performance you can see. If DAVID's car was made from glass, all you'd see is biscuit crumbs and bits of sandwiches.

Shell
"Eco Marathon"
90s
22 Jun 2009
This stylishly filmed demonstration of Shell's commitment to green issues is inevitably tainted because of the company's environmental record but it is presented so cleverly that even a diehard campaigner may be quite impressed.

Shell
"Creative Leap"
30s
3 Nov 2008
Oh dear. We really mustn't leave the oil companies to figure out how to combat the energy crisis because all they want to do, as this ad demonstrates, is find more stuff to burn so they can sell it to us. We need to use a lot less energy and source more of it from renewable sources which don't generate carbon.

Shell
"Difficult Oil"
30s
2 Nov 2008
A reminder of Shell's ability to get to 'difficult oil' in this ad which reminds us of the flexible drill inspired by a children's straw. It's arguable whether more ingenious ways of extracting oil is part of the solution or part of the problem when we examine the coming energy crisis.

Shell
"Ferraris"
20s
8 Mar 2008
It used to be commonplace for petrol stations to give away medallions, glasses and other collectables with each gallon of fuel we purchased. But long before we started paying for litres rather than gallons, the practice died out. Could this commercial mark a revival for this marketing ploy?

Shell
"Clearing The Air"
60s
4 Feb 2008
Like a lot of true stories, this one isn't quite as exciting as a fictional tale. The Shell engineer is inspired by the discovery of why his air conditioning unit is not working to uncover the reason why an entire plant has shut down.

Shell
"Ferrari"
2 mins
20 Mar 2007
Epic commercial for Shell Oil explores their relationship over the years with Ferrari as we witness two simultaneous journeys - one representing the evolution of Ferrari's Grand Prix cars over time and another depicting the various cars driving around the World. Jeremy Clarkson will need a box of Kleenex.

Shell
"Japp's Solution"
90s
12 Mar 2007
A Dutch oil engineer gains inspiration from the straw his son uses to get to the bottom of his ice-filled glass. Following the same principle, he develops a flexible drill which enables Shell to build fewer platforms. If only other companies did as much for the environment as big oil the World would be a better place.

Shell
"Eureka"
20s
1 Mar 2007
The build-up to Jaap's Eureka moment continues with an introduction of three of the players in the drama. Japp himself, of course, who is to be played by Marcel Faber; Karen David in the pivotal role of Kim and Tim Teunissen as acne-ridden Max.

Shell
"Japp van Ballegooijen"
20s
1 Mar 2007
Japp van Ballegooijen is a man with a problem. We see him as he considers the conundrum that occupies his every waking moment; his face a contortion of puzzlement as he tries to work out how to spell his own name. Oh, the pleasure of being Dutch.

Shell
"Jaap"
60s
29 Jan 2007
Jaap, who works for Shell, has a eureka moment when he spots a lad managing to get the last of his drink by manipulating his straw around the cubes of ice in the bottom. Jaap realises Shell can get to more of the oil if they use a snaking drill that uses the same principle.

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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.