David Reviews

 It's the work, stupid.

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"Mea Culpa"

Matt said:

Get tae fuck.


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Sure
(1-25 of 55)

Sure
"No More"
20s
5 Aug 2018
Sure attempt to make deodorant sexy in this curious ad for their antibacterial incarnation.

Sure
"Eden Hazard"
60s
23 Feb 2017
Premier League refs would appreciate this Sure ad's rewind facility.

Sure
"Flatmates"
20s
4 Nov 2015
Even if a member of your household sneakily uses your Sure Compressed for weeks on end, you're still not going to think you're getting through it really quickly.

Sure
"Underestimate"
20s
12 Oct 2015
A child reminds her mother that being small is no indicator of durability in this ad for Sure Compressed.

Sure
"Motion Sense"
30s
13 Jul 2015
This spot for Sure Motion Sense ad features a bloke whose clumsy near-misses are more likely to make others break out in a sweat than himself.

Sure
"Activity Wristbands"
30s
3 Jul 2015
It's an interesting idea, this - demonstrating Sure's effectiveness with the help of motion-sensitive wristbands.

Sure
"Black & White"
30s
6 Oct 2014
Sure have gone after those bastards at Nivea in this aggressive piece of advertising for a deodorant which will look after your black and white clothes.

Sure
"Important Moments"
30s
3 Jul 2014
It cannot be denied that you wouldn't want to have stinky armpits when you're about to be interviewed or perform at an audition but this condescending pile of pants wants us to think that women will be more empowered by their dry underarms than by 100 years of feminism.

Sure
"Manliness"
30s
14 Apr 2014
If you're looking for a more complicated way to get to work, or feel you could squeeze in yet another sport at weekend, Sure's your can.

Sure
"Do"
30s
8 Oct 2013
Well, here's an interesting thought: the anti-perspirant deodorant that works harder the more active you are.

Sure
"Do Things Better"
30s
19 Jul 2013
This is the kind of ad which appears to be made in the hope that no one will pay close attention to the proposition... well, sorry but that's our job.

Sure
"Formula One"
10s
6 May 2013
Speaking as fast as an F1 driver hurtling round the track, the VO burbles about some special edition of Sure for Men.

Sure
"Unapologetically Strong"
30s
7 May 2013
A different and interesting approach to the usual girly ads for women's antiperspirant deodorants.

Sure
"Motionsense"
30s
6 Jul 2012
What? Motion sense? Are they seriously asking us to believe that the advertised deodorant freshens a little more each time someone using it moves?

Sure
"Strong"
30s
9 Apr 2012
According to this ad, women are strong. And not just relatively strong but properly strong.

Sure
"Protects You Against More"
30s
1 Dec 2011
To illustrate the idea that women lead busy lives, we're given a glimpse of a world where roles normally occupied by men are in the hands of models.

Sure
"A Day With"
30s
9 Sep 2011
To illustrate the coolness of the advertised product, a man spends a day on a pair of ice skates.

Sure
"The Story"
30s
1 Jul 2011
The head or a fashion label peers out of his car window on the way to a launch party and notices for the first time that women have a lot to do.

Sure
"Jingle Bells"
30s
25 Apr 2011
It's been a while since any ad has patronised women as much as this offering for Sure.

Sure
"Fire"
15s
31 Jan 2011
Sure have been using the dry patch showing how their products stop you sweating for a very long time... albeit, on and off.

Sure
"Bubble"
30s
26 Jul 2010
If only it was true that people who smell unpleasant because of their sweat were inclined to keep their distance.

Sure
"Alexandra Burke"
30s
12 Jun 2010
X Factor winner Alexandra Burke never uses anything else as she stepped through a dance routine.

Sure
"Referee"
30s
19 Apr 2010
A referee is unable to raise yellow and red cards cost he lacks the confidence to expose his armpit.

Sure
"John White"
20s
8 Feb 2010
Oh yikes. John White has worries. He believes that he sweats more than other men.

Sure
"Forces Of Nature"
20s
25 Dec 2009
Suggesting that making use of the advertised product brings you closer to nature is a little far-fetched to say the least.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.