David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Apple iPhone
"Detectives"

Thomas said:

Read 'Shift focus' as, 'Shit focus' when the legend popped up there.


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Apple iPhone
(1-25 of 126)

Apple iPhone
"Pavel"
60s
28 Dec 2021
The third of three new spots highlighting the extraordinary filmmaking capacity of the camera built into the iPhone 13 Pro is a sublime spoof of moody European drama.

Apple iPhone
"Basement"
60s
28 Dec 2021
The second of a trio of commercials spoofing specific movie genre to demonstrate the filmmaking capabilities of the latest Apple iPhone

Apple iPhone
"Detectives"
60s
28 Dec 2021
To illustrate the cinematic capability of the advertised phone, we're shown what appears to be a scene from a movie in this excellent commercial directed by O Positive's David Shane.

Apple iPhone
"Hollywood in Your Pocket"
1 min 40s
16 Sep 2021
Films like 'Unsane', 'Tangerine', and 'Romance in NYC' have all been shot on iPhone, so it's understandable that Apple would promote the device's on-set capabilities whenever possible.

Apple iPhone
"In The Dark"
32s
14 Jul 2021
Another outing of Apple's latest American campaign sees a bloke mesmerised by his phone's ability to capture selfies in low light.

Apple iPhone
"Haystack"
20s
14 Jul 2021
Finding a lost phone need not be like searching for a needle in a haystack, according to this latest US spot from Apple.

Apple iPhone
"Tracked"
68s
25 May 2021
Apple hasn't wasted any time in marketing themselves as the new guardians of privacy, and they've done it rather brilliantly.

Apple iPhone
"Oversharing"
60s
10 Sep 2020
This 60" Apple commercial delivers information overload in the best possible way.

Apple iPhone
"Slofie"
30s
28 Jan 2020
Regardless of the actual point of Apple's 'slofie' camera, this 30" commercial is pretty good.

Apple iPhone
"Ready for Action"
30s
7 Nov 2019
No doubt some viewers have been fooled into checking their phone alarm by this Apple commercial.

Apple iPhone
"Dog"
30s
10 Oct 2019
Apple follow in Sony's pawprints by using an Afghan hound to sell their product.

Apple iPhone
"It's Tough Out There"
60s
19 Sep 2019
To say it's tough out there may be the understatement of the year, but it's also the tagline of Apple's latest commercial.

Apple iPhone
"Up Late"
30s
25 Jun 2019
Julie Andrews accompanies this ad for Apple, in which her rendition of the Mary Poppins lullaby 'Stay Awake' serves to emphasise how good the iPhone's battery life is.

Apple iPhone
"Don't Mess with Mother"
60s
7 May 2019
This emphatic ode to the animal kingdom couldn't be more timely.

Apple iPhone
"Depth Control"
30s
3 Mar 2019
This Apple ad glides through the bustling streets of New York City.

Apple iPhone
"Growth Spurt"
60s
9 Oct 2018
Size does matter, according to this entertaining ad for Apple.

Apple iPhone
"Vainglory"
60s
7 Aug 2018
This brash effort from Apple is part-iPhone ad, part commercial for mobile time-sucker ‘Vainglory'.

Apple iPhone
"Memory"
90s
12 Jul 2018
This film for Apple - directed with his customary flair by Ringan Ledwidge - focuses on their latest phones' ability to use facial recognition as an alternative to a password that's difficult to remember.

Apple iPhone
"Product Red"
30s
11 Apr 2018
This crimson Apple commercial draws attention to the brand's limited edition iPhone 8.

Apple iPhone
"Fly Market"
60s
28 Mar 2018
Apple take a stylish approach to advertising their latest iPhone X innovation - paying with your face.

Apple iPhone
"Unlock"
60s
18 Mar 2018
In this fun piece for Apple by director Dougal Wilson, we're offered a glimpse of what might happen if someone gets a bit carried away with the whole facial unlocking thing.

Apple iPhone
"First Dance"
60s
26 Feb 2018
Apple Australia celebrates same-sex marriage in this touching commercial - shot entirely on the iPhone X.

Apple iPhone
"A New Light"
30s
19 Feb 2018
Apple encourage us to, well, do our thing with the iPhone X's camera.

Apple iPhone
"I Am the Greatest"
30s
16 Feb 2018
Drawing on cultural icons can be tricky, though Apple have a firm grasp on their material.

Apple iPhone
"Animoji Yourself"
30s
19 Jan 2018
There is something oddly compelling about this 30" ad focussing on a new facility of the latest version of the iPhone.


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