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 It's the work, stupid.

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Apple iPad
(1-24 of 24)

Apple iPad
"Homework"
2 mins 20s
29 Mar 2018
Apple have a Stranger Things moment with a film featuring a group of youngsters who actually do their homework.

Apple iPad
"What's A Computer?"
30s
14 Dec 2017
Apple jumps on the Stranger Things bandwagon with this ad starring a bike-riding Barb foil.

Apple iPad
"Fly"
15s
7 Jul 2017
if you replace your dead computer with a new iPad pro you won't miss it at all because it's got the powerful eightellex fusion chip. Um, that is what they said, right?

Apple iPad
"Hate"
15s
6 Jul 2017
Another instalment in Apple's tweet-based series features Georgie, a young goth who hates... well, everything.

Apple iPad
"Desk"
15s
19 Jun 2017
Another tweet-focused ad from apple sees a woman frustrated with the amount of clutter on her desk.

Apple iPad
"Tweets"
50s
24 Mar 2017
A trio of commercials for the Apple iPad takes a leaf out of Lidl's book by presenting challenges issued on social media and then debunking them.

Apple iPad
"Imagine"
30s
21 Aug 2016
A typically clean ad from Apple encourages us to get our thinking caps on about what a computer is capable of in the tablet age.

Apple iPad
"The Sky at Night"
30s
25 Nov 2015
As this latest commercial for the Apple iPad shows, the brand obviously don't feel the need to tweak their formula too much.

Apple iPad
"Martin Scorsese"
60s
2 Mar 2015
This 60-second spot overflows with creativity on all levels. At the start, we see a brief written in chalk on a blackboard: 'Make a film with iPad'.

Apple iPad
"Creativity"
60s
16 Jan 2015
There might be a certain formulaic quality to Apple's advertising but what they do, they do extremely well and this lively film highlighting the versatility of their tablet is a pleasure to watch.

Apple iPad
"Jason Hall"
60s
16 Aug 2014
Jason Hall is a community activist and appears to be exactly the kind of counter-culture wonk who'd oppose Apple and everything it stands for if it didn't make such darned useful bits of equipment.

Apple iPad
"Yaoband"
60s
16 Aug 2014
Chinese electronic duo Yaoband demonstrate how they use their iPads to capture samples which they then incorporate into their music onstage.

Apple iPad
"Verses"
60s
7 Jun 2014
Composer Esa-Pekka Salonen gives us an insight into the way he constructs his musical works with the help of his iPad.

Apple iPad
"Chérie King"
60s
7 Jun 2014
Travel writer Chérie King has a voracious appetite for exploring the world, and in this spot we see her discovering all manner of exotic cultures and terrain with her trusty iPad.

Apple iPad
"What Will Your Verse Be?"
90s
13 Jan 2014
With tablets from Google and Samsung hot on their heels, Apple's iPad reminds us who the daddy of all devices still is.

Apple iPad
"Pencil"
60s
9 Nov 2013
All the way through this ad for the Apple iPad Air, you assume the voiceover is talking about the pencil in the foreground when he's actually referring to the device hidden behind it.

Apple iPad
"The Experience"
60s
19 Jun 2013
Fairly anodyne branding ad for the global giant, with a VO speaking in reverent tones about whether a product is worthy of existing or not.

Apple iPad
"The Two Of Us"
30s
15 Nov 2012
The new smaller iPad is put alongside its larger cousin and the action jumps from one to the other.

Apple iPad
"Piano Keyboards"
30s
3 Nov 2012
Not even Apple's tedious fan base can pretend that this year's big announcement generated the same level of excitement as previous innovations.

Apple iPad
"This Good"
30s
26 Mar 2012
The new iPad has an even better screen than the previous two iPads and this ad tries to illustrate the benefits of this.

Apple iPad
"Is"
30s
3 Oct 2010
A bunch of clever stuff you can do on the iPad is highlighted by this commercial featuring a variety of different Apps.

Apple iPad
"iPad Is"
30s
3 Sep 2010
Various things that it's possible to do on an iPad are shown in this commercial for the fashionable gadget.

Apple iPad
"It's Just Begun"
30s
2 Jun 2010
It's surprising that Apple feels the need to advertise the iPad.

Apple iPad
"Meet iPad"
30s
16 Mar 2010
A straightforward demonstration of the new device from Apple which aims to bridge the gap between laptops and other mobile devices.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.