David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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"Granny Got Pants"

Matt said:

Bravo.


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L'Oreal
(1-25 of 114)

L'Oreal
"Forty Shades"
30s
13 Sep 2019
Katie Piper or no, the script for this L'Oreal ad does not convince us that foundation is the key to showing the world our true selves as women.

L'Oreal
"Celine Dion"
60s
3 May 2019
Celine Dion has landed her first beauty campaign at the, erm, ripe old age of fifty-one.

L'Oreal
"The Roots Family"
20s
14 Aug 2018
At first glance, one could be forgiven for thinking this L'Oreal ad was a starry remake of ‘Bride of Frankenstein'.

L'Oreal
"Comeback"
60s
8 Jan 2018
This controversial ad for L'Oreal stars a mystery actress... and compares a tarnished career to damaged hair.

L'Oreal
"Prince's Trust: All Worth It"
3 mins 05s
24 Feb 2017
Cheryl's baby bump has threatened to overshadow L'Oréal's partnership with the Prince's Trust. Still, this is an engaging companion to last year's ‘Skin Tones' film.

L'Oreal
"Contour"
20s
28 Oct 2016
You too can be permanently selfie-ready with L'Oreal's new Infallible Sculpt contour palette.

L'Oreal
"Skin Tones"
2 mins 15s
28 Aug 2016
It's a big task to make a brand like L'Oreal look like the champion of the common woman but this emotionally-charged commercial for the cosmetics giant just about pulls it off.

L'Oreal
"Pure Clay"
20s
15 Jul 2016
A chirpy voice over narrates as a collection of women model L'Oreal's new clay masks range.

L'Oreal
"Choose Your Expert"
30s
28 Jan 2016
Three Bollywood superstars have been brought together by L'Oreal for this bold commercial designed to appeal to the South Asian market.

L'Oreal
"John Legend"
30s
8 Oct 2015
This ad for a new L'Oreal lippy demonstrates some of the pitfalls of success in a terribly long thirty seconds.

L'Oreal
"Feline"
20s
11 Aug 2015
You get the feeling the creative team was locked in a room and told they'd have to stay there until they came up with yet a new selling angle on mascara.

L'Oreal
"Just For Us"
30s
15 Jul 2015
Helen Mirren cosily explains that L'Oreal's Excellence Age Perfect is a hair colour "just for us".

L'Oreal
"Superstar Mascara"
20s
29 Apr 2015
Cosmetics ads - especially ones for mascara and foundation - are often so steeped in their own vernacular that to the uninitiated they don't even seem to be about humans.

L'Oreal
"Chocco Addict"
30s
20 Apr 2015
Freida Pinto and others rave about how they can't get enough of L'Oreal's new range of hair colours called Chocco Addicts.

L'Oreal
"Infallible"
20s
4 Mar 2015
This L'Oreal ad feels like being relentlessly punched in the face for 20 seconds.

L'Oreal
"Filler Renew"
30s
25 Feb 2015
Naomi Watts tells us a startling truth about ageing - it's not just about wrinkles... it's about losing fullness! Better slap on some L'Oreal Filler Renew.

L'Oreal
"Helen Mirren"
30s
9 Feb 2015
Good old Helen Mirren... she may have succumbed to the siren call of L'Oreal's cash, but she's not pretending that Botoxed skin is just the smoothing effect of their wares.

L'Oreal
"Prodigy"
30s
11 Dec 2014
Apparently L'Oreal can decode the science of natural-looking colour thanks to micro-oil technology that diffuses a blend of tones into every strand.

L'Oreal
"True Match"
20s
31 Oct 2014
"My skin... it's a mosaic of all the faces before it," says some actress or model or both who looks vaguely familiar and is called Blake.

L'Oreal
"Matt Reds"
30s
3 Oct 2014
Matte red lippy is in this season, according to L'Oreal. But only if you're prepared to paint your skin as white as an Elizabethan's lead-raddled visage.

L'Oreal
"Grace Kelly"
30s
4 Aug 2014
Well, what can we say - on the same day that L'Oreal reveals a stonking ad for their Feria brand, we find ourselves reviewing this pile of claptrap for their Excellence range.

L'Oreal
"Weak, Limp, Lifeless"
20s
30 Jul 2014
"Weak, limp, lifeless, dull, strawlike," barks the VO in this L'Oreal ad, reading out some words used by a focus group to describe Eva Longoria's acting.

L'Oreal
"Revitalift"
30s
11 Jul 2014
45 year-old model Helena Christensen's visage emerges meaningfully from time to time but this ad is dominated by a fast-talking hustler peddling pseudo-scientific nonsense.

L'Oreal
"Volume Million Lashes"
20s
9 Jul 2014
At DAVID, we're always fascinated and irritated in equal measure at the way hair and make-up ads are so distinctively worded, and this L'Oreal mascara ad doesn't disappoint.

L'Oreal
"Préférence Glam Highlights"
20s
7 Jul 2014
The music in this L'Oreal ad sounds vaguely like some soft porn soundtrack over which a bored 'actress' is telling the motor mechanic something's wrong with her alternator.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.