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Ben & Jerry's launch a new social activism campaign which aims to champion inclusion in an increasingly divided world - and holds a mirror up to society through an allegory of ice cream flavours.
This quirky ad for Ben & Jerry's Greek Style Frozen Yogurt has tiny skiers milling around the milky slopes of the product while an irascible Zeus chucks thunderbolts at them.
The brand's familiar animation is combined with the usual 'awww gosh' voiceover to create a pitch designed to make us think that Ben and Jerry are a pair of dudes making this stuff in their garage.
