David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Sloggi
"Granny Got Pants"

Matt said:

Bravo.


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Maybelline
(1-25 of 75)

Maybelline
"Tattoo Brows"
20s
15 Sep 2019
The Instagram-ready heavy makeup look isn't a new trend... but sometimes it still has the ability to surprise us.

Maybelline
"Chaotic"
20s
9 Nov 2015
Go Chaotic! urges the Maybelline VO at a speed that suggests she's temporarily lifted her head from a vat of finest marching powder and is about to plunge back in.

Maybelline
"Dream Satin"
20s
28 Sep 2015
'Air-whipped liquid... looks like satin' on the skin, apparently; enabling the dewy lovelies in this Maybelline commercial to not merely dream of perfection but to create it every day.

Maybelline
"Mattes"
20s
30 Aug 2015
The breathless approach usually taken by Maybelline has been replaced by something akin to languor and it's actually a big improvement.

Maybelline
"Nude"
30s
7 Jul 2015
It's hard to summon the energy to review ads like this one.

Maybelline
"Flawless Foundation"
20s
3 Mar 2015
The relentlessness of the VO reminds us of the admonished dog in the well-known cartoon, who just hears his owner saying: 'Blah blah blah blah Ginger blah blah Ginger blah'.

Maybelline
"Lash Sensational"
20s
1 Feb 2015
Ladies! Did you know you have more eyelashes than you think? Well you do, according to this latest pile of tosh from Maybelline.

Maybelline
"Brow Satin"
20s
31 Oct 2014
"For brows that look visibly fuller but beautifully natural," gushes the VO as we stare at a model whose eyebrows are a cause for concern in this spot for Maybelline.

Maybelline
"Go Extreme Leather Black"
20s
14 Oct 2014
Is it just DAVID or does the onrush of information in ads like these sound a bit... well, angry?

Maybelline
"Boot Camp"
20s
16 Jul 2014
Thousands of women supposedly discovered that new Better Skin Foundation from Maybelline isn't just "instantly flawless, but... improved the look of their skin".

Maybelline
"Big Eyes Mascara"
20s
21 Mar 2014
Maybelline manage to squeeze a lot of proposition into twenty seconds but none of it sticks.

Maybelline
"How Well It Wears"
30s
1 Oct 2013
The speed with which the falsely smiley VO is rattling through the product's benefits renders it ultimately meaningless.

Maybelline
"Brow Drama"
30s
8 Sep 2013
Ladies: restlessly searching for another area of hair to tame? Of course you are.

Maybelline
"Stick Revolution"
30s
7 Aug 2013
There's a shot in the middle of this that makes it look as though an attractive young woman has been sent by mail order.

Maybelline
"Wake Up"
20s
17 Feb 2013
If you've been asleep, you can now wake up to some new lipstick with various non-smeary properties which won't drag or dry. Uh-mazing.

Maybelline
"Rocket Science"
30s
22 Jan 2013
Usually we're told that something is "not rocket science" but here we're told that it is.

Maybelline
"Smoky"
30s
7 Sep 2012
As often seems to be the way with this advertiser, the effect of the make-up seems wildly over the top.

Maybelline
"BB"
20s
16 May 2012
Have you noticed how the favoured look among young models these days is "slightly startled". What that all about?

Maybelline
"Popsticks"
20s
15 May 2012
A disturbingly Lolita-like collection of young women like the look of this new range of cosmetics clearly designed for the younger consumer.

Maybelline
"Vibrant Colours"
10s
24 Apr 2012


Maybelline
"Illegal Lengths"
20s
19 Apr 2012


Maybelline
"Your Objective"
30s
21 Feb 2012
The pace of some cosmetics advertising brings to mind the worst kind of snake oil salesman.

Maybelline
"Lighten Up"
30s
25 Jan 2012
Even though this commercial depicts models wearing enough make-up to test the neck muscles of a giraffe, it advertises a variant which promises lightness.

Maybelline
"Cat Eyes Look"
20s
3 Jan 2012
A woman explains how you can get the 'cat eyes look' by using three different Maybelline products.

Maybelline
"Gossip Girl Catwalk"
10s
20 Oct 2011
According to this bumper, Gossip Girl is sponsored by the American cosmetics company.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.