David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Wickes
(1-25 of 37)

Wickes
"Standard Coloured Emulsion"
30s
8 Apr 2021
Housebarrassment affects all generations, according to this 30" Wickes ad.

Wickes
"Unicorn"
30s
26 Nov 2020
Home improvement chain Wickes address the Big Brother-style tyranny of Zoom allowing colleagues to peer into our homes in this relatable ad.

Wickes
"Itching"
20s
21 Jul 2020
Housebarrassment strikes again in this 20 Wickes commercial, as a woman is haunted by the thought of her ramshackle garden.

Wickes
"Housebarrassment"
40s
6 Jan 2020
Another portmanteau enters the adland lexicon courtesy of Wickes' latest campaign.

Wickes
"Martial Arts"
20s
27 Aug 2017
Wickes make a loud bid for bank holiday custom courtesy of Dom Joly.

Wickes
"Samuel"
60s
20 Apr 2016
Another intimate depiction of redecoration from Wickes sees a boy called Samuel and his parents begin planning a new bedroom for the lad.

Wickes
"Treehouse"
60s
14 Mar 2016
In a similar vein to the Homebase ad we brought you recently, Wickes have been thinking about why we - as a nation - can't get enough of DIY.

Wickes
"Changing Kitchens"
30s
13 Dec 2015
Wickes gently set out their stall as the retailer of choice for punters who want to design their own kitchen.

Wickes
"The Fusspots"
30s
23 Oct 2015
Wickes sides with the "fusspots" according to this commercial voiced by Martin Clunes.

Wickes
"The Bodger"
30s
2 May 2015
Forget badgers and other supposedly pesky British wildlife, it's bodgers that need shooting.

Wickes
"Spring Migration"
30s
26 Mar 2015
There isn't that much to choose between this and the previous work for Wickes.

Wickes
"Bodger"
30s
18 Mar 2015
Iris's debut TV work for Wickes dispenses with VO stalwart Tim Spall and replaces him wiht Martin Clunes channelling David Attenborough as he describes the behaviour of a DIY novice.

Wickes
"Dream Kitchen"
30s
25 Jun 2013
Tim Spall sounds ever more avuncular in Wickes's campaign to rival B&Q as the kitchen retailer of choice.

Wickes
"Screws"
30s
16 Jun 2013
"Wickes Ultra Gold High Performance Wood Screws..." Ray Winstone starts to tell us in fascinated tone as we tune out.

Wickes
"Professional Job"
30s
25 May 2013
You've got to hand it to Wickes - while their ads don't set the world alight, the cumulative effect of this campaign is quite impressive.

Wickes
"Wickesy"
10s
17 Sep 2012
The dog representing this brand in a recent race with the Dulux dog walks into a house full of paint tins as Tim Spall does his usual over-the-top vocal performance in the latest ad for Wickes.

Wickes
"Something Massive"
30s
24 Sep 2012
A bit of trickery is used to make a pile of pencils appear huge as a man approaches in this ad for the DIY chain which has Tim Spall enthusiastically revealing news of discounts.

Wickes
"Dog Race"
30s
10 Sep 2012
Wickes have put out a combative new commercial suggesting that their own-brand paints are superior to the brand leader.

Wickes
"25% Off"
30s
22 Aug 2012
The combination of Tim Spall's incredulous voice and some precise photography are used once again to lure us to Wickes.

Wickes
"Guarantee"
30s
14 Dec 2011
A series of kitchen mishaps is used to illustrate the imperfection of life.

Wickes
"Price Reductions"
30s
11 Sep 2011
Tim Spall speaks with enthusiasm about the red pencil prices available from the advertised DIY chain.

Wickes
"Saw"
10s
11 Sep 2011
Tim Spall reveals that the featured saw has had its price cut from, er, 8.57 to 8.14.

Wickes
"Doors"
30s
26 Jul 2011
Tim Spall does his Jeremy Clarkson impersonation in this ad for the DIY specialists.

Wickes
"Catalogue"
30s
24 Jan 2011
Tim Spall's earnestness combines with the clipped photography we've come to expect from this campaign but the catalogue itself let's the side down.

Wickes
"In Your Time"
30s
12 Apr 2010
Another sterling piece of work for the DIY retailer focuses once more on precision.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.