|
|
|
|
|
|
|
|
Nike "Victory Swim" |
|
90s 11 Nov 2020 |
|
 |
|
Modest swimwear takes centre stage in this instalment of Nike's campaign for inclusivity in sport.
|
|
|
|
|
|
|
Nike "Mercurial Dream Speed" |
|
60s 7 Oct 2020 |
|
 |
|
Veteran forward Cristiano Ronaldo speaks to his younger self in this tasteful Nike commercial.
|
|
|
|
|
|
|
Nike "Tell Us Never" |
|
75s 8 Aug 2020 |
|
 |
|
Nike have a strong track record when it comes to tuning into local sensibilities, and they've done it beautifully in this smashing film celebrating Liverpool's counterculture instincts.
|
|
|
|
|
|
|
Nike "You Can't Stop Us" |
|
90s 4 Aug 2020 |
|
 |
|
This lovely piece of work for Nike is complicated by the brand's questionable ethics.
|
|
|
|
|
|
|
Nike "Never Too Far Down" |
|
90s 31 May 2020 |
|
 |
|
This lofty offering from Nike uses sporting success to make a comment about resilience during the current pandemic.
|
|
|
|
|
|
|
Nike "Play for the World" |
|
60s 13 Apr 2020 |
|
 |
|
With their crop of ambassadors and endorsers under lockdown, Nike come up with this familiar workaround: a black-and-white montage of home workout routines.
|
|
|
|
|
|
|
Nike "Getting to the Start Line" |
|
60s 13 Mar 2020 |
|
 |
|
A typically motivational outing for Nike focuses on world 200m champion Dina Asher-Smith.
|
|
|
|
|
|
|
Nike "From the Grounds Up" |
|
4 mins 06s 5 Mar 2020 |
|
 |
|
Former convict and football enthusiast Bobby Kasanga explains his efforts to keep kids out of gang life since his release from prison.
|
|
|
|
|
|
|
Nike "Lunar New Year" |
|
90s 17 Feb 2020 |
|
 |
|
This fun commercial for Nike takes Chinese codes of politeness to their logical conclusion.
|
|
|
|
|
|
|
Nike "Raheem" |
|
90s 14 Jan 2020 |
|
 |
|
Raheem Sterling's rise to prominence culminates in this 90" Nike commercial.
|
|
|
|
|
|
|
Nike "Qiang Diao" |
|
2 mins 17s 12 Dec 2019 |
|
 |
|
Director Finn Keenan's new gung-ho commercial for Nike introduces Western viewers to the concept of qiang diao.
|
|
|
|
|
|
|
Nike "Helden" |
|
3 mins 18 Nov 2019 |
|
 |
|
Nike's German arm offer a timely ode to diversity in this thought-provoking three-minute film.
|
|
|
|
|
|
|
Nike "Chicago Style" |
|
60s 24 Oct 2019 |
|
 |
|
'Chicago style' is more than just a method of dressing up hot dogs in this pacy commercial for Nike.
|
|
|
|
|
|
|
Nike "London Youth Games" |
|
50s 23 Oct 2019 |
|
 |
|
Style and substance drip from this campaign for the London Youth Games in equal measure.
|
|
|
|
|
|
|
Nike "You're It!" |
|
90s 2 Oct 2019 |
|
 |
|
A childhood game becomes a metaphor for the self-love revolution in this punchy outing for Nike.
|
|
|
|
|
|
|
Nike "Dream Crazier: Tennis" |
|
60s 20 Sep 2019 |
|
 |
|
Nike's latest addition to their 'Dream Crazier' strand focuses on tennis players Caroline Garcia, Simona Halep, Madison Keys, and Elina Svitlona.
|
|
|
|
|
|
|
Nike "Dumpling Man" |
|
51s 29 Aug 2019 |
|
 |
|
Nike claim to have found the man responsible for Chinese basketball's lack of global success: a chef who makes pork rather than beef dumplings.
|
|
|
|
|
|
|
Nike "Never Stop Winning" |
|
60s 8 Jul 2019 |
|
 |
|
As the USA team celebrated their unprecedented achievement of four successive World Cup final wins, the chants of "equal pay" chimed powerfully around the stadium.
|
|
|
|
|
|
|
Nike "Swim Dem Crew" |
|
60s 4 Jul 2019 |
|
 |
|
Nike pick up where Android left off in 2015 with a fresh look at the work of Swim Dem Crew.
|
|
|
|
|
|
|
Nike "Mount Olympus" |
|
30s 2 Jul 2019 |
|
 |
|
Nike risk offending Zeus himself with this ad set 2911m up Mount Olympus.
|
|
|
|
|
|
|
Nike "Further Than Ever" |
|
2 mins 10s 25 Jun 2019 |
|
 |
|
This Nike commercial is a sharp riposte to anyone who said "Let me give you a piece of advice" and thought the matter closed.
|
|
|
|
|
|
|
Nike "Caster Semenya" |
|
69s 25 Jun 2019 |
|
 |
|
Nike continue their campaign celebrating those who live fearlessly with a new film focused on Caster Semenya.
|
|
|
|
|
|
|
Nike "Ode to Fran" |
|
48s 14 Jun 2019 |
|
 |
|
June's glut of Women's World Cup advertising continues with this dynamic profile of Chelsea and England striker Fran Kirby.
|
|
|
|
|
|
|
Nike "Andressa Alves" |
|
60s 12 Jun 2019 |
|
 |
|
This timely release from Nike is a compelling ode to following passion against the odds.
|
|
|
|
|
|
|
Nike "Ready?" |
|
3 mins 2 Jun 2019 |
|
 |
|
Nike's punky commercial for the 2019 Women's World Cup packs a lot into its three-minute running time.
|
|
|
|
|
|
|
|
|