David Reviews

 It's the work, stupid.

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In an act of idiotic boldness, DAVID REVIEWS is restarting its social media presence from scratch. Please follow @MrDavidReviews on Twitter to be the first to see new work as we post it, and read our wry comments on what's happening in the world of advertising.


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Apple
(1-25 of 39)

Apple
"Privacy"
30s
8 Apr 2019
Apple take the opportunity to emphasise how seriously they take users' privacy.

Apple
"The Underdogs"
3 mins
4 Apr 2019
Apple demonstrate the practical uses of their technology in this gripping film, directed by Mark Molloy.

Apple
"The Storytellers Behind Apple TV+"
5 mins 36s
25 Mar 2019
This starry launch ad for Apple TV+ is a five-and-a-half treatise on the art of filmmaking.

Apple
"Opening Film"
1 min 55s
25 Mar 2019
Apple offer their own spin on opening titles in this sharply constructed film.

Apple
"Color Flood"
60s
12 Jan 2019
Apple encourage customers to fully embrace colour with this visually arresting ad.

Apple
"A Little Company"
60s
30 Nov 2018
This affectionate iPhone commercial proves the Elvis impersonator trade is in rude health as a group of multinational Presleys share their passion via Group FaceTime.

Apple
"Share Your Gifts"
2 mins 44s
27 Nov 2018
A girl learns to embrace her creativity in this sumptuous animation from Apple.

Apple
"Lightness"
30s
27 Nov 2018
Apple claim "lightness strikes again" (geddit?) in this floaty ad for the new MacBook Air.

Apple
"Behind the Mac"
60s
31 Oct 2018
Serena Williams, Lin-Manuel Miranda, and Kermit the Frog are just some of the celebrity MacBookers snapped in this black-and-white commercial.

Apple
"Shots on Target"
30s
14 Jun 2018
Apple get into the World Cup spirit with this 30" guide to football photography.

Apple
"Appocalypse"
2 mins 50s
13 Dec 2017
This hugely entertaining film by Tom Kuntz was made for Apple's annual World Wide Developers Conference (WWDC) in the summer.

Apple
"Sway"
90s
24 Nov 2017
It's been a strong year for one-word Apple commercials; first ĎStroll', then ĎRoll', now ĎSway'.

Apple
"Open"
2 mins 03s
21 Nov 2017
This film for Apple offers a take on diversity that is wholly admirable and that's because it's authentic.

Apple
"The Rock"
3 mins 30s
25 Jul 2017
The Rock is at his non-stop best in this amusing short film for Apple.

Apple
"Sticker Fight"
60s
15 Mar 2017
Still have trouble sorting your emojis from your emoticons? Well, Apple is ready complicate even things further.

Apple
"Touch Bar"
30s
13 Dec 2016
Another evolutionary ad from Apple, this time following the keyboard from typewriter to touch bar.

Apple
"Frankie's Holiday"
2 mins
22 Nov 2016
Apple's holiday ad is a weird but tender plea for acceptance at a divided time in history.

Apple
"Human Family"
60s
8 Aug 2016
A recording of the late Maya Angelou reading her poem 'The Human Family' plays out over this global montage of snapshots taken on people's iPhones.

Apple
"Nail Bar"
60s
7 Jun 2016
Ray Liotta and music impresario DJ Khaled comprise one of Apple's more surreal celebrity double acts in this ad for the fruit-based brand's music platform.

Apple
"Stevie Wonder"
60s
8 Dec 2015
Apple are never short of musical collaborations when it comes to their advertising and their Christmas ad is no exception.

Apple
"Watch"
60s
15 Mar 2015
Apple's long-anticipated Watch is almost with us and - as usual - the company has divided opinion about its likely success.

Apple
"Duet"
60s
18 Dec 2014
This is a truly lovely commercial from Apple which demonstrates the positive emotional impact computer technology can have on our lives.

Apple
"Perspective"
2 mins 55s
10 Sep 2014
This extremely clever ad for Apple demonstrates that there's a multitude of ways to look at the world, not just a single vision.

Apple
"Stickers"
30s
22 Jul 2014
This is rather a lovely way for Apple to make the point that one of their MacBooks will be at the centre of your working and domestic life... if you choose to buy one.

Apple
"Gigantic"
90s
23 Apr 2014
Apple are keen to show us how innovative it's possible to be with their iPhone 5 technology.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.