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Apple
"Nap" |
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30s
2 Aug 2019 |
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This amusingly laconic demonstration of Apple's Face ID feature offers solace for those who find the brand's physics-defying choreography too impersonal.
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Apple
"Music Makers" |
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60s
20 May 2019 |
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Another deep dive into Apple's black-and-white photo album highlights some of the brand's musical devotees both past and present.
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Apple
"Privacy" |
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30s
8 Apr 2019 |
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Apple take the opportunity to emphasise how seriously they take users' privacy.
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Apple
"The Underdogs" |
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3 mins
4 Apr 2019 |
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Apple demonstrate the practical uses of their technology in this gripping film, directed by Mark Molloy.
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Apple
"The Storytellers Behind Apple TV+" |
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5 mins 36s
25 Mar 2019 |
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This starry launch ad for Apple TV+ is a five-and-a-half treatise on the art of filmmaking.
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Apple
"Opening Film" |
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1 min 55s
25 Mar 2019 |
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Apple offer their own spin on opening titles in this sharply constructed film.
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Apple
"Color Flood" |
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60s
12 Jan 2019 |
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Apple encourage customers to fully embrace colour with this visually arresting ad.
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Apple
"A Little Company" |
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60s
30 Nov 2018 |
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This affectionate iPhone commercial proves the Elvis impersonator trade is in rude health as a group of multinational Presleys share their passion via Group FaceTime.
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Apple
"Share Your Gifts" |
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2 mins 44s
27 Nov 2018 |
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A girl learns to embrace her creativity in this sumptuous animation from Apple.
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Apple
"Lightness" |
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30s
27 Nov 2018 |
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Apple claim "lightness strikes again" (geddit?) in this floaty ad for the new MacBook Air.
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Apple
"Behind the Mac" |
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60s
31 Oct 2018 |
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Serena Williams, Lin-Manuel Miranda, and Kermit the Frog are just some of the celebrity MacBookers snapped in this black-and-white commercial.
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Apple
"Shots on Target" |
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30s
14 Jun 2018 |
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Apple get into the World Cup spirit with this 30" guide to football photography.
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Apple
"Appocalypse" |
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2 mins 50s
13 Dec 2017 |
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This hugely entertaining film by Tom Kuntz was made for Apple's annual World Wide Developers Conference (WWDC) in the summer.
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Apple
"Sway" |
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90s
24 Nov 2017 |
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It's been a strong year for one-word Apple commercials; first ‘Stroll', then ‘Roll', now ‘Sway'.
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Apple
"Open" |
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2 mins 03s
21 Nov 2017 |
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This film for Apple offers a take on diversity that is wholly admirable and that's because it's authentic.
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Apple
"The Rock" |
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3 mins 30s
25 Jul 2017 |
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The Rock is at his non-stop best in this amusing short film for Apple.
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Apple
"Sticker Fight" |
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60s
15 Mar 2017 |
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Still have trouble sorting your emojis from your emoticons? Well, Apple is ready complicate even things further.
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Apple
"Touch Bar" |
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30s
13 Dec 2016 |
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Another evolutionary ad from Apple, this time following the keyboard from typewriter to touch bar.
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Apple
"Frankie's Holiday" |
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2 mins
22 Nov 2016 |
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Apple's holiday ad is a weird but tender plea for acceptance at a divided time in history.
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Apple
"Human Family" |
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60s
8 Aug 2016 |
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A recording of the late Maya Angelou reading her poem 'The Human Family' plays out over this global montage of snapshots taken on people's iPhones.
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Apple
"Nail Bar" |
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60s
7 Jun 2016 |
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Ray Liotta and music impresario DJ Khaled comprise one of Apple's more surreal celebrity double acts in this ad for the fruit-based brand's music platform.
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Apple
"Stevie Wonder" |
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60s
8 Dec 2015 |
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Apple are never short of musical collaborations when it comes to their advertising and their Christmas ad is no exception.
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Apple
"Watch" |
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60s
15 Mar 2015 |
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Apple's long-anticipated Watch is almost with us and - as usual - the company has divided opinion about its likely success.
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Apple
"Duet" |
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60s
18 Dec 2014 |
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This is a truly lovely commercial from Apple which demonstrates the positive emotional impact computer technology can have on our lives.
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Apple
"Perspective" |
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2 mins 55s
10 Sep 2014 |
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This extremely clever ad for Apple demonstrates that there's a multitude of ways to look at the world, not just a single vision.
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