|
|
|
|
|
|
|
|
Apple
"Made in the UK" |
|
60s
26 Jul 2020 |
|
 |
|
Apple celebrate British creativity with this 60” commercial that nonetheless sticks to a familiar formula.
|
|
|
|
|
|
|
Apple
"WFH" |
|
3 mins 45s
15 Jul 2020 |
|
 |
|
This engaging piece of work for Apple explores the foibles and frustrations of working from home.
|
|
|
|
|
|
|
Apple
"Behind the Mac: Anime" |
|
30s
4 Mar 2020 |
|
 |
|
This Japanese commercial makes the most of Apple's ubiquitous presence.
|
|
|
|
|
|
|
Apple
"Snowbrawl" |
|
87s
6 Jan 2020 |
|
 |
|
Aspiring directors will be delighted to hear that fancy camera rigs are a thing of the past when it comes to shooting for the big screen - at least, according to this whiteout commercial for Apple.
|
|
|
|
|
|
|
Apple
"The Surprise" |
|
3 mins
3 Dec 2019 |
|
 |
|
The track 'Married Life' by Michael Giacchino is so firmly attached to the 2009 Pixar film 'Up' that you'd think that it'd be necessary to cut an umbilical cord to use it anywhere else. But its use in this fantastically emotional film for Apple by Mark Molloy is simply perfect.
|
|
|
|
|
|
|
Apple
"Nap" |
|
30s
2 Aug 2019 |
|
 |
|
This amusingly laconic demonstration of Apple's Face ID feature offers solace for those who find the brand's physics-defying choreography too impersonal.
|
|
|
|
|
|
|
Apple
"Music Makers" |
|
60s
20 May 2019 |
|
 |
|
Another deep dive into Apple's black-and-white photo album highlights some of the brand's musical devotees both past and present.
|
|
|
|
|
|
|
Apple
"Privacy" |
|
30s
8 Apr 2019 |
|
 |
|
Apple take the opportunity to emphasise how seriously they take users' privacy.
|
|
|
|
|
|
|
Apple
"The Underdogs" |
|
3 mins
4 Apr 2019 |
|
 |
|
Apple demonstrate the practical uses of their technology in this gripping film, directed by Mark Molloy.
|
|
|
|
|
|
|
Apple
"The Storytellers Behind Apple TV+" |
|
5 mins 36s
25 Mar 2019 |
|
 |
|
This starry launch ad for Apple TV+ is a five-and-a-half treatise on the art of filmmaking.
|
|
|
|
|
|
|
Apple
"Opening Film" |
|
1 min 55s
25 Mar 2019 |
|
 |
|
Apple offer their own spin on opening titles in this sharply constructed film.
|
|
|
|
|
|
|
Apple
"Color Flood" |
|
60s
12 Jan 2019 |
|
 |
|
Apple encourage customers to fully embrace colour with this visually arresting ad.
|
|
|
|
|
|
|
Apple
"A Little Company" |
|
60s
30 Nov 2018 |
|
 |
|
This affectionate iPhone commercial proves the Elvis impersonator trade is in rude health as a group of multinational Presleys share their passion via Group FaceTime.
|
|
|
|
|
|
|
Apple
"Share Your Gifts" |
|
2 mins 44s
27 Nov 2018 |
|
 |
|
A girl learns to embrace her creativity in this sumptuous animation from Apple.
|
|
|
|
|
|
|
Apple
"Lightness" |
|
30s
27 Nov 2018 |
|
 |
|
Apple claim "lightness strikes again" (geddit?) in this floaty ad for the new MacBook Air.
|
|
|
|
|
|
|
Apple
"Behind the Mac" |
|
60s
31 Oct 2018 |
|
 |
|
Serena Williams, Lin-Manuel Miranda, and Kermit the Frog are just some of the celebrity MacBookers snapped in this black-and-white commercial.
|
|
|
|
|
|
|
Apple
"Shots on Target" |
|
30s
14 Jun 2018 |
|
 |
|
Apple get into the World Cup spirit with this 30" guide to football photography.
|
|
|
|
|
|
|
Apple
"Appocalypse" |
|
2 mins 50s
13 Dec 2017 |
|
 |
|
This hugely entertaining film by Tom Kuntz was made for Apple's annual World Wide Developers Conference (WWDC) in the summer.
|
|
|
|
|
|
|
Apple
"Sway" |
|
90s
24 Nov 2017 |
|
 |
|
It's been a strong year for one-word Apple commercials; first ‘Stroll', then ‘Roll', now ‘Sway'.
|
|
|
|
|
|
|
Apple
"Open" |
|
2 mins 03s
21 Nov 2017 |
|
 |
|
This film for Apple offers a take on diversity that is wholly admirable and that's because it's authentic.
|
|
|
|
|
|
|
Apple
"The Rock" |
|
3 mins 30s
25 Jul 2017 |
|
 |
|
The Rock is at his non-stop best in this amusing short film for Apple.
|
|
|
|
|
|
|
Apple
"Sticker Fight" |
|
60s
15 Mar 2017 |
|
 |
|
Still have trouble sorting your emojis from your emoticons? Well, Apple is ready complicate even things further.
|
|
|
|
|
|
|
Apple
"Touch Bar" |
|
30s
13 Dec 2016 |
|
 |
|
Another evolutionary ad from Apple, this time following the keyboard from typewriter to touch bar.
|
|
|
|
|
|
|
Apple
"Frankie's Holiday" |
|
2 mins
22 Nov 2016 |
|
 |
|
Apple's holiday ad is a weird but tender plea for acceptance at a divided time in history.
|
|
|
|
|
|
|
Apple
"Human Family" |
|
60s
8 Aug 2016 |
|
 |
|
A recording of the late Maya Angelou reading her poem 'The Human Family' plays out over this global montage of snapshots taken on people's iPhones.
|
|
|
|
|
|
|
|
|
