David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

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Apple Watch
(1-19 of 19)

Apple Watch
"Series Five"
1 min 50s
16 Oct 2019
This slick communication for the Apple Watch draws attention to the tech's most 'important' feature - telling the time.

Apple Watch
"Flight"
60s
21 Feb 2019
This Jonathan Glazer-directed Apple commercial features a vertiginous lead performance.

Apple Watch
"Better You"
60s
29 Sep 2018
Couch potatoes beware - according to Apple, your days are numbered.

Apple Watch
"Roll"
60s
19 Sep 2017
Over three years since its launch, the Apple Watch finally makes an impression.

Apple Watch
"Series Two"
45s
3 May 2017
Those who enjoyed, well, series one of Apple Watch will be glad to know series two is here.

Apple Watch
"Power"
30s
9 Oct 2016
Apple continues to try to convince us that an Apple Watch is an essential piece of kit in this kinetic ad.

Apple Watch
"ChloŽ Sevigny"
15s
17 May 2016
Okay, so ChloŽ Sevigny has been a model and a muse since the early '90s so she's bound to be one of the trendies who can make the Apple Watch seem cool. Right?

Apple Watch
"Alice Cooper"
15s
1 May 2016
There is something pleasing about watching rock musician and occasional snake wrangler Alice Cooper practise his golf swing in Apple's ombre dimension.

Apple Watch
"First Kiss"
15s
16 Nov 2015
This short for the Apple Watch shows a young couple tentatively about to kiss.

Apple Watch
"Lake Bell"
15s
28 Oct 2015
The Apple Watch continues to strive for any sort of relevance with another limp ad showing how the timepiece is supposedly integral to everyday life.

Apple Watch
"Moped"
15s
24 Oct 2015
This deeply moving film for the Royal British Legion reminds us that buying a poppy shouldn't only be in commemoration of those who fell defending our country.

Apple Watch
"Vignettes"
45s
23 Oct 2015
Another effort at communicating the virtues of Jonny Ive's vanity project falls short.

Apple Watch
"Family Time"
30s
10 Aug 2015
These ads for the Apple Watch are nothing if not consistent in their inoffensiveness.

Apple Watch
"Reluctant Exercisers"
30s
9 Aug 2015
This ad for the Apple Watch doesn't seem to have decided what it wants to say.

Apple Watch
"Beijing"
30s
4 Aug 2015
Having previously seen two young women from Beijing sample the cultural delights of Berlin, we now have a German duo making the trip to the Far East.

Apple Watch
"Berlin"
30s
31 Jul 2015
A pleasant but bland affair showing how the Apple Watch straddles cultures and alphabets through the travels of two girls in Berlin.

Apple Watch
"The Watch Is Here"
60s
17 May 2015
Rounding off a trio of launch ads for the Apple Watch, this film focuses on how the advertised wrist gadget can play a role in relationships.

Apple Watch
"Exercise"
60s
12 May 2015
Apple aim to persuade athletes and fitness fanatics everywhere that the new wrist accessory is as vital to their regime as a comfortable pair of running shoes.

Apple Watch
"Rise"
60s
28 Apr 2015
So Apple have made a watch... who knew? This US ad shows off the range of intuitive and customisable features customers can access through their wristwear.


David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.