David Reviews

 Biting the hand that feeds us since 2002.

David Reviews and the APA present
CraftWorks - 6 September 2017

The next CraftWorks event is on Wednesday, 6th September at the LSE Student Union building in Lincolns Inn Fields between 4.30pm and 6.30pm.

Tickets for you are £50.00 (plus VAT) each.

These tickets cost less if you are a subscriber so LOG IN if you have an account and then return to this page or phone Jason Stone on 0141 776 7766 to set up a subscription and gain a discount of at least 50%.


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The event will be compered by David Reviews editor Jason Stone:

THE CRAFT PANEL - MACMILLAN
Director Jim Gilchrist will be joined by both agency and client to discuss his hard-hitting series of films for the cancer charity.

FREE THE BID
we'll be joined by Free the Bid's Emma Reeves to discover what progress has been made a year since its foundation.

ALICIA MACDONALD
After a screening, Alicia MacDonald will talk about Domestic Policy - the comedy that won her a place in this year's New Directors' Showcase in Cannes.

STRAIGHT 8 INDUSTRY SHOOTOUT
The winners of Straight 8's Industry Shootout will show off their entries.

FELL by FERN BERESFORD & RUSSELL WARREN
Fern and Russell will screen and talk about their science fiction short 'Fell'.

THE REUNION - JOHN SMITH'S PENGUINS
Director Mandie Fletcher, producers Madeleine Sanderson and Lucinda Ker, and writer Paul Burke will reunite to talk about a classic campaign for John Smith's.


The venue: LSE Student Union at 1 Sheffield St, London WC2A 2AP. AKA Saw Swee Hock Student Centre.

Date: Wednesday, 6th September.
Time: 4.30 - 6.30.


PURCHASE TICKETS

 



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On This Day

The Sun on Sunday
"Get Involved"
90s
18 Aug 2012
A bearded man tears his way along a high street in this ad for the maligned newspaper while urging us to 'get involved'. The Sun ought to be careful what it wishes for... the last time this newspaper group asked us to 'get involved' a mob of their readers tried to lynch a paediatrician.

O2
"Priority Sports"
60s
18 Aug 2012
Lots of questions are being asked at the moment about how the momentum generated by the Olympics can be maintained so it's a perfect moment for O2 to step into the breach with a sport-oriented offering in tandem with Nike. This impressive commercial drawing attention to this initiative features some of the stars who shined this August... plus Paula Radcliffe.

Virgin Media
"Peter Crouch"
30s
18 Aug 2013
Lanky Stoke footballer Peter Crouch appears to have signed for the wrong team in this amusing new film for Virgin Media. Don't make the same mistake or you may find yourself regretting your decision as much as the robotic-dancing striker. Director James Griffiths has drawn beautifully understated performances from one and all.

John Lewis
"Things Matter"
90s
18 Aug 2013
Dougal Wilson has worked his usual magic in the latest commercial for John Lewis. When an ad campaign is brimming with confidence, every execution swaggers into our commercial breaks with an aura which ensures we all look up and pay attention, and no current advertiser has more confidence than John Lewis.

Adidas
"Unleash Your Best"
65s
18 Aug 2014
Forget just doing it - that, it would seem, is for unfocused losers. You need a plan. You need incentives and goals and feedback. You need your best self standing just out of reach, urging you on to catch up. This is the message Adidas are giving us - and it would suggest there's no compromise. So get yourself fixed up with the tools to help every last muscle fibre and brain cell work with maximum efficiency: if you don't, you're just an also-ran.

McDonald's
"Acting Masterclass"
1 min 40s
18 Aug 2016
This year's crop of summer blockbusters may have failed to set the world alight, but this well-performed McDonald's ad hints at a seat-filler with extra bite. One can't help but wonder how the lead in this watery epic manages to summon such raw emotion in each and every take... but the reason has more to do with matters of the stomach than the heart.

Ladbrokes
"Up For The Challenge"
60s
18 Aug 2016
Ladbrokes swallow a mound of Aussie grit for this ad taking the bookmaker into punchy territory. Enlisting the kind of VO whom you could imagine turning a bedtime story into a hard man's chronicle, the ad is all about laying down the gauntlet as many times as 60" will allow. Lady Luck hasn't received an invite to this particular game; instead, the narrator rams home the idea that a bet is all about using your brain and having the backbone to trust your decision.

Rimmel
"Water"
20s
18 Aug 2006
Kate Moss gets a good soaking in this ad for Rimmel. Normally you can imagine such a script might get short shrift from a pouting supermodel but let's face it, Moss owes one to both Rimmel and JWT for standing by her during the last twelve months when she has seemed bent on self-destruction.

Channel 4 +1
"Gordon Ramsay"
10s
18 Aug 2007
Gordon Ramsay is trapped in a burning building. God that sounds so good we need to say it again. Gordon Ramsay is trapped in a burning building and his escape is marred when the firemen seeking to break his fall miss him altogether and he hits the pavement instead. Pure wish fulfilment for DAVID.

Renault Clio
"Silence"
20s
18 Aug 2007
This series has really grown on us. Here, our two car-bound surfers sit in complete silence as one follow the movement of those brave enough to actually get out there and his companion contemplates the pasty he is eating. Publicis certainly got their money's worth from this shoot.

Philips Philishave
"Robot"
60s
18 Aug 2007
The Philips shaver is personified as a female robot who takes care of all of the needs of a man who likes to shave in the shower. The impression given is that she's willing to take care of a good deal more and you could easily be fooled into thinking this is an ad for a new Apple product called the iWank.

Ford Fiesta
"Dogbot Wheel"
30s
18 Aug 2007
The stupid dogbot is here to entertain us once again. In the latest instalment, the hapless creature seems intrigued by a rear warning system on the Fiesta that detects objects. The dogbot is in a transparent ball and teases its way towards the car several times before sliding down a ramp.

Kwik-Fit
"Hypnosis"
20s
18 Aug 2008
Yet another super-duper low budget ad has a Kwik-Fit manager demonstrating that he can do more than fix cars. When he has explained a special offer to a waiting customer, she asks what else he can do. What comes next involves her annoying child and is really quite funny.

BBC iPlayer
"Sprint"
40s
18 Aug 2008
There's a clever conceit here but it seems to have gone missing between script and finished film and the end result is a little confusing. The idea is that our control over watching the Olympics is so complete that the athletes would become tired from needing to be ready to run day or night but it stretches the point too far.

Persil Small & Mighty
"Perspective"
30s
18 Aug 2008
It looks as though all of the effects in this ad have been done in camera and they are all the more charming because of that. Differing perspectives are used to change our sense of how large things are in a bid to communicate the idea that the latest variant of Persil is mightier than the usual stuff.

PG Tips
"Ethical Tea"
40s
18 Aug 2008
This campaign is, er, going off the boil. Johnny Vegas still does his best but the script is not what we have come to expect and we're starting to get seriously worried that Ben Miller is no longer providing Monkey's voice. This should be one of advertising's great comedy partnerships and, at the moment, it's not.

BT
"Stunned Silence"
40s
18 Aug 2010
My... well, that's a surprise. Adam's going to be a dad. Jane unleashes the news as her partner's about to shove a forkful of food in his mouth and he seems filled with a mixture of panic and dread as he strides across the room in a bid to escape his fate.

The X Factor
"P.O.V"
60s
18 Aug 2010
Shot from the point of view of one of the delusional hopefuls, this trail offers a potted glimpse of The X Factor process. Obviously, they left out the bit where the contenders' voices are adjusted using state of the art technology to suggest they can sing.

FA Umbro Fives
"Dave Bloke"
70s
18 Aug 2010
This is a very amusing way of promoting an amateur football tournament. Michael Owen is continually overshadowed by Dave Bloke because the latter managed to get all the way to Wembley with his Five-A-Side team and score a goal on the hallowed, if troubled, turf.

The Sun on Sunday
"Ball"
20s
18 Aug 2011
Another helping of the winning animation style which manages to suggest that football coverage in The Sun is quite refined. It isn't, of course, but try telling that to the many who excuse themselves for buying it because of its sports coverage.

Talk Talk
"X Factor Sponsorship"
90s
18 Aug 2012
As usual, Carphone Warehouse's sponsorship of The X Factor uses clips submitted by the general public making it a microcosm of the show itself (minus the ritual humiliation). It does allow for a variety of bumpers but there's an overall sameness that nonetheless grates after a while.

Morgan's Rum
"Got What It Takes?"
30s
18 Aug 2012
Four men who've sneaked to the pub to drink Morgan's Spice rum wonder how long it will take for their partners to realised they are missing as we see each discovery made in turn at their homes. From the evidence on display here, we can only assume that 'living like the captain' makes you a bit of a knob.

VW Beetle
"A Previous Life"
30s
18 Aug 2012
VW is cleverly trading on the Beetle's legacy as the car of 1960s Bohemians in this ad suggesting that the newer models of the car owe their excellence to good karma. It's a cute idea... so much so that it's surprising this hasn't been the linchpin of this model's advertising since the re-launch.

Google Nexus
"Playground"
30s
18 Aug 2012
A man and his son have a lot of fun with the help of the advertised tablet. There's no question that Google have their work cut out if they're to challenge the dominance of Apple's iPad but with this approach and a price that many will find attractive, it's clearly a serious proposition.

Channel 4
"Olympics Stadium"
30s
18 Aug 2012
Another of Channel 4's excellent idents in which the figure '4' slowly becomes apparent. This one is filmed outside the Olympic Stadium in East London and manages to advertise the channel's forthcoming coverage of the Paralympics as well as being an excellent piece of branding.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.