David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • John X Carey marks the spot for HunkyDory.American filmmaker John X. Carey is back in the UK thanks to HunkyDory.
    • On the down-low.This Honda commercial is less top-down and more bottom-up, you might say.
    • Hands-On in the HimalayasThe importance of keeping inquisitive young minds occupied takes centre stage in this fascinating film for Czech conservation group Hnuti Brontosaurus.
    • Savings Well SpentAgency Joint and director Kevin Thomas deliver a playful 60" ode to money well-saved.
    • The Bond identity.Heineken celebrate Daniel Craig's tenure as James Bond with this two-minute caper directed by Miles Jay.
    • Julia Fetterman joins LS Productions.In their ongoing effort to secure the services of all the nicest people in the business, LS Productions have persuaded Julia Fetterman to join their merry crew.
    •  OB Management welcome Jörn ThrelfallOB Management have welcomed Jörn Threlfall to their roster for commercial representation.
    • This is the PitsThis Dove commercial takes a stand against the latest ridiculous, arbitrary beauty standard women are expected to develop anxiety about.
    • The long and short of it.UNICEF offer children a literal lifeline in this quietly effective commercial.
    • Forever sign Danica Kleinknecht.Sasha Nixon and Forever are "thrilled" to confirm the signing of Los Angeles-based director Danica Kleinknecht.
    • Seed it to believe it.This suitably nutty trio of commercials for the Almond Board of California (ABC) shows what a handful of seeds can do for snackers across the UK.
    • Kes 2.Volvo’s latest collaboration with Sky Atlantic focuses on Professor Carl G. Jones - conservation biologist, Welshman, and saviour of the Mauritius kestrel, among other species.
    • Age of the OverstatementThis NHS campaign encouraging people to visit their local pharmacist couldn't have been released at a more appropriate time.
    • Rise of the Eco-Worrier.This adrenaline-fuelled commercial for Friends of the Earth takes on the very modern phenomenon of eco-anxiety.


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John X Carey marks the spot for HunkyDory.

American filmmaker John X Carey is back in the UK thanks to HunkyDory.

It’s a reunion of sorts as he joins the spiritual successor to Mustard Films - the company that first brought him to these shores. The Missouri-born director now aims to pick up where he left off.


Honda Civic
"Feel More"
26 January 2020

This Honda commercial is less top-down and more bottom-up, you might say, as the Japanese carmaker keep a low profile to promote their new Civic model. Ingeniously shot by director Juan Cabral, the ad presents a woman’s run to the shops from the ground up.

As well as being a slick visual device, it also allows for some playful moments involving a pigeon, a dropped coin, and a soldier ant’s brush with death - namely the outsole of the protagonist’s shoe.

Crucially, however, Cabral’s camera ebbs and flows to show the car’s innards in action. This creates a tactile sensation for the viewer, and suggests that any trip - even one for a pint of milk - is worth taking in a Civic. Pleasingly grounded work.

Hnutí Brontosaurus
"Physics in Little Tibet"
2 mins 20s
28 January 2020

The importance of keeping inquisitive young minds occupied takes centre stage in this fascinating film for Czech conservation group Hnuti Brontosaurus (Brontosaurus in the Himalayas). The action centres on a kid named Dorjey, who wreaks havoc after a volunteer leaves a physics textbook behind in his home village. With only written instructions as a guide, the lad's experiments quickly become… unstable.

In addition to highlighting the need for adequate science teaching in rural areas such as Little Tibet, this film is a charming exploration of how children learn by doing. From helpful innovations (eg a reel and pulley system, an egg cooker) to mischief managed (Dorjey rocket ship is a standout piece of tech), one can only hope that regular STEM classes will channel his brainpower in constructive ways. For his long-suffering mum's sake, if nothing else.

"Before and After"
26 January 2020

Along with a complete overhaul of their look and logo, price comparison site Uswitch have launched their biggest commercial campaign for twenty years this spring - kicking off with this playful ode to money well-saved.

Whatever our pastime - be it for garish trainers, geekdom, or going all out on dates - the brand reckon they can save us enough cash on energy bills to pursue a hobby with fresh vigour. This is ably illustrated by an affectionate montage of weirdos, who each revel in their own oddities with pride.

Boasting quirky visuals and a welcome sense of humour, director Kevin Thomas’s ad marks the next step up from 2017’s coach-focused campaign - as Uswitch have become increasingly sophisticated in their advertising strategy. Hopefully this means the Philip Glenister days are consigned to the history books for good.

"Daniel Craig vs James Bond"
2 mins 08s
26 January 2020

As Daniel Craig prepares to hang up his tuxedo once and for all, Heineken celebrate his tenure as James Bond with this two-minute caper directed by Miles Jay. Yet despite Craig’s best efforts, putting 007 to rest is easier said than done.

Thanks to an overenthusiastic taxi driver, the actor is left sans passport in rural Italy. Unlike his fictional alter ego, Craig struggles to pursue his target - humorously encapsulated by two locals observing a winded bloke who, er, looks a bit like James Bond.

This meta streak continues as Craig infiltrates a castle party through standard MI6 operating procedure (ie pinching a spare tuxedo). It tests the often tetchy actor's patience to the limit… and that’s before the band starts playing an overly familiar tune.

The whole thing is delivered with tongue firmly in cheek, as Craig gamely riffs on his physique and his love-hate relationship with Bond. Enough to keep fans satisfied until ‘No Time to Die’ finally hits screens.


Recent Promos
(1-25 of 25)

JP Cooper
"In These Arms"
3 mins 33s
27 Jan 2020
JP Cooper’s latest promo is car-crash TV in the best way possible, as the dreadlocked troubadour prepares to be T-boned by a falling vehicle. Director Calum Macdiarmid has more up his sleeve, however, than a spot of demolition derby. Macdiarmid also serves up an effective relationship drama set almost exclusively in the backseat of a car.

La Roux
"Automatic Driver"
4 mins 38s
27 Jan 2020
Elly Jackson aka La Roux returns from a five-year musical hiatus with nostalgic comeback single 'Automatic Driver'. The perma-quiffed artist draws on retro video game graphics and the double meaning of 'driver', treating viewers to an arcade-style golf game with some trippy visuals that are, ahem, well above par.

Mura Masa
"Teenage Headache Dreams"
4 mins 44s
21 Jan 2020
A volatile relationship comes to a head in this poetic promo for Mura Masa's latest track 'Teenage Headache Dreams'. Directed by Marcus Söderlund, the film takes place on a desolated stretch of road - murkily lit and occupied only by forgotten trash and the couple themselves. The choreography here is excellent, with Holly Blakey's characteristic touch ensuring that each jerky motion communicates the right amount of anguish.

"Rabbit Hole"
3 mins 21s
14 Jan 2020
CamelPhat’s tech house blinder ‘Rabbit Hole’ receives an equally vibrant promo courtesy of director Taz Tron Delix, who serves up a kinky, strobe-lit remix of ‘Alice in Wonderland’. Here, Alice finds herself in a warren of defamiliarised office spaces before being subsumed by the heady atmosphere. Or so it seems.

The Darkness
"In Another Life"
4 mins 10s
10 Jan 2020
The Darkness are back in all their cheesy, catsuited glory with latest single 'In Another Life'. Frontman Justin Hawkins is in fine voice as a nipple-bearing demon, seducing an angel played by Abbey Clancy with - we assume - sheer charisma alone. It's silly stuff, as expected, but we do admire the confidence of a man with a bejewelled guitar.

"Lunch Money"
2 mins 56s
13 Dec 2019
Home is where the heart is, the old adage goes. For up-and-coming rapper Osh, home is Norbury, south-west London, and that's precisely where we find him in director Glenn Paton's upbeat promo for ‘Lunch Money'. Driven by a jaunty piano riff and Osh's assured vocals, it's a familiar but textured glimpse at favourite hang-outs and community spirit.

Lous and The Yakuza
"Tous est gore"
3 mins 03s
12 Dec 2019
Congolese-born singer Lous & The Yakuza insists "everything is gore", which might explain why a river of blood appears in director Wendy Morgan's uncanny promo. It's one of many striking images conjured up by Morgan and DP Joel Honeywell, who make the most of L&AY's stage presence and preternaturally long dreadlocks.

Plan B
"First Past the Post"
4 mins 41s
11 Dec 2019
There's a popular social media post which describes voting as public transport rather than marriage, getting you where you need to go instead of a lifetime commitment. Plan B breaks things down further in this inclusive, educational promo, explaining the UK's electoral system in terms everyone can understand.

Leif Vollebekk
"Blood Brother"
4 mins 25s
5 Dec 2019
They say you should never sit on the top deck of a bus on your own, but - as this likeable promo for Leif Vollebekk demonstrates - there is fun to be had on occasion. So it proves for one introverted passenger, who turns round to see the Canadian folk singer in the middle of performing his latest track, 'Blood Brother'.

Empara Mi
"What You Gunna Do"
3 mins 42s
5 Dec 2019
Death and rebirth lurk in the shadows of this dramatic music promo for Empara Mi's latest single. The Guernsey-born singer - real name Chloe Curran - awakes in a nightmarish, red-lit basement, chained and haunted by a flaming figure as a mysterious black substance begins to consume her from the inside out.

Sam Fender
3 mins 17s
4 Dec 2019
Matt ‘Super Hans' King stars in this nimble promo for Sam Fender's ‘Saturday', wherein the Peep Show actor finds himself bumped from his headline slot down the local social club. However, it takes more than a cancelled gig to keep Dave Candle down. Compelled by the so-called Geordie Springsteen's new track, King's luckless comedian shimmies and sways across town "to cure the weekday blues"

Skinny Living
"No Messiah"
3 mins 09s
3 Dec 2019
Skinny Living's new single ‘No Messiah' does anything but deliver easy answers. With a voice brimming with soul and candour, frontman Ryan Johnston tries to comfort a broken spirit but admits he's no saviour ("You gotta save yourself/This is the only thing that I can't do for you"). This bittersweet truth is ably captured by director Charlotte Regan.

4 mins 41s
29 Nov 2019
At one point in this stormy, community-minded promo for Jamaican rapper Koffee, a weatherman urges viewers to "sit tight as this is something we may not have seen before." What follows suggests that if money doesn't grow on trees, it may just fall from the sky instead. Rarely have adverse weather conditions been so lucrative.

"Hot Girl Bummer"
3 mins 09s
29 Nov 2019
"Fuck you, and you, and you, and you/ I hate your friends and they hate me too" are the optimistic opening lines of this lo-fi track from Blackbear. The accompanying visuals are both zesty and eclectic, showing the artist in a variety of incongruous surroundings, but everything is trying so hard to be edgy that we can't take the lovechild of Eminem and Soundcloud seriously.

Rina Sawayama
6 mins 19s
26 Nov 2019
At one point in Rina Sawayama's bracing new single ‘STFU!', the Japanese-English singer asks: "Have you ever thought about taping your big mouth shut?" Right now it seems like an inordinate number of people could stand to follow Sawayama's advice. One such individual is Ben Ashenden's ignorant-cum-racist first date.

Easy Life
"Nice Guys"
3 mins 39s
20 Nov 2019
Leicester quintet Easy Life dabble in celibacy, retro-futurism, and political satire with this Greg Barth-directed promo for ‘Nice Guys'. As guests on sexual abstinence talk show Brick by Brick Purity, the band are expected to get with the programme… only for lead singer Murray Matravers to drop an f-bomb within a minute.

DJ Shadow
"Rocket Fuel"
3 mins 46s
18 Nov 2019
Director Sam Pilling's latest music video for DJ Shadow is a mischievous blend of archive footage and lunar fisticuffs that also features a cameo from the late Stanley Kubrick. Well, sort of. Like 2016's ‘Nobody Speak' promo, geopolitics is reduced to a good old-fashioned punch-up as the Apollo 11 ‘mission' unfolds on a film set.

Louis Tomlinson
"We Made It"
4 mins 11s
15 Nov 2019
Is Louis Tomlinson turning into a Liam Gallagher tribute act? This promo for new single ‘We Made It' certainly suggests so. Sporting a windbreaker in an amusement arcade, the erstwhile One Directioner keeps his hands in his pockets as if he's about to shake the coin pusher when no-one's looking. Very rock and roll.

"Dreaming Fool"
3 mins 34s
12 Nov 2019
This JGrrey promo may take place in a black void, but there's still enough to maintain viewers' interest. Minimalist set design and vivid lighting are the order of the day here, as the neo-soul singer and her crew smoke spliffs, writhe on car roofs, and kick back on the sofa as if in some form of purgatory. Judging by her lyrics - "I don't wanna wake up/If this is what dreams are made of" - this suits JGrrey just fine.

"Control the Party"
4 mins 41s
8 Nov 2019
Prospa's militant club banger ‘Control the Party' receives an equally thumping promo courtesy of director Jak Payne, who certainly wears his influences on his sleeve. Riffing on sci-fi horror tropes and clandestine government experiments, Payne subjects the protagonist (model Alice Dellal) to a short, sharp stay in a remote facility.

"Fort Greene Park"
6 mins 11s
7 Nov 2019
There's a relentless sense of flow to this piece for Battles' 'Fort Greene Park'. The film has a hypnotic quality as it showcases unusual methods of transport: unicycles, scooters, and infinite skateboards are all present and accounted for. The track's electronic pulse gives the visuals a sci-fi vibe, making the whole affair feel like excerpts from a futuristic movie in which walking has become obsolete.

"Another Place (ft. Alessia Cara)"
3 mins 37s
7 Nov 2019
This Bastille promo from director Anna Radchenko feels like a left-field B&Q commercial. As frontman Dan Smith offers such pearlers as "I could write a book about what you said to me on the pillow", he tries desperately to hold back the flood with duct tape in a lopsided apartment. It's vividly staged, and certainly puts any minor DIY mishap into context.

Jeff Buckley
"Sky Blue Skin"
5 mins 55s
5 Nov 2019
Jeff Buckley's ‘Sky Blue Skin' may not be the jolliest thing you'll hear in the coming weeks, but the accompanying promo from directors Temple Caché is a thoughtful, tactile look at a musician who died well before his time. Shot like a moving scrapbook, the piece combines archive footage, still photos, and dreamlike imagery to winsome effect.

Twin Atlantic
3 mins 55s
6 Nov 2019
Glasgow rockers Twin Atlantic return in style with a new single and a colourful promo to match. 'Novocaine' sees the group in contemplative mood, evoking feelings of synesthesia and fractured memories as they chase the lingering impressions of past loves down twisted, and often cryptic, rabbit holes. An immersive sensory experience.

"Unit 22"
4 mins 17s
29 Oct 2019
There's a grimy weight to this dark claymation promo for Redrum's 'Unit 22' which instantly sucks the audience into its world. Set during a rave on a dystopian frequency, the highly stylised action takes some seriously unexpected twists and turns once the, er, right substances are consumed. Claustrophobic and ever-shifting beats.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.