David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Commercial breakdown.This quirky commercial from Marmite and the AA suggests an unusual team-up will benefit both brands.
    • Fast FuturesThis fun commercial from mobile network Three assures the UK that there are better days ahead.
    • Blinkink snap up Butt Studio.Butt Studio, aka Harry Butt, has joined Blinkink for commercial representation.
    • Pass it on.The Department for Transport aim to put the ‘us’ back into ‘bus’ with this animated commercial from directors Smith & Foulkes.
    • Go west.This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort.
    • Coding with a Conscience This intriguing short film from the Guardian explores a speculative 2025 in which gene editing is commonplace.
    • Sky's the limit.Last year, Starling Bank marked their television debut with a flock of CG birds.
    • Try hard.Aldi aim to convert more skeptics in 2020, starting with this 40" commercial.
    • David Edwards joins OB Management.Seasoned commercials director David Edwards is the latest big name to join OB Management’s independent roster.
    • Difficulty spikes.This 60” Adidas commercial celebrates unfair advantages to the hilt, albeit in a tongue-in-cheek, over-caffeinated way.
    • The invisible woman.Volkswagen steal a march on the upcoming reboot of ‘The Invisible Man’ with this measured piece of work.
    • Every Last DropKFC emphasise their taste-focused slogan with their latest tactile campaign.

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Marmite
"AA"
30s
26 February 2020

Breakdown cover and yeast spreads may not seem like the most natural bedfellows, but this quirky commercial from Marmite and the AA suggests a team-up might just be mutually beneficial. What seems like a bog-standard explanation of breakdown coverage is repeatedly interrupted with hypnotic glitches - all dedicated to bringing viewers to the, ahem, dark side of the spread.

It's an interesting play on Marmite's latest 'love it or hate it' gambit, attempting to persuade audiences via 'mind control' techniques several steps above subliminal. The two brands (both on the books at adam&eveDDB) mesh well together too, making the black and yellow campaign feel integrated and the image switching much less jarring than it could be.


Three
"UK, U OK Hun?"
3 mins
26 February 2020

Is the UK OK? With constant storms, the continuing Brexit clusterfuck, and virus outbreaks looming on the horizon, the answer is a resounding no. This fun commercial from mobile network Three, however, assures us that there are better days ahead... even if we may have to wait for a sci-fi future for them to kick in.

There's a lovely, tongue-in-cheek sense of humour here, as the film suggests a 5G network will enable such futuristic wonders as holographic dating apps, finger-embedded speakers, and smell-o-vision which allows an entire follower list to share your Gregg's-based joy.

Director Ian Pons Jewell's deft directing style carries the narrative well here, as the forward-looking aesthetic retains a distinctly British character throughout. It's just the sort of bright, hopeful piece of work audiences will appreciate in these gloomy times.


Blinkink snap up Butt Studio.

Butt Studio, aka Harry Butt, has joined Blinkink for commercial representation.

Born and raised in Grimsby, Butt studied graphic design at the University of Brighton and Nagoya University of the Arts before settling in London as a prolific graphic designer, illustrator, and animator.


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Department Of Transport
"It's Everyone's Journey: Bus"
30s
26 February 2020

The Department for Transport aim to put the ‘us’ back into ‘bus’ with this animated commercial from directors Smith & Foulkes. Keen to ease disruption caused by anti-social behaviour and poor etiquette on public transport, the DfT use hand-drawn animals like chameleons and hyenas to show the consequences of our actions when on the move.

Some will no doubt see this as yet another incursion by the so-called nanny state, with the accompanying jingle potentially adding fuel to the flames. The handsomely animated film’s heart is in the right place, however, and who wouldn’t fancy a public transport network that calms rather than amplifies anxiety?


Avanti West Coast
"Let's Get Together"
60s
25 February 2020

This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort. Here, trains are replaced by a sea of people as travellers are treated to the world's longest crowd-surf - carried carefully through the rolling green countryside on the way to their destination.

From prize-winning pooches to business-minded commuters and card-playing couples, a diverse cross-section of rail users is represented as Paolo Nutini’s ‘Pencil Full of Lead’ adds an optimistic vibe to proceedings. We particularly enjoy the assembled crowd coming to a hush in order to avoid disturbing a sleeping baby - it takes a village, after all.


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Five Star Work
(1-25 of 25)

Three
"UK, U OK Hun?"
3 mins
26 Feb 2020
Is the UK OK? With constant storms, the continuing Brexit clusterfuck, and virus outbreaks looming on the horizon, the answer is a resounding no. This fun commercial from mobile network Three, however, assures us that there are better days ahead... even if we may have to wait for a sci-fi future for them to kick in.

Avanti West Coast
"Let's Get Together"
60s
25 Feb 2020
This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort. Here, trains are replaced by a sea of people as travellers are treated to the world's longest crowd-surf - carried carefully through the rolling green countryside on the way to their destination.

Starling Bank
"Off the Ground"
60s
25 Feb 2020
Last year, Starling Bank marked their television debut with a flock of CG birds. Here, they opt for a garden shed-cum-flying machine to illustrate how they can help fledging businesses. Drawing inspiration from the likes of Wallace & Gromit and Raymond Briggs’s Father Christmas, the ad shows a woman take off in a heli-shack while hubby and daughter watch with pride.

VW Touareg
"See the Unseen"
60s
24 Feb 2020
Volkswagen steal a march on the upcoming reboot of ‘The Invisible Man’ with this measured piece of work. Niclas Larsson’s shadowy commercial flits between a man leaving the office for the night and a woman out for a run with her dog; however the latter two are, ahem, easy to miss. That’s where the marque’s new Night Vision assist system comes to the fore.

KFC
"Finger Lickin'"
60s
24 Feb 2020
Unlike other fast food outlets who seem to have forgotten that their primary purpose is to actually sell food, KFC emphasise their taste-focused slogan with their latest campaign. 'Finger lickin' good' fried chicken takes centre stage, unsurprisingly, as director Nicolai Fuglsig hones in on the sensory experience of chowing down on a bucket of the Colonel's finest.

Milka
"Goodness"
60s
21 Feb 2020
This charming animated commercial for Milka makes the most of the brand's commitment to carefully sourcing their ingredients. The chocolate label pride themselves on only using milk from small farms within the same one-hundred-kilometre radius in the Alps, and depict the area as a pastoral paradise here via meticulously executed stop motion.

AXA
"Know You Can: Liverpool"
90s
19 Feb 2020
The days, hours, and minutes before kick-off propel this handsomely shot commercial for AXA, who reaffirm their sponsorship of Liverpool Football Club. As director Lionel Mougin’s compendium shows, fans, players, coaches, and ground staff each play a key role in pre-match preparation - whether it’s painting the lines on the pitch or scaling a fence to watch Liverpool train.

Harley Davidson
"Scroll"
60s
21 Feb 2020
Modern life is rubbish, according to this intense commercial for Harley Davidson - who encourage people to ditch the screens and get out on the open road instead. A tinny electronic voiceover gives things a dystopian vibe, as wheel-height visuals hurtle high-speed down different, murky roads. Framing a motorcycle ride as a moment of freedom in an oppressive world draws the viewer in, making them consider breaking their own daily shackles.

Coca Cola
"Could I Be Wrong?"
90s
20 Feb 2020
Russian Doll’s Natasha Lyonne is the voice of reason in this turbulent Coca-Cola ad, which gleefully makes mountains out of molehills and gives insurance firms nightmares. Welcome, therefore, to Anywhere, USA. Director Steve Rogers’s playground is a city block at breaking point. Road rage, noise pollution, and, er, charity workers don’t just push the cast’s buttons - they take a sledgehammer to them.

Barnardo's
"Komodo Dragon"
40s
20 Feb 2020
Last year, a striking ad for Barnardo’s showed a girl being stalked by a gang of vicious hyenas. Here, agency FCB Inferno and director Sam Brown return to that theme by way of Indonesia and Komodo Island. This hard-hitting follow-up sees a young girl describe being groomed by an older man - her sense of dread embodied as a Komodo dragon.

eBookers
"Flamenco"
30s
18 Feb 2020
A flamenco-dancing monkey leads this infectious piece of nonsense for ebookers, as the brand target supposedly active families like the Taylors. The clan may comfy on the sofa to begin with, but a certain CG simian has other ideas. Eboo may not be the most inspired mascot name, yet the monkey’s louche facial expressions and almost hypnotic grip on the Taylor family gives the ad a peculiar edge.

British Heart Foundation
"Swear Jar"
40s
17 Feb 2020
This touching ad for the British Heart Foundation focuses on a mischievous lad doing his best to drive his family up the wall. At least, that’s what it looks like from the outset, as the boy pulls all manner of pranks (toes stubbed, hot water cut off, power killed at inopportune moments, et cetera) to try and get the other residents of his house to turn the air blue.

Ecover
"Laundry Against Landfill"
64s
13 Feb 2020
The determination of Uncommon to create work which gets noticed has a tendency to pay dividends for its clients. Here, for example, the agency successfully builds on Ecover's reputation as the go to laundry detergent for punters who care about the environment with a film which demands your attention.

Adidas
"Superstan"
54s
13 Feb 2020
Former world number one tennis player Stan Smith fronts this quirky campaign for his signature Adidas trainer collection. The sporting legend seems to be living the high life in retirement, as he chills out with his many trophies, ambles around the neighbourhood, and partakes in a solo picnic just for fun. A classy affair anchored by a game performance from Smith.

PlayStation
"Heart"
60s
13 Feb 2020
PlayStation are dear to many gamers' hearts - whether as their first system or favourite console - and this suspenseful commercial takes that role to its logical conclusion. Director Romain Gavras channels stealth games and action movies alike with a dark and moody colour palette, as a camouflage-clad team infiltrate a secret facility for purposes unknown.

Postmates
"Burgers"
30s
11 Feb 2020
There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service.

Leica
"Like the Night"
2 mins 18s
12 Feb 2020
This moody offering for Leica cameras sets Lord Byron's 'She Walks in Beauty' in a new and thoroughly modern context. We hear the narrator lean into a rhythmic, almost robotic tone as shadowy visuals explore the world at night, following female photographers and their cameras into the dark depths of both urban and rural landscapes.

Internet Watch Foundation
"Reporting Made Easy"
31s
11 Feb 2020
The Internet Watch Foundation's cheeky 'special sock' campaign made waves when it was first introduced in February of last year, and directors Jonny & Will take things even further for their 2020 online safety drive. This time, the jocular sock is both more upfront about his buddy's intentions, and even more explicit about reporting potentially underage content to the appropriate authorities.

Eurostar
"Punk"
30s
11 Feb 2020
The action unfolds with a knowingly affectionate tone here, as the exhibition itself is explored before MPC’s computer-generated bird takes on the punk spirit in the slightest way. It's also a charming look at how art can inspire the next generation, and we particularly enjoy the ostrich's determined expression as it refuses to (literally) toe the line.

Uber Eats
"Bring It"
60s
9 Feb 2020
Comedian Guz Khan’s second foray into advertising (last year he mugged off the Spice Girls for Walkers) sees him play an Uber Eats courier with fire in his belly and food in his backpack. His job? To bring it, of course. The Man Like Mobeen star brings a goofy, irrepressible energy to proceedings, as he cycles across London and encourages those he meets to give it their all

Great Western Railway
"Five and the Jetpack"
60s
10 Feb 2020
The Famous Five ride again in another charming animated romp for Great Western Railway. This time the gang are accompanied by a foolhardy inventor who decides the best course of action when faced with the grim realities of UK rail travel is to take matters into his own hands. Of course, as is often case when jetpacks are involved, things don't quite go as planned.

Eurostar
"Market"
30s
7 Feb 2020
There may be rocky times ahead for Eurostar, but this charming commercial reminds would-be travellers of why ditching a flight across the Channel might well be the way to go. Rather than address environmental or cost concerns, the brand shrewdly focus on the quality of consumer experience... via ostrich, naturally.

British Gas
"Bathroom"
60s
5 Feb 2020
British Gas's latest campaign continues to offer a masterclass on how to represent the realities of society earnestly. While some brands tick the diversity box with a drag queen and call it a day, this understated series demonstrates just how easy it can be to ensure that representation is more than just a buzz word.

Coors Light
"Fresh Climb"
60s
6 Feb 2020
Front crawl meets frostbite in this impressively crafted outing for Coors Light, which draws a line under the Jean-Claude Van Damme era and takes swimming to hitherto unexplored heights. After all, snow angels impress no-one these days. Set in the brand’s version of the Rocky Mountains, the ad pits a swimmer against deep snow, gaping chasms, and unyielding terrain.

Experian
"Stampede"
60s
6 Feb 2020
Actor-cum-professional wrestler John Cena is the muscle-for-hire in this 60” Experian ad, though the real stars are a herd of computer-generated cattle. Together, they form the world’s most unlikely rescue party. When a man’s truck breaks down in the middle of the desert, he’s met not by Triple A or a wandering mechanic - instead, it’s a moving chorus of “Experian Booooost!” Well, you take all the help you can get.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.