Breakdown cover and yeast spreads may not seem like the most natural bedfellows, but this quirky commercial from Marmite and the AA suggests a team-up might just be mutually beneficial. What seems like a bog-standard explanation of breakdown coverage is repeatedly interrupted with hypnotic glitches - all dedicated to bringing viewers to the, ahem, dark side of the spread.

It's an interesting play on Marmite's latest 'love it or hate it' gambit, attempting to persuade audiences via 'mind control' techniques several steps above subliminal. The two brands (both on the books at adam&eveDDB) mesh well together too, making the black and yellow campaign feel integrated and the image switching much less jarring than it could be.

Is the UK OK? With constant storms, the continuing Brexit clusterfuck, and virus outbreaks looming on the horizon, the answer is a resounding no. This fun commercial from mobile network Three, however, assures us that there are better days ahead... even if we may have to wait for a sci-fi future for them to kick in.

There's a lovely, tongue-in-cheek sense of humour here, as the film suggests a 5G network will enable such futuristic wonders as holographic dating apps, finger-embedded speakers, and smell-o-vision which allows an entire follower list to share your Gregg's-based joy.

Director Ian Pons Jewell's deft directing style carries the narrative well here, as the forward-looking aesthetic retains a distinctly British character throughout. It's just the sort of bright, hopeful piece of work audiences will appreciate in these gloomy times.

The Department for Transport aim to put the ‘us’ back into ‘bus’ with this animated commercial from directors Smith & Foulkes. Keen to ease disruption caused by anti-social behaviour and poor etiquette on public transport, the DfT use hand-drawn animals like chameleons and hyenas to show the consequences of our actions when on the move.

Some will no doubt see this as yet another incursion by the so-called nanny state, with the accompanying jingle potentially adding fuel to the flames. The handsomely animated film’s heart is in the right place, however, and who wouldn’t fancy a public transport network that calms rather than amplifies anxiety?

This community-minded outing for Avanti West Coast - the successor to Virgin West Coast - suggests successful rail travel is a joint effort. Here, trains are replaced by a sea of people as travellers are treated to the world's longest crowd-surf - carried carefully through the rolling green countryside on the way to their destination.

From prize-winning pooches to business-minded commuters and card-playing couples, a diverse cross-section of rail users is represented as Paolo Nutini’s ‘Pencil Full of Lead’ adds an optimistic vibe to proceedings. We particularly enjoy the assembled crowd coming to a hush in order to avoid disturbing a sleeping baby - it takes a village, after all.