David Reviews

 It's the work, stupid.

Latest Work
    • Breaking the Food ChainPlastic waste affecting the environment is a serious issue, but that doesn't mean this film from Corona Extra isn't fun.
    • Limitless HorizonsThis striking short film from up-and-coming director Savanah Leaf profiles Italian artist Alessandra Prete aka Priestess.
    • Ice cream palaver.This diverting animation from director Neil Stubbings evokes early Wallace and Gromit as a penguin wages war on an ice cream vending machine and its incompetent operator.
    • He's talking a load of berries.Ribena are the latest brand to join the craft revolution - in a manner of speaking.
    • The Customer is Always OddThe importance of workplace friendships is hammered home in this amusing McDonald's commercial.
    • A Feast for the SensesNorway's leading sex shop Kondomeriet celebrates its thirtieth year of operation with a surprisingly tame commercial... well, depending on your mindset.
    • It's not the winning that counts.Further proof that Wrigley aim for the heart as much as the mouth comes via this affecting piece of work from Energy BBDO and director Pete Riski.
    • Ready or not.A game of hide and seek offers little respite in this ad for domestic abuse charity Refuge.
    • Music to the MaxxTK Maxx get musical in their latest campaign, which is dedicated to dispelling myths about the discount store.
    • From A&E to CV.Some achievements cannot be quantified, says this searing ad for Leonard Cheshire.

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Corona Extra
"The Fish (with Parley)"
60s
25 April 2019

Plastic waste affecting the environment is a serious issue, but that doesn't mean films addressing it can't be fun. This duality is what makes this piece of work from Corona Extra so compelling, as it marries quirky animation and eye-catching character design with a vital message about cleaning up the planet.

Directed by stop-motion guru PES, the piece sees trash left on the beach (inside a turtle skeleton, which has dark implications) transform into a freakish fish that comes to life. Fortunately, human intervention prevents the beast from harming other creature, emphasising the vital role of our own actions in reversing environmental damage.


Short Films
"The 4th Wave"
13 mins 55s
25 April 2019

This striking short film from up-and-coming director Savanah Leaf was commissioned to celebrate female filmmakers at this year's Tribeca Film Festival. The piece draws attention to the inspiring artistic journey of twenty-two year old rapper Alessandra Prete aka Priestess - one of the first women to break through the Italian trap music scene.

The meditative tone of the film offers a microcosm of the artist's life, contrasting the quiet, sleepy pace of her rural home town with the explosively creative bursts of music she uses to express herself.

Conversations with friends and other artists offer further insight, and an intimate talk with Prete's grandmother - whose life has been extremely limited because of her gender - sheds light on her granddaughter's determination to follow her dreams no matter what. The closing shots, which contrast Prete contemplating her seemingly limitless horizon with her grandmother sitting at home, are particularly affecting.


Short Films
"Sunday"
7 mins 53s
25 April 2019

This diverting animation from director Neil Stubbings evokes early Wallace and Gromit as a penguin wages war on an ice cream vending machine and its incompetent operator. What begins as an Antarctic melee soon turns into a sci-fi caper, with the birds unwittingly dragging a traveler from outer space into their realm.

The quirky premise allows for some lovely slapstick moments, thanks in large part to products made by the Galactic brand - Stubbings's answer to the Acme Corporation. This zany spirit is augmented by bright, scratchy animation with a pleasing ombré-style colour palette.

There is an edge to proceedings, however, with the penguins committing some morally dubious acts in the pursuit of ice cream. Still, when the heat's on, who can blame them?


Ribena
"Andrew Berry"
30s
25 April 2019

Ribena are the latest brand to join the craft revolution - in a manner of speaking. Riffing on any artisan makeover you'd care to mention, agency JWT and directors Big Red Button introduce Andrew Berry - a fruit picker with ideas miles above his station.

Describing blackcurrants as his "paint" and the orchard as his "canvas", Berry offers a mannered insight into his craft. It won't come as a shock to learn, however, that this fruity savant isn't all he's cracked up to be.

The wry swipe at crafty rivals also reinforces the brand's reputation as a summer staple. Despite the emergence of more exotic juice flavours in recent times, Ribena show commendable faith in the hardy blackcurrant.


McDonald's
"Friends Wanted"
30s
24 April 2019

The importance of workplace friendships is hammered home in this amusing McDonald's commercial, which will prove relatable viewing for anyone who's survived a shift under the Golden Arches. When a young man finds himself perplexed by an unusual order, he calls in a second pair of eyes for reinforcements.

It's a likeable conceit, anchored by some lovely performances - including an incredulous colleague and a little girl jonesing for some ham. It makes the salient point that it's easier to share bizarre work anecdotes with friends if they were there to witness the weirdness - something McDonald's hope will encourage people to sign up in pairs.


QUICK SEARCH

Five Star Work
(1-25 of 25)

Corona Extra
"The Fish (with Parley)"
60s
25 Apr 2019
Plastic waste affecting the environment is a serious issue, but that doesn't mean films addressing it can't be fun. This duality is what makes this piece of work from Corona Extra so compelling, as it marries quirky animation and eye-catching character design with a vital message about cleaning up the planet.

Ribena
"Andrew Berry"
30s
25 Apr 2019
Ribena are the latest brand to join the craft revolution - in a manner of speaking. Riffing on any artisan makeover you'd care to mention, agency JWT and directors Big Red Button introduce Andrew Berry - a fruit picker with ideas miles above his station. Describing blackcurrants as his "paint" and the orchard as his "canvas", Berry offers a mannered insight into his craft.

Kondomeriet
"Food Porn"
40s
24 Apr 2019
Norway's leading sex shop Kondomeriet celebrates its thirtieth year of operation with a surprisingly tame commercial... well, depending on your mindset. Yes, the sex-positive pedlars leave the filth entirely in their viewers' imaginations while taking the term 'food porn' extremely literally. The result is a highly sensual experience, even if it's playing with somewhat different senses than the advertised store caters to.

Wrigley's Extra
"Max and Bill"
2 mins 05s
24 Apr 2019
Further proof that Wrigley aim for the heart as much as the mouth comes via this affecting piece of work from Energy BBDO and director Pete Riski. Resolutely old-school in its premise, the ad focuses on two draughts players, Max and Bill, as their cross-generational friendship grows one counter at a time.

T K Maxx
"The Right Way"
60s
23 Apr 2019
TK Maxx get musical in their latest campaign, which is dedicated to dispelling myths about the discount store. Seen by some as the upmarket equivalent of a jumble sale, the brand's varying inventory can be off-putting for customers used to more consistency - but this whimsical film suggests a visit can be an adventure rather than a chore.

Leonard Cheshire Disability
"Together Unstoppable"
80s
23 Apr 2019
Some achievements cannot be quantified. Take the protagonist of this searing Leonard Cheshire ad, for instance - when asked to describe his work ethic during a job interview, it triggers a kinetic flashback to the moment his life changed forever. As headlights and truck horns pierce the gloom, we're thrust into the disconcerting aftermath.

ITV
"Television"
90s
23 Apr 2019
ITV's decision to put their faith in Uncommon is paying dividends and the latest film to result from their relationship is immensely powerful. It's easy to underestimate the importance of a TV station's promotional films but when they're this good, they can change the way the channel is perceived both externally and internally, and this feels like a film which is going to put a bit of a swagger into the walk of everyone who works at ITV.

Beats
"Unleashed"
60s
18 Apr 2019
Headphone pedlars Beats continue to build on their sport-focused brand identity with this intriguing piece of work. Directed by Hiro Murai, the film features numerous high profile athletes - including Simone Biles, LeBron James, and Serena Williams, no less - using music to give them the boost and focus they need. Beck's 'Saw Lightning' provides a punchy soundtrack, placing this somewhere between montage and music promo.

VW
"I Am More Than One Thing"
60s
17 Apr 2019
We may contain multitudes, according to Walt Whitman, but it's safe to assume we don't contain nearly as many selves as Cara Delevingne. At least, that's the impression we're getting from this slick VW commercial, which sees the actress-cum-model adopt a wide variety of guises. The advertised vehicle faithfully accompanies her on all her exploits to demonstrate its own versatility, of course.

Orange
"Content Battle"
2 mins 27s
16 Apr 2019
This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower. Scored by Billy May's theme tune for The Green Hornet, the ad zips between takes on Westerns, costume dramas, and high school comedies before settling into more humdrum surroundings. One or two loose transitions aside, it's a diverting tribute to the power of choice.

Aldi
"Toilet Roll"
30s
16 Apr 2019
Aldi pay homage to Game of Thrones in the supermarket's inimitable style, as a pair of Westeros natives compare name brand and own-brand toilet paper. Unlike their embattled kin, however, these two have time to indulge in a cordial game of chess… whilst sitting on their respective, erm, ‘thrones'. Both the script and the performances ensure this topical parody land.

Game of Thrones
"Aftermath"
60s
15 Apr 2019
Winter is well and truly here in this frigid trail for the eighth and final season of Game of Thrones, as director Tomas Jonsgården takes viewers on a tour of Winterfell… and it's clear that the home of House Stark has seen better days. Jonsgården's camera roves around the castle's ravaged courtyard, chambers, and corridors, as snow covers virtually every surface.

Chaindrite
"Termite"
2 mins 32s
14 Apr 2019
While the British advertising industry whips itself into a frothy mess of excitement about a trade journal's glib assessment of each company's progress over the last year, some work from the Far East catches our attention... by being fucking brilliant. Chaindrite has a claim to make about the potency of its termite-killing product, and boy does it land its message.

giffgaff
"#choosegiffgaff"
60s
11 Apr 2019
'Choice' has always been the most important word in giffgaff's marketing and their latest commercial has the idea of 'choice' at its heart. Blink's Fred Rowson - who wrote and directed the film - has provided the telecoms rebel brand with a bright and breezy piece of work which helps to reinforce the core message.

Audi
"Not For You"
67s
10 Apr 2019
Audi whisk a man and his dog away on a globetrotting adventure in this assertive commercial, which tackles preconceptions about electric vehicles head-on. As the theme from ‘Kill Bill: Volume I' chunters in the background, the marque offer the protagonist a ‘test drive' with a difference. A pacy, persuasive gambit.

Fender
"Jimmy Page's '59 Telecaster"
3 mins 50s
11 Apr 2019
Led Zeppelin's Jimmy Page narrates this trippy commercial for guitar makers Fender, which charts both the origins of the band and Page's signature Telecaster. As Page discusses his craft, directors Smith & Foulkes trigger a flowing, brain-melting representation of musical lore. From dragons to palm readers, from skeletal musicians to orbital guitars, nearly every facet of Page's narration is rendered visually.

Zoomer
"Shooting It All To Hell"
82s
11 Apr 2019
Mary DeBoutez Zellmer-Fenoglio isn't your typical saleswoman. She swears, she shoots, and she isn't afraid to destroy her own merchandise… but at least you'll never forget one of her sales pitches. This bonkers trailer for Sam Huntley's upcoming documentary ‘Zoomer' finds Zellmer-Fenoglio in full flow, as she ‘welcomes' viewers to her Kansas junk yard-stroke-antiques shop.

National Park Foundation
"Us v Every Day"
1 min 33s
10 Apr 2019
This well-observed ad for America's National Parks Foundation reminds viewers that respite from the drudgery of modern living can be found in any one of the country's natural reserves. However, keeping one's cool until then is another matter entirely. From nebulous parking regulations to diabolical self-checkout machines, all manner of foibles threaten to tip the cast over the edge.

Enterprise
"Sky Dive"
30s
9 Apr 2019
Gerard Butler is in full-on action hero mode in this amusing film for Enterprise. As he plummets towards the ground, he uses his mobile phone to hire a car... making precious few specific stipulations apart from an insistence that the roof be opened, to precipitate a reasonably soft landing. Butler provides a steel jaw and a willingness to make fun of the kind of role he usually plays.

Gatorade
"Make Them Sweat"
90s
9 Apr 2019
Rivers of sweat dominate this hot-headed Gatorade commercial, which sees the likes of Lionel Messi and Gabriel Jesus send their opponents' sweat glands into overdrive - anti-perspirants be damned. Director Aaron Stoller's canvas isn't just limited to foreheads and armpits, either: tattoos, paintings, and even Earth itself secrete enough moisture to fill a bathtub.

Halifax
"Slinky"
60s
9 Apr 2019
Halifax express the joy of moving into a new home through the medium of Slinky in this quirky ad. Shot with buckets of style by directing team The Sacred Egg, the rogue toy's adventure takes it down stairs, through drawers and cabinets, and even underwater - all while it manages to convey gleeful abandon, despite not, well, having a face.

Heinz
"Clean Plates"
30s
8 Apr 2019
Heinz mark one-hundred-and-fifty years of clean plates in this meticulously constructed ad. Directed by retro experts DOM&NIC, the film offers a top-down view on decades worth of dinners - from the great British fry-up to significantly fancier fare like, er, a jellied salad straight from the Sixties. This is grub that is sure to stimulate both minds and tastebuds.

Bacardi
"Do What Moves You"
60s
5 Apr 2019
Every floor is a dancefloor for Bacardi in this kinetic commercial. Infused with energy and movement throughout, the ad sees a variety of fleet-footed partygoers making their way to the nearest appropriate venue. Director Tom Kuntz has a knack for this sort of caper, and handles each scene with aplomb.

OnStar
"Anticlimactic"
60s
5 Apr 2019
This polished film for car security service OnStar toys with the viewers' emotions to make a potent statement about their product. A peaceful suburban scene plays out undisturbed - cycling tykes greeting neighbours and even wearing their helmets correctly - unaware that nearby, a threat looms. Director Lisa Gunning sets up an effective bait-and-switch here, as the audience braces for an inevitable tragedy... which never happens.

Honda
"Race"
60s
5 Apr 2019
Why pick one vehicle when you can have several? That's the premise of this lightning piece of animation for Honda which pits the marque's contributions to land, sea, and air against one another. Thus what begins as a race between four F1 cars quickly turns into a Transformers-style melee, with planes, speedboats, and, er, lawnmowers all vying for first place.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.