Lockdown restrictions may have been eased across the country, but fears over a looming mental health crisis persist. That’s why Lloyds Bank have released another instalment of their Mental Health UK campaign, with a new focus on how lockdown is affecting our collective state of mind. Suffice to say, many are struggling behind closed doors.

As the cast play a therapeutic round of the sticky note game, the brand acknowledge that ‘business is usual’ - and all the emotional and financial support that entails - has changed dramatically. Their hope is that customers find something positive through their partnership with the advertised charity... such as how to cope with a digital banking outage.

This lofty offering from Nike uses sporting success to make a comment about resilience during the current pandemic. While none of the stars featured here could be considered underdogs today, it's made explicitly clear how hard they had to fight to get to the top.

The coronavirus can't be beaten by force or by fight, but enduring quarantine and maintaining all precautions against spreading the disease is vital. We may be playing a losing game right now, the film explains, but there's still time to snatch victory from the jaws of defeat.

To use the ad's parlance: getting back to normal is a marathon, not a sprint. The athletes shown here during extreme highs and lows offer an example of how sticking things out until the final whistle can turn a result around. As lockdown begins to ease, it's a timely reminder that we're in this for the long haul.

Staying connected while being physically apart has never been more important, and this punchy ad celebrates Facebook's role in keeping people together. Director Maceo Frost keeps things pacy throughout the 60" runtime, as intriguing vignettes from various hobby and lifestyle groups show how they're adapting to life indoors.

From climbers tackling door frames as if they were mountains to skaters using the power of film editing to enjoy their passion, it's clear that a little ingenuity goes a long way in lockdown. It's compelling stuff, and makes DAVID feel rather guilty about all the Netflix he's been watching for most of the past few months.

Red Bull ads normally swing between scrappy animation and high-octane adrenaline rushes, so this sci-fi short courtesy of director Mike Fisher is a welcome change of pace. The film focuses on 'conductors' - people with an implant which allows them to generate tremendous amounts of energy by experiencing strong emotions.

While the dance-off ending feels like a cop-out, everything leading up to it is intriguingly executed. With users able to choose between generating via positive or negative emotions (think ‘Monsters Inc.’, but for people), it's a thought-provoking look at the concept of energy itself. Stronger than a caffeine kick, at least.