Will Ferrell stars in this film encouraging all of us to spend less time staring at our mobile phones when we should be communing with our families.

By making dad the focal point and by being so darkly funny, the film slips past the defensiveness of younger viewers and stands a chance of making them rethink their own tendency to allow their phones to dominate their inter-actions with the rest of the world.

There are a number of films in the series and each is built around the same conceit... this one is getting a favourable verdict at the 'funny or die' website after it was judged too edgy for other media.

As we've said before, giffgaff is to Halloween as John Lewis is to Christmas. Each year they put themselves under pressure to create something even more spectacular and in 2017, they've once again succeeded.

To understand this film and giffgaff's whole preoccupation with Halloween, you have to first of all examine the telecom company's relationship with its punters. This is not a standard supplier-and-customer kind of a deal... giffgaff has achieved what many in the marketing world consider to be the Holy Grail - a loyal fanbase who regard themselves as a community. Not for nothing do giffgaff refer to their customers as 'members'. Yes, ultimately it's a business relationship but it's one built around trust and mutual admiration. And it works.

The annual Halloween film is part of that relationship. It came about because giffgaff pays attention to the forums it has spawned and a love of Halloween was a recurring theme. A younger demographic is in thrall to this annual opportunity to dress up and have fun. This is partly a reaction to the hostility of older generations irked by Halloween's Americanness who prefer to wait a few days until November 5th and stand around a bonfire in the drizzle while eating baked potatoes and being terrorised by fireworks.

In this context, the annual Halloween film takes on a special importance and has become a landmark event in giffgaff's marketing year.

The latest film drops the deliberately kitsch horror references of the past and takes itself a bit more seriously. The knowing self-parody has been replaced by a cinematic film designed to send a proper chill up the audience's spine. It has been expertly put together, exploring less familiar tropes in a highly effective way.

Ultimately, it cleverly comes back to giffgaff's core proposition and, while this works, it doesn't feel strictly necessary. Perhaps next year, they'll deliver a short horror film with no connection to the service it advertises... we've a feeling giffgaff's Halloween-loving fans would be well up for that.

This Nissan ad offers a zany spin on horsepower. When this bloke’s truck conks out, he struggles to motivate the equine workforce under the bonnet. Perhaps a blast of “Pretty Pretty Ponies” will do the trick...

Obnoxious and buck-toothed, these feckless ponies have their owner licked. Fortunately, Nissan’s TITAN fleet gets the job done - no song and dance required.

Car makers typically convey horsepower through galloping steeds. Instead, Traktor enjoy a spot of genetic engineering. Skewed towards younger drivers with heavy workloads, the ad is a madcap tribute to a highway stalwart.

So this is how the NFL elite stay in top nick. Veteran wide receiver Larry Fitzgerald still has a skip in his step, according to this Bose commercial.

Fitzgerald indulges his inner child when presented with a hopscotch grid and we imagine his Arizona Cardinals teammates will be impressed.

While rivals Beats favour a grittier approach, Bose opt for playful and sun-kissed. The audio brand also target NFL fans based in the UK. As the league strengthen their London presence, Bose hope gridiron intrigue translates to increased headphone sales.

TUI née Thomson must have wondered: “How do we celebrate our new name?”. Why, with Chaka Khan, of course. From air cabins to swimming pools, a lilting cover of ‘Ain’t Nobody’ scores this holiday hoedown.

Despite the new moniker, some things stay the same. The brand’s ‘Discover Your Smile’ tagline remains, while their army of blue shirts keep the action flowing. Strong crab choreography, too.

It’s bright, reassuring fare. At a time when budget airlines are struggling, TUI project continuity and reliability… with a few new steps thrown in for good measure.