David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Pizza for the PlanetEnvironmental concerns are a top priority for any brand which generates waste, and the Co-op supermarket chain are doing their bit to reduce their output.
    • Meet the extended FAMILIA.FAMILIA are pleased to announce the arrival of eleven new directors after a recent signing spree.
    • Mea Culpa.Russian Doll’s Natasha Lyonne is the voice of reason in this turbulent Coca-Cola ad.
    • Ruff sea.Animal welfare charity Mayhew reinforce the human-canine bond in this sweet animated film.
    • Enter the dragon.Children's charity Barnardo's use a Komodo dragon to highlight the dangers of child grooming.
    • Give me liberty.IKEA have launched this curious ode to freedom in that well-known bastion of unfettered personal expression, the United Arab Emirates.
    • You're never alone with a Whopper.Other advertising pundits have understandably used the label 'bold' to describe this extraordinary gambit from Burger King.
    • Bossing it.Jack Whitehall's Brit Awards comments coincide with this all-female 'Behind the Mac' commercial.
    • No Mr Bond, I Want You To DriveBond enthusiasts and gear heads alike will be salivating over this partnership between Land Rover and the latest 007 movie.
    • John Crowley lands at RSA.‘Brooklyn’ and ‘Intermission’ director John Crowley has joined RSA Films for commercial representation.
    • The waiting game.It's worth sticking with the awkward conversation in this Heinz Cup Soup ad.
    • Monkey business.A flamenco-dancing monkey leads this infectious piece of nonsense for ebookers.

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Co-op Supermarkets
"Pizza & Plastics"
30s
20 February 2020

Environmental concerns are a top priority for any brand which generates waste, and the Co-op supermarket chain are doing their bit to reduce their output. This upbeat commercial from Lucky Generals draws attention to the retailer's pizza packaging, which has ditched plastic trays in favour of recyclable paper ones.

Colourful lettering on said trays may seem like an arts and crafts project gone awry (or inspiration for parents during half-term), yet it’s a diverting way to draw attention to the change. The ska-inspired soundtrack may not chime with the current weather conditions either, but some may welcome a helping of sunshine to go with the pizza.


Meet the extended FAMILIA.

FAMILIA are pleased to announce the arrival of eleven new directors after a recent signing spree.

The Hackney outfit's raft of new signings includes a trio of female directors: Elle Ginter, Sonia Malfa, and Stephanie Wang-Breal. All three are described as “cutting-edge” by their new home, and they each have plenty of experience to draw upon.


CLICK HERE TO READ MORE...

Coca Cola
"Could I Be Wrong?"
90s
20 February 2020

Russian Doll’s Natasha Lyonne is the voice of reason in this turbulent Coca-Cola ad, which gleefully makes mountains out of molehills and gives insurance firms nightmares. Welcome, therefore, to Anywhere, USA.

Director Steve Rogers’s playground is a city block at breaking point. Road rage, noise pollution, and, er, charity workers don’t just push the cast’s buttons - they take a sledgehammer to them. As for the two superhumans battling overhead… well, ‘Man of Steel’ springs to mind.

Such wanton destruction is only brought to a halt by Lyonne, who recommends introspection with a thick New York twang. The result is a fun parody of self-righteous behaviour, which avoids the saccharine preachiness of past campaigns.


Mayhew
"A Life, Shared"
80s
20 February 2020

Animal welfare charity Mayhew reinforce the human-canine bond in this sweet animated film, as we experience a trip to the beach in the shape of a line drawing. First, we hear the dog owner’s side of the story (voiced by actor Emily Raymond), as she describes how her pet would “belt right past me, sending water flying” and nab a chip or two into the bargain.

It’s the dog’s contribution (disarmingly voiced by Louis Theroux) that delivers the emotional punch, however, as the patience and understanding of a four-legged friend are laid bare. Meanwhile, a subtle watercolour aesthetic is both easy on the eye and complementary to the story being told. Gentle but engaging work from the London-based charity.


Barnardo's
"Komodo Dragon"
40s
20 February 2020

Last year, a striking ad for Barnardo’s showed a girl being stalked by a gang of vicious hyenas. Here, agency FCB Inferno and director Sam Brown return to that theme by way of Indonesia and Komodo Island.

This hard-hitting follow-up sees a young girl describe being groomed by an older man - her sense of dread embodied as a Komodo dragon. The creeping lizard then slinks its way through her bedroom and invades what should be a safe space to illustrate her sense of captivity.

It's an uncanny way to demonstrate how people - particularly vulnerable young people - can feel when they lack friendly faces to talk to about their worries. The change in mood by the end of the ad shows just how important the advertised charity's work is, as it offers a lifeline to those facing dragons of their own.


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On This Day
(1-25 of 25)

Coca Cola
"Move To The Beat"
2 mins
21 Feb 2012
Coca Cola's Olympics-themed ad features a music track from Mark Ronson and Katy B and a collection of athletes competing in this summer's games. It's good to see the soft drink giant trying something different but we suspect there might be a more coherent version of this out there.

Three
"Sing It Kitty"
60s
21 Feb 2014
Another dose of delicious silliness from phone network Three after last year's dancing pony - this time involving cats and kids. Well, one kid to be precise - a little girl riding hell for leather round her cul-de-sac giving it all she's got to Jefferson Starship's We Built This City. She's a rainbow of cheeringly bright colours, with her grey pedigree puss riding shotgun in her basket. Huzzah.

Jacob's Cream Crackers
"Move It"
30s
21 Feb 2016
Well, it was bound to happen eventually: Jacob's Cream Crackers have actually gone crackers themselves. Don't call the men in white coats yet though as they may just have a hit on their hands. A woman sits herself down in front of the exotic fish tank at an aquarium to enjoy a light snack- the perfect excuse for her packet of Jacob's crackers to break into an animated rendition of Reel 2 Real's 'I Like To Move It'.

Leo Vegas
"Double Vegas"
90s
21 Feb 2017
It turns out that Leo Vegas is such a vast online casino it needs not one but two brand ambassadors. We're already familiar with the suave yet faintly menacing lion... and now another familiar visage joins him. It's the perfectly-named Johnny Vegas - and boy, what a bonus he proves to be. Having "bigged it up" in the audition, he finds himself slightly out of his depth - and we can't look away.

Tinder
"Start Something Epic"
90s
21 Feb 2018
Tinder have launched this Bollywood-inspired, wonderfully choreographed film to capture the imagination of their Indian market. Focusing on a young woman's journey to love, the film emphasises the fun of dating as actor Kavya Trehan swipes her way through a multitude of partners before finding the Fred to her Ginger.

Co-op Supermarkets
"Bacon"
30s
21 Feb 2018
This is a very simple idea and its charm has been accentuated by an excellent execution from Bare's Gus Filgate. Demonstrating that he has more strings to his bow than fantastic food photography, Filgate coaxes lovely performances from his three actors as they discuss the best approach to a perfect cooked breakfast.

Apple Watch
"Flight"
60s
21 Feb 2019
While being tethered permanently to a smartphone feels like one of the inevitable consequences of modern life, Apple think they have the solution. This polished film, directed by Jonathan Glazer, takes a visceral approach to the freedom ostensibly granted by one of the fruit-based brand's smart watches.

Grazia
"Trip"
30s
21 Feb 2005
Amusing ad in the 'impatience is a virtue' series shows a woman tripping an attractive male jogger so she can hand him her phone number. Oddly the phone is visible apart from the last digit, DAVID hopes the owners of the ten possible numbers have a good sense of humour.

HSBC
"Number 8"
30s
21 Feb 2005
Another cultural oddity is explored to highlight the importance of knowing other people's ways of doing business as we discover the degree to which the Chinese revere the number 8, paying mad amounts of money for a car licence plate because it comprises the single digit 8.

PG Tips
"75 Years"
40s
21 Feb 2005
The Aardman Animated animals from previous ads turn up in a film lanuching PG Tips 75th anniversary. They are dressed in costumes from some of the eras that make up the period but always end up wanting a cup of tea.

Halifax
"Debit Card"
30s
21 Feb 2005
Cut down version (with some bits exclusive to it) of the longer ad that broke earlier today featuring Halifax's very own Pop Idol Howard Brown singing an adapted version of an old Barry White number.

Cadbury Crème Eggs
"My Way"
30s
21 Feb 2006
The annual effort to push Crème Eggs ahead of Easter emphasises again the differing ways people have of eating the product as we see a man going over a waterfall in a barrel, a woman with a mop on her head and a man dressed as an astronaut... each singing Frank Sinatra's My Way.

Lloyds TSB Insurance
"Falling Glassware"
30s
21 Feb 2006
Once again the black horse gallops through a white background but this time, instead of paperwork, it is fragile household objects that are raining down. The twist is that they do not break when they land because they are protected by a Lloyds TSB insurance policy.

Nick Broomfield
"Headphones"
40s
21 Feb 2006
Droll documentary-maker Nick Broomfield tries out a number of headphones in an effort to update himself. But none of them feels quite right and he decides to stick with his tried and tested pair offering reassurance that he is not about to compromise on his style either.

Frank
"Questions About Drugs"
40s
21 Feb 2006
Children can be curious about drugs according to this typically strange addition to this campaign. A very annoying small boy asks the users of various forms of drugs questions about what they are doing and the effect it is having on them. He is lucky to get through the ad intact.

American Airlines
"Headphones"
20s
21 Feb 2006
James Gandolfini from The Sopranos tells us that in a city with eight million inhabitants and 200 different languages, peace and quiet are valuable commodities... thus, he's impressed with American Airlines's headphones that cut out ambient noise.

BBC Two
"Chase - Tree"
30s
21 Feb 2007
Excellent addition to the series of new idents for BBC 2 has a young man slipping through a gap in a tree to escape his pursuers. Only as the hole comes fully into view do we see it is cut in the shape of the iconic digit '2'.

Channel 4
"Before I Die"
45s
21 Feb 2007
A mix of old and new clips in the series for Channel 4 addresses the thorny issue of what the various luminaries would like to do before they die. David Starkey, who according to the current More4 ident is infeasibly bright, wants 'to go on living' before he dies. You will David... and then you'll die. Durr.

Apple
"Pie Chart"
40s
21 Feb 2007
Another in the series of ads designed to malign the PC in favour of the Mac. Here David Mitchell representing the PC shows how pie charts could be used to show what happens on a family holiday while Robert Webb representing apple Macs patronisingly watches on with a smug look on his face.

Volvo C30
"Hiss Kiss"
10s
21 Feb 2007
The public is invited to let Volvo what they think of the new Volvo C30 in a series of films made by London-based production house Not To Scale. Here silhouettes representing hisses and kisses hint that approval of the car may not be universal in this brave campaign.

Volvo C30
"Picnic"
20s
21 Feb 2007
When asked what they made of Volvo's new C30 one member of the public said: "I'd take it on a picnic somewhere," inspiring this animated film directed by National Television of Not To Scale in London which features giant ants investigating the contents of a picnic basket.

Syfy Channel
"Human Suit"
60s
21 Feb 2007
Very amusing ident for the Sci-Fi channel depicts a frustrated man who has decided his dog leads a better life than he. So he decides to swap places with the mutt by building a "human suit" for the canine and sending him into work for a living. The plan backfires when the dog turns out to be valued at work.

Ford
"Human Car"
60s
21 Feb 2008
This Canadian commercial may be visually impressive but it is badly let down by a terrible voice over... the copy is a perfect match of the dreadful delivery. But let's not worry about that, the way in which the car has been put together by Lycra-clad models is genuinely impressive.

Burger King
"A Few Questions"
30s
21 Feb 2008
Another outing for the campaign which tells us that, despite appearances, the outlet's latest offering is not for posh people. A young man is quizzed by the woman behind the counter to ensure he is not posher than he looks.

Coke Zero
"Can't Drink"
30s
21 Feb 2008
Once again the animated eyeball tries to explain to the tongues that they are drinking Coke Zero... which the duo continue to deny. The point being entertainingly made here is that Coke Zero tastes exactly the same as its full fat cousin.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.