David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Greatcoat Films sign Georgina CammalleriGreatcoat films have signed BAFTA Award-winning filmmaker Georgina Cammalleri to their roster for representation.
    • Beating the blues.This hopeful ad for LinkedIn demonstrates how online connections can translate into real-world results.
    • straight 8’s natural selection.Caviar's Quba Tuakli has won gold at the 2021 straight 8 Shootout with his two-and-half-minute short film 'A Separation'.
    • Snap out of it.Inadequate broadband proves too much for the cast of this madcap BT commercial, resulting in some violent personality changes.
    • Smooth ride.The aggregate impact of this Bentley commercial is to remind the audience that this is the smoothest and most luxurious ride in town.
    • Righteous fury.This punchy commercial for social enterprise Hey Girls aims to ensure that period poverty is not forgotten during the latter stages of the coronavirus pandemic.
    • Relearn to fly.This British Airways film coincides with a plea from owners IAG for the government to relaunch international travel.
    • Swim Club join Independent.Stockholm-based collective Swim Club have joined Independent for UK commercial representation.
    • Destination DreamlandAussies are encouraged to follow their dreams and take a trip east in this entertaining ad for Tourism New Zealand.
    • Who Needs FranceMiller High Life has long described itself as "the champagne of beers", and they now want to make that official.

SISTERHOOD

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Greatcoat Films sign Georgina Cammalleri

Greatcoat films have signed BAFTA Award-winning documentary filmmaker Georgina Cammalleri to their roster for representation.

Having made her name as a factual director over the past decade, Cammalleri is known for her forensic eye for detail and unerring ability to find the human heart of any story. From hard-hitting crime features to stories of sporting triumphs, there's no real-life subject she can't bring to the screen.


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LinkedIn
"Step Forward Together"
60s
11 May 2021

Emerging from lockdown can feel like a challenging time for any of us, but job-seekers left in the lurch by the pandemic may be unsure where to even begin in a new world. This hopeful ad for LinkedIn offers a route out of the darkness, demonstrating how online connections translate into real-world results.

The film follows the journey of one candidate and his neglected houseplant, who glow-up in tandem as the guy tends to his career. From online seminars to support on interview day, it's a neat look at how a job-focused social network can be useful in our now digitally-focused world.

Director David Edwards handles the narrative flow nicely here, with the action brightening in stages as the main character's mood steadily improves. The now-thriving plant finding a new home in its owner's office is a lovely note to end on, too.


straight 8’s natural selection.

Caviar's Quba Tuakli has won gold at the 2021 straight 8 Shootout with his two-and-half-minute short film 'A Separation'.

Tuakli's story about a malevolent cactus edged out entries from Colin Read (Pulse Films) and Cameron March (The Producers) in this year's contest, which was livestreamed on Thursday 29th April.

Like every straight 8 effort, 'A Separation' was shot entirely in-camera on just one cartridge of Super 8mm film. Tuakli also embraced the competition's ban on editing and post-production, with all the creative kinks that entails.


CLICK HERE TO READ MORE...

BT Broadband
"Broadband Rage"
60s
11 May 2021

Inadequate broadband proves too much for the cast of this madcap BT commercial, resulting in some violent personality changes. Driven by a cover of Basement Jaxx's 'Where's Your Head At', the ad taps into the frustration of cooped-up internet users with gusto.

Standouts include a woman whose anger reaches literal new heights; a man broken by too many utterances of "Reconnect the router at the mains"; and a suburban ninja who uses rulers instead of swords on her router. That's where the advertised broadband provider come in.

They claim their EE-enhanced wifi is "unbreakable", which comes too late for maimed routers up and down the country. Yet for everyone else, it's an entertaining and persuasive piece of slapstick violence courtesy of directors The Sacred Egg.


Bentley
"Flying Spur"
1 min 46s
10 May 2021

We have to assume that moments before the agency was due to present this to the client that the art director lured the copywriter into a fancy corporate bathroom, into a toilet cubicle where the latter was bound and gagged by the former. With full control of the commercial secured, the art director implemented a vision where style doesn't just have the upper hand over substance, it's smothered it.

Thankfully, under these difficult circumstances, the agency turned to the automotive geniuses at Bang TV and their mysteriously named director Cokau. Their considerable experience of wringing every drop out of scripts like this proved invaluable.

The aggregate impact of the commercial is to remind the audience that this is the smoothest and most luxurious ride in town… and, along the way, Cokau puts the urbane in urban imagery to great effect.


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On This Day
(1-25 of 25)

John Smith's
"Blue Tooth Device"
30s
13 May 2006
A man in a pub fiddles endlessly with a blue tooth gadget which will enable him to answer his mobile without using his hands. His excitement at receiving a call is tempered when it turns out to be the publican banning him from the pub.

Audi A5
"Lines"
60s
13 May 2007
Beautifully simple animated ad shows what appear to be random coloured lines forming indistinct shapes on the screen with a calming piano soundtrack playing in the background. Eventually the lines form the shape of the new A5... Audi's latest model and we all fume, "not a bloody car ad."

Drench
"Brains"
90s
13 May 2008
A glorious commercial has Brains from Thunderbirds showing us what he can do on the dance floor in a bid to illustrate how the advertised product helps brains perform better. There is something of Napoleon Dynamite's finest hour in this and we expect anyone who comes across it to be as diverted as us.

Activision
"Captivity"
60s
13 May 2009
Visually stunning depiction of a prison escape shot from the point of view of the escapee. Since it's advertising a video game rather than, say, recruitment to the Army, it's completely legitimate for the violence to be glamorised in this fashion even if it isn't necessarily wise.

Skittles
"Tube Sock"
45s
13 May 2010
You can almost forgive Ulf Johansson for the horror of the recent Halifax ads after watching this splendid American ad for Skittles. A pair of old folk have different approaches for getting a bit of fizz on their tongues... and when we say 'different'... we mean it.

Wall's Sausages
"Wall'sie Onesie"
60s
13 May 2014
What a brilliant idea - onesies you can acceptably wear in public because they look like entirely different outfits. Just think of the comfort factor: there you are, dressed smartly for the office, yet all the time your generously proportioned tummy doesn't have to suffer the restriction of a belt. Lovely ad; completely nails the target audience; adore the cheeky and rather dopey-sounding VO.

Dove
"A Mother's Body"
1 min 40s
13 May 2014
tantrum's Amanda Blue has filmed the protagonist with sublime skill. The camera doesn't shy away from an examination that would, in other contexts, be seen as unflattering. Close-ups roll over one another as we see her tackling parenthood in all its ambiguous glory... delighting in her offspring in one moment, and challenging their behaviour in the next. A proper mum.

Ferrari
"Power"
45s
13 May 2015
Do you remember that scene in 'Crocodile Dundee' when the eponymous hero is faced by a mugger with a knife? The one where he pulls out his own blade with the words: "That's not a knife... this is a knife"? Well, this is what DAVID will say next time he's shown some lame piece of car advertising: "That's not how you sell a car," he'll say; then - pulling out this director's cut of a Ferrari ad by Bang TV's Lino Russell - he'll add: "this is how you sell a car!"

Johnsonville
"Grandma"
30s
13 May 2015
This is one of those ads the Americans do so well - that spoofing of faux-natural scenes from rubbish commercials... but it goes further and keeps giving, as they say. An extended family is enjoying a sit-down meal at which the mom gives a speech about the quality of Johnsonville sausages, which have nothing to hide...

Battersea Dogs Home
"Looking For You"
2 mins
13 May 2015
A clever use of leafleting and outdoor media work together in this spot for Battersea Dogs Home - which is effectively an ad about an ad campaign. And what a lovely way to bring to life the proposition that you should get your next best friend from Battersea, too. Set to the Queen track 'Somebody to Love' it features a mutt popping up on billboards and adshels all over the place... #lookingforyou.

Lunchables
"Work It"
30s
13 May 2015
There must have been something in the water when the creative team came up with this proposition: a platypus in gym shorts, a rabbit in pumps, and Bonnie Tyler's I Need A Hero. You can't help but embrace the barminess thanks to the wonderfully realized critters and their exuberant choreography. Lunchables have a series of ads featuring these two furry balls of energy and we're absolutely fine with that.

Lunchables
"Hashtag"
60s
13 May 2015
Malcolm McDowell puts in an excellent turn as a grouchy old star who's more behind the times than he cares to admit in this US spot. An over-the-top stunt to promote Lunchables Uploaded sees him failing to grasp the idea of hashtags and throwing a hissy fit about the crowd staring at him while he's saying his lines.

Garnier
"Hair In Britain"
60s
13 May 2015
Finally! It's hard to believe but at long last there's a hair product ad which is not only not pants - it's pretty damn good. To a feelgood big band soundtrack, a perfectly-cast young woman is shown putting her hair through all kinds of everyday traumas women everywhere will recognise... with her locks none the worse for wear because she's used Garnier.

Carlsberg
"For Fans"
75s
13 May 2015
As well as their lager, Carlsberg are now seeking to export the passion of their homeland's supporters. In this attractively shot commercial, they pay tribute to Denmark's legions of football fans - fans not even they could make a better version of. It's an insight into another footballing culture that fans on these shores may not be acquainted with.

Mars Bars
"Sea of Support"
90s
13 May 2016
Every even-numbered year affords a new shot at glory for the England football team. Alas, each tournament also affords fans new ways to experience heartache as if it's a national pastime. With Euro 2016 just a few weeks away from kick off, however, Mars extol the power of belief in this amusing Channel crossing.

Sleeman
"I Feel Crafty"
30s
13 May 2019
Never doubt a beer drinker's ingenuity, says this fun piece of work for Canadian brewers Sleeman. Scored by a resourceful spin on West Side Story's ‘I Feel Pretty', the ad depicts various means of reusing empty beer cans, achieving optimum drinking temperature, and even skipping that pesky walk to the fridge.

Amazon Prime
"Conference"
60s
13 May 2019
The next phase of Amazon Prime's 'great shows stay with you' campaign is underway - and it's every bit as impressive as the debut work. Once again, each spot focuses on a central character whose behaviour is altered by a TV series they love. But this time, the only thing we hear - apart from the critical moment in the episode they watched the night before - is an elegiac music bed.

Tena
"I Will Be Me"
30s
13 May 2019
In this commercial featuring a young mum reflecting on the changes in her body since giving birth, AMV have once again provided a dose of refreshing honesty in a sector which spent decades in denial. She was prepared for some aspects of childbirth's impact than others, and it sounds as though the visit from the incontinence fairy was a complete surprise.

Guinness
"Golden Moments"
30s
13 May 2019
Guinness's African arm maintains their reputation for style and panache with this vibrant film. Directed by Steve Cope, the ad celebrates what it deems to be 'golden moments': unique snatches of time in which everything comes together perfectly - people, style, and, of course, beer. Buoyant and colourful, it's a worthy addition to the Guinness pantheon.

Samsonite
"Born To Go"
72s
13 May 2019
Luggage stalwarts Samsonite target a younger breed of traveller in this restless commercial, courtesy of director Ben Strebel. Working from a script that must've had the word "millenials" underlined several times in the margin, Strebel presents a vivid, bracing take on international travel. What's on screen will please the brand no end.

Ray Ban
"Never Hide"
90s
13 May 2007
Spectacular commercial directed by Michael Haussman uses a Ben Kweller track called Make It Up to show a series of vignettes that appear to be the reflections of people wearing the sunglasses. It's quite beguiling even if the end line 'never hide' seems an ill fit for a product that hides half your face.

Doritos
"Bring On The Night"
30s
13 May 2009
A young woman who looks like a clean-cut version of our own Lily Allen wolfs a pack of the new Doritos variant and finds that day is rapidly transformed into night and her clothes become more glamorous just in time for her to enter a fashionable club. Crisps, eh.

Burger King
"Girlfriend"
30s
13 May 2009
Advertising often pushes the limit of truth-telling but has there ever been a more brazen lie than suggesting a Trekkie might have a girlfriend? Not for long though... he loses her after some Klingons turn up and steal some cheap tat related to the new Star Trek movie.

BBC News Online
"Updated Every Minute"
60s
13 May 2009
This impressive trail for BBC News depicts the station's journalists taking advantage of technology to file reports in awkward, dangerous and exotic settings. It's a terrific way of illustration the professionalism, and dedication of the Corporation's staff.

Ford
"Factory"
60s
13 May 2009
According to this Chinese ad, the Ford is made in a pretty magical factory where flying mechanics put it together using trickery that's like a cross between Hidden Dragon Crouching Tiger and Mission impossible.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.