This Honda commercial is less top-down and more bottom-up, you might say, as the Japanese carmaker keep a low profile to promote their new Civic model. Ingeniously shot by director Juan Cabral, the ad presents a woman’s run to the shops from the ground up.

As well as being a slick visual device, it also allows for some playful moments involving a pigeon, a dropped coin, and a soldier ant’s brush with death - namely the outsole of the protagonist’s shoe.

Crucially, however, Cabral’s camera ebbs and flows to show the car’s innards in action. This creates a tactile sensation for the viewer, and suggests that any trip - even one for a pint of milk - is worth taking in a Civic. Pleasingly grounded work.

The importance of keeping inquisitive young minds occupied takes centre stage in this fascinating film for Czech conservation group Hnuti Brontosaurus (Brontosaurus in the Himalayas). The action centres on a kid named Dorjey, who wreaks havoc after a volunteer leaves a physics textbook behind in his home village. With only written instructions as a guide, the lad's experiments quickly become… unstable.

In addition to highlighting the need for adequate science teaching in rural areas such as Little Tibet, this film is a charming exploration of how children learn by doing. From helpful innovations (eg a reel and pulley system, an egg cooker) to mischief managed (Dorjey rocket ship is a standout piece of tech), one can only hope that regular STEM classes will channel his brainpower in constructive ways. For his long-suffering mum's sake, if nothing else.

Along with a complete overhaul of their look and logo, price comparison site Uswitch have launched their biggest commercial campaign for twenty years this spring - kicking off with this playful ode to money well-saved.

Whatever our pastime - be it for garish trainers, geekdom, or going all out on dates - the brand reckon they can save us enough cash on energy bills to pursue a hobby with fresh vigour. This is ably illustrated by an affectionate montage of weirdos, who each revel in their own oddities with pride.

Boasting quirky visuals and a welcome sense of humour, director Kevin Thomas’s ad marks the next step up from 2017’s coach-focused campaign - as Uswitch have become increasingly sophisticated in their advertising strategy. Hopefully this means the Philip Glenister days are consigned to the history books for good.

As Daniel Craig prepares to hang up his tuxedo once and for all, Heineken celebrate his tenure as James Bond with this two-minute caper directed by Miles Jay. Yet despite Craig’s best efforts, putting 007 to rest is easier said than done.

Thanks to an overenthusiastic taxi driver, the actor is left sans passport in rural Italy. Unlike his fictional alter ego, Craig struggles to pursue his target - humorously encapsulated by two locals observing a winded bloke who, er, looks a bit like James Bond.

This meta streak continues as Craig infiltrates a castle party through standard MI6 operating procedure (ie pinching a spare tuxedo). It tests the often tetchy actor's patience to the limit… and that’s before the band starts playing an overly familiar tune.

The whole thing is delivered with tongue firmly in cheek, as Craig gamely riffs on his physique and his love-hate relationship with Bond. Enough to keep fans satisfied until ‘No Time to Die’ finally hits screens.