Plastic waste affecting the environment is a serious issue, but that doesn't mean films addressing it can't be fun. This duality is what makes this piece of work from Corona Extra so compelling, as it marries quirky animation and eye-catching character design with a vital message about cleaning up the planet.

Directed by stop-motion guru PES, the piece sees trash left on the beach (inside a turtle skeleton, which has dark implications) transform into a freakish fish that comes to life. Fortunately, human intervention prevents the beast from harming other creature, emphasising the vital role of our own actions in reversing environmental damage.

This striking short film from up-and-coming director Savanah Leaf was commissioned to celebrate female filmmakers at this year's Tribeca Film Festival. The piece draws attention to the inspiring artistic journey of twenty-two year old rapper Alessandra Prete aka Priestess - one of the first women to break through the Italian trap music scene.

The meditative tone of the film offers a microcosm of the artist's life, contrasting the quiet, sleepy pace of her rural home town with the explosively creative bursts of music she uses to express herself.

Conversations with friends and other artists offer further insight, and an intimate talk with Prete's grandmother - whose life has been extremely limited because of her gender - sheds light on her granddaughter's determination to follow her dreams no matter what. The closing shots, which contrast Prete contemplating her seemingly limitless horizon with her grandmother sitting at home, are particularly affecting.

This diverting animation from director Neil Stubbings evokes early Wallace and Gromit as a penguin wages war on an ice cream vending machine and its incompetent operator. What begins as an Antarctic melee soon turns into a sci-fi caper, with the birds unwittingly dragging a traveler from outer space into their realm.

The quirky premise allows for some lovely slapstick moments, thanks in large part to products made by the Galactic brand - Stubbings's answer to the Acme Corporation. This zany spirit is augmented by bright, scratchy animation with a pleasing ombré-style colour palette.

There is an edge to proceedings, however, with the penguins committing some morally dubious acts in the pursuit of ice cream. Still, when the heat's on, who can blame them?

Ribena are the latest brand to join the craft revolution - in a manner of speaking. Riffing on any artisan makeover you'd care to mention, agency JWT and directors Big Red Button introduce Andrew Berry - a fruit picker with ideas miles above his station.

Describing blackcurrants as his "paint" and the orchard as his "canvas", Berry offers a mannered insight into his craft. It won't come as a shock to learn, however, that this fruity savant isn't all he's cracked up to be.

The wry swipe at crafty rivals also reinforces the brand's reputation as a summer staple. Despite the emergence of more exotic juice flavours in recent times, Ribena show commendable faith in the hardy blackcurrant.

The importance of workplace friendships is hammered home in this amusing McDonald's commercial, which will prove relatable viewing for anyone who's survived a shift under the Golden Arches. When a young man finds himself perplexed by an unusual order, he calls in a second pair of eyes for reinforcements.

It's a likeable conceit, anchored by some lovely performances - including an incredulous colleague and a little girl jonesing for some ham. It makes the salient point that it's easier to share bizarre work anecdotes with friends if they were there to witness the weirdness - something McDonald's hope will encourage people to sign up in pairs.