Environmental concerns are a top priority for any brand which generates waste, and the Co-op supermarket chain are doing their bit to reduce their output. This upbeat commercial from Lucky Generals draws attention to the retailer's pizza packaging, which has ditched plastic trays in favour of recyclable paper ones.

Colourful lettering on said trays may seem like an arts and crafts project gone awry (or inspiration for parents during half-term), yet it’s a diverting way to draw attention to the change. The ska-inspired soundtrack may not chime with the current weather conditions either, but some may welcome a helping of sunshine to go with the pizza.

Russian Doll’s Natasha Lyonne is the voice of reason in this turbulent Coca-Cola ad, which gleefully makes mountains out of molehills and gives insurance firms nightmares. Welcome, therefore, to Anywhere, USA.

Director Steve Rogers’s playground is a city block at breaking point. Road rage, noise pollution, and, er, charity workers don’t just push the cast’s buttons - they take a sledgehammer to them. As for the two superhumans battling overhead… well, ‘Man of Steel’ springs to mind.

Such wanton destruction is only brought to a halt by Lyonne, who recommends introspection with a thick New York twang. The result is a fun parody of self-righteous behaviour, which avoids the saccharine preachiness of past campaigns.

Animal welfare charity Mayhew reinforce the human-canine bond in this sweet animated film, as we experience a trip to the beach in the shape of a line drawing. First, we hear the dog owner’s side of the story (voiced by actor Emily Raymond), as she describes how her pet would “belt right past me, sending water flying” and nab a chip or two into the bargain.

It’s the dog’s contribution (disarmingly voiced by Louis Theroux) that delivers the emotional punch, however, as the patience and understanding of a four-legged friend are laid bare. Meanwhile, a subtle watercolour aesthetic is both easy on the eye and complementary to the story being told. Gentle but engaging work from the London-based charity.

Last year, a striking ad for Barnardo’s showed a girl being stalked by a gang of vicious hyenas. Here, agency FCB Inferno and director Sam Brown return to that theme by way of Indonesia and Komodo Island.

This hard-hitting follow-up sees a young girl describe being groomed by an older man - her sense of dread embodied as a Komodo dragon. The creeping lizard then slinks its way through her bedroom and invades what should be a safe space to illustrate her sense of captivity.

It's an uncanny way to demonstrate how people - particularly vulnerable young people - can feel when they lack friendly faces to talk to about their worries. The change in mood by the end of the ad shows just how important the advertised charity's work is, as it offers a lifeline to those facing dragons of their own.