There's a lovely piece of comic business at the heart of this German commercial for Aldi, as two men are engaged in a surreptitious battle for the last piece of cake. Nice Shirt director Kai Schonrath maximises the comedy by ramping up the tension, and cleverly elbows room for the punchline.

We're left in no doubt about the desirability of the cake which we can find at the advertised supermarket, and this in a country where they take their cake seriously (unlike the UK where Aldi have been engaged in social media high jinks after news that Marks & Spencer is suing their rival because of a alleged similarity between the later's Cuthbert the Caterpillar cake and the former's Colin the Caterpillar).

Schonrath's ad belongs to a more reverent comedy tradition and is unlikely provoke a Twitter feud, but seems promisingly capable of helping Aldi shift some cake from their shelves.

Walkers reignite an age-old debate with their latest campaign, prompting customers to take a stand on whether they prefer their sandwiches with or without a crunchy element. Crisp butties are either a staple food or an unthinkable culinary sin according to this ad, which sees folks from all walks of life stating their position with great vehemence.

The vignettes are cannily balanced by director James Rouse, who ensures that the defiant (obnoxious crunching in a posh tearoom) is countered with the benign (a proud teenage re-invention). The brand's Subway partnership is referenced in rather charming fashion too, as an innocent question at the sandwich counter may turn out to be a relationship deal breaker.

Insurers ACC New Zealand encourage people to look before they leap in this engaging commercial. Focused on a young daredevil eager to prove his mettle by leaping from a great height, the ad muses on what the consequences may be if his moment in the spotlight goes wrong.

Director Alex Roberts keeps the action tightly focused here, as rapid-fire repercussions unfold in the protagonist's mind. From the dilemma of hungry pet fish to the indignity of asking a mate to wipe his arse, it's an amusing montage which should resonate with young thrill seekers of all stripes.

Lovely comedy moments abound, with a lingering shot of friend Jared in desperate need of a wingman a particular standout. Roberts’s film manages to be thought-provoking without being paternalistic, using humour to make its point far more effectively than judgement would.

Months of coverage about quarantine hotels make this Premier Inn ad even more significant. The world has changed a lot since the brand's last work in 2018, so comfort and reliability are the key themes here. Thus director Ally Pankiw's film shows how families, couples, and business travellers are catered/cared for as lockdown restrictions ease.

The practical elements of the pandemic like face masks and plastic shields are integrated well, but they don't dominate the screen. This lets moments like an ill-conceived visit to a cat hotel set the tone, and helps create a sunny-side-up atmosphere that's been lacking from the hospitality and leisure sector for far too long.

Director Alan Friel makes home advantage count in this handsomely mounted promo for the Wild Atlantic Way. The County Mayo-born filmmaker visits a smokehouse, a commercial bee hive, and an oyster farm on Ireland's scenic west coast, as the region prepares to welcome back foodies and tourists alike.

Friel's camera zeroes in on fresh produce, including artisan smoked salmon, viscous honey, and oysters grown in "class A water" (which sounds more illicit than it actually is). Cloying acoustic soundtrack aside, it's an effective showcase of County Mayo's pantry, and underlines the craft of fathers and sons for whom food is a way of life.