Lucky Generals and Steve Reeves have won plaudits for this campaign drawing attention to the problem of harassment within the advertising industry, and the latest instalment is very topical. The Cannes Festival of creativity is a nexus of bad behaviour, and the depicted scene of a woman's taxi ride being hijacked by an older colleague certainly rings true. In order to be truly effective though, it's vital that men recognise their own behaviour when watching films like this, and DAVID isn't entirely convinced that they will.

It still serves an important purpose, not least in vindicating women subjected to this kind of harassment that they are not alone, and that they are not exaggerating the impact of it. The most impressive aspect of this film is the manner of the female protagonist's calculation of her best options. You can see her trying and failing to figure out a graceful retreat.

Women will undoubtedly empathise with her, and a lot of men will too… because they will recognise her plight. But how many of the men who watch this will recognise themselves as the villain of the situation? Instead, it seems likely that they will feel this is the behaviour of 'other men', and their instinct will be to protect the women in their lives from these monsters. This – it seems to us – is where communication like this lets men off the hook. Only by obliging us to truly examine our own worst moments will we begin to provide the circumspection required to start solving this problem, once and for all.

AXA promise to be in their customers' corner with this intriguing film. Directed by Yags, the ad focuses on a group of open-water swimmers - all women 'of a certain age' who find empowerment and community in their unusual hobby. It's a dangerous sport to undertake solo... and, well, why would they want to with friends like these?

An atmospheric opening in the wee small hours - partly lit by headlamps - transitions into a more upbeat affair with the help of a jazzy soundtrack, as the camaraderie the swimmers have becomes clear through their genuine affection for each other. The focus on texture throughout - sand on skin, wool around fingers, cold waves lapping at feet - is particularly evocative.

Maria Anna Mozart is not as well known as her younger brother Wolfgang and - according to this film promoting a new resource from the people behind 'Free the Bid' - she might have eclipsed his output if she'd been given the same exposure and opportunities.

Ms Mozart is representative of all the women whose ambitions have been thwarted over hundreds of years of patriarchy, and whose artistic potential has been lost to the world. This is not just a tragedy for the women whose lives could have been fulfilled by the freedom to express themselves, but to a wider world robbed of the chance to hear what they have to say.

When director Alma Har'el discovered the extent of the bias against female filmmakers in the advertising realm, she founded 'Free the Bid' - a movement designed to promote positive change. Two-and-a-half years on, she's launching a new online resource which aims to broaden the scope of her movement into the domains of TV and film. It's called 'Free the Work' and its website - which replaces Free the Bid's - was unleashed on the first day of the 2019 Cannes Festival of Creativity.