David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Top Four hits.Ever wondered how the theme songs from The Crystal Maze or Gogglebox would sound delivered by a community choir? No? Well, er, the Co-op have you sorted regardless.
    • Alex Courtès joins Nexus Studios.Nexus Studios have signed revered director Alex Courtès for UK and US representation.
    • May the Force be with... Your brandWe take a look at the good, bad, and ugly of brand tie-ins to the latest Star Wars movie.
    • Return flight.Having presumably renewed his pilot's licence, Mr Sheen flies again in this 20” commercial.
    • Jacob yaks away.Virgin Atlantic and Delta Air Lines promote their transatlantic routes with a brotherly visit. Happy families? Not quite.
    • It's the end of the world as we know it.This hugely entertaining film by Tom Kuntz was made for Apple's annual World Wide Developers Conference (WWDC) in the summer.
    • Neil Stubbings heads to Jelly LondonJelly London have signed director Neil Stubbings to their roster for UK representation.
    • When will I see you again?The International Committee of the Red Cross and HLA's Simon Ratigan summon every parent's worst nightmare in this 90" awareness film.
    • Cosmic Love Story'Storm: A Star Wars Indie' is an amusing parody which depicts a star-crossed love story set in a galaxy far, far away.
    • Surf and turf.BMW embrace the great outdoors in this kinetic commercial from Believe Media's Anders Jedenfors.
    • Hymns and HyrrsGrey London have re-imagined Christmas carols with a feminist twist to raise money for women in need.
    • You Are Here are two up.You Are Here welcome Swedish filmmaker Per-Hampus Stålhandske and US directing duo TwinTaoers to their roster.
    • Song of praise.As maternity wards prepare for the festive period, Pampers offer their own spin on ‘The Twelve Days of Christmas’.
    • Slippery CharacterThis amusing ad for the South African NSPCA stars a family member you get to choose... and one of the ones you don't.
    • Snowy SoireeParabella resurrect their sun-worshipping snowman for another charming animated ad for the Belgian Lottery.

CRAFTWORKS

Wednesday, 15th November.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How We Made... Oxfam.

● Homespun Yarns.

● Christmas Crackers.

● Tango Reunion.

TICKETS AND DETAILS HERE.


Co-op Supermarkets
"Channel 4 Carols"
83s
14 December 2017

Ever wondered how the theme songs from The Crystal Maze or Gogglebox would sound delivered by a community choir? No? Well, er, the Co-op have you sorted regardless.

Fresh from covering Blur’s ‘Tender’, the supermarket’s choir now tackle Channel 4’s discography, including The Snowman’s ‘We’re Walking in the Air’ and even the Countdown clock.

It’s a shrewd collaboration. Both brands have emphasised community spirit this year, while each 20” jingle offers a warm twist on audience favourites. Shame Father Ted didn’t make the playlist, mind.

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Alex Courtès joins Nexus Studios.

Nexus Studios have signed revered director Alex Courtès for UK and US representation. Multi-talented Courtès is no stranger to high-profile talent. Having worked with the likes of U2, Kylie Minogue, and the White Stripes, the Frenchman’s experimental style continues to draw headline acts.


CLICK HERE TO READ MORE...

May the Force be with... Your brand

As one of the best-known cinematic properties in the galaxy, a new instalment in the Star Wars franchise always inspires brands to embrace all things sci-fi. Past movies have seen branded tech, furniture, and even food with all manner of droids and lightsabers splashed across them in an attempt to appeal to fans young and old alike.

So let's take a look at the good, questionable, and wonderfully weird tie-ins we've seen this year in connection with The Last Jedi.


CLICK HERE TO READ MORE...

Mr Sheen
"Back to Banish Dust"
20s
13 December 2017

Having presumably renewed his pilot's licence, Mr Sheen flies again in this 20” commercial. First things first, though - give the plane an overdue clean. If only there was a range of multi surface wipes he could use...

The veteran airman survives the leap from animation to live action - mind you, it looks like he's treated himself to some Just For Men up top. Even if his ‘tache can't compete with Hercule Poirot’s multi-layered lip warmer, it’s a respectable effort from the mascot.

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Virgin Atlantic
"The Prodigal Brother"
3 mins 28s
13 December 2017

Sibling love has been a recurring theme during this Christmas ad season. Now Virgin Atlantic and Delta Air Lines promote their transatlantic routes with a brotherly visit. Happy families? Not quite.

Jacob initially enjoys a frosty reception - after all, calling a scarf “the greatest gift in the entire world” is flagrant false advertising. Fortunately, Uncle Jacob summons his inner raconteur.

Blending karate, Greek philosophy, and, er, yak-icide, the man weaves an entertaining origin tale. Of course, like every good story, there's a lesson nestled within.

The script avoids festive slush enough to keep Scrooges onside. Despite the on-the-nose final line, it's a likeable family reunion. Those giving scarves this year best practise their epic backstories.

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On This Day

Carling
"Tongue"
30s
17 Dec 2002
When a woman comes home she finds her man lazing on the sofa drinking Carling, the place is in a mess. As she dribbles the lager along the floor, furniture, windows and bath he cleans everywhere licking it all up. However he draws the line when she tips it down the toilet. But just when she wants him to lick her all over, the can is empty.

Cucumber, Banana, Tofu
"Fruity"
40s
17 Dec 2014
This saucy trail for a series of Channel 4 programmes made by Russell T Davies adds to a sense that the broadcaster has really regained its mojo. The station has always been at its best when pursuing an alternative agenda and 4Creative demonstrates here - as they did at the weekend with the Viktoria Modesta promo - that they can hold up their end of the bargain.

ADOT
"Homeless Lights"
90s
17 Dec 2014
This excellent film features a version of Radiohead's Creep as we see a number of homeless people who have been decked in Christmas lights. They become both isolated individuals seeking some small comfort and connection with the season, and icons that are impossible for us to turn away from. Beings whose appearance sets them apart from us and unites them with us.

Thomas Cook
"Pool Boy"
60s
17 Dec 2015
This sensational piece of work brings a whole new meaning to the phrase 'pool boy'. At a resort whose exclusiveness is accentuated by the strange absence of other holidaymakers, a young lad is joyously lost in his own world as he gyrates next to the swimming pool. A full minute in length, the client has bravely committed to this idea and the effect is beguiling

Freeview
"Alan Carr"
30s
17 Dec 2008
There was always a danger that this campaign would manage to make TV seem less fun if you use the advertised gadgetry and that's certainly the case here. Alan Carr has to disappoint a live audience because a viewer has gone to the chip shop... mind you, the disappointment would be even greater if he did his act.

L L Bean
"Snow Motion"
30s
17 Dec 2009
Slow motion is used to attractive effect in this ad for the American retailer which shows people playing in the snow. The claim here is that LL Bean is a provider with an emphasis on both quality and price... not a combination normally thought possible.

Thomson Holidays
"Behind The Scenes"
40s
17 Dec 2009
The staff at Thomson are readying our holiday destinations for us according to this traditionally-timed ad. The success of this approach will depend on whether the viewer is attracted to the idea of a 'Stepford Wives' style holiday.

LG Mobile Phones
"Avatar"
30s
17 Dec 2009
In a shopping centre, a man peers into the screen of the advertised mobile phone and finds himself being drawn into James Cameron's latest epic film. The crowd around him don't even notice that he's soaked through after jumping over a waterfall. Such is mental illness.

Marks & Spencer
"M & S Have The Answer"
50s
17 Dec 2010
A variety of different foods on offer from M&S are described by Caroline Quentin who has to accommodate the world's fussiest family. Not all the food looks top notch for once... that pudding at the end looks like something served up by a Come Dine With Me contestant with a death wish.

100 Greatest Toys
"Jonathan Ross"
40s
17 Dec 2010
It isn't nearly as much of a surprise as Jonathan Ross might imagine to learn that the pensioner-botherer is really into toys. Using a doll version is a neat conceit but probably would have worked better if the human version was styled the same as the toy.

B & Q
"Memories"
30s
17 Dec 2011
B & Q sell the kind of kitchen which will help you make some new memories according to this ad which uses an old Dean Martin track to make its point. It's a game effort at making contemporary images look as they're flushed with nostalgia.

Gordon's Christmas Cookalong Live
"Waiting For Santa"
20s
17 Dec 2011
Gordon Ramsay once again plays up to his reputation for being an unsentimental bastard. Here, he brushes aside two lads hoping to see Santa Claus emerge from the chimney and deputises them to work for him in the kitchen... all to advertise his Christmas cookery programme.

Doctor Who
"Snowmen"
30s
17 Dec 2012
Even though it's pretty clear that Steven Moffat is more animated when working on Sherlock these days, the Doctor Who Christmas special is still an immensely important set piece in his working diary and this trail featuring Richard E Grant and some menacing snowmen suggests that this year's instalment will be worth watching.

4 Music
"Taking Care of Christmas"
40s
17 Dec 2012
This amusing trail for 4 Music's Christmas output introduces us to the Krimbot 3000 - a menacing robot intent on destroying traditional seasonal music where ever it encounters it. Instead, all you cool kidz will be able to listen to the latest sick soundz (init) on the music station run by the streetwise team at Channel 4.

Tesco
"Christmas Veg"
20s
17 Dec 2014
The fightback continues. Tesco is being battered on a daily basis (which sounds like something you can buy at Iceland... mmmm, Battered Tesco) but their festive advertising has been very good. The food looks great and using brassy versions of well-known songs has given them a lovely Christmassy-ness.

Mobile Strike
"Arnold Schwarzenegger"
60s
17 Dec 2015
It says a lot about the money it's possible to earn via in-app purchases that a star of Arnold Schwarzenegger's magnitude has been persuaded to participate in this commercial for Mobile Strike. The bodybuilder turned actor turned politician turned actor again can always be counted on to deliver a sincere performance and he contributes to this with his customary enthusiasm.

Nissan
"Hoybot"
60s
17 Dec 2015
In this intriguing piece of work, Nissan appears to be working with Olympic cyclist Chris Hoy... while revealing him to be some kind of cyborg. Shot to look like the trail for a science fiction expose, the glimpses of Hoy make a compelling case for his superhumanness, an idea underlined by a perfectly judged soundtrack.

Cadbury Heroes
"Action Man Fun"
30s
17 Dec 2002
Workers on an assembly line, have fun placing Action Men toys in weird and wonderful positions as they tuck into the chocolates.

Braun Hair Styler
"Photo Booth"
20s
17 Dec 2002
A girl uses a photo booth to try different hair styles, using her hair styler. A man waits, watching the steam coming from the booth, the photos that drop from the booth, show four different hair styles.

Drambuie
"Taxi Wait"
30s
17 Dec 2002
A bored taxi driver waits for his pickup to leave the party, but whilst the Drambuie is still being poured there is no chance the man will appear.

Vodafone
"Love Messages"
30s
17 Dec 2002
A woman sends her man a photo, of herself, by her mobile and tells him she loves him, a guy in a nightclub sends photos of girls dancing to his friend who abandons his game of pool, then we see David Beckham at the supermarket checkout busy texting, holding everyone up.

Sainsbury's
"Spoil Yourself"
20s
17 Dec 2010
"Well, it is Christmas." Another of those phrases that advertising folk ought to ban themselves from using. Here the utterance comes from Olivia Coleman as three blonde women tuck into some fairly unappetising desserts.

Soda Stream
"Mum's Present"
30s
17 Dec 2011
There's a degree of parody about this ad for Soda Stream. A mum is so excited when she's given one as a Christmas gift that she's unable to contain her excitement but the mocking tone makes us wonder whether they're trying to offset this idea with self-deprecation.

Peugeot
"Knockin' On Heaven's Door"
30s
17 Dec 2012
A series of clips showing fists smashing glass, babies reaching out to cactus spikes and hands patting the dying gives way to someone who's evidently had enough of all this and drives off in a Peugeot, accompanied by a jarringly jolly VO and a huge list of supers announcing at the end that "you will not own the car".

LadyLucks
"Celebrations"
30s
17 Dec 2012
Christ almighty. The proliferation of online gambling sites in recent years hasn't improved the quality of their ads. Here, bingo-playing winners of amounts from around fifty quid appear to be having an orgasmic crap brought on by some kind of stroke. Life-changing stuff indeed.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.