David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • It's a fashion ad, Jim, but not as we know it.Glen Lurchford has created a delightfully weird throwback to the golden age of space opera.
    • Malt of the earth.This lovely piece for Soreen has an old-fashioned feel to it and so does the script... in a good way.
    • Daylight RobberyCreated by M & C Saatchi and directed by Simon Ellis, this film shows a gang of masked men stealing something unexpected.
    • Documentary master Errol Morris joins BiscuitErrol Morris - who won the Best Documentary Oscar in 2004 for The Fog of War and has directed more than 1,000 commercials - has signed for Biscuit Filmworks.
    • Whitmore and Curatola join BullionBullion have made a double signing, adding Tomás Whitmore and Grant Curatola to their roster.
    • Raven lands at Mad Cow Films.Change is afoot at Mad Cow Films as Pernille Raven joins as their new Head of Content.
    • Claire Norowzian signs for Burger Films.BAFTA award-winning director Claire Norowzian has joined Burger Films for UK and Irish representation.
    • Tiny Bullet for Thomas ThomasThomas Thomas have a new signing for their small roster... and, appropriately, she too is on the small side.
    • Skills for all to see.This slick 90” film launches Arsenal's Camo range, but eschews first-team regulars in favour of unsigned talent.
    • A New HopeNationwide's poetic campaign sees Tyreece Akwasi Asamoah ruminating on the media's portrayal of 'Generation Z'.
    • Juan's powered up.Plenty's long-serving mascot receives an upgrade as Juan Sheet becomes Super Juan.
    • The TalkThis two minute film travels through time to explore 'the talk' which black parents in America still feel they have to have with their children.
    • Better than everything.This quirky ad for US popcorn brand Pop Secret asks the question we really care about.
    • Broken news.In this age of self-serving allegations about fake news, Blinkink’s Greg Barth imagines a vote on world peace. Would could possibly go wrong?
    • Testing conditions.One fears this bloke has spent too long down at the test track. Still, his fervent performance anchors this US Audi commercial.

CRAFTWORKS

Make a note in your diaries. The dates for the next three CraftWorks shows are:

Wednesday, 6th September.
Wednesday, 11th October.
Wednesday, 15th November.

Between 4.30 pm and 6.30 pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Prices:
£20 for Marketing Subscribers.
£25 for Standard Subscribers.
£50 for non-subscribers.

Tickets will go on sale soon.


Gucci
"Beyond"
74s
27 July 2017

This film for Gucci is proof - despite the po-faced output we get most of the year - that the beauty sector knows how to have fun. It takes the form of a beautifully measured series of spoofs of vintage Sci-Fi tropes.

The opening shot brings to mind Star Wars's iconic opening titles (though not enough to trouble any learned friends) before it shifts gear with a perfect pastiche of the original Star Trek series and a number of other familiar-looking scenes.

The production design, photography and grade are meticulous, and the choice of music is superb too (it's 'Space 1999' by Vic Elms).

Doubtless Gucci will soon return to this sector's stand-by of models looking furious about how beautiful they are, but - in the meantime - we're grateful for this lovely little bit of light relief.

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Soreen
"Office"
30s
26 July 2017

This lovely piece of animation has an old-fashioned feel to it and so does the script... in a good way. It introduces us to a shrill young woman who has only just discovered the delights of the advertised product thanks to her colleague Joe.

Using the limited vernacular of social media, she expresses herself more through pitch and enthusiasm than actual words but her 'like' of the product is never in question.

This one was spotted on one of DAVID's rare trips to the cinema and it prompted quite a few laughs of recognition from its captive audience. Hats off to Red Brick Road and directors Morgan Powell and Neil Kidney for creating a fun piece of nonsense.

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Royal Mail
"The Heist"
74s
27 July 2017

A bank robbery takes a strange turn in this ad for Royal Mail. Created by M & C Saatchi and directed by Mad Cow's Simon Ellis, the dramatic film shows a gang of masked men invading a bank and taking customers and staff hostage.

The terrifying scene takes an unexpected direction, however, when it becomes clear that the criminals are after their victims' identities. They even reject money outright, as they viciously grill people for their mother's maiden name and passwords - personal information which is far more valuable than cash.

This could have been played for laughs but it has so much more impact as a piece of drama.

This is an ad bound to prove controversial - thugs in ski masks menacing the innocent public is never going to be an easy sell - but it's a striking way to bring attention to the importance of protecting personal data. It's not what we'd expect from Royal Mail, and it grabs all the more attention as a result.

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Documentary master Errol Morris joins Biscuit

Errol Morris - who won the Best Documentary Oscar in 2004 for The Fog of War and has directed more than 1,000 commercials - has signed for Biscuit Filmworks.

The veteran director - who is also a best-selling author - is famous for his idiosyncratic style. It's served him well in a lengthy career creating all manner of films.


CLICK HERE TO READ MORE...

Whitmore and Curatola join Bullion

Bullion have signed US-based directors Tomás Whitmore and Grant Curatola for UK commercial and music promo representation.

The pair bring distinct skills to the roster at Bullion, one proficient in promos and the other cracking at collaborations, so let's take a look and see what treasure Bullion have got their hands on.


CLICK HERE TO READ MORE...

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Five Star Work

Gucci
"Beyond"
74s
27 Jul 2017
This film for Gucci is proof that - despite the po-faced output we get most of the year - the beauty sector knows how to have fun. It takes the form of a beautifully measured series of spoofs of vintage Sci-Fi tropes. The opening shot brings to mind Star Wars's iconic opening titles before it shifts gear with a perfect pastiche of the original Star Trek series.

Royal Mail
"The Heist"
74s
27 Jul 2017
A bank robbery takes a strange turn in this ad for Royal Mail. Created by M & C Saatchi and directed by Simon Ellis, the dramatic film shows a gang of masked men invading a bank and taking customers and staff hostage. The terrifying scene takes an unexpected direction, however, when it becomes clear that the criminals are after their victims' identities.

Puma
"Camouflage"
90s
26 Jul 2017
Arsenal’s kit deal with Puma has produced some memorable work. This slick 90” film eschews first-team regulars in favour of unsigned talent. Hair cut and nails done, this diverse group has business to attend to. The six converge on a multi-storey car park. As the sun goes down, this three-a-side game sparks into life.

My Black is Beautiful
"The Talk"
2 mins
25 Jul 2017
P&G's anti-racism 'My Black is Beautiful' initiative has been running for over a decade, and it's still going strong as BBDO New York and Malik Vitthal have delivered its most powerful ad yet. This two minute film travels through time to explore 'the talk' which black parents in America still feel they have to have with their children.

Audi
"Test Drive"
2 mins
25 Jul 2017
One fears this bloke has spent too long down at the test track. Still, his fervent performance anchors this US Audi commercial. You wouldn’t hear this spiel down your local car dealership. As horseshoes rain down and bees turn to bullets, the caretaker suggests that casual motorists need not apply.

Apple
"The Rock"
3 mins 30s
25 Jul 2017
The Rock is at his non-stop best in this amusing short film for Apple. Siri facilitates the movie star's schedule as he decides to check off some things from his 'life goals' list. Just a few simple tasks... like flying his own plane to Rome to paint a fresco. This is a smart piece of work, capitalising on future President Dwayne Johnson's reputation as the nicest guy in show business.

Ford Fiesta
"Progress"
60s
21 Jul 2017
Ford have released this nostalgic film to celebrate the debut of its 'all-new' Fiesta. With thoroughly British actress Keeley Hawes behind the wheel, we see the new model take to the streets... and a trip through time. The ad sets out to position Ford as a constant through the nation's history, taking us from the first Fiesta leaving the factory in 1965 to today's new innovations.

Under Armour
"Misty Copeland"
90s
20 Jul 2017
This compelling Under Armour commercial stars Misty Copeland - the first African-American female principal dancer with the American Ballet Theatre. It’s a far cry from the Metropolitan Opera House, but this empty arena proves the ideal stage. Agile's Georgia Hudson and DP Zoë White orbit Copeland’s graceful performance.

Opel
"Leadership"
2 mins 20s
19 Jul 2017
One wouldn’t immediately associate Opel with the new world order, but the marque clearly have a Mr Robot fan on staff. This cinematic commercial wears its tech-noir influences on its sleeve. The main protagonist is a computer hacker determined to crash The System - while her targets squirm, she prepares to strike.

The Horrors
"Machine"
4 mins 09s
19 Jul 2017
The Horrors frontman Faris Badwan introduces ‘Machine’ with: “Your smile is nothing to live for”. As opening lines go, that is cold. The warmth of previous album ‘Luminous’ is replaced by talk of “mannequin moves” and “cold simulation”. As for the promo, digital filmmaker Jon Emmony presents a hypnotic sequence of biomechanical mutations.

Nike
"Skates"
60s
18 Jul 2017
Nike’s irreverent streak continues with this disco-infused commercial. It’s a West Coast showdown between the Seattle Seahawks and the San Francisco 49ers. When Seahawks quarterback Russell Wilson receives the ball, his opponents suffer a bad case of the skates. This gridiron tussle suddenly turns into a roller disco - complete with lighting pinched from Studio 54.

Honda
"Dream Makers"
90s
18 Jul 2017
This artistic ad for Honda explores the process of filmmaking, concentrating on the transition of ideas from page to screen. We see scripts coming to life - black and white words flowing into monochrome sketches which quickly gain colour, depth, and motion. The mix of live action, CG, and animation is kept in delicate balance by directors James Allen and Michael Skrgatic.

Renault
"Rosemary Smith"
3 mins 40s
11 Jul 2017
Renault have released this compelling film about Rosemary Smith: rally driver, racing champion, and oldest person to drive a 800bhp race car. Directing team Michel + Nico give us an intimate insight into her nerves before the record-breaking drive, intercut with glimpses of Rosemary's life behind the wheel.

Virgin Media
"Football Tunnel"
60s
17 Jul 2017
As players loosen those muscles and pine for transfers, Virgin Media welcome the 2017/18 Premier League season with some vocal support. This lad enjoys a quiet kickabout in a familiar-looking tunnel. He’s not alone for long, though - not when the Saints are marching on. Mark Jenkinson takes the fibre optic reins from Rogue colleague Sam Brown.

Samsung
"Polar Story"
60s
17 Jul 2017
This whimsical ad for the Samsung Max Space fridge depicts a kid creatively passing the time. While the film was created with local concerns in mind - many Ukrainian kitchens need to be smart with space - the emotional message is universal as it shows the boy counting down the days until his dad comes back from working at a polar station.

KFC
"The Whole Chicken"
60s
16 Jul 2017
When you see that someone has been credited as 'chicken choreographer' you know that you're about to watch something out of left field. And so it proved when DAVID hit the play button and discovered what Mother is doing for the first KFC television campaign since they won the account.

Nokia
"Bikerni"
3 mins
14 Jul 2017
This film for Nokia celebrating the all-female Bikerni Biker Club in India offers a fascinating insight into how determined women have to be if they want to go against the grain of misogyny. The film itself is beautiful but it never prettifies the subject matter and it retains a sharp focus on the way these women's sense of independence has been enhanced by their involvement with the club.

Village Green
"Salvation"
2 mins 13s
14 Jul 2017
So this is what happens when Noah Harris and Andy Biddle visit a car boot sale. The Blinkink duo turn bargain hunters for record label Village Green, and this beguiling short turns bric-a-brac into objets d’art. Harris and Biddle’s stop-motion expertise produces a conveyer belt of unexpected transitions.

WWF
"Protectors"
76s
14 Jul 2017
Director Martin Stirling swaps wrangling CGI tigers for the frontline in this compelling WWF commercial. Shot from a first-person perspective, the ad follows three protagonists as they pursue the charity’s goals - albeit in different ways. Pavel, Singye, and Ollie may never meet, but their respective efforts combine to meaningful effect.

IKEA
"Lion"
60s
14 Jul 2017
IKEA have an original take on nature documentaries in this amusing ad by Us and Mother. We observe a lion in a domestic setting... only it's a stylish living room rather than a savanna. Attenborough fans may want to look away now. The voiceover informs us that lions relax for up to eighteen hours a day, just so they can be ready when the perfect moment to strike suddenly arises.

Stihl
"Garden Magic"
60s
11 Jul 2017
Stihl’s debut UK ad pays homage to ‘The Sorcerer’s Apprentice’. Instead of a grotty workshop, though, the protagonist must tackle the back garden. Dad’s pat on the shoulder doesn’t instil confidence... so how will he tame this suburban jungle? With a little help with from his friends, of course.

Grant's Whisky
"The Journey"
60s
11 Jul 2017
Blended whiskies often struggle to make an impression alongside their single malt contemporaries e.g. Laphroaig revelling in its divisive taste. However, the likes of Grant’s have raised their game. This classy effort suggests blended means business. As this smart-casual trio go forth, director Loren Denis makes astute use of limited surroundings.

HSBC
"Life Cycle"
60s
8 Jul 2017
A child provides the voiceover as a man recalls his life through a series of bike rides in this film promoting an HSBC initiative. We first see him with a playing card positioned to generate the cool noise loved by Generation X in their youth before we leap forward a few decades and see who he has become.

VW
"Finding Yourself"
60s
8 Jul 2017
This lovely commercial for VW - designed to underscore the car company's support for independent cinema in the UK - features an ageing hippy who claims to be "a condor, eddying on an invisible breeze" as he negotiates his vehicle through unfamiliar terrain. We might be inclined to believe him if it weren't for the telltale voice of his satnav coldly issuing the instructions which help him make his way to a remote spa.

HSBC
"Pride"
2 mins 53s
7 Jul 2017
This emotive film for HSBC explores the origins of the Pride march, tracing from its beginnings to where it is today. We're introduced to two men who have strong connections to the movement: Andrew, who was part of the first Pride march, and Jamie, a transgender man who carried the British flag during Pride London.

Five Star Work

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.