UNICEF offer children a literal lifeline in this quietly effective commercial, which uses lengths of white rope to show how donations and other forms of support can pull youngsters out of dangerous situations. Ably shot by director Anders Hallberg, the piece shows the effects of war, drought, slavery, etc. on those unable to defend themselves.

The act of tugging on a piece of rope is both tactile and immediate, which suits the organisation’s desire for swift action. There is a hint of the white saviour narrative as Westerners pull the strings from afar, so to speak, but it still does a good job of presenting meaningful ties with those less fortunate than us.

This suitably nutty trio of commercials for the Almond Board of California (ABC) shows what a handful of seeds can do for snackers across the UK, namely leaving onlookers and woodland creatures alike speechless.

Each feat of derring-do - a perfect life drawing, a claw machine heist, and a preternatural display of wood chopping - prompts the all-important question, “Do you almond?” Needless to say, it’s best coming from an animatronic squirrel.

At 15” each, none of director Brad Lubin’s ads outstay their welcome either. This suits the brand’s bite-sized philosophy well, and ultimately proves what can be achieved in small doses. An amusing source of fibre and protein.

Volvo’s latest collaboration with Sky Atlantic focuses on Professor Carl G. Jones - conservation biologist, Welshman, and saviour of the Mauritius kestrel, among others. He is, for lack of a better name, the Birdman.

Directing duo D.A.R.Y.L.’s eight-minute film relives Jones’s first trip to Mauritius during the 1970s, as he tries to save the aforementioned bird of prey from extinction. Despite significant gains, there are casualties along the way.

It makes Jones’s’ eventual success all the more appreciable, however, and his belief that there is “tremendous hope for the future” is compounded by some beautiful photography and location work. You can tell Volvo sorely want their name praised to the hilt by environmental groups, too.

With an already-overstretched health service and a new plague looming on the horizon, this NHS ad encouraging people to visit their local pharmacist couldn't have been released at a more appropriate time. Director Will Clark ensures each mundane scenario reaches a melodramatic crescendo with relish, as minor sniffles and earaches are given the emergency treatment.

It's a neat way to remind the public that, while their minor health concerns may be vitally important to them, they're not necessarily worth a trip to A&E. Furthermore, it taps into that very British fear of overreacting in any given situation, adding another layer to this cautionary tale on steroids.