Swedish insurance providers AMF take a surreal approach in this entertaining ad for their pension plan. Director Tomas Jonsgården mixes the fantastical with the mundane to great effect, as we see a guy's inner monologue come alive.

The bloke catches the bus home on a rainy night, feeling sorry for himself as he goes over his to-do list with quiet resignation. The combination of voiceover and performance here is great, as the protagonist radiates reluctance at the prospect of changing tyres and attending parents evening.

The tone shifts when a unicorn backpack charm catches his eye and transports him to his happy place. It's all frolicking and sunshine from then on in... and all for a reason we might not expect. This is funny, astute work which doesn't take itself too seriously.

It’s a modern conversation staple: “What would you do in a zombie apocalypse”? Well, Joe Wilkinson has got us covered. To promote Now TV’s The Walking Dead collection, the comedian offers some, er, helpful tips to avoid infection.

These instructional videos cover everything from morale to bite prevention. Alas, things don’t always go according to plan. No tips on how to survive a barbed wire baseball bat to the head, either.

Still, Wilkinson’s short fuse and the production designed to evoke the apocalypse combine to provide comedy which will chime with zombie fans everywhere. It also taps into the shared frustration felt by audiences of these programmes when one of the characters does something that's plainly idiotic.

Mario has come a long way from his 8-bit origins. Since making the leap into 3D, Nintendo’s mascot has toured the universe and elsewhere. With ‘Super Mario Odyssey’ on the horizon, this Broadway-inspired commercial urges us to “do the Odyssey”.

Set in the game’s New Donk City level, Partizan’s Warren Fu blends live-action and CG to jolly effect. Promo specialist Fu handles a sizable cast - he even coaxes a sprightly performance from the venerable plumber.

The game’s theme song delivers, too. ‘Jump Up, Super Star!’ conveys the title’s sandbox freedom with toe-tapping charm. Amidst autumn’s glut of first-person shooters and adults-only fare, Nintendo’s flagship platformer offers pure escapism.

Mars have released a series of short horror films to coincide with the spookiest month of the year... and they're bloody good. With minimal product placement and a two minute running time, each 'bite sized' chunk of horror promises to chill audiences to the bone.

'Floor 9.5' - sponsored by Skittles - takes a new approach to the idea of being followed. A woman trying to leave work gets stuck between floors on the lift, only for the doors to open on something she doesn't expect...

It's an unusual take on a familiar concept, with sparse visuals and a minimal soundtrack contributing to the psychological terror. We won't spoil the twist, but needless to say we'll be taking the stairs from now on.

Here's a blast from the past. Boddingtons is back on the telly and they've brought Melanie Sykes along en'all. Older viewers and students of advertising will probably recall a series of classic commercials featuring the model-turned-TV presenter. In each - as here - the viewer was fooled into thinking they were watching something earnest before the rug was pulled from beneath their feet by Sykes's broad northern vowels.

Danny Kleinman - who directed some of the original ads twenty years ago - brings a few modern flourishes to the campaign but essentially the formula is the same as ever... and that's a good shout. The reunion has already sparked national press coverage and seems sure to prove a winner for the Manchester-based beer.