TV Spot

The man in this Irish road safety film lives in the countryside. It's quiet, peaceful, beautiful… the ideal place to raise a family. Sure, he has to get up at the crack of dawn and drive to work, but he knows these country roads like the back of his hand. So what if he goes over 60km/h (37mph)? The old 80km/h (50mph) speed limit made much more sense to him anyway.

New Signing

According to his LinkedIn profile, director Carl Sundemo—now on the books at MindsEye—is all about "stupid ideas presented in a serious way". That suits MD Hughie Phillips down to the ground: "We take fun seriously at MindsEye, and Carl's work embodies that philosophy to perfection. His work is equal parts bizarre and brilliant with a solid sprinkling of unexpectedness at every turn."

TV Spot

How do you follow one of the craziest fast food ads of all time? If you're KFC, you do it by making an even crazier one, and by once again putting director Vedran Rupic of Business Club in charge of delivering it. KFC and their agency Mother knew Rupic wouldn't let them down, and he hasn't. He's taken their script and ramped it to the max.

Short Film

No doubt inspired by the folk who take psychedelic drugs in Joshua Tree National Park, directors Jonathan and Josh Baker (TWIN) present a short film about three friends and a bag of drugs in the desert. Before they die of thirst ("Did you bring any secret water?" "If I had secret water, I would have drank it, like, three hours ago"), they find the perfect spot to trip out on blue-and-white 'candy'.

New Signing

Los Angeles-born, Berlin-based filmmaker, photographer, creative director, and curator Matt Lambert is now represented by Object & Animal everywhere except France and Germany. Known for his incisive exploration of LGBTQ+ themes, Lambert flits between commercials, music videos, and photography with ease—on top of that, he co-directed episodes of 'Eldorado: Everything the Nazis Hate' with Benjamin Cantu for Netflix.

New Signing

Director Courtney Phillips, whose credits include 'Music Made Me Do It' for Bose and 'Movement That Inspires' for Kia, has signed to Agile Films for commercial and music video representation.

Promo

2024 was a good year for Griff. Not only did she support Sabrina Carpenter on her US tour, but she also released her debut LP, 'Vertigo'. Her new song, 'Last Night's Mascara', bodes well for 2025, as the singer from Kings Langley conflates catharsis with makeup removal ("I'm rubbing it off like it's a memory of you") and declare her love for Enya ("It covers my eyes, I'm a beauty queen/Running down my face, listening to 'Orinoco Flow'").

TV Spot

The National Cyber Security Centre wants more people to adopt two-step verification (2SV) to ward off hackers. Yes, it's inconvenient, but what if you felt like the woman in this 30" commercial? When her password is compromised, she turns on 2SV before a criminal—who just so happens to be on the same bus as her—is able to take advantage. Low-key badassery at its best.

Promo

There are a lot of promos these days where because of limited budget and limited creativity, you just get to see the artist messing around in London's streets, but this one for Turno et al is exceptional for two reasons. First, the song is a homage to Brick Lane in East London, and, second, as if aware of the ubiquity of the genre, directors Broken Antenna look like they've gone at the project with a determination to create something that stands out a mile... and they've succeeded.

New Signing

Daniel Schaefer and Szymon Rose began their career at the prestigious Hamburg agency Jung von Matt in 2006, before stints at BBH in London and W+K in Amsterdam extended their experience and knowledge. They then triumphantly returned to Jung von Matt as CC)s, and partners. Over the years, they've worked with some of the biggest brands in the world... and now they're looking forward to a new challenge.

TV Spot

In 1924, Schneider Electric introduced the Miniature Circuit Breaker for home use. A century and change later, the brand thought its device deserved a treat: an animated commercial directed by Smith & Foulkes, who somehow, some way, make viewers invested in a circuit breaker that lives in a cupboard. Yes, we're as, erm, shocked as you are.

New Signing

Not Just Any's new director is, well, not just any director. Sometimes known as superocketman (like Elton John's 'Rocket Man', only better), Robbie Samuels is a graduate of Central St Martins and Edinburgh College of Art who's made short films like 'Hip Hop Café', directed Brian 'Logan Roy' Cox in a TNT Sports ad, and bought a Moviola for the love of 35mm film.

New Signing

Australian director Kate Halpin has joined CANADA for representation in the UK, US, and Spain. She says: I've been a fan (and shameless social stalker) of CANADA for a long time. Their dedication to craft and pushing creative boundaries is hugely inspiring, as are the top-notch bunch of producers leading the helm. I’m beyond excited to be joining such a talented roster of directors and by the opportunity to collaborate with creatives at the top of their game."

TV Spot

If László Tóth was a brutalist, then the woman in this Bloomberg commercial is a contextualist who considers whether if a bird in the hands is indeed worth two in the bush.

TV Spot

In this commercial for Pluto TV, a pair of doting parents listen to a teacher effusively praising their daughter Lola's achievements in kindergarten... or, at least, one of them does. While dad pays full attention, mum is distracted by a hair she spies lying across the teacher's desk. She has been watching too much CSI for free using the advertised service.

Launch

Greenroom Films has gone from strength to strength over the past few years, establishing itself as a force to be reckoned with in London, after developing the business from its original Edinburgh base. Now they are introducing Greenroom Content, which will cater to the ever increasing demand for "engaging content for challenging budgets and tight deadlines".