David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Rise of The MachinesIn the midst of the apocalypse a man falls to his knees and howls in anguish... for a reason we're not expecting.
    • A shared goal.World Cup heroes Gordon Banks and Geoff Hurst appeal for help on behalf of the Alzheimer's Society.
    • Like watching paint fly.Those who’ve recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial.
    • Be a LegendRussell Brand is doing his bit for the Teenage Cancer Trust in quite possibly the most meta way he can.
    • ADCAN Awards 2017 open for entries.Aspiring filmmakers and animators take note: this year’s ADCAN Awards are looking for entrants.
    • Truly, Madly, DeeplyA teenage boy enjoys 'Truly, Madly, Deeply' a little too much at the dinner table... but not as much as his parents did.
    • Taking a strollThis moody piece for Hugo Boss is keen to get a move on. A restless man ventures into the city after-hours - of course, he cuts a rather dapper figure while he’s at it.
    • When intolerance is better than nothingThis ad for the Alzheimer's Society uses a clever trick to draw attention to the indiscriminate nature of dementia.
    • Morning gloryLocal park superstars will appreciate this ode to Sunday league football from My Accomplice’s Lewis Arnold.
    • Facts from the frontlineAs media outlets contend with the onslaught of fake news, the New York Times assert their authority with a Darren Aronofsky-shot campaign.
    • Running ringsLo-fi production values and shaky audio evoke home shopping's golden era nicely in this fun Dunkin' Donuts ad.

CRAFTWORKS

Wednesday, 26th April.
Betwen 2.30pm and 4.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20 plus VAT.

● McDonald's McCafe.

● Crossover Club: Peter Souter.

● Nationwide's Mothering Sunday.

● Seb Cardinal of MindsEye.

● The Reunion: Johnny Walker.

TICKETS AND DETAILS HERE.


StubHub
"Machines"
60s
28 April 2017

It's not difficult to imagine a world in which artificial intelligence outsmarts us on all fronts (robots weren't responsible for Trump and Brexit, after all, so perhaps they're already top dog), and this ad for StubHub presents a nightmarish vision of a future where technology has had enough of humanity's bullshit.

As the machines rise and jump-start the apocalypse - toasters revolt, cars refuse to drive, and washing machines fall from the sky - a man falls to his knees and howls in anguish... for a reason we're not expecting.

The reveal offers a complete contrast to the cinematic tone of the rest of the ad, which makes it all the funnier. It's a vaguely threatening way to sell concert tickets - 'go before you die' is a bit sinister - but this entertaining film certainly makes it work.

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Alzheimer's Society
"Spirit of '66"
60s
27 April 2017

Wembley may have changed since Gordon Banks and Geoff Hurst's day, but the memories of their 1966 World Cup victory remain. Unfortunately, this isn't the case for some of their teammates. We’re told dementia has stricken Nobby Stiles, Martin Peters, and Ray Wilson. For Banks and Hurst, it’s a team game till the end - and we can play our part, too.

The ad builds on the charity’s collaborative message, and the presence of two footballing greats will stir emotions even further.

It's a timely communication, too. With the long-term effects of heading a football under increasing scrutiny, the Alzheimer’s Society hopes more can be done to safeguard future generations while comforting past ones.

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Sherwin-Williams
"Epiphany"
30s
27 April 2017

Those who’ve recently given their house a fresh lick of paint may be tempted to go again thanks to this vivid Sherwin-Williams commercial. Plumes of paint surge through space before colliding in spectacular fashion. As hues mingle, the camera glides through clouds and cyclones of colour. Not a bad view, eh?

Psyop’s palette consists of the brand’s Emerald range, and this artful execution does the product justice. What’s more, it’s all achieved in-camera - be sure to check out the making-of video to see how it’s done. Stylish and expressive, the ad suggests our walls deserve a better class of paint... and it's an attractive argument.

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Teenage Cancer Trust
"Be a Legend"
1 min 48s
27 April 2017

Russell Brand is doing his bit for the Teenage Cancer Trust in quite possibly the most meta way he can. It's refreshing to see a celebrity being so frank about his charitable motivations, and Brand's frenetic delivery means he packs an awful lot of observations about charity advertising in less than two minutes.

While Brand's exaggerated, self-aware ego can be too much for some, he fits the self-referential nature of this film perfectly. He draws attention to the nature of their work (the white background of an appeal film, the fact most marathon runners are trying to look charitable on social media, referring to himself as 'the new Diana'), leaving it to cancer sufferer Chris to be professional and make sure slogans are delivered succinctly.

This film offers a satisfying counterpoint to the typical interaction between sufferers and spokespeople in charity ads - there's no trying to guilt trip the viewer, no attempt to inspire via the suffering of others, and nobody will pity Chris after watching this. Well, maybe only for being stuck in a room with Russell Brand all day.

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ADCAN Awards 2017 open for entries.

Aspiring filmmakers and animators take note: this year’s ADCAN Awards are looking for entrants.

Now in its fourth year, the show aims to bring more untapped talent to the fore in 2017. For those unfamiliar with ADCAN, the organisation encourages unsigned talent to show creative leaders what they’re made of.

As well as giving the next generation of filmmakers a leg-up, the competition gives charities and worthy causes some welcome exposure.


CLICK HERE TO READ MORE...

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On This Day

Heinz Tomato Ketchup
"Tomato Plant"
30s
1 May 2006
To illustrate that Heinz grow every single one of the tomatoes that goes into their ketchup we see the accelerated growth of a tomato that then turns into a bottle of ketchup. Backed by an excellent soundtrack this simple commercial makes its point very effectively.

Three
"Ribbons Of Love"
40s
1 May 2006
As a pair of lovers unwillingly part, there is tangible sadness but as he moves away aboard a bus, the male half of the relationship despatches messages represented by a silky ribbon that makes its way to her and warms her with his love.

Sony Digital Cameras
"Foam City"
90s
1 May 2008
A wall of foam is sent through the streets of a city with various onlookers caught up in it and capturing images of the event. The outcome is diverting as ever... Fallon seems to have cornered the market in staging set piece events for Sony but the demands of the conceit already seem to be stretching the agency's resourcefulness.

Magners
"Misled"
40s
1 May 2009
Comedian Mark Watson talks about the way in which utterances can be misleading before extolling the virtues of a perry which is made entirely from pears. Watson's hurried performance combined with an odd proposition make a disappointing outcome.

Stella 4%
"Chicken Run"
40s
1 May 2009
This amusing ad shot in the Riviera style of 1960s French cinema has various swaps taking place as a battered truck and a vintage convertible make their way through darkened tunnels. Eventually the guy in the truck makes off with the convertible and heads for a Stella.

Kit Kat
"National Luck"
60s
1 May 2010
Now we know what those teasers were all about...Kit Kat is combating Mars's successful association with football by adopting a similar approach to create their own connection to England's World Cup bid. Keep your fingers crossed... and you never know.

Vodafone
"Dad"
60s
1 May 2010
This emotionally-charged ad uses a domestic crisis to illustrate the network's role in helping people communicate when it matters. It's meticulously well-made with excellent performances and it presses all the buttons at which it aims.

Cancer Research
"The Answer's Plain"
70s
1 May 2012
A group of children offer a persuasive rebuttal of the tobacco industry's contention that the cigarette packaging is not designed to attract new smokers. Mind you, given the obvious duplicity of this marketers of death, we suspect they may beam with pride at seeing the extent that their true aim has been achieved.

Strongbow
"Push It"
40s
1 May 2012
Four lads are on a mission but it looks like it's going to prove too much for them until they're inspired by the prospect of a pub garden and the advertised cider. Like the previous ad in this series, it can't entirely make up its mind whether it's supposed to be taken seriously or it's being played for laughs.

Boots
"Let's Get Out There"
60s
1 May 2013
A valiant effort to convince us that summer really is only just around the corner... here at DAVID HQ in Glasgow, we're unconvinced. This 60" spot shows what the shortened version only hints at, and takes into account all the products that we tend to dust off when there's the remotest possibility of catching some rays. Fingers crossed we get the temperatures to do more than stare gloomily at the screen, wishing.

Co-op Supermarkets
"Homegrown"
30s
1 May 2013
The Co-op has been making short ads that resonate with their target audience for a while now, and this 30" ad highlighting their British meat does the same thing with added panache. From the old-fashioned song about marrows to the union flag pattern on the little boy's boots, it's completely rooted in the traditions of our chilly little island nation.

Currys PC World
"Whatever It Takes"
40s
1 May 2016
The doddery mother-in-law is a well-trodden meme, but Currys PC World have found a way of giving an old joke a bit of extra spirit. A chap marvels at the fact a particular Samsung Curve TV displays over a billion colours, and attempts to persuade his wife that they should buy one. Of course, to make a purchase like that worthwhile, it makes sense to ensure it's in a room that can accommodate it and he has eyes on granny's.

IBM
"Safe"
30s
1 May 2005
One of a series of new ads for Big Blue that manages to pitch the idea of computers in general without making any case whatsoever for IBM itself. On the contrary, the values suggested by this ad are associated with just about any computer manufacturer you care to name... apart from IBM.

IBM
"Dinosaurs"
30s
1 May 2005
Another in the new series of ads for IBM imported from the US without any apparent understanding of the local market which has moreorless completely rejected the company satirised as HAL in 2001 A Space Odyssey. Here a little a little girl seeks help for her homework project.

Egg
"Miracle Diet Food"
40s
1 May 2005
Another in the series of ads for Egg suggesting that if you don't look after your money someone else will... specifically, a conman - here, represented by a muscled hulk selling miraculous diet products and boasting how he exploits the vulnerability of others.

Clarks
"Sue and Richard"
30s
1 May 2005
Another winning ad for Clarks depicts Sue who slips off her shoes to feel the sand on her feet on a beach before she runs for cover on discovering the sand is a little hot; and Richard who practices his greeting as he dances to Word Up.

Ariel
"Night Tennis"
30s
1 May 2005
From the clenched fist it must be Tim Henman playing tennis in the dark. Luckily hi whites are so brilliantly white that he and his opponent can see each other dash across the court. Surely an inadvertent metaphor for the Briton's fading chances of winning Wimbledon... or anything really.

Vimto
"Ears"
20s
1 May 2005
A young man's ears go bananas as he drinks a can of Vimto in this ad for the British drink that tries hard to compete with its more fashionable cousins from across the Atlantic. Looks like it was filmed in Croydon unless DAVID is failing to recognise his hometown.

Strongbow Sirrus
"Cutie Poochie"
10s
1 May 2006
Another in this much-maligned series has the arrows splitting a strange-looking blow up toy called the Cutie Poochie. DAVID feels sure we could all nominate our own list of targets for the next ad.

McCoy's Specials
"Razor Ad Spoof"
30s
1 May 2006
Not before time, ads for Gillette et al are sent up in this delightful commercial for McCoy's which suggest the latest snack has a triple action that enables the consumer to feel the difference; hear the difference and taste the difference.

Hiscox
"Superstitions"
60s
1 May 2006
A man is not concerned about all the supposedly unlucky omens he sees before him such as a broken mirror and a herd of CGI cats that cross his path because his stuff is insured with Hiscox who, according to the ad, pay out on a higher percentage of claims than their competitors.

BT
"Friends & Family"
30s
1 May 2006
Another instalment in the trials and tribulations of Kris Marshall and his adopted family centres around the difficulties created by accommodating youngsters who want to call back their mates on their mobiles and children who want to phone their father in California.

Kenco
"Gap Year Student"
30s
1 May 2006
Don Warrington of Rising Damp fame, stars as the man in charge when a row breaks out between a gap year student and a supplier of coffee beans. The student imagines a mistake has been made when the supplier wants to send top quality beans for Kenco instant. How naïve.

Flora Pro Activ
"Fantastic Voyage"
30s
1 May 2006
First we had a Benecol ad representing cholesterol as people in funny coloured suits, now we have a submarine crew in the style of the sci-fi classic The Fantastic Voyage journeying through a human body and colliding with globules of cholesterol. Flora to the rescue.

Woolwich
"Honeymoon Period"
30s
1 May 2006
To demonstrate that the honeymoon never ends when you're with the Woolwich, we see a couple who disappeared to the West Indies many years earlier and have returned with the laid-back attitudes typical of the area.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.