David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Every Stitch You MakeDelicacy is the name of the game in this quietly satisfying commercial for Prada's limited edition collaboration with Adidas.
    • Silent Night, Lonely NightThis touching animated film from Passion Pictures sees one old woman makes a surprising friend during an otherwise lonely Christmas.
    • Rattling Stick welcome Misko Iho.Finland's Misko Iho is pleased to join his compatriot Pete Riski at Rattling Stick.
    • Carry on gardening.Swinging and gardening collide in this sultry alternative to Gardeners' World.
    • Judgement is coming.This droll trio of ads introduces Ecovacs's flagship robot vacuum cleaner: Deebot.
    • Georgi Banks-Davies joins Rogue.Georgi Banks-Davies has renewed her highly productive connection with Kate Taylor by joining her at Rogue.
    • Just a quiet one this Christmas.H&M celebrate the quieter moments of the Christmas season in this charming festive offering.
    • Oh, take me back to the start.Ancestry.com exploit Germany's divisive history to compelling effect with this 90" commercial from director Michael Lawrence.
    • Everything's HunkyDory with David Symmons.HunkyDory have completed the signing of First Dates and 24 Hours in A&E director David Symmons for commercial representation.
    • Goodwill to all?This 60" promo for Coronation Street brims with bad tidings as the cast pile into the Rovers Return for a festive tipple.
    • Horrible HistoriesA hapless bloke takes things DNA testing to the limit in this entertaining ad for Chilly's.
    • Peak pee.It's no mean feat to conjure a marvellously daft piece of comedy like this while abiding by the cruel rules of straight 8. The fiendishly difficult format famously allows no editing and no postproduction and obliges the filmmaker to shoot chronologically, and record the soundtrack separately.
    • Shall We Dance?ITV announce the new season of wintry competition show Dancing on Ice in charming style with this animated commercial.

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Prada
"Limited Edition"
60s
10 December 2019

Delicacy is the name of the game in this quietly satisfying commercial for Prada's limited edition collaboration with Adidas. Filmed with maximum detail on a minuscule scale, every step in the process of creating a bowling bag and a pair of sneakers is shot with a forensic attention to each stitch, loop, and loose thread.

In the vein of the 'tiny cooking' phenomenon which has spawned many a YouTube channel, only craftsmen's hands are seen as the high-end goods are painstakingly assembled in a clinical, Wes Anderson-inspired factory. Add in pleasantly visceral sound design, and this is a bona fide treat for fashion lovers' eyes and ears (though perhaps not their wallets).


Re-engage
"Stella"
2 mins 03s
10 December 2019

Christmas can be a time when families come together, some travelling great distances to reconnect with relatives they rarely see. However, the festive period can be an isolating time of year for many elderly people, with increasing numbers spending the big day alone.

This touching animated film from Passion Pictures sheds further light on the issue, as one old woman makes a surprising friend during an otherwise lonely Christmas. A single mince pie makes for a poignant symbol of a solitary existence, but leads to the thawing of some emotional ice once shared.

Director Izzy Burton deftly guides the action, ensuring that the film's tone remains delicate and hopeful rather than mawkish. A feathered friend may not be on the cards for every pensioner in need of company, but the advertised charity also provide more practical solutions.


Rattling Stick welcome Misko Iho.

Finland's Misko Iho is pleased to join his compatriot Pete Riski at Rattling Stick.

Helsinki-born Iho cites Riski as a major influence on his work, though he's also keen to "surround myself with peers who I can learn from".


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Short Films
"Pampas"
4 mins 59s
10 December 2019

At one point in Jessica Bishopp's seductive short film, the narrator mentions the old saying that if you had a pampas grass in your garden, you were a swinger. Gardeners' World, this ain't.

Instead, it's a surprisingly tasteful insight into 1970s swinging culture and the unlikely role played by, well, horticulture. Pampas grass, it seems, implied a homeowner with especially exotic tastes.

As numerous voices reminisce documentary-style about these clues hidden in plain sight, we see model Naomi Shimada immerse herself in the era of prawn cocktails, Lambrusco, and paisley togs. Sensual and evocative, it's a much-needed fillip for the maligned Cortaderia selloana.


Ecovacs
"Standards"
60s
10 December 2019

It's tough being a Chinese technology firm at the moment. Just ask Huawei, TikTok, or any other company that's aroused government suspicion. Suzou-based Ecovacs insist they are clean, however… or can help punters keep their homes clean, at least.

This droll trio of ads introduces the brand's flagship robot vacuum cleaner - an efficient yet judgemental droid that can detect untidiness with unerring skill. It's secondary objective, however, is to make us messy humans feel bad about ourselves.

From the moment a low electronic rumble plays, the protagonists must watch as their three-inch-tall flatmate cleans up after them with a sizeable helping of implied disdain. The result is only mildly dystopian, and still tongue-in-cheek enough to bring technophobes onside.


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On This Day
(1-25 of 25)

VW
"Remarkable"
65s
11 Dec 2009
The madness of the movie world is revealed by this fun ad from France which shows how a misunderstanding can have far reaching ramifications. And even though the car is relatively incidental to the proceedings, it cleverly remains centre stage.

Audi
"Imagination"
60s
11 Dec 2010
While this is a attention-grabbing piece of film, it's hard to understand how it's going to persuade anybody to buy an Audi. The animation is like a CGI journey through female genitalia as imagined by a teenage boy who's spent half his life on a Playstation.

Children In Need
"Do Your Thing"
2 mins 25s
11 Dec 2012
Oh wow. What a wonderful way to celebrate Britain's Olympians and raise the curtain for this year's Children In Need fund raiser. An absolutely joyous compilation that strikes one perfect note after another. The Olympics provided so many highlights this year but who could have guessed there was room for one more?

Google Nexus
"Slight Hitch"
60s
11 Dec 2013
Google continues to make the Nexus an appealing alternative to Apple's dominant iPad in this clever and emotive spot. A young man who we automatically presume must be from a poor African country is trying to get a ride somewhere, without success. It isn't until he speaks that our assumptions are turned on their head, much to our embarrassment.

Thinkbox
"Harvey and Harmony"
60s
11 Dec 2014
Apparently this is the last Thinkbox ad that will feature Harvey the dog as he's getting a bit long in the tooth... and what a shame that is. His placid, patient face has served as the perfect foil to the big personality that lies beneath - as his own ad-based communications have shown. It's been not only an engaging campaign but an extremely clever one and we'll be sad to see it go.

Co-op Supermarkets
"Marzipan"
30s
11 Dec 2014
What a terrific way to communicate the message that the Co-op has more stores than other supermarkets, and is open later. It's the simplest of ideas, but it gets directly to the heart of the experience we've all had of remembering too late that item we forgot to buy. Beautifully executed, too - who hasn't made a random utterance in public which has seen us eyed up warily by strangers nearby?

Audi Quattro
"Candide Thovex"
1 min 55s
11 Dec 2015
With advertising having been buried under a foot of fake snow for the last month or so, this exhilarating French ad for the Audi Quattro has skier Candide Thovex hitting the slopes without a snowflake touching him. There are no painted markers, gates or checkpoints to keep track of, either; their places are taken by cows, cramped woodland, and a trio of hard-to-impress 'spectators'. This is getting back to nature at full pelt.

Tele2
"Because I Can"
60s
11 Dec 2015
As the international data race between mobile networks shows no sign of slowing down, advertisers are seeking ever more eye-catching ways of proving their 4G cred. In this regard, Tele2 aren't messing around with this fun and upbeat ad. Quirky production design and an infectious jingle combine to present the 4G life as the only way to go.

Stella McCartney
"Gymnasium"
80s
11 Dec 2017
Those currently enduring sub-zero temperatures will appreciate this summery gym session courtesy of Stella McCartney POP. The perfume and RSA Photographic/Black Dog Films's Leonn Ward borrow a school hall for a slick dance-off. Dodgeball practice will simply have to wait. While perfume brands frequently stray into ponderous territory, Ward and co emphasise freedom of expression with old-school elan.

Belgian Lottery
"Soiree"
60s
11 Dec 2017
Parabella resurrect their sun-worshipping snowman for another charming animated ad for the Belgian Lottery. While the last instalment saw the frozen fellow wishing he could catch some rays in Hawaii, this year he's pining after a Christmas soiree. Luckily, some woodland pals decide to help him out.

Waitrose & Partners
"Countdown"
30s
11 Dec 2018
More seasonal impatience from Waitrose as a town prepares to switch on its Christmas lights with a traditional countdown. Crowd primed and oversized red button operational, a local dignitary relishes his chance to deliver those ten all-important digits - alas, the peckish mayor has other ideas. Another light-hearted lark from the upmarket grocer.

PlayerUnknown's Battlegrounds
"Pan-demonium"
2 mins 20s
11 Dec 2018
Despite having its thunder stolen by the likes of Fortnite and Call of Duty: Blacks Ops 4 in recent months, PlayerUnknown's Battlegrounds (PUBG) remains one of the battle royale genre's fiercest competitors. To mark the title's PlayStation 4 bow, director Jordan Vogt-Roberts delivers a balletic display of improvised violence… and it all starts with a frying pan.

Roger Vivier
"Duo des Chats"
80s
11 Dec 2018
Catherine Deneuve stars in this off-kilter piece for designer shoe brand Roger Vivier, which casts the French screen siren as mum to a pair of ultra-competitive sisters - both of whom seem intent on scratching one another's eyes out. And the reason for this sibling animosity? A pair of Roger Vivier pumps, of course.

Sony PlayStation
"Roll"
30s
11 Dec 2006
One of the animated dustballs from the previous ads asks the other to imagine what life would be like if all you could do was roll. They both laugh hilariously at the thought before it dawns on them that this is all the can do. Karl Pilkington once more provides a droll voiceover at the end.

Calm
"Rooftop"
60s
11 Dec 2006
Shades of a famous ad for The Guardian here as a man is intimidated by a younger man in a hoodie who strides menacingly toward him. In fact, the young man plans no ill for the older fellow but instead intends great harm for himself. Calm is a charity aiming to reduce male suicides.

MFI
"Transformation"
50s
11 Dec 2007
A new campaign for MFI challenges the brand's unfashionable image by depicting incredulity at the furniture and fittings being sold in their stores. A jaunty Celtic soundtrack accompanies the building of the furniture and the scratching of the heads that follows the realisation that they are being sold by MFI.

VW
"Balloon"
45s
11 Dec 2009
This cute Norwegian ad features a young girl fooling around with balloons. To amuse herself, she blows them up and then releases them... laughing at the noises they make but she's mesmerised when one balloon (representing an environmentally friendly car) gently floats.

Canon
"Photo Tag"
30s
11 Dec 2009
This attractively put together piece for Canon shows adults fooling around in the woods using the advertised camera to surprise one another. A pleasant soundtrack plays as they stalk each other and use the camera's clever technology to grab spontaneous snaps.

Yeo Valley
"Number One Fan"
30s
11 Dec 2011
This glimpse at the Yeo Valley farmers includes a look at a photograph of Alison Burston who is identified as a Superfan. The lucky Swindon mum-of-three won a competition that guaranteed her participation in the campaign's finalé during the last edition of The X Factor.

Morrisons
"Special Bread"
20s
11 Dec 2012
When members of the Morrisons Christmas family reach into the cereal box, they find strangely shaped patisserie instead of the usual crispy corn. This is to highlight an offer at yellow supermarket that promises to make each part of Christmas Day that little bit more special.

Sky Broadband
"Roll Over"
10s
11 Dec 2013
This bumper for Sky Broadband sees our vet talking to one of the farm animals - presumably a sheepdog - who is just out of sight. As he issues the order to lie down and roll over, the farmer overhears... with predictably amusing results. We can't help but think of Mark Gatiss's hapless vet in The League of Gentlemen - surely a tragic error is only a syringe away.

Sky Broadband
"Saxy Vet"
15s
11 Dec 2013
One in an amusing series of bumpers for the broadband provider. The jokes are real groaners, but sometimes the old chestnuts are the best and these suit the time of year perfectly, like the jokes in that box of discount crackers you thought seemed a good buy at the time. Nicely done, too - well cast, well directed.

Co-op Supermarkets
"Turkey Breasts"
10s
11 Dec 2014
A lovely ten second spot in the campaign for the Co-op which has people suddenly remember an item on their supermarket shopping list. In this instance, a shop assistant in a clothes store is prompted to think out loud of something she needs while assisting a customer... much to the punter's evident chagrin.

Hotpoint
"Legacy"
55s
11 Dec 2015
Hotpoint return to the source in pleasing fashion with this ad charting the origins of your favourite woolly clothes. Directing duo Atanasio + Martinez craft a thoughtful and fittingly warm depiction of a sheep farmer caring for his flock come rain or shine. When the brand commit to showing customers' garments the same reverence, it feels like a sincere claim.

KFC
"Arguments"
30s
11 Dec 2015
Even the best of pals can push each other's buttons as this KFC's latest friendly trivia test shows. Here, a bonus piece of chicken hinges on these mates knowing what sparks an argument between them. Nothing too incendiary here unsurprisingly, but sniffing like that would sour the mood in no time.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.