An epic showdown for the ages takes centre stage in this quirky Kiwi ad for AA Insurance. A Tyrannosaurus rex and a unicorn face off inside an ordinary home, attempting to hide from each other before battle commences. Needless to say, the house wasn't designed to contain such mighty beasts without some collateral damage.

You can tell the brand have taken a leaf out of IKEA's catalogue. We won't spoil the ending, but director Adam Gunser has deliverd something which checks both the fantastical and wholesome boxes in equal measure. Along with being a practical reminder of the need to insure possessions, this film brings some creative pizzazz to the party.

Giffgaff's Halloween effort is a highly anticipated feature of the autumn ad docket, and after a rocky reception last year it seems they're very much back on track. 2019 sees the release of a pair of animated horror-comedies - each one praising a character for making the best choice in a horrifying situation.

With a hand-drawn animation style and punky vibe, the films evoke vintage cartoons and horror zines to up the spook factor. Choice has always been at the heart of giffgaff's marketing, and skipping a haunted hotel and preferring video games over possessed board games are, undoubtedly, very good ones.

Experian's alternative spin on the Rapture continues with this 40" commercial set on a fishing lake. Like the credit score company's previous outing on a goth-filled train, it's the few, not the many that count - namely, a bloke called, erm, Rod.

Before he takes centre stage, however, directors DOM&NIC treat us to another mass, amusing vanishing act, whittling down the field in a shower of hats, waders, and fishing poles. Oh, and the odd ham sandwich for good measure.

The result is another droll statement of intent from the brand, who promise to treat customers - for fear of evoking a scene from Monty Python's Life of Brian - as individuals. Fishy work in the best way possible.

Algeria is the real star of this sweeping commercial for tyre manufacturer Iris, which features a sentient tyre rolling its way across the North African country's varied terrain. Attractively shot by director and DP Theo Gottlieb, the ad sees the holey protagonist come full circle, so to speak, as it's drawn to a car factory many miles away.

Of course, this sector is no stranger to intrepid tyres (see Tyres on the Drive's 2016 odyssey). Yet it's a diverting way to draw attention to the advertised product's versatility, be it on sand, dirt, or tarmac. Futhermore, the tyre's interaction with each surface - all plumes of dust and slick rolls - provides extra visual texture to an already fetching piece of work.