Rap star Cardi B debuts magical nail-growing abilities in this slick commercial for Reebok. Director Andreas Nilsson establishes a cordial atmosphere - friends chatting in a beauty salon about one's latest romantic conquest - before things take a turn for the surreal.

Having spotted an unsightly untied shoelace, the rapper's perfectly manicured nails grow rapidly in order to correct the fashion faux pas. The suddenly dreamy soundtrack and looks of envy from those around her enhance the comedy, as does the Reebok owner's sceptical expression.

It's an interesting development from a brand who have, like so many others in the sector, previously been known for their high-octane, sport-focused commercial outings. Embracing the aesthetic side of things might well set them apart from the crowd - especially if they continue pulling it off with such style.

Despite claiming to tackle the scourge of unwanted body hair, it's rare for a shaving commercial to actually feature the stuff. Hairless chins and chests are re-scraped over in men's ads, while marble-smooth legs and armpits are displayed in women's campaigns without ever showing a single follicle cut down to size.

This bold commercial for Billie Razors intends to change all that, upsetting the established order of things by - brace yourselves - showing women with actual, factual body hair. Not CGI representations of hairs being cut stuffed between images of freshly waxed pits, but hairy legs, pubes, and all.

Director Ashley Armitage, in her first commercial outing, brings a firm grasp of aesthetics to the project. With pastel-tinged shots evoking old-world glamour offset against a modern soundtrack, it's as much an exercise in beauty as it is in feminist expression. By emphasising the choice, rather than expectation, to remove hair, the brand set themselves ahead of the pack in a major way.

Channel 4 harness the legacy of the Apollo 11 Moon landing to emphasise their own progressive mantra in this 60" commercial. Using John F. Kennedy's speech from 1962 as a, er, launch pad, the broadcaster suggest what can be learned from the inaugural mission fifty years on.

As we've seen before, Channel 4 have a knack for creating a dialogue between past and present. Here, archive footage of the Space Race is intercut with shots of Donald Trump, melting ice caps, and civil unrest to emphasise how planet Earth's priorities have shifted... and not necessarily for the better.

Those who channel the space programme's dauntless spirit, however, still make life on this spinning rock worthwhile. This is illustrated by the skill and determination of paraclimber Anoushé Husain, which also creates an effective through-line with the brand's Paralympic work.

Honest Tea may be a wholly owned subsidiary of The Coca-Cola Company, but the herbal tea brand insist they are as wholesome as the day as long in this admittedly fetching commercial.

Straddling the line between earnest and saccharine, directors and 'Isle of Dogs' alumni Mark Waring and Anna Mantzaris depict how one woman's choice of beverage affects not just her taste buds, but fruit and tea farmers and their communities across the globe.

Whimsical, colourful, and skilfully rendered, the ad's only drawback is the VO that tells the protagonist that her children are doing juuuust fine with their low-sugar pouches, which leaves a distinctly corporate aftertaste.