David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Bang TV sign US director Rudi SchwabBang TV are extremely excited to have added Rudi Schwab to their roster and it's not just because he's "not a car guy".
    • All aboard.Over three years since its launch, the Apple Watch finally makes an impression.
    • He takes a whiskey drink, he takes a lager drinkThis amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under.
    • A New PerspectiveThis striking ad break for Channel 4 - created in association with the RNIB - draws us into a world that is rarely, well, seen.
    • Top of the food chain.The Mayor of New York City may be surprised to learn he doesnít run the Big Apple - an eighty-something baker called Edna does.
    • Mark Pellington is ready to Rumble.American filmmaker Mark Pellington has joined Rumble Films for UK representation.
    • The De Blinkks head to Colonel BlimpColonel Blimp have signed award winning photographic and filmmaking collective the De Blinkks to their roster.
    • Nexus Studios sign ChromosphereNexus have signed US-based design and animation studio Chromosphere to their roster.
    • Stars of CCTV.The Adidas Tango Squad launch an audacious raid on Real Madrid's training ground.
    • Horses for causes.The Compton Cowboys are a perfect fit for Guinness's 'made of more' campaign and Henry-Alex Rubin has created a lovely film celebrating the unlikely juxtaposition of urban gangs and equestrianism.
    • Seize the night.Absolut Vodka go back to the beginning with this eye-catching commercial.
    • Greater expectations.'Thor' actor Chris Hemsworth ruminates on what separates good from great for Buchananís whisky.
    • Ma'am! Bam! Thank-you, Wham!This ad for H&M is given a huge dollop of energy by George Michael's perfect 1980s earworm, and you may find yourself forming a new appreciation for a song that once seemed quite inconsequential.
    • James Lees joins OutsiderDirector James Lees has joined Outsider Films.
    • Do You Know What I MemeVirgin Atlantic get meme-tastic to show off their new wi-fi capabilities in this fun ad.

THE BLACK BOX

ALICE:

You know how you were going on about nominative determinism yesterday?

JASON:

Yes?

ALICE:

Well, what about Gerry Human? He's a good example, isn't he?

JASON:

So you're saying, he's a human because of his name?

ALICE:

Well... yes.

JASON:

So what do you think he was when he was born?

ALICE:

A baby, I'd imagine.

JASON:

I can't fault your logic.


Bang TV sign US director Rudi Schwab

Bang TV are extremely excited to have added Rudi Schwab to their roster. The company has forged a reputation for filming to notch car work but their new acquisition marches to the beat of an entirely different drum.

As you'll notice when you watch the films we've included below, Schwab has a real flair for creating short, perfectly-formed slices of life with real emotional punch.


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Apple Watch
"Roll"
60s
19 September 2017

Since its 2015 launch, the Apple Watch has struggled to justify its existence. Forgettable advertising hasnít helped matters. Launched during Sundayís Emmy Awards, this 60Ē commercial bucks the trend.

While Labrinthís ĎMisbehaviní plays through Kilian Martinís AirPods, the Spaniard turns this train station into a skate park. As Martin fills his trick meter, newsstands and even commuters are drawn to his orbit.

Appleís spin on the skater film is unsurprisingly slick. Gravity-defying flourishes augment Martinís impressive board work, while the thud which accompanies Martinís landing provides a satisfying mic drop.

With Apple fans reeling over the iPhone X's price tag, this gives the third-generation timepiece a boost. Aligning it with the brandís wireless earbuds also strengthens the productís worth - and not before time.

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Canadian Club & Dry
"The Big Question"
45s
19 September 2017

This amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under. If that sounds like a strange proposition in a country known for its beer drinking then keep watching, this may surprise you...

A series of blokes come to the shocking realisation that they actually don't like beer, one even mournfully hanging his head as he explains that he 'thought it was compulsory'. Generations of beer drinkers see the light when Canada Club & Dry slides down the bar as an tastier alternative.

Aside from the excellent performances and sharp script here, it's a shrewd move to emphasise beer drinking as a social activity which needs refreshing. With the craft beer market growing exponentially, consumers have shown a willingness to branch out from whatever's on tap... perhaps even to pre-mixed whiskey and ginger.

Everything is skilfully balanced in this film, from the clever soundtrack and comic timing to the self-conscious silence at the sound of a bottle opening. Director Nick Kelly has got things right on the mark here - lovely, affectionate work.

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Channel 4
"RNIB Ad Break"
3 mins 20s
18 September 2017

This striking ad break for Channel 4 - created in association with the Royal National Institute for the Blind - draws us into a world that is rarely, well, seen.

Using visual filters, we're shown how different eye conditions affect vision and contribute to its loss. It's an unsettling effect, demonstrating conditions such as glaucoma and cataracts as darkness creeps over familiar ads until they're barely recognisable.

The inclusion of audio description adds another dimension to the exercise, as it draws attention to parts of the ad we might usually gloss over or absorb passively. This is an admirable piece of work which brings the reality of sight loss home in an immediate, visceral way.

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New York Bagels
"Edna"
60s
19 September 2017

The Mayor of New York City may be surprised to learn he doesnít run the Big Apple - an eighty-something baker called Edna does. Thatís the conceit behind this entertaining New York Bakery ad.

The casting is spot-on. From the moment Edna opens her bagel shop, she keeps the city moving. Her blunt approach ensures the queue moves at a brisk pace, while god help anyone who leaves the front door open.

Itís a promising start for the no-nonsense mouthpiece. Even if we canít sample the Edna treatment for ourselves, the brand have UK bagel fans covered.

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On This Day

EA Sports
"Let's FIFA 10"
2 mins
20 Sep 2009
A charismatic look at people congregating to play the advertised video game including some of the footballers who are depicted within it. These include Wayne Rooney who is as animated when involved in the game as the cartoon figures on the field.

Tetley Tea
"Tea Folk"
60s
20 Sep 2010
The return of the Tetley Tea Folk is the latest instalment in an ongoing nostalgia boom that has also seen the Honey Monster re-enter our lives. It's an elaborate conceit which appears to suggest that the animated characters have been dormant in a cellar somewhere awaiting a fresh drop of tea to bring them to life.

Virgin Trains
"Arrive Awesome"
60s
20 Sep 2014
It seems you can use public transport and still arrive in style, according to this smart new campaign for Virgin Trains. In a departure from the usual focus travel companies go for - the quality of the journey - the emphasis here is firmly on the moment you reach your destination. It's very clever, because in showing the chilled-out crowd with its hint of swagger, you already know they've enjoyed the ride.

Debenhams
"The Mission"
40s
20 Sep 2006
Jaime Murray who is best known as a member of the team in BBC's Hustle sends Jake Maskall who is best known as Billy Moon in Eastenders to find some designers to provide her with some new clothes for Autumn in this classy-looking ad for the High Street fashion retailer.

Zurich Insurance
"We Help Here"
60s
20 Sep 2008
Sometimes the proposition in an ad feels too vague to yield any kind of result. This is a great example... Zurich Insurance may well have policies which can benefit consumers in each of the depicted situations but there's nothing here to persuade us that we should give them a go.

Pilkington Glass
"Home Sweet Home Sponsorship"
75s
20 Sep 2008
A series of bumpers advertising Pilkington's sponsorship of Home Sweet Home has people pushing aside objects that stand between themselves and the view out of their windows containing the advertised self-cleaning glass.

Harveys
"Buddha And Balloon"
40s
20 Sep 2008
Just as well Buddhists are such a forgiving lot... had Harveys opted to bring to life a statue representation of Muhammad instead of Buddha then they might have provoked a fatwa. Instead the worst they might face is a spell of bad karma urged upon them by some hard-praying monks.

Harveys
"Ted And Giraffe"
45s
20 Sep 2008
Various inanimate objects come to life to illustrate how the advertised furniture retailer brings your home to life. This is a pretty cute execution with a pair of giraffes sneaking around a lamp and a little teddy making itself snug in a vacant slipper.

Harveys
"Jack And Dolls"
40s
20 Sep 2008
A jack in the box and some Russian dolls make their way to a part of the living room where they have a view of the TV and can watch Coronation Street in these bumpers which advertise the sponsorship of the long-running soap opera by the furniture retailer.

McCain Home Fries
"All Star Family Fortunes Sponsorship"
65s
20 Sep 2009
An appropriate series of bumpers advertising McCain's sponsorship of All Star Family Fortunes depicts the inner thoughts of a family as they eat their evening meal. Each vignette has someone suggesting a poll has been held to determine something within the family.

EDF Energy
"Good Night"
30s
20 Sep 2010
A spoof of the scene that used to close The Waltons has an unseen voice saying 'good night' to various electrical items to illustrate the claim that you can monitor the use of each separately and use the information to reduce your power bills. You can also turn them off by remote control.

Cosmote
"The Tourist"
30s
20 Sep 2010
An amusing demonstration of the lengths to which some people will go to avoid roaming charges on their mobile phone. A man creeps up on various reporters speaking to camera so he can dive in and get a message to his relatives at home. Apparently, he could use the advertised service instead.

The Sunday Times
"Gorillaz"
30s
20 Sep 2010
The members of Gorillaz appear to have been persuaded that it's not selling out if you don't appear to know you're in a commercial. They're wrong, of course, and there's something a little unedifying about seeing them in this but maybe they believe that they'll flog a few more concert tickets on the back of it and they had already done an ad for O2.

BT
"Upgrade"
40s
20 Sep 2010
Adam, Jane and the family are among those watching in a mesmerised fashion as meteors representing BT's super-duper fast broadband fall slowly to the ground. The photography is impressive and the ad manages to convey the idea that something genuinely momentous is happening.

Kellogg's Krave
"Unleashed"
20s
20 Sep 2010
A piece of the advertised cereal uses a picture torn from the front of the box to entice a piece of chocolate close enough to attack. The idea being that 'chocolate will never be safe' while so much of it is needed for the advertised breakfast cereal. This will either encourage or discourage you to buy it depending on whether you shop at Asda or Waitrose.

Smirnoff
"Nightlife Exchange Project"
40s
20 Sep 2010
This visually impressive ad reveals that Smirnoff have already been responsible for a series of massive parties around the world. But they're not prepared to leave it there... they want to unleash a new series of events and they're inviting us to make some suggestions to them. DAVID's idea for a drunken crŤche party didn't go down well.

Greenpeace
"40 Years Of Victories"
60s
20 Sep 2011
The responses of Greenpeace's various nemeses are charted in this proud piece of work by Gorgeous's Peter Thwaites. There can't be many organisations who can claim that the infuriation of their political opponents is among their greatest achievements.

T4
"The Place To Be"
60s
20 Sep 2011
A big night out is shown from back to front in this engaging film advertising Channel 4's youthiest strand of programming. As the youngsters arrive at the broadcaster's HQ, they are in an intriguing state of undress. It's a bit like the film The Hangover... only without the tiger, the prostitute with a heart of gold, the naked Chinese psychopath and the comedy.

Land Rover Range Rover
"Loud City"
30s
20 Sep 2011
If Loud City isn't Las Vegas then we don't know what it is. Anyway, the strange sights and sounds of the desert city provide a handy backdrop for the understated charm of the advertised car. The claim translates as: "expensive without looking expensive".

The Valleys
"Party"
60s
20 Sep 2012
The hijinks we can expect from those taking part in a new reality series on MTV are highlighted in this hedonistic trail. A slightly less naughty version is running on Channel 4 but we thought you'd enjoy the online version which offers an unashamed preview of the programme's contents.

Strictly Come Dancing
"Let's Dance"
60s
20 Sep 2012
This longer version of the trail for the new series of Strictly Come Dancing allows the rivalry between the three male judges for the attention of newcomer Darcey Bussell a lot more room. It is an excellent way of introducing Bussell and emphasising the freshness she'll bring to the show.

Aldi
"Garden Peas"
20s
20 Sep 2013
A little girl is inspired to ask a question of her playmate when he tells us that he likes chasing the peas round on his plate. It's very sweet, and we love what this campaign has done, but somehow the ads always seems more powerful when you can't anticipate the punchline.

Santander
"Frothy Tache"
30s
20 Sep 2015
Jessica Ennis sports a frothy 'tache in this latest spot for Santander which focuses on contactless transactions with Apple Pay. It means she - and others - can keep on sipping, shopping and doing whatever it is they're doing because there's no need to use both hands to scrabble around for their wallets - their phones can take the place of their debit card and keep track of the amount they've spent.

Bose
"The Soundtrack"
60s
20 Sep 2015
Bose has teamed up with Mercedes Petronas, and this collaboration between Lewis Hamilton and music producer Spinz Beats is the result. We see the F1 driver in the recording studio contributing ideas for a unique soundtrack, so that ambient noises from the track can be incorporated into the music that's produced.

NSPCC
"Party"
5 mins
20 Sep 2016
Much of this film rings true. In a bid to remind teenage girls to trust their instincts, it depicts a very believable scenario as an innocent party is spoiled by the arrival of a young man with sexual designs on a young teenage acquaintance. The devil is in the detail. It's in the face of her young male friend when the newcomers arrive and it's in their pushy attempt to make him 'one of them' by pressing beer on him. It's in the girl's effort to juggle the contrasting demands of two sets of friends. It's in her willingness to lie to her mum about who she is with. But most of all it's in the pervading sense of doom Dan and his friend bring with them.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.