David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Homeward BoundStaycations are likely the closest any of us will get to a holiday this year, and Argos embrace the concept in their latest ad.
    • JW Collective partner with Common People Films.JW Collective have revealed a new creative partnership with Common People Films (CMN PPL).
    • The RNIB's upside-down thinking.The Royal National Institute of Blind People (RNIB) have used the billboard lights at Piccadilly Circus to highlight the challenges by blind and partially sighted people post-lockdown.
    • The travel channels.This striking film unites free-to-air broadcasters in these uncertain times.
    • Absolute Post sign Milo Paterson.Lockdown hasn’t stopped Absolute Post from bolstering their Flame department with the signing of Milo Paterson.
    • Better save than sorry.GambleAware take the celebrity route in this 30" ad starring former England goalie David James.
    • Henry Mason has Moxie.Moxie Pictures have added director Henry Mason to their roster for commercial representation.
    • At breaking pint.Carlsberg evoke 2012’s ‘The Crate Escape’ as pubs, bars, cafes and restaurants reopen across the country (and, in some cases, immediately close).
    • Game changers?This bold double trailer for Madden NFL 21 and FIFA 21 offers a glimpse of next-gen sports games.
    • Summer bangers.This upbeat 30” ad directed by Tim & Joe sees Heck sausages join the staycation movement.
    • Henry ring the changes.Filmmakers Paul Mignot, Dani Pearce, Vedran Rupic, and Brazilian directing duo Salsa have joined Henry for French representation.
    • Safety in NumbersThis government-backed film encouraging people to stay safe this summer is something of an exercise in cognitive dissonance.
    • We're feeling supersonic.This propulsive ad marks the return of Formula 1 to the sporting calendar, with a rare emphasis on unity instead of conflict.
    • Rainbow RolesBetween acting as a symbol of hope during the pandemic and flying on flags during Pride month, the rainbow has been busier than usual in 2020.
    • Paul Quinn rocks up at HunkyDory.HunkyDory are pleased to announce the signing of writer-slash-director Paul Quinn for commercial representation.
    • You Are Here like it RARE.A surge of interest in small-scale production has prompted You Are Here to rejig their tabletop division.
    • Personal Protective EquipmentDurex take the opportunity to remind viewers that it's not just Covid-19 they need to avoid spreading.

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Argos
"Summer 2020"
30s
10 July 2020

Staycations are likely the closest any of us will get to a holiday this year, and Argos embrace the concept in their latest ad. The&Partnership and director Magnus Renfors's film sees a back garden transformed into the quintessential hip vacation spot, complete with dancing, lounging and and a, er, bucket hat-wearing dog.

This is achieved through a cleverly designed set piece, which uses kids’ toys, creative puppetry, and some dodgy dad fashion to recreate a club vibe at home. It's cheerful stuff à la Paypal and Heck, encouraging viewers to spice up their garden experience however they can this summer. After all, time's a-wastin'.


JW Collective partner with Common People Films.

JW Collective have revealed a new creative partnership with Common People Films (CMN PPL).

They become the eleventh member of Jane White’s stable, with co-founders Tony Roberts and Ramy Dance “delighted” to be part of “such an impressive group of production specialists”.

White, in turn, says: “We welcome CMN PPL’s impressive talent roster to our fold. This exciting new combination of established directors and collaborators extends their worldwide shooting base, which is so important in these times of restrictive travel.”


CLICK HERE TO READ MORE...

The RNIB's upside-down thinking.

The Royal National Institute of Blind People (RNIB) have used the billboard lights at Piccadilly Circus to highlight the challenges by blind and partially sighted people post-lockdown.

From July 6th to July 13th, ads from participating brands like Amazon and Kellogg’s will be turned upside down to represent how social distancing and other physical restrictions affect blind and partially sighted pedestrians.


CLICK HERE TO READ MORE...

BBC
"Our Stories"
2 mins 08s
9 July 2020

As broadcasters struggle to wrench viewers away from the on-demand charms of streaming services, it's rare to see moments of unity rather than competition. That makes this film from the BBC, ITV/STV, Channel 4, and Channel 5 particularly striking, as it celebrates the power of media to bring people together - even when it feels like we're further apart than ever.

Director Sam Walker has kept things nicely grounded here, rooted in the British landscape. From iconic locations like the Angel of the North to more local attractions like windswept overpasses and well-kept back gardens, a fleet of tellies bring drama and delight wherever they go.

While license fee changes may leave some questioning how much UK telly is really accessible to all, this is nonetheless an arresting road trip around the country with cultural clips to spare. Reassuring stuff in these (and we hesitate to say it, but DAVID's list of synonyms can only be so long) uncertain times.


Absolute Post sign Milo Paterson.

Lockdown hasn’t stopped Absolute Post from bolstering their Flame department with the signing of Milo Paterson.

The ex-Mill and UNIT artist admits this is an “unusual time” to be starting a new job, but says: “As I already know quite a few of the team at Absolute and I’ve heard nothing but good things about the people and working environment, I’m really looking forward to being part of the family.”


CLICK HERE TO READ MORE...

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Five Star Work
(1-25 of 25)

BBC
"Our Stories"
2 mins 08s
9 Jul 2020
As broadcasters struggle to wrench viewers away from the on-demand charms of streaming services, it's rare to see moments of unity rather than competition. That makes this film from the BBC, ITV/STV, Channel 4, and Channel 5 particularly striking, as it celebrates the power of media to bring people together - even when it feels like we're further apart than ever.

Carlsberg
"The Breakout"
40s
8 Jul 2020
Carlsberg evoke 2012’s ‘The Crate Escape’ as pubs, bars, cafes and restaurants reopen across the country (and, in some cases, immediately close). Shot by director Andy Lambert, the ad stars three mates pushed to the brink by lockdown. It’s been thirsty work, but the trio are ready to escape their respective ‘prisons’. Next stop: the Three Compasses.

EA Sports
"The Next Level"
1 min 47s
7 Jul 2020
A new console generation is upon us, with both Microsoft’s Xbox Series X and Sony’s PlayStation 5 slated for release this year. Judging by a recent NBA 2K21 trailer, the revolution will be sweat-drenched. Sports games like NBA 2K are traditionally used as graphical showcases, tapping into multiple fandoms for maximum engagement. Cue EA Sports with this bold double trailer for Madden NFL 21 and FIFA 21.

HSBC
"Florence"
60s
2 Jul 2020
HSBC's latest campaign draws attention to the struggles that come from trying to live authentically in an unaccepting world. Championing minority voices, the work features stories from people across all walks of life - each of whom faces their own mental, emotional, and practical challenges in a society that presumes everyone is straight.

Bodyform
"Womb Stories"
3 mins 28s
1 Jul 2020
To say this three-minute Bodyform ad is a force of nature would be an understatement. Scored by a remix of Pumarosa’s ‘Priestess’, the ad combines live-action with animation to show how the uterus changes over the years. The result is, well, bloody brilliant. Another strong outing from a brand on the frontline of sanitary protection.

Vogue
"Drag Syndrome"
6 mins 33s
2 Jul 2020
Vogue continue their Pride series with this fascinating film which explores the intersection of disability and drag. Director Jess Kohl takes a documentary approach as she profiles Drag Syndrome - an artistic collective of drag kings and queens who happen to have Down's syndrome. It's a bold and beautiful reminder that there's room for everyone under the rainbow.

Barclays
"Away Fans"
77s
1 Jul 2020
Even die-hard Aston Villa fans will admit this Premier League season has been a struggle, pandemic or no pandemic. Former EPL title sponsors Barclays wish to ease at least one Villa fan’s suffering, with a little help from Zoom and a former striker-turned-Homes Under the Hammer presenter. Tom Barbor-Might’s sweet film introduces Tim and fellow match day regulars Matt, Chris, and Simon.

National Centre For Domestic Violence
"Abusers Always Work from Home"
60s
29 Jun 2020
In case you hadn't noticed, user-generated content (UGC) has dominated the airwaves in recent months. At one point it seemed like every UK household would have their fifteen seconds of fame. But some homes go under the radar with devastating consequences. That’s the premise of this super piece of work for the National Centre for Domestic Violence.

Dr Oetker
"A Few Square Metres"
60s
23 Jun 2020
This cheerful film for Dr Oetker pays tribute to those who've made the best of quarantine, even during tough times. From parents juggling working from home with becoming their kids' teacher to the children themselves trying to handle living through a pandemic with any sense of normality, things haven't been easy.

Motor Neurone Disease Association
"The Dance"
2 mins 27s
23 Jun 2020
This Motor Neurone Disease Association film is dedicated to Wendy Gladwyn, a performing arts mentor who passed away from the disease. Director Jess Journo - a former ballet dancer herself - conveys how even the most lithe and active individual can succumb to muscle weakness and other life-shortening effects.

Paypal
"Little Wins"
30s
23 Jun 2020
This is one of the first commercials we've seen made during lockdown which is unapologetic in its cheeriness. Thank God! The misreading of the public mood by the advertising industry has been woeful, and nothing has demonstrated this more clearly than their fear of being anything other than entirely sombre.

Skandinaviska Enskilda Banken
"It’s Darkest Before the Dawn"
90s
23 Jun 2020
This lofty communication from Swedish bank Skandinaviska Enskilda Banken (SEB) promises clients support as the world reopens. There are no quick fixes offered, no suggestion that some magic innovation or off-the-wall approach will return the economy to normal at the end of lockdown, only a crucial commitment to working hard towards a greener, more sustainable financial future.

Babybel
"Join the Goodness"
75s
22 Jun 2020
La Résistance goes lactose-free in this big-budget outing for Babybel. Inspired by the likes of ‘Detective Pikachu’ and ‘Sonic the Hedgehog’, the ad depicts a world fuelled by junk food and run by, erm, giant gummy cats. A plucky human protagonist has other, healthier ideas. She’s joined by a swarm of Babybels, who seem to have formed a ninja clan to stop the gelatinous threat.

moneysupermarket.com
"Calm Bull"
60s
22 Jun 2020
We could all use a smidge more calm in our lives at present, and this amusing ad for MoneySupermarket claims to have a solution. Campaign mainstay Matt Berry provides the soothing voiceover as we're presented with a bull who appears to have taken an overdose of chill pills - and had his bills streamlined, to boot.

Pride in London
"You! Me! Us! We!"
1 min 50s
19 Jun 2020
With Pride events the world over cancelled or postponed due to Covid-19, this Pride in London film offers a touching reminder that the LGBT community is still there for each other. From online support groups to drag shows via Instagram, the movement haven't let lockdown and isolation dull their shine.

WhatsApp
"Sunbeams"
2 mins 03s
18 Jun 2020
This dreamy Brazilian ad for messaging service WhatsApp demonstrates how the little things keep us connected during tough times. Most of us have been isolated for what feels like forever by now, cut off from friends and family, and contained in our own, relatively safe bubbles. However, sharing small moments of beauty can keep those we love close emotionally, if not physically.

Dacia
"Ingenious Productions"
30s
17 Jun 2020
This tongue-in-cheek Dacia commercial shows that not every brand has been hampered by Covid-19. In fact, it lets the Romanians double-down on their no-frills approach with a dash of topicality. Ralph Ineson (credited here as Voiceover Guy) reminds us that “we can do a lot with a little” - and this includes filming a car ad during lockdown.

Beyond Food Foundation
"Heat"
90s
11 Jun 2020
This compelling ad for the Beyond Food Foundation offers a new spin on the old adage 'if you can't handle the heat, get out of the kitchen. The charity focuses on helping homeless people find a way out of poverty by training them for jobs in the hospitality industry - after all, a chaotic kitchen is a doddle after surviving life on the streets.

Keep It Real Online
"Pornography"
60s
11 Jun 2020
Consent takes centre stage in this amusing ad for New Zealand internet safety campaign Keep It Real Online. In a scenario straight out of many young people's worst nightmares, the actors from a porn film a kid has been watching appear at his door in the buff... much to the surprise of his unsuspecting mother.

Aldi
"Precedented Prices"
30s
8 Jun 2020
The word ‘unprecedented’ has lost all meaning in recent times, as brands, news outlets, and inept politicians scramble to make sense of the coronavirus pandemic. Cue this droll piece of work by Aldi Australia, who aim to cut through the bullshit and keep things down to earth. Oh, and to draw a line under #toiletpapergate once and for all.

ITV
"TalkTalk"
90s
5 Jun 2020
ITV highlight one of the companies working to keep people connected when they've never been further apart. After 'insane but true reports earlier this year of people burning down 5G masts under the conspiratorial belief that the network - somehow - spread Covid-19, it's a relief to see that the majority of people have clung on to their sanity about telecommunications.

LifeBridge Health
"Covid Cares"
60s
5 Jun 2020
This haunting piece of work for Baltimore’s LifeBridge Health organisation has no spoken dialogue, but the cast of frontline workers speak volumes nonetheless. One by one, emergency workers and other at-risk employees sit down in front of the camera and shed their ‘armour’: namely masks, gloves, and other forms of personal protective equipment.

Sky Sports
"The Comeback"
60s
4 Jun 2020
Sky Sports put this together ahead of Nike's similarly excellent take on the idea of a Covid-19 comeback. The broadcaster presents four of the best sporting turnarounds in recent memory. Boxing, cricket, football, and golf are represented here, and it's hard to argue with the examples provided. Each clip underlines the thrill of the chase, and the sheer dearth of thrills since lockdown began.

Bank of America
"Commencement"
60s
4 Jun 2020
This lofty outing for the Bank of America may feel incongruous at present, given the overall mess the US is making of reopening after lockdown, but it offers businesses a sign that hope is on the horizon. The bank have pledged $1 billion to help address the economic inequalities which have become increasingly apparent throughout the pandemic.

Nationwide
"Yomi Sode & Son"
60s
2 Jun 2020
At a time when we're constantly confronted with images of violence inflicted upon black people and America threatens to become a military dictatorship over racist policing, it's heartening to see this portrayal of caring black parenthood highlighted by Nationwide. Yomi Sode and his son ruminate on lockdown with a charming relatability.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.