David Reviews

 It's the work, stupid.

Latest Work
    • Doesn't time fly?This Jonathan Glazer-directed Apple commercial features a vertiginous lead performance.
    • In for a PennyAddiction charity GambleAware draw attention to 'bet regret' in this engaging commercial directed by Chris Palmer.
    • Papaya double their pleasure.Directors Nicolas Caicoya and Willem Gerritsen are the latest to join Papaya's London roster for commercial representation.
    • Tech off.Surrey-based Caterham Cars celebrate the art of the donut in this 40" ad directed by Wriggles and Robins.
    • Power to the PeopleThis powerful short film from Brent Foster highlights the story of the women of Korogocho, Kenya.
    • Face to FaceThere's a lesson about manners in this amiable commercial for McDonald's.
    • Mum's the word.This taut short film sees a mute teenager drawn into an uneasy alliance with a local tearaway with devastating consequences
    • How many hurricanes?Ford's latest ‘The Beauty of Change' ad sees a new wave of biomechanical butterflies take flight.
    • Swords at the ready.This kinetic Adidas documentary introduces Warsaw's Swords running club.
    • Willing gifts.This compilation of testimonies from people whose lives have been affected by cancer builds in momentum towards a moving crescendo.
    • Everything to lose.Parental paranoia is the order of the day in this hard-hitting American commercial for Subaru.

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Apple Watch
"Flight"
60s
21 February 2019

While being tethered permanently to a smartphone feels like one of the inevitable consequences of modern life, Apple think they have the solution. This polished film, directed by Jonathan Glazer, takes a visceral approach to the freedom ostensibly granted by one of the fruit-based brand's smart watches.

The beneficiary in this instance is a runner who suddenly finds herself launched into the air. From balletic poses struck while flying-slash-falling to rippling skin battered by the wind, it's a visually arresting piece of work - even her inevitable crash landing is handled with style.

It's an unusual approach to portray both the joy and the terror of liberty, but it pays off beautifully here. Kudos to professional ‘air dancer' Inka Titto for a vertiginous lead performance, too.


GambleAware
"Bet Regret"
30s
21 February 2019

Addiction charity GambleAware draw attention to 'bet regret' in this engaging commercial directed by Chris Palmer. Football commentary takes on a different meaning when the likes of Matt Smith and Dean Saunders turn their punditry skills on a supporter - especially when he's displaying signs of unhealthy gambling.

By addressing the sunk-cost fallacy head on - in addition to highlighting the worrying behaviour of lying to a partner in order to conceal a bet - the protagonist finds himself speechless when confronted on the touchline. It's a forthright approach - one which seems likely to hit home for the target audience.


Papaya double their pleasure.

Directors Nicolas Caicoya and Willem Gerritsen are the latest to join Papaya's London roster for commercial representation.

Hailing from Spain and the Netherlands respectively, Caicoya and Gerritsen caught Papaya HQ's eye with their extensive TVC reels, storytelling abilities, and collaborative instincts. Read on for more about the company's newest recruits…


CLICK HERE TO READ MORE...

Caterham Cars
"Test Drive"
40s
21 February 2019

Surrey-based Caterham Cars celebrate the art of the donut in this 40" ad directed by Wriggles and Robins. Unencumbered by pesky countermeasures found in everyday vehicles, the lightweight sports car maker banishes inhibitions in a cloud of smoke and exhaust flames as the car spins three-hundred-and-sixty degrees.

This boy racer manoeuvre is granted extra nobility by a classical soundtrack, which competes with some fine-tuned engine noises for the viewer's attention. Punctuated by a tongue-in-cheek camera fail at end, it's a neat distillation of the brand's values as it targets those who get their kicks from smoking tyres.


Short Films
"Enough: The Empowered Women of Korogocho"
7 mins 40s
20 February 2019

This powerful short film from Brent Foster highlights the story of the women of Korogocho, Kenya. Director Foster's background as a photojournalist serves the material well here, as main subject Beatrice explains the women's dire circumstances - being under constant threat of assault - and the decision to fight back.

Her quiet dignity shines through the documentary visuals, allowing the viewer to viscerally experience what a seismic change self-defence training has brought to the community. With storytelling as bold as Beatrice herself, plus an atmospheric soundtrack and painterly grade, it makes for an absorbing watch.


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Five Star Work
(1-25 of 25)

Apple Watch
"Flight"
60s
21 Feb 2019
While being tethered permanently to a smartphone feels like one of the inevitable consequences of modern life, Apple think they have the solution. This polished film, directed by Jonathan Glazer, takes a visceral approach to the freedom ostensibly granted by one of the fruit-based brand's smart watches.

Subaru
"Parents' Imagination"
60s
18 Feb 2019
Parental paranoia is the order of the day in this hard-hitting American commercial for Subaru. It's easy to worry about teenagers making good decisions at the best of times, especially when they're behind the wheel of a several-ton vehicle. Despite the incessant buzz of smartphone notifications and alerts, Subaru claim their technology will help keep drivers focused.

The Times/The Sunday Times
"Politics. Tamed."
40s
18 Feb 2019
This 40" ad for The Times and The Sunday Times transforms the House of Commons into a den of - and by no means limited to - snakes, sheep, and vultures. We would make a joke along the lines of "So what's new?", but we'll leave that to the reader. Also left to the viewers' discretion is choosing which real-life politician to pair with their animal counterpart.

Cheerios
"Step Up"
70s
15 Feb 2019
Cheerios continue their campaign to make the world a better place with this affectionately crafted commercial, which offers an important message about standing up for others. Quirky character design and practical lyrics serve the narrative well, as kids and grown-ups alike are bound to be inspired by the film's empowering advice on thwarting bullies.

BMW
"Legend"
75s
15 Feb 2019
Have you ever heard the tale of Ol' McLanden? No? Well, erm, that's because it's a yarn spun by BMW rather than some crusty raconteur. The narrator in this case is actor Chris Pine, and he has an outlandish story to tell. What begins as a drive down smoky streets evolves into an impressive CG fable involving jackhammer-wielding giants, a post-apocalyptic motorbike gang, and even Poseidon in a hi-ves vest.

Cheerios
"It's All Family"
70s
14 Feb 2019
Tactile animation, vivid character designs, and a catchy soundtrack help this Cheerios commercial stand out, as the brand aim to promote inclusivity through the medium of breakfast cereal. One of four ads directed by Johnny Kelly, this instalment focuses on the structure and evolution of the American family.

Lendo
"Lame Holiday Feeling"
50s
13 Feb 2019
A man finds himself haunted by the ghost of poor financial decisions past in this Nordic horror from financial troubleshooters Lendo. The Norwegian company aims to help customers refinance their holiday debt, so reminders of their follies don't keep popping up... as illustrated by the hapless bloke here.

Toyota Corolla
"Move Ahead"
60s
12 Feb 2019
‘Sing, Sing, Sing' by Benny Goodman accompanies this engaging jaunt through motoring history for Toyota, as the marque pit their new Corolla hybrid against a fleet of roadsters, gas-guzzlers, and even a horse-drawn carriage. Shot by co-directors Sam Brown and Mark Jenkinson, this desert race affectionately riffs on Prohibition-era sedans, high school hot rods, and Eighties yuppie-mobiles.

Google Pixel
"Donald Glovers"
60s
12 Feb 2019
Donald Glover aka Childish Gambino is truly the man of the moment, so it's no surprise this ad for Google Pixel starring the actor-slash-rapper went down a treat on social media. Launched during last Sunday's Grammys, the 60" commercial sees Glover challenge a digital doppelgänger to a dance-off.

Oululainen
"Personal Space"
40s
12 Feb 2019
This amusing commercial for Finnish bakers Oululainen invokes a key aspect of the nation's character - respecting personal space. Rovaniemi-native Pete Riski proves a fitting choice of director, delivering an affectionately tongue-in-cheek portrayal of his homeland with a refined touch.

Vauxhall Crossland
"Mud"
30s
10 Feb 2019
Ah yes, the scourge of posh parents everywhere: what to do when one's young offspring are finished with a bracing game of rugger and require transport back to the country pile... muddy kit and all. An orchestral version of ‘The Hippopotamus Song (Mud, Mud' Glorious Mud') accompanies the parental crowd's slow realisation in this film as, like dirt-clad zombies, their sprogs creep ever closer.

Head & Shoulders
"Smash Therapy"
30s
11 Feb 2019
Head & Shoulders's American arm take a novel approach for their Super Bowl outing. No flake-free shoulders or impressively hirsute footballers here - instead, this film directed by Nick Ball focuses on a primal experience known as 'Smash Therapy'. An enjoyably violent endorsement of small businesses.

Paddy Power
"Rhodri Giggs"
60s
9 Feb 2019
Betting's enfant terrible Paddy Power have enlisted Rhodri Giggs - brother of former Wales and Manchester United winger Ryan - to promote their new Rewards Club scheme. It's a family affair, then, albeit a decidedly twisted one. Proving that extramarital affairs are fair game in the brand's eyes, the ad gleefully riffs on Ryan's eight-year dalliance with his brother's wife.

Nike
"Stop at Nothing"
73s
8 Feb 2019
Nike's latest commercial focuses on diversity - and this time it really puts its money where its mouth is. The attention-grabbing film stars Paralympic fencing champion Bebe Vio, and continues the defiant tone struck by previous films starring Colin Kaepernik, backing up the ethos with director Georgia Hudson at the helm.

Coca Cola
"Everyone Plays"
90s
8 Feb 2019
Coca Cola have teamed up with the Premier League for an inclusive new campaign - 'Where Everyone Plays'. Featuring brand ambassadors Jesse Lingard and Jermaine Jenas, it highlights the universal nature of following a team and how vital fans are at every step of their way to victory.

Audi
"Cashew"
60s
2 Feb 2019
Audi's 2019 Super Bowl outing features a trip to the great beyond... with a twist. When a man arrives at an idyllic pastoral farmhouse (complete with evocative wheat field), his grandfather has a surprisingly futuristic gift waiting in the garage to pass down the generations. At least, that's what we're led to believe.

NFL
"The 100th Game"
2 mins
7 Feb 2019
NFL stars past and present have a ball in this frenetic Super Bowl commercial, which sees a black tie dinner descend into a gridiron free for all. Unable to curb their competitive streaks for just one night, the cast pursue an errant football as if the Vincent Lombardi Trophy depended on it. A well-staged paean to the sport's exuberant nature.

Guinness
"The Purse"
90s
6 Feb 2019
A mum bequeaths her sons a unique legacy in this touching ad for Guinness. Having been an avid rugby lover throughout her life, she instructs her boys to spend any money she has left in her purse on following the Six Nations... and, like any good sons, they do what mum says. Equal parts joyous and poignant work.

Thomas & Friends
"The Wonder of Why"
60s
6 Feb 2019
Sorry, John Humphrys - no-one asks more pressing questions than children. No subject is taboo, no query is too trivial, and God help anyone who provides an unsatisfactory answer. Such inquisitive zeal drives this charming piece of work for Thomas & Friends (hitherto known as Thomas the Tank Engine), as children stump and wrong-foot their parents with a variety of questions.

Rexona
"Walk of Shame"
60s
5 Feb 2019
This wonderfully over-the-top ad for Rexona tackles sweat patches in an unexpectedly theatrical fashion. Whenever a hapless young man dares to raise his arm, he triggers slow-motion horror from anyone unfortunate enough to absorb his B.O. As children cry, adults scream, and dogs howl at the state of his pits, the level of slo-mo disgust escalates.

Bulb
"Kelp"
30s
5 Feb 2019
Bulb are the latest outfit to challenge the UK's ‘Big Six' energy suppliers, and this 30" animated launch ad sets out their stall in wry fashion. And what better way to pique viewers' interest than with a monstrous kelp plant? Said gardening crisis is neatly brought to life via minimalist animation and dry voice work from comedians Tim Key and Ellie White.

British Airways
"Made in Britain"
90s
4 Feb 2019
British Airways celebrate the quirks which make our island unique in this star-studded ad. As celebrities including Nicola Adams, Olivia Colman, and Gary Oldman board a packed flight, each chime in with their own reasons to love the UK and its people. With frequent shots of the British landscape and reminders of our cultural exports, this film offers an idealised love letter to an increasingly divided country.

McDonald's
"Is It A Big Mac?"
60s
2 Feb 2019
This is a super way to introduce a minor variant of the Big Mac. Using a template established by Marmite, it sets us against each other by suggesting we're either someone who believes McDonald's flagship product remains a Big Mac when you add bacon, or we're not. It's a really effective piece of advertising because it manages to work very hard at letting viewers know about the new option without making it feel as though that's what it's doing.

Amazon
"Not Everything Makes The Cut"
90s
31 Jan 2019
Amazon showcase some of their less successful smart products in a star-studded Super Bowl outing. From hot tubs to toothbrushes, it's heartening to know that the retail giant realises some things needn't get any smarter. This fun 60" montage is packed with celebrities suffering technological glitches, including Broad City stars Ilana Glazer and Abbi Jacobson accidentally turning on the waterworks and Forest Whitaker losing valuable podcast-listening time.

Hyundai
"The Elevator"
60s
31 Jan 2019
Arrested Development and Ozark star Jason Bateman takes unfortunate guests on an elevator ride of epic proportions in this entertaining Super Bowl ad for Hyundai. Dressed as the devil's bellhop, Bateman shepherds patrons to destinations they'd preferably avoid, including a shoddy dental practice to a flu-ridden airplane.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.