David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • An isolated success.Cometh the hour, cometh the campaign... when giffgaff launched their current strand of advertising a couple of months ago, who could have guessed that its homemade qualities would swiftly become de rigueur?
    • Cuckoo Land ComfortA woman travels into a fantasy realm of comfort in this entertaining outing for Sloggi.
    • The First Clean is The DeepestThis quirky outing for Vanish suggests our carpets are even dirtier than we think.
    • Knives out.This darkly funny short film is a heady blend of murder, northern soul, and sex chat lines.
    • Channel hopper.French immigrant Léa (Alicia Medina) washes dishes in a London cafe and reads Juliet Nicolson in her sparsely furnished flat.
    • Gimme shell-ter.Homebase’s eerily topical ‘Feels Good to be Home’ campaign returns with this 40” creature feature starring Gary the tortoise.
    • Move your feet.While the phrase 'toe jam' may not inspire confidence in viewers, we promise that this quirky commercial from Gala Bingo is a lot more appealing than its title suggests.
    • Team effort.The great British pastime of keepy-uppy takes centre stage in this cheerful film from director Jacques Salmon.
    • Virus Crisis Podcast: Jennifer SheridanDirector Jennifer Sheridan talks about her move to Park Village and some recent non-advertising projects.
    • Julien & Quentin join HAMLETFrench directing duo Julien & Quentin have joined HAMLET for representation in Belgium, the Netherlands, Asia, Africa, and the Middle East.
    • In the picture: Papaya Rocks Film Festival 2020.Bethnal Green’s Genesis Cinema hosted the second annual Papaya Rocks Film Festival on Thursday 27th February, and there was plenty to keep fans of no-budget cinema entertained.
    • Touching From a DistanceThis stripped-back ad from Channel 4 demonstrates how the commercial industry is adapting to the ongoing Covid-19 crisis.
    • Uncommon enlist Jonas Roth and Rasmus Smith Bech.Danish creative duo Jonas Roth and Rasmus Smith Bech have joined the ranks at Uncommon.
    • Darling Films welcome Daniel Skoglund.New signing Daniel Skoglund brings a “slick visual universe” to the table, according to Darling Films.
    • Virus Crisis Podcast: Sascha Darroch-DaviesWe talk to DLMDD's Sascha Darroch-Davies.
    • Man vs NatureGardening gets the action movie treatment in this enticing outing for Honda.

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Sloggi
"Cloud Nine"
40s
1 April 2020

A woman travels into a fantasy realm of comfort in this entertaining outing for Sloggi. The comfy underwear specialists turn the spotlight on their new Oxygene bra - a garment so mind-blowingly light it apparently sends wearers into a candy-coloured reverie.

The styling is on point throughout this film, from the central character's quirky graphic eyeliner and Doc Martens fashion combo to cloud-covered nails through which video game-style unicorns frolic. Style and substance, it seems, can co-exist after all.

With a self-consciously artsy flair, a deft mixture of live-action and animation, and a lovely sense of visual humour throughout, this is a typically upbeat and feelings-focused addition to the Sloggi canon. There are even sentient bras thrown into the mix for good measure.


Vanish
"Carpet Street"
30s
30 March 2020

Being that we're all stuck indoors for the foreseeable future, it may distress viewers to learn that our carpets are even dirtier than one might expect. At least, that's according to this quirky outing for Vanish, who may well see a jump in sales now that customers are confronted with their own filthy homes on a continuous basis.

Director Sye Allen hammers the point home with a parade of pets, commuters, and sports fans, all of whom trample a mountain of dirt into a woman's freshly hoovered floor. There's even an entire tour’s worth of cyclists thrown into the mix, just to make sure no speck of carpet goes unblemished.

Now that deep cleaning to alleviate boredom is a national past time, it seems likely that audiences will be impelled by the prospect of getting the last morsels of muck out of their homes. Vanish will hope it's worth the supermarket queue, at least.


Short Films
"Skeletons"
22 mins
30 March 2020

This darkly funny short film is a heady blend of murder, northern soul, and sex chat lines, anchored by a touching performance from Carrie Cohen. She plays Rose, a housewife who resorts to desperate measures when a man is killed by husband Nestor (Ian Reddington). She doesn’t want justice, however - she wants love and companionship.

What follows is a bizarre yet moving courtship between woman and corpse, as Rose relives her nightclub days, enjoys some mealtime conversation, and tries to remove bloodstains with a stiff wire brush in-between. Aided by some pleasingly retro and fusty production design, Hunter makes it easy to root for Rose’s macabre emancipation.


Short Films
"Lea"
4 mins 08s
30 March 2020

French immigrant Léa (Alicia Medina) washes dishes in a London cafe and reads Juliet Nicolson in her sparsely furnished flat. It’s fair to say UK life is nothing to write or call home about so far, and her meddling family - represented by her brother via voicemail - want to know Léa’s game plan. For now, the only escape is the beach in her head.

Part contemporary dance piece, part literal ‘kitchen sink’ drama, James Coyle and Jamie McCormack’s film offers a heightened interpretation of urban isolation. Léa herself may be a cypher, but that sense of climbing (or, in this case, walking) up the walls with frustration will doubtless chime with many just now.


Homebase
"Gary the Tortoise"
40s
30 March 2020

Homebase’s eerily topical ‘Feels Good to be Home’ campaign returns with this 40” creature feature starring Gary - a CG-enhanced pet tortoise capable of giving any hare a run for its money. Accompanied by the theme to The Adventures of Black Beauty, Gary makes a beeline for his family’s rejuvenated back garden.

At a time when parks and other public spaces pose a risk to public health, those fortunate enough to enjoy their own patch of greenery will appreciate the ad’s bounding optimism. Like countless other retailers forced to shut during the coronavirus pandemic, the onus is now on Homebase to juggle the needs of online customers with the health of their staff.


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On This Day
(1-25 of 25)

Twix
"Tandem"
30s
3 Apr 2005
Great slapstick results when the male protagonist in this ad decides he doesn't want to share his Twix with his girlfriend. He steers the tandem towards a low branch, ducks and knocks her into the road. And as it is filmed like a corny perfume ad, the twist is a real surprise... unless you just read this. Sorry.

Hellmann's Mayonnaise
"Opinions"
30s
3 Apr 2006
Simple but effective film for Hellmann's has a number of people (including a smattering of celebrities such as Chris Eubank and Malcolm McLaren) explaining how to make a sandwich. They agree on only one thing... that Hellmann's mayonnaise is essential.

Grolsch
"Dancing Bottles"
30s
3 Apr 2010
The product in the heavy bottle is made to look light on its feet as lovely swirling movement is accompanied by an excellent musical track sung by Louis Armstrong to great effect in this lovely commercial for the Dutch beer.

Nicorette
"Movie Scenes"
2 mins 30s
3 Apr 2010
If you think the idea that a Nicorette inhalator is any kind of substitute for smoking cigarettes is a silly one... then think again. This commercial spoofing a number of familiar scenes from the movies replaces a smouldering cigarette with the advertised product in each.

PG Tips
"Eagle"
30s
3 Apr 2012
A bit's been added to the end of this classic ad for PG Tips. Having been grabbed by the eagle as he tries to prompt Al into recognising that the key word is 'fresh', Monkey finds himself in the bird of prey's nest with it's chicks. Time for a little song... obviously.

Libresse
"Shout"
60s
3 Apr 2013
This wonderful Swedish ad directed by Jesper Ericstam - also responsible for Ikea's charming 'Night Walkers' - is intriguing and joyously funny. It appears to be advertising a pregnancy testing kit as women seated on toilets and unclad from the waist down suddenly become very emotional. But is everything as it seems?

NSPCC
"Amy"
60s
3 Apr 2013
The calm, tender stillness of this film's visual approach contrasts powerfully with the message it communicates. A young girl talks about herself while we see her in the first four hours of life... before the storm that lies ahead. We're more inured to seeing images of sorrowful, neglected children, so the vulnerability of this baby really hits home.

Compare The Market
"Hollywood"
60s
3 Apr 2015
On a trip to Hollywood, Aleksandr Orlov and his trusty companion Sergei suddenly realise that a massive opportunity opened up when EE (neé Orange) decided to drop their involvement with two-for-one cinema tickets. Thus the canny duo came up with Meerkat Movies which will entitle punters to the same terms as the previous deal (with the added bonus that they can exploit the offer on a Tuesday as well as a Wednesday) if they buy their car or home insurance through the price comparison site.

Change Please
"A True Story About Change"
65s
3 Apr 2016
When advertising folk turn their attention to good causes, they sometimes seem so caught up in the worthiness of the endeavour that they forget to being their persuasive skills to the party... not so here. As well as describing a super initiative, this film by Stuart Douglas from an excellent FCB Inferno script never loses sight of its key objective... persuading people to use the charity's mobile vendors rather than directing their coffee money towards a major corporation's off-shore bank account.

Hornbach
"You're Alive"
60s
3 Apr 2016
This lovely commercial for German DIY retailer Hornbach introduces us to a middle-aged man steeling himself for a spot of good old fashioned hole digging. Oh, and the same man standing naked as the day he was born on a mountain ridge. Is he preparing to say goodbye to this cruel, cruel world? Far from it - he's diving back into nature with style.

Lotto Powerball
"Dylan"
60s
3 Apr 2017
Dylan - a keen yet timid young football player - sees his thus-far pedestrian career in amateur kickabouts take a dramatic turn for the better in this excellent ad for Lotto New Zealand. One trepidatious tap to the ball creates a tectonic shift in his fortunes, despite his right leg's best efforts to sabotage his every move.

The National Autistic Society
"Crowded Brain"
60s
3 Apr 2017
Getting from A to B is something many of us take for granted. For some, it can be an alarming ordeal. In this latest film from the National Autistic Society, we join Holly on her journey to a friend's birthday party. We feel dad's trepidation as he waves Holly goodbye. We quickly understand why when the bus driver talks. We may hear a friendly greeting, but for Holly, it's paralysing.

Wrigley's Extra
"Message"
30s
3 Apr 2018
Wrigley's present a funny fake-out in this amusing ad for their Extra gum. We're introduced to a young policeman who seems to be hitting a poignant milestone in his career - breaking bad news to a family for the first time. Luckily, the lad has something a little Extra to give him confidence as he approaches the door. We won't spoil the reveal, but it turns out the guy's task is less sensitive and more... sensual.

Oppo
"Ingenious Factory"
40s
3 Apr 2019
Chinese phone manufacturers Oppo join the European market with a bang with this fanciful commercial. Focusing on what initially seems like a normal phone factory, things quickly take a turn for the artistic as Oppo engineers go to fantastical lengths to pack their smartphones with all kinds of desirable gubbins. It's a tactile, stylish way to bring the wonder back into what can feel like a sterile industry.

Amazon Echo
"Bedtime Story"
60s
3 Apr 2019
Adland rekindles its love affair with adopted swine courtesy of this ad for the Amazon Echo, which charts a young boy's friendship with his pet piglet, Charlie. At first the two youngsters have free reign, but, as any self-respecting farmer will tell you, size inevitably becomes an issue.

Argos
"So Stylish You Can Wear It"
60s
3 Apr 2019
Argos are extremely proud of their latest collection of home furnishings, as evidenced by this tongue-in-cheek ad from directing collective Traktor. Fixtures and fittings become fashion as everyday items are transformed into high-concept outfits which skirt the line between parody and performance art.

Chicago Town Frozen Pizza
"Humdrum"
30s
3 Apr 2005
In case you imagine the Chicago Town pizza company would provide you with the kind of humdrum food available in Humdrum - an average American town - we are assured they would do no such thing as we glimpse the sad lives of the residents of Humdrum.

Skittles
"Granny's Rap"
30s
3 Apr 2005
No further proof is needed that sweeties contain worrying additives than the behaviour of the two oldies in this ad who go completely bananas after a few Skittles. Granny performs a rap and then rips open her top. It is the young man in the ad, rather than us, who is faced with the unedifying consequence.

Dove
"Self-Esteem Fund"
40s
3 Apr 2006
Beautifully-filmed commercial seeks to build on Dove's use of "ordinary" women to advertise their wares to deal with the problem of low self-esteem amongst children. The ad says the new charity aims to make these children see their own beauty. A cover of Cyndi Lauper's True Colors accompanies the footage.

Halifax
"Rhinestone Cowboy"
60s
3 Apr 2006
Oh God. Well, you cannot fault them for effort. An Irish staff member called Barry is the latest to unleash his singing skills upon an unsuspecting public with a bold interpretation of Glen Campbell's Rhinestone Cowboy. It's probably an easier route to celebrity than humiliation by Simon Cowell.

Heat
"Riot Aftermath"
20s
3 Apr 2006
Women have been depicted as finding chocolate hopelessly irrestistible for years. Now, they are shown to be similarly addicted to celebrity gossip. Here a policeman investigates an unsavoury incident ina newsagent after they run out of copies of Heat. Very amusing.

Benecol
"Blocks Cholesterol"
40s
3 Apr 2006
And the award for overblown visual metaphor goes to... well, that's a tad unfair as the idea is beautifully realised even if the participants do look a little like Woody Allen dressed a sperm in Everything you Wanted To Know About Sex. The message is plain enough, Benecol reduces your cholesterol.

Warburtons
"Growing Pains"
30s
3 Apr 2006
Victor Meldrew's neighbours haven't fared well, have they? First Angus Deayton is revealed to be as cocaine-sniffing john and now, the strange bloke from the other side of the fence turns up in a low-key role in a bread ad. The gag involves a teenage son growing so fast that he keeps bumping into things.

Kellogg's Crunchy Nut
"Nutty Nation"
40s
3 Apr 2007
'Land Of Hope And Glory' is used to suggest it is our patriotic duty to reject toast and butter and favour instead the appeal of Kellogg's Crunchy Nut Corn Flakes... although to judge by the enthusiastic crowds, our consumption of the stuff may be surplus to requirements.

Lynx
"Supermarket"
20s
3 Apr 2007
There are probably teenage boys who buy into this campaign's tongue-in-cheek proposition that if you quirt this stuff all over you'll become as irresistible to the opposite sex as bugs are to fly paper. Alas, they are mistaken. They will smell a bit like fly paper, though.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.