David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Up and away.Music video specialists Zhang + Knight direct this heightened commercial for Maserati.
    • It's a Dog Eat Dog world for Blake Claridge.Dog Eat Dog have completed the signing of director Blake Claridge for commercials and branded content.
    • Street stars.Astute character design and a cheeky sense of humour define this quirky stop-motion outing for Beagle Street Life Insurance.
    • Object & Animal and Phantasm join forcesProduction companies Object & Animal and Phantasm have joined forces to co-produce projects across the UK, US, and France.
    • Basha de Bruijn signs to BirthBirth have signed Dutch director Basha de Bruijn for representation across the UK and France.
    • Live, laugh, loathe.US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial.
    • Animal antics.This 30" Aviva commercial acknowledges the outlandish side of insurance claims.
    • Jessy Moussallem joins Object & Animal.Meeting the Middle East's version of Pablo Escobar is all in a day's work for new Object & Animal director Jessy Moussallem.
    • Tomorrow, today.Adidas lay out the thought process behind their Futurecraft range in this tech-focused commercial.
    • Turbo tubers.The spirit of invention is alive and well in this charming Brazilian outing for Volvo.
    • Forever nab Fons Schiedon.Multidisciplinary artist Fons Schiedon has joined Foreverís bespoke roster for UK representation.
    • Game changer.This epic commercial for Facebook's Oculus is a game changer.
    • Dog Eat Dog sign Iain MorrisDog Eat Dog have signed acclaimed comedy writer and director Iain Morris to their roster.
    • Knickerbocker glory.Two-time NBA champions the Knicks celebrate New York's unquenchable character in stark black and white
    • Studio Desk arrive at Jelly London.Jelly London have bolstered their animation wing by signing Emily Downe and Kathrin Steinbacher, a.k.a. Studio Desk.
    • Home truths.This stirring piece of work offers a valuable insight into growing up Black in modern Britain.
    • Helena Coan joins OB's independent RosterOB Management have signed director, writer, and musician Helena Coan to their roster for independent representation.
    • Round eight for Papaya Young Directors.We take our good news stories where we can get them right now, and word of Papaya's eighth Young Directors competition certainly fits that bill.
    • The right direction.This delicately animated series for the CTCP takes a positive approach to attempts to quit smoking.

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It's a Dog Eat Dog world for Blake Claridge.

Dog Eat Dog have completed the signing of director Blake Claridge for commercials and branded content.

Itís been a busy start to the year for DED, with Iain Morris also joining the roster at 54 Poland Street. According to founder and executive producer Harvey Ascott, signing Claridge is another big coup.


CLICK HERE TO READ MORE...

Beagle Street
"Insurance for Life"
60s
15 January 2021

Astute character design and a cheeky sense of humour define this quirky stop-motion outing for Beagle Street Life Insurance. Director Noah Harris and frequent Wes Anderson collaborator Andy Gent are responsible for the film's distinctive visual flair, as residents of the brand's eponymous street are beset by relatable yet wacky challenges associated with entering a new life stage.

While not every new house purchase will be accompanied by an orchestra of garden vermin, it's a lighthearted reminder that it's better to be safe than sorry when preparing for every eventuality. This ode to life's messy and chaotic moments is sure to resonate with viewers of all stripes - even those without sleep deprivation to blame for their regrettable quarantine purchases.


Object & Animal and Phantasm join forces

Production companies Object & Animal and Phantasm have joined forces to co-produce projects across the UK, US, and France.

The move reinforces their existing partnership, representing directors Amber Grace Johnson, Andrew Thomas Huang, Emmanuel Adjei, Jessy Moussallem, and FKA twigs across each territories. Adding joint productions into the mix only strengthens the teams' ongoing bond.


CLICK HERE TO READ MORE...

Basha de Bruijn signs to Birth

Birth have signed Dutch director Basha de Bruijn for representation across the UK and France.

De Brujin has taken a hands-on approach from the very beginning of her career, skipping university in order to focus on developing her distinctive visual voice. She's been directing music promos since the age of 19, and shot her first international commercial only two years later. Needless to say, she's something of a go-getter.


CLICK HERE TO READ MORE...

Progressive
"Methods"
30s
18 January 2021

US insurers Progressive continue their quest to save Millennials from turning into their parents in this entertaining commercial. The mission takes on more urgency in an age of social media-driven Covid denial and mass disinformation, but the ever-reassuring Dr Rick doesn't seem too worried.

Indeed, his chill demeanour is what makes the humour in this ad so effective, as his laid-back life coach act assures audiences that breaking the fuddy-duddy cycle is possible. 'Live, Laugh, Love' signs and dad jokes are out, computer literacy and pronouncing unfamiliar words with care are in.

Director Martin Granger has struck a careful balance here, poking gentle fun at the older generation's stereotypical traits without ever veering into mean-spiritedness. The film draws the audience into the joke, playing on the tacit understanding that it will soon be their turn to be mocked by their kids' generation in the same manner.


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On This Day
(1-25 of 25)

Anchor Butter
"Great Escape"
40s
19 Jan 2009
Using the same style of animation as the previous ads in this campaign, this commercial uses an iconic scene from the Steve McQueen film The Great Escape to make its point about the fact that the cows that make this product are free-range.

Action For Children
"Dan"
50s
19 Jan 2009
Innovative animation is used to tell Dan's story. The clever aspect of this is the way the animation and the music combine to keep the attention without softening the impact... as people can be inclined to turn away if the imagery is too harrowing.

Vodafone
"Sushi Master"
60s
19 Jan 2012
Yoda from the Star Wars movies intervenes when it looks like a couple are going to start bickering. The Jedi wants to help move contacts from an old phone to a new phone but there's no need because our hero has a contract with Vodafone and they do it for you.

Bisto
"Our Homemade Commercial"
30s
19 Jan 2013
This cleverly constructed commercial purports to be a homemade ad put together by some ambitious children. You could almost believe that it is and it proves an excellent way of communicating the idea that the advertised product will help families enjoy yummy homemade food.

IKEA
"Living Together"
60s
19 Jan 2013
This lovely commercial for IKEA reveals how we can start 'living together' properly if we use their products to organise our homes. This is a very pragmatic piece of work by Mother - if the Swedish furniture retailer had rejected it, they could have offered it to match.com instead. Smart, eh?

Smart Energy GB
"Darts"
2 mins
19 Jan 2016
This excellent piece for Smart Energy GB effectively illustrates why we should never put up with estimates when it comes to our utility bills, and it does so by showing how people feel when guessing becomes a part of other areas of life. By taking the action to the darts at Lakeside and having a comedian playing the part of a referee who uses estimates to cover his unwillingness to add up the score, we get to see exactly how the rumbustious crowd feels about estimates.

Sport Relief
"Do Yourself Proud"
60s
19 Jan 2016
If those bold New Year's resolutions need a kick up the backside, this thumping film for this year's Sport Relief Games may well do the trick. An eclectic cast prepares for various sporting pursuits and as they limber up, we're left in no doubt as to their self-belief. It's a fist-pumping illustration of how the charity promotes punters doing their bit regardless of age, shape, or size.

HomeAway
"Why Share?"
30s
19 Jan 2016
Those who like their advertising to have a combative edge are going to enjoy this commercial for travel service HomeAway. It concentrates its message on the contrast between a holiday home where you're required to share the space with others (ie: the kind of thing that might happen when you book through AirBnB) and the kind of holiday you can expect when you have the facilities all to yourselves.

Adidas
"Original Is Never Finished"
90s
19 Jan 2017
What goes around comes around - and Adidas explores the idea of originality by presenting the familiar differently. To Sinatra's 'My Way', various luminaries from Snoop Dogg to Lucas Puig and Dev Hynes express their interpretation of the world around them: uncompromising, sharp, creative.

Hyundai
"Fluid"
40s
19 Jan 2007
Visually and aurally impressive ad for the Hyundai shows the car being born out of liquid metal... apparently achieved by shooting model cars in giant tanks of silver paint (followed by a great deal of work on post-production).

Pru Health
"Fitness Attempts"
40s
19 Jan 2007
Not quite sure what the message is here. A number of men and women are shown attempting to demonstrate their athletic prowess in various sporting pursuits and... failing dismally. Are we to suppose that these unhealthy lumps are favoured by the Prudential for their insurance?

The Samaritans
"David"
60s
19 Jan 2010
David's face betrays the pressure he feels as he negotiates his way through his complicated life. Workplace bullying and financial worries have pushed him to the brink and, whether he knows it or not, he is a candidate for the help provided by The Samaritans.

The Samaritans
"Sue"
45s
19 Jan 2010
The intense pressure of dealing with life is writ large on the face of Sue as we hear the hectoring voice of her partner and the distressed cry of a baby in the background. The Samaritans are there to provide help for people pushed to the brink.

Apollo
"Freedom"
60s
19 Jan 2010
The carefree faces of those about to embark on their holidays contrast with the jealous looks of those they leave behind in this commercial for a Swedish holiday company which uses the Harry Nilsson track Everybody's Talking from Midnight Cowboy.

Childline
"Feelings"
30s
19 Jan 2010
Images of children expressing their feelings are projected on to the walls of an underpass in this film reminding youngsters that they can call ChildLine if they are worried about their lives. The location is, perhaps, a reminder of how bad things can get if they don't get help.

Frijj
"Soccer AM Sponsorship"
70s
19 Jan 2010
This series of bumpers advertising Frijj's sponsorship of Soccer AM on Sky Sports One depicts scenes from a football match being played in a mud bath. Older readers may remember the good old days when even top flight pitches reached this condition in winter.

Shameless (USA)
"Showtime"
70s
19 Jan 2011
This is the title sequence from the American version of Shameless which stars William H Macy as Frank Gallacher. It has to be considered massively ironic that the new programme is being aired alongside the US/UK show Episodes which centres on bizarre casting decisions.

Oxfam
"Big Apple, Queen And Lead Singer"
1 min 35s
19 Jan 2011
Young women wearing vintage clothes reminisce about an event from the clothes' era in this series of three films celebrating the treasures that can be found inside the charity's high street shops. It's an unusual angle for Oxfam and it takes it for granted that punters are aware of their do-goodery.

K-Y Warming Lotion
"Preparation"
60s
19 Jan 2011
A man goes to extraordinary lengths to set up the perfect Valentine's Day dinner in this ad for K-Y Warming Lotion. But his partner has adopted a more direct approach... she turns up and dismisses all his effort by flashing the advertised product at him.

Mercedes-Benz
"Thanks, Airbag"
45s
19 Jan 2012
This solemn tribute to the airbag is used to draw attention to a new safety feature in the advertised car which should mean that airbags are not needed as often in the future. Showing drivers moving in mid-air with the cars stripped away proves an effective way of emphasising their vulnerability.

Carlsberg
"Sky Sports Sponsorship"
30s
19 Jan 2012
Football-style commentary is used to describe a man's bid to grab a table when it becomes available in a pub in this ad designed to draw attention to Carlsberg's sponsorship of Sky Sports's midweek action. He has to face the opprobrium of others seeking the same space as he reserves all the chairs for his friends.

match.com
"More From Florence"
30s
19 Jan 2013
As far as dating site advertising goes, this is at the more civilised end of things. Florence seems pleasant and well-balanced - she has a life and (importantly) friends, and unlike the E-Harmony client base she doesn't appear ready to pin her hopes on misfits knocking around the bottom of the relationship barrel.

Ford Fiesta
"The 24 Hour Fiesta Project"
30s
19 Jan 2013
Have we missed something? Artist 'Rafael' (no relation to the Renaissance master or, presumably, the Ninja Turtle) is taking part in some day-long project by smashing a Ford's windows, after which the VO asks what we'd do if we had this car for 24 hours. Erm...? This is obviously part of a bigger campaign, but without any context provided all we can feel is nonplussed.

Six Nations
"Rivals and Neighbours"
40s
19 Jan 2013
The Six Nations rugby tournament starts soon and to illustrate the idea that this is a competition fought between neighbourly rivals, fans from each of the countries come together to watch the sport. And unlike football fans doing the same thing, they are content for the violence to be restricted to field of play.

Nashville
"Rivals"
60s
19 Jan 2013
With nu-folk music in the ascendancy there's every chance country & western will hitch its wagon to that star any day now. So this trail for "America's best new show" may well be ahead of the Zeitgeist. However, it looks like it focuses on the time-honoured theme of younger woman stealing older woman's crown and Dolly's already written a song about that.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.